There are many people who blindly look at the vehicle dynamic parameters when buying a car. In fact, the greater the value, the better the experience. Some netizens left a message and wanted to see it. Today it came. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front of Parasso New Energy Vehicle looks cold and sporty. Coupled with headlights, it is in line with consumers’ aesthetics. The car is equipped with LED daytime running lights, front fog lights, etc. Come to the car side, the car body size is 5252MM*1894MM*2010MM, the car uses soft lines, the car body looks very atmospheric, with large-size thick-walled tires, eye-catching shape. In the design of the rear end, the rear end looks very angular, and the taillights look very sporty and neat.

Sitting in the car, the interior design of Parasso New Energy is very fashionable, which is very in line with the tastes of young consumers. The steering wheel design of the car is very fashionable and dynamic, made of plastic material, and has a good hand feeling experience. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and has a certain sense of science and technology. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a comfortable dashboard, which is very eye-catching. The car adopts imitation leather seats, which are wrapped in place and have good support and comfort.

In terms of functional configuration, Parasso New Energy is equipped with traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, intelligent key and USB interface.

After reading the above introduction, let’s make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

China Network January 6 th (Reporter Yang Junkang)On January 6th, 2024, the 21st China Cultural Industry New Year Forum was launched in Beijing. With the theme of "New Starting Point: Cultural Power and Modern Civilization of the Chinese Nation", this forum invites colleagues from all walks of life in Industry-University-Research to share their experiences and collide their thoughts, and discusses theoretical thinking and industrial innovation in building modern civilization of the Chinese nation from the aspects of policy formulation, theoretical research and industrial practice, so as to stimulate the vitality of cultural innovation, promote the construction of a cultural power, and actively make suggestions and suggestions for the new historical journey towards the great rejuvenation of the Chinese nation.

China Cultural Industry New Year Forum is hosted by Peking University, and undertaken by Peking University Art Institute and Peking University Cultural Industry Research Institute. Founded in 2003, it is a high-level international academic forum with the purpose of promoting communication and exchanges among governments, enterprises and academic circles in the field of cultural industry.

On the same day, the Forum released the Report on the Development of Cultural Industry in China (2023-2024) (hereinafter referred to as "2024 Peking University Report"), reviewing the top ten characteristics of China’s cultural industry in 2023 and predicting the top ten trends in 2024. The 2024 Peking University Report, presided over by Professor Xiang Yong, President of Peking University Cultural Industry Research Institute, is divided into ten characteristics of the cultural industry in 2023 and a forecast report on the development trend of the cultural industry in 2024. Through literature retrieval, big data analysis, expert interviews and questionnaire survey, the 2024 Peking University Report collected the relevant opinions of famous experts and scholars in the national cultural industry, and finally condensed it into the annual academic theme. This report was written by Du Huizhen, Yu Yun, Zhang Yixuan, Zheng Yuqi, Zhang Jinyu, Pei Huien, Deng Yuan, Feng Xuyuan, Wang Xiaoxi and Wei Xixiao. The 2024 Peking University Report is a phased achievement of "Blue Book of Cultural Industry" and "China Cultural Industry Development Report (2023-2024)". As a series and brand-name think tank research achievement of Cultural Industry Research Institute, the Blue Book of Cultural Industry has been published every year since 2003, which has exerted a wide influence in academic circles, industries and political circles, and has always been well received and concerned by readers at home and abroad, and has become an important reading in the field of cultural industry.

The Forum released the Report on the Development of Cultural Industry in China (2023-2024) (Photo courtesy of the participants).

Ten Characteristics of Cultural Industry in 2023

1.AI empowers the cultural industry chain

Due to the widespread influence of ChatGPT, 2023 is also called the first year of generative artificial intelligence. The diversified and multi-faceted application of AI in cultural industry is spreading from creation to communication and consumption. On the creative level, the rapidly evolving and iterative AI can not only help human creators to create a large number of texts, codes, audio and images that meet specific format requirements more efficiently, but also use natural language processing algorithms to analyze user behaviors and preferences, determine what types of content are most likely to be read and shared, and give specific suggestions for revision. In addition to text creation, AI also shows great potential for the creative assistance of the film and television industry in key tasks such as artistic direction and post-production. For example, in the masterpiece Wandering Earth 2 in 2023, the effect of "rejuvenation" of the characters is the use of AI technology. In terms of communication, AI technology can predict users’ preferences and provide personalized cultural content by analyzing users’ behaviors, interests and interaction traces, making information dissemination more refined and targeted. At the same time, AI has also enriched the forms of cultural communication, promoted the interaction between digital cultural products such as virtual idol figures and users, and become a new messenger to spread Chinese excellent culture. However, the development of this emerging technology has also brought new challenges. From the "No to AI Generated Images" campaign in which overseas painters collectively boycotted AI painting on Twitter at the beginning of the year, the Hollywood strike with AI as the fuse lasted for more than 100 days in the middle of the year.By the end of the year, ChatGPT’s father’s speech in Cambridge was protested, and we can see that people are still full of worries about the role of AI in the cultural industry and even human beings as a whole. To this end, cultural industry practitioners need to constantly improve their innovation to cope with the low-quality cultural products that AI may replace. In the face of this change, practitioners can create more in-depth and creative works through cooperation with AI, and lead the cultural industry towards high-quality development.

2. "Poetry+Tourism" to create an immersive travel space

China, as a big country of ancient poetry, has a rich cultural heritage of poetry, and the human landscape and ruins described by poetry have become the spiritual hometown of every Chinese, which is worth exploring and exploring all his life. In 2023, many new attempts to combine poetry with tourism emerged, which had a significant positive effect on stimulating tourists’ interest and improving the quality of tourism products, effectively realizing the promotion of tourism by poetry and the promotion of literature by tourism, and promoting the benign interaction between tourism industry and cultural industry. For example, The Three Wan Li in Chang ‘an, which was shown in 2023, expanded people’s imagination of the ancient capital of the Tang Dynasty by presenting the magnificent scenes depicted in the Tang poems, and injected new vitality into the traditional cultural research tourism. The same summer research route of "Entertainment Travel Notes" launched by Qujiang New District in conjunction with the film official and Flying Pig Travel fused the background of tang style and poetic elements, deeply restored the scenes of Gao Shi, Li Bai returning to Chang ‘an and directly buttoning Tianzimen in the film, and broke one million yuan on the day of its launch. It has truly realized "taking poetry as the path and traveling in Chang ‘an". According to the data of Meituan, the movie was released only for ten days, and the booking volume of holiday goods such as various line tours and one-day tours in Xi ‘an increased by 165% month-on-month. The search volume of immersive blocks represented by "Datang City that Never Sleeps" increased by 347% year-on-year. Coincidentally, the movie’s popularity has also aroused the audience’s yearning for Li Bai’s travels. The three theme cultural tourism routes of "Li Bai’s youth journey in the Yangtze River, official journey in his prime and roaming in the north" released by the theme tourism promotion activity of "Reading Li Bai and Traveling to China" held in jiangyou city, Sichuan Province, through combing Li Bai’s chronology and works,More than 30 related relics and scenic spots such as Sichuan, Henan, Hunan and Shaanxi are arranged in series to form a cultural route, so that every tourist can reach the realm of "singing and singing, meaning is far away".

3. Data elements boost the national cultural digitalization strategy

Data is an important factor of cultural production in the new era and a strategic resource for the development of cultural industries. In 2023, the construction of data factor value mining achieved a series of breakthrough results. From the policy point of view, the "Overall Layout Plan for Digital China Construction" was released, pointing out that it is necessary to speed up the improvement of the scale and quality of data resources, effectively release the value of data elements, build a national cultural big data system, and form a Chinese cultural database; The National Bureau of Data released the "Three-year Action Plan of Data Elements ×" (2024-2026) (draft for comments), and took data elements× cultural tourism as one of the key actions; The Ministry of Finance issued the Measures for the Administration of Subsidies from the Central Government to Support the Construction of Local Public Cultural Service System, which clearly supported the construction of the national cultural big data system. From the perspective of major events, the National Data Bureau was officially unveiled, the National Cultural Big Data System Achievement Exhibition debuted at the ICIF, the first 2023 Qingdao Digital Cultural Application Products Fair was successfully held, and the National Cultural Big Data System Construction Achievement Exhibition Center was unveiled in Beijing. With the continuous development of cloud computing, big data, artificial intelligence and other technologies, the ability to collect, store, process and apply cultural data will be continuously improved. The government’s increasing support for cultural industries and digital transformation will provide a better policy environment and safeguard measures for the mining and utilization of data elements. The integration of national cultural big data with other fields has been deepening, such as tourism, education, science and technology, which has spawned new formats and business models.

4. Rural local creation plays a connecting role

In 2023, the construction of rural talents has grown, the construction of rural spiritual civilization has been strengthened, the construction of livable and suitable businesses and beautiful rural areas has been solidly promoted, new rural industries and new formats have been cultivated, agricultural modernization has been further improved, and the comprehensive benefits of rural local creation have been remarkable. The core of local creation lies in creating the modern life aesthetics of traditional villages. By promoting the reconstruction of village cultural life style, the creative capital of town aesthetics and village aesthetics can be activated, rural cultural and creative industries can be cultivated, and the transformation and upgrading of village traditional economy can be promoted. Its core elements include different forms of expression such as "people, culture, land, scenery and production", including local identity and value connection of local villagers, local cultural traditions and resource distribution, soil structure and crop growth, unique landscape and mountains and rivers, and characteristic industries and handicrafts. By stimulating public participation and villagers’ co-construction, rural creation can fully stimulate farmers’ endogenous motivation, fully embody their democratic rights and give full play to their main role, guide farmers to work hard to build livable and suitable rural areas, and gradually make rural areas basically have modern living conditions. In this regard, the National Rural Revitalization Bureau, the Central Organization Department, the National Development and Reform Commission, the Ministry of Civil Affairs, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development, and the Ministry of Agriculture and Rural Affairs issued the "Guidelines for Farmers’ Participation in Rural Construction (Trial)" in January 2023, which provided work guidance for relying on farmers extensively, educating and guiding farmers, and organizing and driving farmers to jointly build, govern and share a beautiful home. These local creators comprehensively and systematically extract cultural genes (cultural DNA) contained in rural local creative resources.Creative transformation and innovative development of local traditional cultural resources, combined with local characteristics of ecological resources, agricultural resources, natural landscape, traditional landscape, etc., through the comprehensive means of artistic intervention, to achieve the overall benefits of rural creation.

