New strength of domestic products, new kinetic energy of consumption! The ＂2023 Annual Grand Ceremony of New Brand Name of Gold Medal＂ was successfully held at the main station.
On January 18th, the Central Radio and Television General Station’s "2023 Grand Ceremony of Gold Medal New Font Size" was successfully held in Beijing. With the theme of "New Force of Domestic Products Consumes New Kinetic Energy", the Festival released "Model of Innovation of the Year", "New Force of Fashion Products of the Year" and "City of Consumption Heat". By reviewing the hot consumption events and innovation scenes in the past year, it showed the outstanding achievements made by "New Force of Domestic Products" in the fields of scientific and technological innovation, rejuvenation of domestic products and urban consumption in 2023.
In 2023, China’s annual GDP exceeded 126 trillion yuan, with a growth rate of 5.2%. The consumption scale reached a record high, contributing 82.5% to economic growth. In this year, the "gold medal" domestic products were introduced, and the local cultural tourism continued to exert their strength to jointly ignite the enthusiasm of national consumption and make the economy "burn". The "Golden Brand New Name" of the main station integrates media activities with "new national trends, new technologies and new experiences", and creates four highlights of "cloud+field+terminal+business" through integration and innovation; Through TV documentary programs, live broadcasts of new media, short video exhibitions, and offline immersive exhibitions of "Golden Road", we will cooperate with industry associations, local business departments and platforms to organize a series of consumption promotion activities to make local consumption "burning" and "hot".
Leng Song, secretary-general and researcher of the World Media Research Center of China Academy of Social Sciences, said that the "gold medal" represents the most shining value of a company or brand, with trustworthy high quality and brand influence deeply rooted in people’s hearts; "New font size", with a deep grasp of the direction of the times and self-renewal, can constantly bring forth the old and bring forth the new; "Gold medal new font size" upgrades consumption power and drives new trends with new strength.
"Leading the construction of modern industrial system with scientific and technological innovation" was listed as one of the nine key tasks of the Central Economic Work Conference. In 2023, China made many great achievements in the field of "scientific and technological innovation", such as manned space flight, "eye-in-the-sky" foresight, deep exploration, supercomputer … … These major projects "going from heaven to land" have helped China’s economy to move forward steadily, demonstrating China’s height, China’s depth and China’s speed.
At the ceremony, Chen Gang, chief designer of the first domestic large-scale cruise ship "Aida Modu", Lin Baojun, chief designer of Beidou-3 satellite system, Xia Jian, chief designer of Jakarta-Bandung High-speed Railway project, Fan Chuanbin, deputy director of Shenzhen-China Passage Management Center, and other great craftsmen attended as "innovation models of the year", telling how they overcame the world problems behind "many world firsts" and achieved "leading" on the track of scientific and technological innovation.
△ Chen Gang, the chief designer of the first large domestic cruise ship "Aida Magic Capital", shared it.
△ Lin Baojun, chief designer of Beidou-3 satellite system, shared it
△ Xia Jian, head of overall design of Jakarta-Bandung High-speed Railway project, shared it.
△ Fan Chuanbin, deputy director of Shenzhen-China Channel Management Center, shared it.
In 2023, the cultural tourism market recovered strongly. In the "cultural tourism fever" that runs through the whole year, cultural tourism in various places is frequent, actively interacting, relaying new ways of playing cultural tourism with unique local characteristics, and playing the main theme of boosting consumption and family in various places. "Village BA" is on fire, but not only basketball, but also Guizhou tourism industry. Cen Jianglong, director of the village committee of Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province, also came to the ceremony. He said that in the past year, Taipan Village received more than 900,000 tourists and realized a comprehensive tourism income of more than 80 million yuan. Intangible products such as silver ornaments, batiks and embroidery, as a characteristic "Village BA" cultural creation, also walked out of the mountains.
Dai Bin, Dean of china tourism academy, said that the key to seize the opportunity in the wave of boosting and break down the barriers when formulating strategies is to launch hard-core measures in various places, plan and build landmark integrated tourism projects based on existing resources and space, and promote the transformation of cultural tourism resources into actual economic benefits.
At the ceremony, Changsha, Changchun, Dongguan, Hohhot and Luoyang won the honor of "Consumer Heat City of the Year". The large-scale media-melting activity "Golden Brand New Name" polishes the city’s business cards and shows the charm of the city through the display of the city’s cultural characteristics, resource endowments and industrial development, which helps the long-term prosperity of the cultural tourism market and the high-quality development of the cultural tourism industry, and promotes the expansion of domestic demand in the city, and promotes the continuous development of consumption policies and the integrated development and continuous upgrading of the consumer market.
