Zero-run C01 unlisted orders first broke 100,000 BYD Hanbuer？

[Text/Dao Ge said that the car listened to the wind] was not listed, and the order volume exceeded 100,000 units! This achievement, put in any model of any brand, will be amazing.

On September 21st, Zero Run Car released a poster saying that its zero run C01 model has been reserved for more than 100,000 units, and announced that it will hold its first immersive launch conference on September 28th, and the C01 will also be listed on the same day.

As we all know, new energy automobile products are good at using "order quantity" to describe the fiery model, and it is not uncommon to see such words as "the order quantity of XX hours exceeds XX vehicles" in the release of new energy automobile products.

However, it is rare to see the models that have won 100,000 orders before going public. We should know that Han sold about 20,000 units a month, and since its listing, it has achieved a cumulative sales volume of 300,000 units. How can an unlisted model of retail C01 be so excellent? By contrast, it seems that Han is no better than Er!

The order quantity is not equal to the delivery quantity. What will be the actual sales volume of C01?

"Surprising" orders are quite common in new energy vehicles. It is not uncommon to say that the D9 pre-sale has been announced to exceed 30,000 for two months, the ideal L9 order to exceed 50,000, the Aouita 11 order to exceed 20,000, and the M7 order to exceed 10,000 in two hours.

It is a shame that it is difficult for new energy vehicles to achieve "fire before listing". Zhang Yong, CEO of Nezha Automobile, made a very interesting remark in a circle of friends: "Now the new car is released, 2 hours /24 hours /72 hours after listing. If you don’t announce more than 20,000 orders, you are embarrassed to say hello when you go out." Of course, it’s not that Nezha Auto didn’t publicize the order quantity, but Zhang Yong, as CEO, made a few remarks.

But what is the actual order conversion rate of new energy vehicles? The high probability is not as high as the order quantity in the propaganda. It is understood that many car companies often come up with a marketing method of "ordering in 0 yuan" in order to make the order data look better, and the zero-running cars with orders exceeding 100,000 units are among them.

Of course, there are also some real car companies. For example, Krypton will have a restrictive word when promoting the order quantity, "big decision", and behind this "big decision" is a non-refundable deposit of 5,000 yuan. Although the order volume may not be 100% converted into sales volume, it is indeed more real than the order volume generated by "ordering in 0 yuan".

It is worth mentioning that, although the sales of the new car-making forces are growing rapidly, the total amount is still relatively small. The cumulative delivery of this dark horse from January to August is only 76,600, including the T03 (cheap price). And all along, the delivery of zero-running cars is relatively slow, and there have even been a lot of complaints about delivery time.

So, in the end, will the sales volume of zero-run C01 achieve the effect of order display, and what is the order conversion rate? I’m afraid it remains to be discussed here.

The order may be empty, but the zero run does have results.

Although the order volume of the zero-run C01 may be a little empty, this car does have strong competitiveness. It is reported that the zero-run C01 is positioned in a medium-sized and large-sized pure electric car, with a body size of 5050mm/1890mm/1503mm and a wheelbase of 2930 mm. Compared with the fuel car, in terms of size, this car has reached the level of. The most important thing is that it is cheap. The retail C01 has been pre-sold before, and there are five configuration versions. The pre-sale price is 180,000-270,000 yuan. From the price point of view, it is not too expensive for medium and large cars.

In terms of power, the zero-run C01 performance is also remarkable, adopting two layouts of dual-motor four-wheel drive and single-motor rear drive. Among them, the cruising range of CLTC with single motor rear drive is 500km, 606km and 717km respectively (equipped with 90kWh battery pack). The dual-motor four-wheel drive version has a maximum power of 400kW and a peak torque of 720N·m, and the 630Pro+ model accelerates for 3.66 seconds in 100 kilometers.

Undeniably, the zero-run C01 will probably be a more competitive model among large and medium-sized electric cars. As for whether the real sales volume can be the same as the order volume, it is still difficult to draw a conclusion. However, the zero-run car is indeed one of the new car-making forces with good results. After all, it has already won the admission ticket to the capital market before Weimar, Nezha and many other new car-making forces.

On September 20th, Zero Run Automobile (HK:09863) issued an announcement on the Hong Kong Stock Exchange, saying that Zero Run Automobile will issue shares from September 20th to September 23rd, 2022, and it is planned to sell about 131 million H shares worldwide, raising up to HK$ 8.1 billion (about US$ 1 billion). According to the plan, the zero-run car will be listed on the Hong Kong Stock Exchange on September 29, 2022. According to the prospectus, about 40% of the funds raised in this IPO of Zero Run Auto will be used for research and development, about 25% for improving production capacity, about 25% for expanding business and enhancing brand awareness, and about 10% for working capital and general corporate purposes.

You know, it’s been two years since the last wave of new car-making forces successfully went public for the first time, and zero-running cars have opened a new era. However, the current profitability of Zero Run Automobile is not optimistic. The accumulated loss in the past three years (2019 -2021) is as high as 4.847 billion yuan, and the gross profit margin is poor. The gross profit margin of Zero Run Automobile in 2021 was -44.3%, while the gross profit margins of Weilai, Tucki and Ideality, which were listed before it, all turned positive. At present, after selling cars for more than three years, the zero-run is still in a state of selling a car with a loss of 65,000.