5. The new public cultural space gains the urban cultural ecology.

As a new cultural format, the new public cultural space is the product of cultural self-confidence and cultural consciousness in the new era. It is a new space with humanity, functionality, openness and sociality created by specific environmental planning, architectural style, scene design, service projects, activities and content supply. Strive to meet the people’s higher-level cultural needs in the new era, improve the efficiency of public cultural services, and promote the integrated development of public cultural services and tourism, so as to reveal and convey the local spirit and humanistic characteristics, cultivate a new civilization and continue the Chinese context. In 2013, the Third Plenary Session of the 18th CPC Central Committee made a strategic plan to build a modern public cultural service system, which started a new journey of building a modern public cultural service system in China. The 14th Five-Year Cultural and Tourism Development Plan of the Ministry of Culture and Tourism puts the innovative development of urban and rural public cultural spaces into the category of promoting the integration of urban and rural public cultural services, and clearly proposes to create a number of "small but beautiful" new public cultural spaces such as urban study rooms, cultural post stations, cultural auditoriums and cultural squares. According to preliminary statistics, the number of branches and service points at the grassroots level has exceeded 100,000, which has become an important starting point for promoting the integration of urban and rural public cultural service systems. There are more than 33,500 new public cultural spaces with high value, strong sense of design and rich content, which truly become the "cultural living room" around the people, and together with the traditional six-level public cultural facilities, constitute the network system of public cultural services in China, and increasingly become the symbol and symbol of urban and rural humanistic spirit and cultural tradition.

6. Humanistic economics guides the high-quality development of culture.

Humanistic economics is a narrative exploration of the interaction between culture and economy, and it is an innovative exploration field. Its core is to create new demands with culture as the fulcrum, with special emphasis on the experience value and transformation ability of culture. In March, 2023, General Secretary of the Supreme Leader praised the urban development model of Suzhou and Hangzhou when attending the deliberation of the Jiangsu delegation at the First Session of the 14th National People’s Congress, and pointed out that we can study the human economics in it. In December, 2023, Xinhua News Agency released a think tank report on "Human Economics in the New Era", pointing out its basic characteristics of adhering to the people-centered development thought, fully absorbing the "nutrients" of Chinese excellent traditional culture, promoting the integration and interaction between cultural prosperity and economic development, and creating a new form of human civilization through joint construction, sharing and win-win. It can be said that the proposition is an important academic event in the field of humanities and social sciences in 2023, and research articles, academic conferences and lecture salons around the specific connotation and ideas of humanistic economics appear constantly, enriching the concrete composition of this theory. Generally speaking, culture is an important driving force for economic development and can provide a "more basic, broader and deeper" force for high-quality development. A systematic study and enrichment of humanistic economics will not only enhance people’s sense of cultural acquisition and happiness, but also give full play to the role of culture in activating development momentum, improving development quality and promoting the optimization and upgrading of economic structure, so as to realize the high-quality development of China’s cultural industry and highlight the Chinese modernization of coordinated development of material civilization and spiritual civilization.

7. Young people return to rational cultural consumption

In 2023, the younger generation in China showed a trend of returning to rationality in cultural consumption. They no longer blindly follow the trend, but pay more attention to the connotation and value of cultural products. This trend has several remarkable characteristics: first, they pursue personalized experience and look for cultural products that match their own aesthetics and interests. They pursue unique and personalized cultural experience, and begin to pay attention to the concept of sustainable consumption and attach importance to the ecology and influence of cultural products. More and more young consumers are more inclined to support cultural brands and activities with strong environmental protection and social responsibility. In the post-epidemic era, offline cultural experience has been upgraded, and offline cultural consumption is no longer limited to traditional ways of watching movies and buying books, but more interactive and experiential cultural activities are sought after. At the same time, people pay more attention to local culture and local characteristics, and young people are more willing to support and participate in cultural activities with local characteristics and experience the unique local cultural atmosphere. As a new way of tourism, special forces tourism has emerged among young tourists, that is, to visit as many scenic spots as possible with as little time and cost as possible. The rise of this way is not only due to the special supply of epidemic situation, but the rational thinking of young people on the way of tourism. At the same time, emotional consumption has become a consumer behavior dominated by consumer emotions. Different forms of cultural activities, such as temple tour, village BA supermarket, City walk, etc., all emphasize emotional resonance and emotional release. Emotion has become a powerful consumption power, affecting consumers’ choices and even reshaping their travel style.

8. Digital copyright protection promotes and balances the development of digital cultural industry.

Copyright is of great value in the fields of culture and economy. Paying attention to copyright protection is not only in line with social interests, but also the obligation of the government. Doing a good job in copyright protection can not only stimulate creation and innovation, promote cultural inheritance, but also promote economic growth and international trade exchanges. With the all-round development of digital technology in 2023, copyright protection faces new opportunities and challenges. On the one hand, the Internet enables digital content to spread to all parts of the world at a faster speed, providing creators with opportunities to spread their works to a wider audience. On the other hand, digitalization and Internet make copyright infringement easier, thus damaging the rights and interests of digital copyright owners. In the digital media environment, digital copyright exists to protect the intellectual property rights of creators and copyright owners, involving the creation, distribution, sharing and use of digital content. Digital copyright plays a vital role in today’s information dissemination, which can balance the relationship between intellectual property protection and public rights acquisition, thus promoting cultural creation and the sustainable development of digital economy. In the era of digital economy, the frequent infringement of digital works, the vague ownership of digital rights, and the difficulty for copyright owners of digital works to defend their rights have triggered a new crisis of digital rights protection. In order to maintain the digital market order, improve the national cultural soft power, and realize the goal of building a strong cultural country in China, we must accelerate the digital copyright protection work and build a perfect digital copyright protection system, so as to promote and balance the high-quality development of the digital cultural industry.

9. Cross-media adaptation of cultural IP

"Cross-media adaptation of cultural IP" refers to the adaptation, continuation and re-creation of intellectual property (IP) content in specific cultural works, including but not limited to novels, comics, games and movies, through different media forms. Mature IP is often cross-media, and fans can build a three-dimensional image of IP in different platforms and creative ways, including digital and physical IP presentation methods. The popularity of IP cross-media production and communication shows the increasing awareness of intellectual property protection and development ability, which is helpful to extend and expand the cultural influence and commercial value of IP. Cross-media adaptation of cultural IP has become a new channel to drive economic growth. With the increasing demand for cultural IP in the global market, the cross-media adaptation of comics and game IP provides more high-quality content for the cultural industry. This growth is reflected in the box office value of the film market to cultural IP and the increase of multi-media. In the top three box office performances in 2023, two films were based on IP adaptation, namely Barbie, which ranked first, and Super Mario Bros. Movie. Barbie was originally a physical doll. Through long-term animation continuation and live-action film creation in 2023, "Barbie" has become a world-renowned IP, and its global influence of intellectual property rights has been increasing. According to statistics, the box office of Barbie is about $1.442 billion, and the success of its film has led to the craze of Barbie’s co-branding of 3C products, which has become a successful example of IP cross-media adaptation. This case shows that,The cross-media adaptation of IP can further realize the commercial value and market influence of IP in copyright management and derivative development.

10. The cultural thought of the supreme leader leads the cultural industry orientation.

On October 7-8, 2023, the National Conference on Propaganda, Ideological and Cultural Work was held in Beijing, and the cultural thought of the supreme leader was put forward for the first time. The supreme leader’s cultural thought not only has the innovation and breakthrough in cultural theory, but also has the deployment requirements of cultural work layout. The significance of this thought is summarized as "making use of the body clearly and connecting the body with the use". Under the guidance of the supreme leader’s cultural thought, the development ways and means of China’s cultural industry emphasize cultural self-confidence, cultural innovation and cultural consciousness. The cultural thought of the Supreme Leader advocates that in the development of cultural industry, we should pay attention to excavating local cultural resources, inherit Chinese civilization, and promote the spread of China culture with confidence. Consolidate and expand the mainstream ideological public opinion in the new era of endeavor, strengthen positive propaganda with strong confidence as the focus, and improve the ability of public opinion guidance. Cultural innovation plays an important role in promoting the cultural industry, so we should widely practice the socialist core values and improve the construction of innovative spiritual civilization. Encourage innovative thinking and originality in the development of cultural products, literary and artistic creation, and cultivate a group of internationally competitive cultural and creative talents. Advocate the integrated development of culture, science and technology, economy and other fields, and improve the quality and international competitiveness of cultural products. In addition, the supreme leader’s cultural thought emphasizes a broad international vision, constructs China’s discourse and China’s narrative system, actively participates in global cultural exchanges, and promotes China’s culture to the world. Encourage China’s voice to be published on the international stage, strengthen cultural diplomacy, and enhance the international influence of China culture.The cultural thought of the Supreme Leader provides the guiding ideology for the development of China’s cultural industry, emphasizing the requirements of cultural self-confidence, innovation, integration and internationalization, so as to promote the development of China’s cultural industry in a healthier and more dynamic direction.