Gao Wenqi, deputy mayor of Changsha Municipal People’s Government, said that new consumption represents the increment and upgrade of consumption. Through the creation of new consumer brands, Changsha has become a top-notch city that young people love. Changsha’s cultural charm, fireworks, happiness and international norms have therefore entered thousands of households and infected visitors from all directions.
△ Gao Wenqi, deputy mayor of Changsha Municipal People’s Government, attended the event and shared it.
Li Weishu, deputy mayor of Changchun Municipal People’s Government, said that Changchun will create more new consumption scenes, new formats, new models and new experiences with Changchun characteristics around the fields of digital consumption, holiday consumption, cultural tourism consumption and community consumption, and give back to the people of the whole country for their deep love for Changchun.
△ Li Weishu, deputy mayor of Changchun Municipal People’s Government, attended the event and shared it.
Xing Wenju, member of the Standing Committee of Dongguan Municipal Committee and deputy mayor, said that Dongguan has made every effort to cultivate consumption scenes, create global tourism, fully release the "double cycle" vitality, provide "home trip" for local citizens, and describe "poetry and distance" for foreign tourists.
△ Xing Wenju, member of the Standing Committee of Dongguan Municipal Committee and deputy mayor attended the event and shared it.
In addition, Wang Xinyu, deputy mayor of Hohhot Municipal People’s Government, and Xu Chaowen, member of the Standing Committee of Luoyang Municipal Committee and Minister of Propaganda Department, shared by video link.
Bao Chunlai, the world champion of badminton, as a "cross-border talent", talked about the cultural confidence behind the "national wind trend" at the ceremony. Fei Jun, a professor at the Central Academy of Fine Arts, put forward that "the cross-border of fashionable products and domestic products means that people put forward higher requirements for aesthetic experience and cultural exploration", and whether in the field of art or science and technology, we can see the integration of more and more products with China culture, which is cultural self-confidence and self-confidence of "New Brand of Gold Medal".
It is worth mentioning that the "Golden Wings", which represents the honor of the 2023 annual ceremony of "Golden New Brand", uses AI big data model to aid design and 3D printing production, and its wings to fly symbolize that the brand of "Golden New Brand" has helped China’s economy soar, while the greener, more environmentally friendly and more efficient production method also symbolizes that China’s economy is striding forward along the road of high-quality development.
In addition to the "Golden Wings", the whole process of this festival is assisted by AI technology from visual effects, music arrangement and other links, and artificial intelligence technology runs through the whole process of the whole party, bringing an immersive viewing experience to the audience while highlighting the sense of technology and futurity, and expanding the development of media integration through digital technology empowerment.
In 2023, China’s automobile production and sales exceeded 30 million vehicles for the first time, leading the world for 15 consecutive years. As the forerunner of the new China automobile industry and the leader of high-end brands, Zhou Zhiping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW Group Co., Ltd., also came to the ceremony. Zhou Zhiping said that facing the future, Hongqi will make joint efforts with all brands to make the whole society share "wonderful travel, beautiful experience and beautiful life" with better products and services.
At the ceremony, Li Weishu, head of the financial program center of the reception desk, deputy mayor of Changchun Municipal People’s Government, Zhou Zhiping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW Group Co., Ltd., Yang Gang, deputy director of the Consumption Promotion Department of the Ministry of Commerce, Zhang Yihao, deputy director of the press center of the State-owned Assets Supervision and Administration Commission of the State Council, Gao Wenqi, deputy mayor of Changsha Municipal People’s Government, Xing Wenju, member of the Standing Committee of Dongguan Municipal Committee and deputy mayor, Feng Wenmeng, a researcher in the research office of the Institute of Public Administration and Human Resources of the State Council Development Research Center, Feng Kui, vice chairman and researcher of China Association for Regional Science, and Yan Xiaoliang, director of the Science and Technology Department of China Cyber Security Review and Certification and Market Supervision Big Data Center, jointly launched the "New Gold Medal and New Consumption of Domestic Products" Excavator Program. In the future, "Gold Brand New" will explore more "gold domestic brands" that "empower consumption and add color to people’s lives".
Representatives from China Waigaoqiao Shipbuilding, Satellite Innovation Institute of China Academy of Sciences, Sany Group, China Tieshe, Guangdong Communications Group Shenzhong Channel, DJI, No.9, Mousse, Youbixuan, Glory, Mengniu Dairy, Leader, Tencent SSV Digital Culture Laboratory, Gujia Home, Sanshu, Zhihuashi and Hongxing Erke attended the event.
The main station "2023 Grand Ceremony of Gold Medal New Font Size" will be broadcast on CCTV-2 at 19:15 on January 26th.