Ten Trends Forecast of Cultural Industry in 2024

1. Generative artificial intelligence helps creative content production.

Generative artificial intelligence is an artificial intelligence technology that generates a wide range of content based on a large model. Through algorithms such as machine learning and natural language processing, understanding and creativity emerge, which can replace mental work and create various application forms of content such as text, image, audio, video, office, etc., which improves the creative efficiency and breaks through the limitations of creative boundaries. At present, a number of applications of generative artificial intelligence have emerged in the market, such as multimodal GPT-4.0 of OpenAI, AI painting of Midjourney, ERNIE Bot of Baidu, Netease Tianyin, etc., which have been gradually applied to the field of creative content production and dissemination with their strong content generation capabilities. In December 2023, the theme salon of "AIGC Empowers Film and Television Industry Innovation" was held. The National Wenchuang Experimental Zone is accelerating the layout of the generative artificial intelligence track, guiding the development of technology enterprises to match the actual needs of cultural enterprises, improving the competitiveness and application scope of China’s generative artificial intelligence technology, encouraging the innovative application of this technology in the cultural field, and empowering the development of cultural industries. At the same time, the risks of generative artificial intelligence have attracted widespread attention, and its authenticity and accuracy, copyright issues, algorithm discrimination issues and abuse issues have also become important aspects of different neglect. In July 2023, the National Network Information Office, together with the National Development and Reform Commission, the Ministry of Education, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Public Security and the State Administration of Radio, Film and Television, jointly issued the Interim Measures for the Management of Generative Artificial Intelligence Services, aiming at promoting the healthy development and standardized application of generative artificial intelligence.In the future, the creative content production assisted by generative artificial intelligence should be developed in a reliable and controllable range.

2. Digital marketing attaches importance to the emotional connection with consumers.

In the past 2023, artificial intelligence technology has continuously entered various fields of the cultural industry, which has brought great opportunities and enthusiasm to cultural enterprises, but also brought new pressures and challenges, requiring them to actively adjust and meet the needs of the market. For smart products, it not only needs a high degree of operational thinking, but also needs to gradually enhance the emotional perception of the audience and further enhance the consumer experience. As an important grammar of human social life, emotional computing aims to create a computing system that can perceive, recognize and understand human emotions and make corresponding intelligent, sensitive and natural responses, including emotional signal collection, emotional analysis, multimodal fusion, emotional generation and other steps. With the continuous development of the new generation of artificial intelligence technology, the field of empowerment based on emotional computing is increasingly extensive, which has become an important feature of public discourse in the era of digital intelligence. Therefore, the transition from technology to emotion will become one of the key trends of digital marketing in the coming year. Although artificial intelligence itself does not have human emotions, it can try to touch and perceive human emotions and build a bridge with them. This emotional connection is based on massive data, and consumers’ overall preferences and emotional needs can be grasped through in-depth analysis of various behavioral characteristics of cultural products on the Internet. Based on establishing stronger emotional connection with consumers, enterprises can form more targeted marketing strategies, thus actively enhancing the cultural brand power of China.

3. The rise of new consumer groups and diversification of demand

The Opinions on Promoting the Implementation of National Cultural Digitalization Strategy points out that digitalization has been bringing constant impetus to the cultural tourism industry when facing the wave of "new consumption". This digital trend perfectly integrates online and offline to create a brand-new cultural experience. The cultural tourism industry urgently needs to grasp the three core markets of "Generation Z", the emerging middle class and the elderly, and promote the high-quality development of the industry through innovative paths. The individualized demand of cultural consumption is reflected in the pursuit of individualization and customization of cultural products and services. This demand involves diversity, uniqueness and personalized customization. Including the pursuit of customized experience, participation and interaction, personal emotional resonance and cultural identity. With the development of the digital age, digital original consumers will become the main consumption force, and their demand for digital entertainment, virtual reality experience and online cultural content will increase greatly. At the same time, with the aging of the population, the consumption potential of silver-haired groups will also become the engine to release new vitality. They may show more interest and demand in traditional culture, artworks and cultural education. Moreover, with the promotion of rural revitalization strategy, consumers in rural areas may become new consumption growth points. They may pay more attention to the consumption of local culture, rural tourism and traditional handicrafts. Community cultural consumers tend to be oriented by social platforms, and influence consumers’ choice, evaluation and experience by sharing cultural products and experiences.

4. Intellectual property protection encourages the production of more high-quality original content.

Intellectual property law is an important legal system to protect the rights and interests of authors and an important method to safeguard the interests of cultural industries. Therefore, the strengthening and improvement of intellectual property law is very important for the protection of social and cultural industries and rights in China. In the new media era, the diversification of communication platforms has generated a strong demand for communication content, especially high-quality original content; At the same time, the development of media convergence technology facilitates the reproduction and re-dissemination of content. The combination of strong communication demand and media convergence technology not only enlivens modern communication activities, but also causes a series of intellectual property disputes, which increases the urgency of intellectual property protection research from the perspective of new media. Protecting the rights of original content and safeguarding the interests of obligees are not only the needs of perfecting the market economy system and promoting independent innovation in China, but also the needs of establishing international credit and carrying out international cooperation. It is necessary to further improve the intellectual property law, create a legal environment for respecting and protecting intellectual property rights, and promote the awareness of intellectual property rights in the whole society and the improvement of the management level of national intellectual property rights. In order to meet the country’s major strategic needs, we will start tackling key problems in digital copyright protection technology, realize integrated innovation and leapfrogging of core technologies, implement major industrial technology development projects, strengthen citizens’ awareness of intellectual property rights, improve the intellectual property protection system, establish an early warning mechanism for intellectual property rights, severely crack down on infringement of intellectual property rights according to law, actively develop online cultural industries, encourage and support the creation and research and development of national original and healthy online cultural products, and expand the development space of national online culture.Encourage more high-quality original content to continuously produce and create.

5. Cross-border cultural integration creates new scenes, new formats and new models.

General Secretary Supreme Leader’s important speech during his inspection tour in Jiangsu described a "picture" of coexistence and co-prosperity of humanities and economy. Report to the 20th CPC National Congress of the Communist Party of China emphasized that the integration of "culture+technology" has become a trend to "implement the national cultural digitalization strategy". First, speed up the digitalization of cultural resources and promote the digital development and transformation of resources; Second, vigorously promote the application of digital technology and foster the development of new formats; Third, strengthen the supply of digital content of public cultural services and enhance the digital service capability of cultural services; Fourthly, digitalization helps to improve the communication efficiency of culture and art and tourism development. The deep integration of "culture+tourism" gives birth to a new sustainable tourism form-creative tourism. In the practice of local creation, creative tourism gives full play to the leading role of local powers such as local residents and social enterprises, and maximizes the development of local creative capital. Its leisure essence and aesthetic principle require the development of local cultural resources and the excavation of local cultural connotations. "Only Henan Drama Fantasy City" is based on the Yellow River civilization, with immersive drama art as the technique and a brand-new viewing mode; More than 1,600 years ago, with the help of digital technologies such as holographic imaging and full-color 2D screen, "The Goddess of Luo" brought visitors an immersive light experience, and promoted the creative transformation and innovative development of traditional culture through the integration of culture and technology. The cross-border integration of culture promotes the sustained recovery of consumption, accelerates the upgrading of demand, innovates business scenarios, optimizes the quality of supply, and stimulates the vitality of the market. The integration of "culture+business" has become the future trend.

6. The importance and development of digital cultural industry personnel training

Since the 18th National Congress of the Communist Party of China, the Supreme Leader General Secretary has made a series of important expositions on digital economy, digital China and cultural power, and the general offices of the General Office of the Central Committee of the CPC and the State Council have also issued many important instructions on implementing the national cultural digitalization strategy. The successive issuance of policy documents has pointed out the development direction and path for the rapid development of China’s digital culture industry, and one of the most important measures is the cultivation of talents. The development of digital cultural industry is inseparable from innovation, and high-level digital cultural industry talents are the core of innovation. By cultivating talents with advanced technology, creative ability and industry insight, it is helpful to promote the innovative development of digital culture industry and enhance the competitive position of the country in the global digital culture market. In 2023, the pilot project of digital culture industry was actively and orderly promoted, and master’s degrees in digital culture industry were established in Shanghai Jiaotong University and Sun Yat-sen University successively, which laid a solid foundation for the establishment of digital culture industry master’s degree points nationwide and entering the subject catalogue. In the next year, with the "Opinions of the Ministry of Education on Further Promoting the Classified Development of Academic Degree and Professional Degree Postgraduate Education" issued by the Ministry of Education at the end of 2023 as a symbol, the cultivation of talents in the digital culture industry will be further valued and developed in 2024.

7. Development and application of multimodal cultural model.

Since the end of 2023, Google has released the artificial intelligence model Gemini, which has the ability of complex multi-modal reasoning and can recognize text, images, codes, audio, video and other information. Pika labs, an American AI startup, released Pika1.0, a video generation application. Users can generate and edit 3D animation, animation, cartoons and movies through simple text input, and it has excellent performance in video expansion, regional modification and video style switching, which greatly promoted the global AI model to be upgraded to a multi-modal direction, significantly lowered the threshold for video creation, and widely empowered the cost reduction, efficiency increase and creative output of content production in sub-sectors such as music, movies, games, animation and short videos. In addition, thanks to the spatial computing power of VisionPro, a mixed reality product to be released by Apple in 2024, AI+3D will generate a large model, which will bring a new dimension of human-computer interaction and sensory stimulation, and lay a solid foundation for expanding and enhancing the tourist experience in cultural spaces such as museums, theaters and tourist attractions.

8. Based on the demand for cultural services, promote the quality and efficiency of cultural supply.

In 2023, the rapid release of the backlog of cultural consumption demand made the recovery of the culture and tourism industry obvious, and various new cultural formats frequently appeared: the box office of the Spring Festival movies was very hot; The tourism industry has recovered rapidly, and the cities of online celebrity, represented by Zibo, are remarkable. The popularity of museums around the country has soared, and it is "hard to find a ticket" for holidays; The offline performance market is splendid … In 2024, the public’s demand for cultural services showed a tendency to pursue emerging formats and consume traditional culture. New consumption patterns, such as digital content services and night tours, have developed rapidly, and new consumer groups, such as women, new middle class and sinking market, have gradually emerged, and the cultural market has ushered in a new consumer aesthetic, pushing the cultural and tourism consumer markets towards multiple segments. The demand for excellent traditional culture is another major feature. In recent years, the creative transformation and innovative development have enabled Chinese excellent traditional culture to enter the public life more diversified, faster and more widely, and the people’s consumption demand for China traditional culture continues to rise. Meeting people’s growing spiritual and cultural needs puts forward new requirements for strengthening the supply of high-quality culture: realizing the prosperity and development of cultural industries is a concrete manifestation of strengthening cultural self-confidence and shouldering new cultural missions; Accelerating the construction of modern public cultural service system is a powerful guarantee to meet cultural needs and enhance spiritual strength; The steady implementation of cultural digitalization strategy is the most important thing to enhance the digitalization ability of cultural services and meet the diverse needs of the people.

9. Great Health Travel and Younger Health Consumption

This trend refers to the rise of the integration of great healthy cultural tourism and health preservation concepts and consumption into lifestyle, and more and more young people are willing to invest in tourism, cultural experience and healthy lifestyle. This includes providing healthy cultural experience, popular health science, sports and health-related cultural activities and lifestyle-related products and services. With the increasing concern of young people for a healthy lifestyle, tourism is organically combined with health care and cultural experience. On social media with young users, healthy lifestyle products and content are gradually increasing. The first 2023 Health Travel Industry Development Conference, directed by the Industrial Development Department of the Ministry of Culture and Tourism, was successfully held, focusing on promoting the integrated development of health industry and travel industry, and discussing the inheritance and development of intangible protection of traditional Chinese medicine, the development practice of health travel industry in various places, the diversified development of health travel by the whole tourism industry chain, the deep integration of health services and travel, and the lifestyle of living in the whole age. Some tourist destinations have begun to introduce tourism products that combine cultural experience and healthy lifestyle, such as cultural health-keeping tours and cultural fitness tours. In addition, some healthy lifestyle brands have also begun to cooperate with the tourism industry to launch healthy tourism products with cultural elements to meet the market demand for healthy lifestyle tourism. Anaya, Hebei Province, provides high-quality cultural content such as drama festivals and music festivals by building art galleries, campsites, cafes and other supporting cultural and leisure places, and is committed to building a brand of lifestyle for all-year-old residents and creating a new young and healthy lifestyle, which is quite popular among young tourists.Under this trend, great healthy cultural tourism and lifestyle will become the hot spot of future tourism. The organic combination of cultural industry and tourism will help meet the needs of younger customers and promote the spread of health concepts in tourism and cultural experience among young people.

10. Globalization of Chinese culture enhances international influence.

Looking back on 2023, cultural exchange has increasingly become an important part of the interaction between countries. As a country with a long history and rich cultural traditions, China has deepened the impression of the international community by actively promoting the international spread of local culture. With the sustained growth of China’s economy and the deepening of globalization, local culture has entered the international market, which is not only a demonstration of cultural self-confidence, but also an important way of cultural exchange and international cooperation. China has a long history and profound cultural heritage, such as traditional literature, drama, music, fine arts, handicrafts and philosophical thoughts, which are internationally attractive cultural resources. By spreading these values, cultural connotations and artistic forms, China has established its own cultural image in the world and built a positive soft power foundation for the country. In recent years, with modern means of communication and innovative forms of expression, traditional culture has been newly interpreted and disseminated, attracting more attention from international audiences. With the development of technology and the establishment of global media network, the innovation and development of China’s local cultural industry in the fields of movies, TV series, animation, online literature, etc. are more easily contacted and consumed by international audiences, showing the story of China and China’s aesthetics, and also promoting cultural understanding and international exchanges. Furthermore, China actively uses new media and digital technology to promote cultural and creative industries. Emerging channels such as social media platforms, online video websites and digital museums make the spread of China culture more convenient and extensive. With the acceleration of internationalization, China is actively shaping its cultural soft power. Promote local culture to go international,It not only shows the charm of its own culture, but also contributes to the maintenance of global cultural diversity and the deepening of cultural exchanges. Looking ahead, with the deepening of this process, China culture will play an increasingly important role in the global cultural map.

　　On September 5th, the General Office of Shenzhen Municipal People’s Government issued the Implementation Plan of Shenzhen Extra-long Special National Debt Fund to Support Consumer Goods Trade-in (hereinafter referred to as the "Plan") in official website. The "Proposal" puts forward specific support schemes from eight aspects: replacement and renewal of individual consumer passenger cars, scrapping and renewal of automobiles, scrapping and renewal of old operating trucks, renewal of new energy buses and power batteries, trade-in of household appliances, renovation and renewal of home improvement products, trade-in of electric bicycles and scrapping and renewal of agricultural machinery.

　　Among them, in terms of replacement and renewal of passenger cars for individual consumers, the "Proposal" proposes that individual consumers transfer their own vehicles and purchase new energy vehicles or fuel vehicles that meet the national six emission standards in Shenzhen, giving them a one-time car purchase subsidy. For the car purchase price of 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidies for fuel vehicles and new energy vehicles are 0.8 million yuan/vehicle and 0.9 million yuan/vehicle respectively; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidies for fuel vehicles and new energy vehicles are 12,000 yuan/vehicle and 13,000 yuan/vehicle respectively; If the car purchase price is more than 250,000 yuan (inclusive), the subsidies for fuel vehicles and new energy vehicles are 15,000 yuan/vehicle and 16,000 yuan/vehicle respectively.

　　In terms of trade-in of household appliances, the Proposal proposes to subsidize individual consumers to buy 8 types of household appliances, including refrigerators, washing machines, televisions, air conditioners, computers (including laptops), water heaters, household cookers and range hoods, with the subsidy standard being 15% of the product sales price. For products with energy efficiency or water efficiency standards of Grade 1 or above, an additional subsidy of 5% of the product sales price will be given.

　　At the same time, combined with the reality of the consumer market, mobile phones, tablet computers, smart wearable devices, consumer drones, consumer robots, 3C servers, projectors, intelligent sports equipment (including sports cameras), coffee machines and other products will be included in the scope of subsidies. The subsidy standard for mobile phones is 10% of the sales price of products and 15% of other products. Each consumer can subsidize one piece of each product, and the subsidy for each mobile phone does not exceed 2,000 yuan for 1000 yuan and other products.

　　With regard to the trade-in of electric bicycles, the "Proposal" proposes to sell old electric bicycles (implicit batteries) that have been registered with the public security traffic management department in Shenzhen, and buy new electric bicycles that meet the national standards, and subsidize individual consumers according to 20% of the sales price of new cars, with the maximum amount not exceeding 800 yuan.

　　In view of the scrapping and renewal of old operating trucks, the "Proposal" proposes to scrap diesel trucks operating under national emission standards III and below in advance, with an average subsidy of 30,000 yuan per vehicle; Scrapped in advance and newly purchased national six emission standard trucks or new energy trucks, with an average subsidy of 80,000 yuan per vehicle; Only new cold chain delivery trucks in new energy cities are purchased, and each vehicle is subsidized by 35,000 yuan.

　　Zhejiang Online May 24th (qianjiang evening news reporter Wang Jian, Chu Huiqiang, Li Kaiyan)Ningbo has been in the forefront of the whole province and even the whole country. This year, Ningbo’s overload control has made a new move, with scientific and technological overload control and legislative guarantee. Ningbo’s "smart transportation" system has greatly improved the effectiveness of highway overload control.

　　According to the latest news, Ningbo has enacted legislation to control overload, which is expected to be promulgated and implemented within this year at the earliest.

　　In addition, the latest data from Ningbo Highway Bureau shows that this year, Ningbo has built the first "intelligent transportation" information platform covering the whole transportation industry in Yinzhou District, and installed an electronic detection system for highway overload control on main roads based on the "intelligent transportation" information platform, and started a new mode of "off-site law enforcement". In the first quarter, 188 penalties were imposed for road overload and violation, of which the proportion of off-site law enforcement increased from 10% in the same period last year to 70% this year. The penalty execution rate rose from 10% to 50%, and the average penalty for a single ticket was 1,575 yuan, down 45% compared with the same period of last year, indicating that under the pressure of efficient electronic overload control, the illegal behavior of highway overloading was well curbed.

　　Case articles ● Strict law enforcement

　　Caught the over-limit car and fled again

　　Get it back to the ends of the earth for you

　　"I didn’t expect you to catch me so soon, and I won’t dare to exceed the limit and overload in the future."

　　Caught in Ningbo, Chen Mou, the driver of Zhejiang J7xx9, escaped to Taizhou by luck. In just six hours, he was invited back to Ningbo by the law enforcement officers of Ningbo Road Administration to accept the punishment. This is the first sentence that Chen Mou, the party concerned, said when he met Ningbo road officials in Jiaojiang, Taizhou.

　　In the early morning of April 21, 2016, law enforcement officers Zhang Yongman and Luo Yuesheng of Ninghai Highway Administration Bureau conducted routine inspections on Xiangxi Line and found that the car with the car number of Zhejiang J7xxx 9 was suspected of exceeding the limit. On the spot, the law enforcement officers ordered the vehicle to go to Ninghai Overloaded Transportation Inspection Station of Provincial Highway 214 for inspection. After inspection, the vehicle was a 4-axle vehicle with a total weight of 60.14 tons and a total weight of 20.14 tons, and ordered the illegal vehicle to park in the parking lot of this inspection station.

　　At about 4: 40 in the morning, Chen Mou pried open the gate of Zhichao Station without authorization, started the car and fled in the direction of Jiaojiang, Taizhou.

　　Ningbo road administration personnel immediately reported the situation to Ningbo road administration detachment. Ningbo Road Administration Detachment immediately issued an investigation notice to Taizhou Road Administration Detachment. With the full support of Taizhou Road Administration Detachment, the vehicle was seized by Jiaojiang Road Administration on April 27th.

　　At present, this case is still under investigation. Chen Mou will be severely punished by law.

　　Forge over-limit vehicle pass

　　Can’t escape from the eyes of road law enforcement personnel.

　　At 11 o’clock on the evening of April 25, two heavy-duty semi-trailer drivers tried to muddle through with two forged "Zhejiang over-limit transport vehicle passes", but they were caught by sharp-eyed road law enforcement officers.

　　These two over-limit vehicles were found on the Xiangxi Line. One was caught on the spot at S19 Yongtaiwen Double Line, and the other drove into the village road and hid near Leigang Zhichao Station. After being seized, the driver lied that it was a pass run by the company and he didn’t know it. However, they consciously avoided the road law enforcement inspection, and even took risks to drive into the village road, which was obviously intentional. After a detailed investigation, the road administration temporarily detained the two over-limit vehicles.

　　According to the provisions of Article 38 of the Regulations on Highway Safety Protection, if the highway management organization approves the application for out-of-gauge transportation, it shall issue the out-of-gauge transportation vehicle pass with the style specified by the transportation department in the State Council. Vehicles approved for out-of-gauge transport shall carry the out-of-gauge transport vehicle pass with the vehicle, travel at the specified time, line and speed, and hang obvious signs. It is forbidden to rent or transfer the pass for over-limit transport vehicles. It is forbidden to use forged or altered passes for over-limit transport vehicles.

　　The over-limit vehicles seized are 25 meters long, 3.6 meters wide and 4.5 meters high, all exceeding the prescribed length, width and height, and will face a fine of less than 30,000 yuan. Road law enforcement officials said that when an overloaded vehicle is driving, it will block the line of sight when turning and turning around because of its huge body, which poses a safety hazard. If an overloaded vehicle wants to drive on the road, it needs to apply for an overloaded vehicle pass to the highway management agency in advance. Forged or altered overloaded vehicle passes must not be used.

　　Data articles ● Comprehensive overload control

　　In 2015, Ningbo investigated and dealt with 14,314 illegal and out-of-gauge vehicles, including 10,119 on-site and 4,195 off-site law enforcement vehicles, which increased by 69.2% year-on-year, and the number of off-site law enforcement cases was 149.82% of the annual target (the planned number of off-site law enforcement cases in the city was 2,800), accounting for 85% of the province’s investigation; Investigate and deal with 5418 overloaded vehicles, and the traffic police department deducted 17533 points; Organized and carried out four "iron fist" series of centralized rectification actions in the city, which effectively curbed the overloading of highway vehicles. The over-limit rate of vehicles has dropped from 10.9% five years ago to below 3.5%, and the traffic accidents caused by over-limit trucks have dropped by 38.26%. The freight rate of road freight has risen reasonably, and the freight turnover has increased steadily, which has effectively protected the safety of roads, bridges and tunnels.

　　Dynamic articles ● Renovation of illegally modified vehicles

　　According to the statistics from the Ningbo Municipal Transportation Commission, in 2015, the city of Ningbo dispatched more than 41,000 road law enforcement personnel, more than 9,000 transportation personnel, more than 15,000 public security personnel, more than 11,000 urban management personnel and nearly 700 agricultural machinery personnel in the highway overload control. More than 2,600 illegally modified vehicles were investigated and dealt with, and 134 road transport permits were cancelled according to law.

　　In the rectification of illegally modified vehicles, Ningbo highlights the source rectification. Among them, Xiangshan County took the lead in completing the rectification of illegally modified vehicles in the county, which was affirmed by the city leaders. Cixi and Yinzhou have made great efforts to rectify illegally modified vehicles and achieved good results. In view of the general individualization and decentralized operation of vehicles, Ninghai has taken the corporatization of muck transport vehicles as a breakthrough, and the rectification work has achieved remarkable results.

　　For this piece, Ningbo Zhichao Office has firm confidence, is determined to treat both the symptoms and the root causes, and continue to pay close attention to the two special rectifications of illegally modified vehicles and engineering vehicles. Specifically, on the one hand, it is necessary to severely crack down on illegal modification of dens by vehicles, so as to "catch one and knock down one"; On the other hand, guide enterprises to transition as soon as possible, speed up the closed transformation and elimination and renewal of existing muck and mud transport vehicles, and all newly purchased vehicles must meet the relevant standards of the Ministry of Industry and Information Technology, so as to reduce and prevent the phenomenon of overloading and exceeding the standard.

　　Advantages ● Off-site law enforcement

　　Weave a big net of science and technology.

　　Since 2013, after the pilot project in Beilun achieved a breakthrough of comprehensive control over "off-site law enforcement", the city has reached 4,195 cases of off-site punishment. Ningbo has gone through the course of "exploration+summary+promotion" on the road of "internet plus’s overtaking". Over the past two years, relying on the comprehensive overload control information platform and highway electronic detection system, we have invested 120 million yuan to build a large network of overload control through science and technology.

　　Wang Renzhou, vice mayor of Ningbo, said, "This is a great event that we have been trying to do for many years, but now it has come true. This fundamentally changed the mode of highway overload control and greatly improved the efficiency and effectiveness of law enforcement, and there was no administrative reconsideration and litigation during this period. "

　　Progress ● legislation to control overload

　　It is expected to be promulgated and implemented this year.

　　Overloading not only seriously damages highway bridges, increases the cost of road and bridge maintenance, but also threatens road traffic safety and even leads to vicious competition in the freight market. Overloaded trucks bring many hidden dangers to roads and traffic safety.

　　The author learned from the city’s conference on comprehensive highway overload control and deepening the renovation of engineering vehicles that Ningbo will manage the overload transportation through legislation, and relevant laws and regulations are expected to be promulgated and implemented within this year. Overloading not only seriously damages highway bridges, increases the cost of road and bridge maintenance, but also threatens road traffic safety and even leads to vicious competition in the freight market. With the joint efforts of all levels and departments, Ningbo investigated and dealt with more than 2,600 illegally modified vehicles, more than 5,400 overloaded vehicles and 140,000 illegally overloaded vehicles last year. On the basis of joint overload control, Ningbo will also promote long-term overload control through legislation. At present, the "Measures for the Administration of Overloaded Highway Transportation in Ningbo" has been included in this year’s legislative plan of government regulations, and the first draft has been solicited. The next step will be to revise the provisions, and strive to report to the municipal government before the end of June and promulgate and implement it within the year. This year, Ningbo will also fully implement the source responsibility investigation mechanism. The transportation management department will revoke the operation license of illegal vehicles for three times or more within one year and blacklist them. The illegal behavior of overloading is included in the credit safety evaluation of the enterprise to which the vehicle belongs, which is linked to the interests of the enterprise such as new resource license, evaluation and evaluation, and transportation business bidding.

He Wei examined the patient’s condition.

Twenty years ago, two brothers, He Wei and He Xiangdong, successively obtained their doctorates from Kyushu University. They vowed to "solve the problem of eye care for poor patients in China" and returned to China to establish the Ho Eye Hospital Group. The development of Ho Eye Hospital Group started from scratch. Up to now, it has 8 eye hospitals, 60 optometry stores, 1 medical college, 1 eye industry research base, and more than 1,600 medical and teaching staff, which has sent light to nearly 80% of eye patients in Liaoning.

Dream, starting from a free clinic

After graduating from China Medical University in 1984, He Wei, who came from a medical family, was sent by the Ministry of Education to go to Japan for further study as the first international student studying for a doctorate in ophthalmology. After studying abroad for 8 years, he obtained a doctor’s degree and a Japanese medical license.

"My dream began with a free clinic." In 1992, He Wei returned to the motherland with the Japanese medical aid group to attend a free clinic for cataract surgery for the old people in Northeast China in Fushun. He took the initiative to sign up for all the free clinics, 18 times for 10 days at a time. He Wei’s heart can no longer be calm when he sees the long queues of villagers waiting for medical treatment and hears the longing and gratitude of the heart. One can be cured, but even if the operation doesn’t stop breathing, it can’t be done-there are too many patients! Everyone has to make one eye first, and the other one will be about next year. Every time I leave, I don’t give up. A pair of hands hold together and refuse to let go: "Doctor, will you come again next year?" I have another eye waiting for you! " "At the end of the free clinic, an old man told me that he didn’t want to live because he couldn’t see." He Wei said, "This made me make up my mind to go back to China and build an eye hospital."

My younger brother He Xiangdong is three years younger than He Wei. Although his brothers and sisters have different personalities, they have the same aspirations. In 1995, they left Japan where they had lived for eight years and returned to the motherland.

He Xiangdong

Today’s Ho Eye Hospital has the same medical equipment and inspection equipment as the first-class hospitals in China. Behind the Ho Hospital building, there is a small building with no sign-Ho Civilian Eye Hospital. The patients who come here for medical treatment are all poor people selected and introduced by grass-roots government organizations such as streets, and Ho gives them free treatment.

In the past 20 years, Ho Eye Hospital has served 8.8 million person-times, reduced or exempted 197 million yuan for poor patients, and the amount of public welfare free surgery accounted for 48.9% of the total amount of surgery, and performed cataract surgery for 79,800 poor patients.

Running a school and building an ideal "bright city"

In the depths of the scenic Qipanshan Mountain in Shenyang, there is a university without walls-Ho Medical College: more than a dozen red tiled buildings, beige castle teaching buildings, laboratories and libraries are arranged in turn. In front of the stepped open-air assembly square, there is a pool of winding water "Boya Lake", and behind it is the hall-style art college building supported by tall pillars.

He Xiangdong has an unforgettable memory that when Ho lived in a small house of 125 square meters, He Wei asked him to use that 286 computer to draw a brilliant "bright city" picture. The reason why they insisted on building a university is because the two brothers realized that only by training more doctors and reserve forces can a "bright city" be established.

He Wei said, "In addition to training a large number of undergraduates and junior college students, we have been insisting on training rural doctors and village doctors for grassroots for free for 20 years, training ophthalmologists for backward areas in western China such as Tibet for free, and training 32,000 grassroots doctors for free for 20 years."

Wei He

Scientific research, gathering professional strength

For the future, the two brothers are ambitious: to realize the industrial chain of medicine, teaching, production, learning and research. He Wei said that education should become the "engine" of medical care and provide practical talents suitable for future development; Let scientific research become the "storage battery" of medical treatment, and let China’s medical technology change from imported to "made by China".

Planning the eye industry base, engaging in scientific research and industrial transformation, the Group currently has 28 patented technologies, among which intraocular lens has been certified by the European Union, and the price can be reduced to 1/3 compared with similar imported crystals.

In 2006, Liaoning love light Blind Prevention Foundation was established in Ho Eye Hospital Group. He Wei said: "Integrating resources together to make a bright cause bigger is not only to prevent and treat blindness, but also a spiritual pursuit." He Wei and He Xiangdong hope to arouse the public’s responsibility and gather more social forces through the foundation.

Polish Prime Minister Morawiecki recently told a press conference after the EU summit that he hoped to deploy American nuclear weapons in Poland, and he also called on the whole NATO to participate in the nuclear weapons sharing program. In response, Kirby, the strategic communication coordinator of the US National Security Council, responded that the United States will not discuss the deployment of nuclear weapons in Poland for the time being.So, what is Poland’s intention to join NATO’s "nuclear sharing" plan? Will the current attitude of the United States on nuclear weapons change with the evolution of the Russian-Ukrainian conflict?Please pay attention to "National Defense Time and Space"-South Military Forum.

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Data Map: Polish Prime Minister Morawiecki (Source: International Online)

Li Yue: It is a direct response to the Russian deployment of nuclear weapons in Belarus that Poland publicly expresses its wish to join NATO’s "nuclear sharing" program. But in fact, this idea of Poland is not the first time, and there have been similar statements before. In September last year, Polish President Duda revealed in an interview that Poland had held talks with the United States on the possibility of joining the "nuclear sharing" program. Last October, the Polish military also participated in NATO’s "firm noon" nuclear deterrent exercise as an auxiliary role. Therefore, some media commented that Poland’s seeking to join the "nuclear sharing" program is not directly related to Russia and Belarus’ decision to deploy nuclear weapons, which is just an excuse for Poland. Professor Yinan, why do you think Poland should actively seek to deploy nuclear weapons in its own country?

Jin Yinan:First of all, a country like Poland that requires other countries to deploy nuclear weapons on its own territory is very rare in the world. I think, this kind of appeal,For a sovereign country, it is not only a shame, but also a great challenge to its national security..

Secondly, in the Russian-Ukrainian conflict, Poland has been actively and continuously providing weapons to Ukraine, playing the role of "anti-Russian Depth Charge". Poland and Russia have a history of hundreds of years, and nowPoland is eager to use the Russian-Ukrainian conflict to destroy Russia, but this is unrealistic..

Third, after the Russian-Ukrainian conflict, the United States and NATO have set up important bases to aid Ukraine in Poland, used Polish territory to provide aid weapons to Ukraine, and set up quasi-combat centers in Poland, etc.Poland feels that its status has been improved unprecedentedly, and it is a bit complacent.. Some time ago, Poland even put forward a high asking price for Germany, demanding that Germany compensate for the losses caused to Poland during World War II, which angered Germany and angered Russia this time. It can be said that Poland’s words and deeds have led to the current dilemma.

Fourth,Poland now calls on all NATO members to participate in the "nuclear sharing" plan, which is to hope that the United States will deploy nuclear weapons in Eastern Europe.These are mainly the member countries that joined NATO after 1997 or 1999. Because in Poland’s view, the old European countries, such as Germany, Belgium, the Netherlands, Italy and Turkey, have joined the "nuclear sharing" plan, while the new European countries have not, and none of the eastern European countries have joined the "nuclear sharing" plan.Poland is willing to take the lead.

Li Yue: "Nuclear sharing" is a concept in NATO’s nuclear deterrent policy. Once it is added, NATO members who do not have nuclear weapons and are not prepared to develop nuclear weapons can be allowed to use nuclear weapons, but it is the United States that can finally decide whether these non-nuclear members can use nuclear weapons. Therefore, Polish Prime Minister Morawiecki, while actively inviting the United States to deploy nuclear weapons in his country, publicly stated that the final decision on this issue lies with the United States. In this regard, the White House spokesperson did not comment at the press conference. Kirby, the strategic communication coordinator of the US National Security Council, told the media that "there is nothing to say" and the United States "does not talk about the deployment of nuclear weapons" in principle. Professor Yinan, why does the United States make such a low-key statement on this issue, and even feel that it is deliberately avoiding it?

Jin Yinan:Because this is not the first time Poland has made this request, last year it proposed that it hoped to deploy nuclear weapons in Poland. At that time, an American spokesman made it very clear that the United States would not deploy nuclear weapons on the territories of NATO members after 1997. In other words, the United States will not deploy nuclear weapons on the land of "new Europe", that is, Eastern Europe. This year, Poland made this request again, and the United States quickly responded, that is, the United States did not comment on this request and avoided the deployment of nuclear weapons. Why is this happening? Because for the United States, the tactical nuclear weapons he has deployed in Europe are completely enough, and there is no need to increase deployment. Especially in the context of the conflict between Russia and Ukraine, considering the sensitivity of the big country game, after Russia deployed nuclear weapons in Belarus, if the United States deploys them at the forefront, the situation will definitely heat up. soThe United States is unwilling to over-stimulate Russia and the situation is unwilling to develop in the direction of nuclear war.. The United States is well aware that Russia and Belarus reached an agreement on the deployment of nuclear weapons entirely because the West has continuously provided weapons and equipment to Ukraine, so Russia’s move has a strong defensive and deterrent nature. So,I think Poland’s desire to join the "nuclear sharing" program is doomed to fail..

Data Map: American B61 Nuclear Bomb (Source: Global Times)

Li Yue: According to American media reports, as of last October, the United States had deployed about 100 B61 nuclear bombs in six bases in five European countries. As the conflict between Russia and Ukraine continues to evolve, it is reported that the US military is seeking to speed up the deployment of the latest B61-12 nuclear bomb in Europe. According to NATO’s nuclear weapons sharing plan, once a crisis breaks out, these nuclear bombs will be loaded on the fighters of the participating countries of the "nuclear sharing" plan to carry out strike missions after obtaining the approval of the United States. Just last month, Russian President Vladimir Putin announced that the first batch of Russian tactical nuclear warheads had arrived in Belarus. Professor Yinan, based on the current security situation, do you think the nuclear security risks in Europe are increasing?

Jin Yinan:In fact, this risk has been clearly placed in front of all mankind. In the conflict between Russia and Ukraine, NATO is taking out its housekeeping weapon and confronting Russia on the battlefield in Ukraine in an attempt to drag Russia down through Ukraine. From providing tanks to fighter planes, it is obvious that the United States and western countries are arching fire and escalating conflicts, but what is the end of this upgrade? Medvedev, vice chairman of the Russian National Security Council, has said that if World War III breaks out, it will never start with tanks and fighter planes. His meaning is obvious.If World War III breaks out, nuclear war is inevitable. I think that under such circumstances, all parties must calm down and not unnecessarily escalate the war..

We can see that NATO is still constantly provoking the fire, and an alliance of aid fighters has been established. What will happen after that? Will there be a ballistic missile alliance? At present, Ukraine has asked the United States for assistance in ballistic missiles, which is very dangerous! If we don’t build a nuclear barrier, stop at the brink and let one side escalate the situation, will it cause an irreversible situation? At present, there is such a trend. Therefore, we believe that this situation must be prevented. We must be on high alert now, arch fire on the Russian-Ukrainian issue, and provoke those forces that fight Ukraine and Russia. Because great danger is emerging, if it is not handled well, it is likely to come in the future.

Source: Yangguang Military

Reporter: Li Yue.

Su Jia GUI [2017] No.11

　

Each district, city, county (city, district) Price Bureau (Development and Reform Commission, Development and Reform Bureau), Culture Bureau and Sports Bureau:

In order to standardize the service charge behavior of public cultural and sports facilities, protect the legitimate price rights and interests of operators and consumers of public cultural and sports facilities, and promote the healthy and orderly development of public cultural and sports service industry, the Measures for the Administration of Service Charge of Public Cultural and Sports Facilities in Jiangsu Province were studied and formulated according to the People’s Republic of China (PRC) Price Law, the People’s Republic of China (PRC) Public Cultural Service Guarantee Law, the Public Cultural and Sports Facilities Regulations, the National Fitness Regulations and the Jiangsu Public Cultural Service Promotion Regulations. It is hereby printed and distributed to you, please conscientiously implement it according to local conditions.

　

　　　　　　　　　　　　　　　　　　　　　　Jiangsu province bureau of commodity price

　　　　　　　　　　　　　　　　　　　　　　Jiangsu Provincial Department of Culture

　　　　　　　　　　　　　　　　　　　　　　Jiangsu provincial sports bureau

　　　　　　　　　　　　　　　　　　　　　　December 26, 2017

　

Measures for the administration of service charges for public cultural and sports facilities in Jiangsu Province

　

the first　In order to regulate the service charging behavior of public cultural and sports facilities, protect the legitimate price rights and interests of operators and consumers of public cultural and sports facilities, and promote the healthy and orderly development of public cultural and sports service industry, these measures are formulated in accordance with the provisions of People’s Republic of China (PRC) Price Law, People’s Republic of China (PRC) Public Cultural Service Guarantee Law, Regulations on Public Cultural and Sports Facilities, Regulations on National Fitness, and Regulations on the Promotion of Public Cultural Services in Jiangsu Province, combined with the actual situation of this province.

the second　These Measures shall apply to the public cultural and sports facilities invested and built within the administrative area of this province, and the acts of providing services and charging fees to the society.

Article　The term "public cultural and sports facilities" as mentioned in these Measures refers to public welfare buildings, venues and equipment held by people’s governments at all levels or organized by social forces and open to the public for cultural and sports activities.

Article 4　The management (operation) units of public cultural and sports facilities invested by the government shall open them free of charge in the process of providing services without increasing investment or providing special services; If it is necessary to increase investment or provide specialized services, it can be opened to the society at low fees.

Article 5　The service charges of public cultural and sports facilities belong to operating service charges. According to the differences in investment subjects and operating characteristics, the service charges are set by the government, guided by the government and regulated by the market respectively:

(a) the charges for public cultural and sports facilities invested by the government shall be fixed or guided by the government;

(two) social capital investment in the construction of public cultural and sports facilities (including PPP, etc.) to implement market-adjusted prices.

Article 6　The service charges of public cultural and sports facilities shall be managed at different levels. The provincial price department in conjunction with the relevant departments of the province is responsible for formulating the measures for the administration of service charges for public cultural and sports facilities in the province, coordinating and guiding the supervision of service charges for public cultural and sports facilities in the province.

City and county price departments shall be responsible for formulating service charging policies and standards for public cultural and sports facilities in this region, and supervising their charging behavior.

Article 7　Public libraries, museums, cultural centers, memorial halls, art galleries and comprehensive cultural stations invested by the government shall provide basic public cultural services to the public free of charge. Outdoor unattended stage, track and field, basketball court, football field, fitness trails and outdoor fitness equipment and other cultural and sports facilities shall be open to the public free of charge.

Public cultural facilities included in the basic public cultural service plan and service catalogue published by local people’s governments at all levels shall be provided free of charge.

Encourage science and technology museums, workers’ cultural palaces, youth palaces and women and children’s activity centers to provide free or preferential basic public cultural services.

Public sports facilities should be open to the public free of charge on National Fitness Day.

Article 8　The management (operation) units of public cultural and sports facilities subject to government guidance and government pricing shall be open to students, the disabled, the elderly and the military.

Article 9　To formulate or adjust the service charge standard of public cultural and sports facilities invested by the government, the management (business) unit shall put forward a written proposal for price adjustment, which shall be reported to the competent price department at the same level for adjustment after being audited by the competent business department.

Article 10　The management (operation) unit of public cultural and sports facilities shall provide the following materials when submitting a written proposal for price adjustment to the competent price department:

(a) the registration certificate or business license approved by the relevant departments;

(2) Adjustment report. The contents of the report shall include the basic information of the unit, the proposed charging standards and reasons, and the impact assessment on society after adjustment;

(3) Relevant cost calculation data;

(four) the audit opinion of the competent department of business;

(5) Other materials required by laws, regulations and rules.

Article 11　The competent pricing department shall formulate or adjust the service charge standard of public cultural and sports facilities, fully embody the principle of public welfare, comprehensively consider the factors such as the public’s affordability and the sustainable utilization of cultural and sports facilities, and verify it according to the principle of compensating the service cost, and implement a dynamic adjustment mechanism.

Article 12　When formulating or adjusting the charging standards for public cultural and sports facilities and services, the competent price department shall perform the procedures of cost supervision and examination, listening to social opinions, collective deliberation, and making price decisions according to law.

Article 13　The service charges for public cultural and sports facilities with market-regulated prices shall be independently formulated by the operators in combination with operating costs, market supply and demand, competition and other factors.

Article 14　The service charges of public cultural and sports facilities can be determined according to the actual situation. You can charge by year, quarter, month, day, time, hour and team.

The annual, quarterly, monthly and team-based charging shall reflect the price concessions, and the charging standard shall not be adjusted before the charging period expires.

Annual, quarterly and monthly billing, such as due to the reasons of public cultural and sports facilities management (business) units closed or suspended business, management (business) units should be publicized in advance, and in accordance with the provisions, refund the remaining fees or postpone the corresponding service time.

Article 15　The management (operation) units of public cultural and sports facilities shall follow the principles of openness, fairness, honesty and credit and voluntary compensation, and shall not force services and charge fees.

Article 16　The management (operation) unit of public cultural and sports facilities shall publicize the service items and opening hours, announce the charging items, charging standards, preferential measures, complaint telephone numbers and other contents in the eye-catching position of the charging place, and take the initiative to accept the supervision of the society and the competent price department.

Article 17　The charging unit has the following price violations, which shall be punished by the competent price department in accordance with the relevant provisions:

(a) the management (operation) unit of the public cultural and sports facilities invested by the government does not implement the government pricing or government guidance price, and formulates or adjusts the charging standards without authorization;

(2) Failing to publicize the price as required, or the publicized price is inconsistent with the actual price;

(3) There are unfair price behaviors such as price fraud;

(4) Other price violations.

Article 18　Price, culture, sports and other departments should strengthen the supervision and management of public cultural and sports facilities service charges, and establish and improve the management system of public cultural and sports facilities service charges.

Article 19　If the cultural and sports facilities in state organs, schools and other units (except for profit-making and private units) are open to the public, the management of fees shall be implemented with reference to these measures.

Article 20　These Measures shall be interpreted by Jiangsu Provincial Price Bureau, Jiangsu Provincial Department of Culture and Jiangsu Provincial Sports Bureau according to their respective responsibilities.

Article 21 These Measures shall come into force on February 1, 2018 and shall be valid for 3 years.

　

1905 movie network news The film Little Women, produced by American Columbia Film Company, adapted and directed by greta gerwig, today (November 19th) exposed a brand-new segment of the original film. Timothée Chalamet and Florence Pugh, "Sweet Tea", met in the classical studio, and they had a heated discussion about marriage since childhood. Amy, who was bent on marrying into a rich family, confided her heart to Laurie for the first time, revealing the helplessness that women in the old days had to become vassals of men.

The outstanding performance of "Sweet Tea" attracts people’s attention, and the topic of women’s marriage becomes the focus of debate.

In the original footage of this exposure, Laurie, played by "Sweet Tea" Timothée Chalamet, and Amy, played by Florence Pugh, had a heated discussion on marriage in the studio. Laurie didn’t seem to agree with Amy’s utilitarian view of marriage, and her speech was full of concern; Amy, on the other hand, revealed to Laurie in an aggressive tone why she was bent on marrying into a rich family, because "as a woman, I can’t make money" and "even if I make money, it will belong to my husband at the moment of marriage", revealing the helplessness and unwillingness of women in the old days about their status.

In the original film clip, the excellent performances of two young actors are unforgettable. With Timothée Chalamet, who is popular all over the world, playing Laurie with graceful demeanor and outstanding temperament, just a few lines vividly depict the image of a rich boy who is not familiar with the world. Florence Pugh, who has attracted much attention for her acting skills in other films, plays Amy, the oldest of the four March sisters, a female character who dreamed of entering the upper class since she was a child. In the original film, Florence Pugh shows a young actor’s exquisite acting skills that can’t be underestimated, from throwing towels, rubbing his fingers and other small moves at the beginning of the conversation to finally releasing powerful characters step by step. What kind of sparks will collide between the two young actors when they play opposite each other for the first time can not help but make people very curious.

Super-luxury cast becomes an annual expectation, the giant system bursts, the word of mouth locks in the Oscar popularity ahead of schedule.

Since the beginning of filming, the movie Little Women has exploded expectations because of its ultra-luxurious lineup. In addition to the star Timothée Chalamet, the film is the most powerful actress in Hollywood today. At the age of 13, she was nominated for an Oscar as a supporting actress, and in recent years, she was nominated for an Oscar and a Golden Globe Award one after another. Saoirse Ronan, who is known as a "talented girl", starred in emma watson, who was famous all over the world for her Harry Potter series, Florence Pugh, who starred in Lady Macbeth, and Eliza, who was nominated for the film Mammoth in the main competition of Venice Film Festival and made her mark with the American drama Sharp Tool. Meryl Streep, who has been nominated for the Oscar for 21 times, and laura dern, who has won the Golden Globe Award and Emmy Award for many times, are also surprised to join us. The ultra-luxury lineup is a rare "lifetime series".

Recently, the film was screened at the American Directors Guild Cinema in Los Angeles, and the first wave of social media word-of-mouth was well received by the media and fans. The film critics praised it as a "proper Olympic bid" and deserved numerous Oscar nominations. Saoirse Ronan, the leading actress, was praised as "one of the most talented actresses of this era", and Timothée Chalamet was praised by Brad Pitt for her great talent and promising future. Netizens are still surprised by this classic: "It is super touching, but it can also arouse nostalgia and heartbreak." The high evaluation set off the expectations of audiences around the world, and at the same time made this film one of the most popular Oscars.

The film Little Women is adapted from the classic of the same name, directed by greta gerwig, who directed the Golden Globe Award for Best Film in Musical Comedy, Lady Bird, and co-starred by Saoirse Ronan, emma watson, Eliza scanlon, Florence Pugh, laura dern, Timothy Chalemed and Meryl Streep. The film has been scheduled to be released in North America on December 25th, and an immortal classic spanning years is about to be staged.

　　Beijing, January 28 (Lang Lang) At present, more than 20 provinces across the country have entered the "two sessions". This year is the first year of the "14th Five-Year Plan". How to plan the development blueprint for the next year and the next five years is an important observation window.

　　Break through the "bottleneck" technology, lay out a "double cycle", tap the potential of domestic demand, protect the health of the whole people, and standardize the long-term rental market … … Through the work reports of local governments, we can observe the local docking national strategy and deploy the development keywords of people’s livelihood construction.

　　Keywords: scientific and technological innovation

　　Guangdong implements "Guangdong Strong Core" and Beijing cultivates gazelle enterprises.

　　Observing local government work reports, we can find that scientific and technological innovation will be the focus of work in many provinces. Breaking through the key technologies of "stuck neck" and "broken chain point", cultivating gazelle enterprises and future industries have become the focus of development.

　　For example, Beijing mentioned doing a good job in the construction of national laboratories in Zhongguancun, Changping and Huairou, and making efforts to promote breakthroughs in joint research on cutting-edge key core technologies. At the same time, actively cultivate invisible champion enterprises, unicorn enterprises and gazelle enterprises.

　　As a scientific and technological innovation highland in the south of China, Guangdong proposed to implement the "Guangdong Strong Core" action in depth, and accelerate the filling of shortcomings in the fields of integrated circuits, industrial software and high-end equipment. Focus on frontier areas such as artificial intelligence, blockchain, quantum technology, life and health, and seed science to strengthen research and development and accelerate the cultivation of future industries.

　　Zhejiang is one of the "leaders" in China’s manufacturing and innovative provinces. This year, the province will carry out in-depth plans such as "Peak, Leading Troops, Leading geese and Piloting" and carry out 400 major scientific research projects; Implement a new round of "double multiplication" plan for science and technology enterprises, adding 3000 high-tech enterprises and 8000 small and medium-sized science and technology enterprises; Promote the transformation of scientific research achievements and realize the technology transaction volume of 100 billion yuan in the whole year.

　　In addition, Hunan also said that it will seize the "card chain" and "broken chain" and focus on the top ten technical key projects; During the "Fourteenth Five-Year Plan" period, Hubei will implement the chain length system of key industrial chains, cultivate enterprises with concentrated heads and chain owners, implement the plan of leading enterprises, and accelerate the cultivation of individual champions, invisible champions and "little giant" enterprises.

　　Keywords: expanding domestic demand and promoting opening up

　　Study on Shanxi’s expansion of county and township consumption and Hainan’s preparation for stepping up customs clearance

　　In the "14th Five-Year Plan" proposal, "accelerating the construction of a new development pattern with the domestic macro-cycle as the main body and the domestic and international dual-cycle promoting each other" was recorded in the outline for the first time, causing heated discussion. In the provincial conferences, "double cycle" has also been frequently mentioned.

　　For example, Yunnan’s government work report clearly stated that it is necessary to build an important support for "big cycle" and "double cycle" and enhance its radiation to South Asia and Southeast Asia.

　　From the planning and development of 2021 and the next five years in various places, it can be seen that expanding domestic demand and promoting opening up will be the important work content of many provinces. For example, releasing the consumption potential of counties and townships has been mentioned by many provinces such as Shanxi, Henan and Hunan.

　　Shanxi mentioned that we should expand consumption in counties and townships, improve rural commercial facilities and logistics distribution system, smooth the two-way circulation channels of industrial products to the countryside and agricultural products to the city, and cultivate 10 rural e-commerce counties and 100 rural e-commerce towns. Promote consumption recovery and upgrading. Boost traditional consumption. Cultivate and guide housing consumption and promote home improvement consumption of household appliances and furniture.

　　Promoting the development of night economy, holiday economy, first store economy and tax-free economy is also written into the local development plan.

　　For example, Henan encourages the development of business models such as the first store economy and the small store economy; Shanghai should implement the consumption upgrading action plan, continue to run the "May 5 th Shopping Festival" and other activities to promote consumption, strengthen the starting economy, night economy and brand economy, and promote the new policy of duty-free shops in the city.

　　Fujian, for example, will promote the "All Fujian Tesco" promotion fee action, implement the paid vacation system, and expand holiday consumption.

　　In terms of improving the level of opening to the outside world, Shanghai will speed up the construction of "Oriental Core Port", Dishui Lake Financial Bay and International Innovation Collaborative Zone, promote the landing of international financial assets trading platforms, and focus on gathering a number of landmark, representative and functional major projects. Accelerate the construction of world-class frontier industrial clusters.

　　For Guangxi, one of the priorities in 2021 is to speed up the innovation and development of border trade, implement the action of "100 enterprises entering the border", launch a general battle for border port construction, and promote the opening up of ports such as Long Bang and Shuikou.

　　In addition, during the Tenth Five-Year Plan period, Hainan will initially establish a free trade port policy system. Complete the tasks related to the first phase of the system arrangement of the free trade port, and strive to have the hardware conditions for customs clearance by the end of 2023 and complete the preparations for customs clearance by the end of 2024.

　　Keywords: national health

　　Free birth defect screening to create a 10-minute fitness circle

　　Without national health, there will be no overall well-off society. In many government work reports, national health is listed as an important livelihood.

　　For example, Henan will carry out cervical cancer screening, breast cancer screening, prenatal screening for birth defects, and neonatal disease screening for rural school-age women who are included in the urban minimum living allowance free of charge.

　　Guangdong will also implement birth defect screening free of charge, providing free prenatal screening for thalassemia and Down syndrome for 870,000 pregnant women in the province, and providing free screening for congenital hypothyroidism and G6PD deficiency (silkworm disease) for 1.09 million newborns in the province.

　　National health should focus on daily life scenes.

　　For example, in Beijing, in 2021, subway stations, railway stations and schools will be fully covered by automated external defibrillator, and first-aid skills will be well trained to improve people’s self-help and mutual rescue ability.

　　Shanghai plans to build and rebuild 80 citizen fitness trails in 2021; Newly built and rebuilt 600 public educational and fitness parks; 80 multi-functional sports fields for citizens were newly built and rebuilt.

　　Zhejiang will also strive to build a "10-minute fitness circle" in urban communities. In 2021, it is planned to add 50 sports parks (sports facilities enter the park), 50 football fields, 100 village-level national fitness squares, 200 community multi-functional sports fields and 500 people’s gyms; Newly built greenway is 1000 kilometers.

　　Keywords: long-term rental market

　　Make it clear that housing is not speculative and emphasize the standardization of the long-term rental market.

　　Housing is related to people’s livelihood and well-being. For a period of time, the phenomenon of lightning storm in long-term rental apartments has been discussed by public opinion. At the Central Economic Work Conference held in December 2020, solving the outstanding housing problem in big cities was identified as the key task this year.

　　In the government work report of many places in 2021, it is once again clear that the residential property of housing should be grasped. In government work reports, many areas have once again clarified the position that "houses are used for living, not for speculation", and some areas have emphasized the need to reduce the cost of just-needed and improved home purchases.

　　In the long-term rental market, Beijing, Shanxi, Hainan, Guangdong and other provinces will definitely improve relevant policies and standardize the housing rental market.

　　For example, in Hainan, it is clear that the land plan for renting housing will be listed separately, and the method of renting and purchasing the same rights will be introduced. Shanxi also proposed that in 2021, it is necessary to improve the long-term rental policy, standardize the housing rental market, raise 100,000 sets of rental housing, and start to transform 8,526 sets of shanty towns.

　　"Focus on solving the outstanding housing problems in big cities" and "standardize the development of long-term rental housing market and increase land supply" … … Guangdong said in the government work report that in addition, it will explore the use of collective construction land and idle land owned by enterprises and institutions to build rental housing and vigorously develop shared property housing. (End)

　　□ Reporter Zhao Li Majia

　　"If you put it in the morning and pick it up in the morning, you will jump out of an interface and say that you will charge 1 yuan." Recently, Zhang Kai, the owner of a residential area in Gaobeidian, Beijing, took out his mobile phone and scanned the QR code on the express cabinet, and found that the express cabinet that had been stored for more than 24 hours before it began to charge had "quietly changed".

　　In fact, there are less than two months before the annual "double 11", and the signs of express price increase have begun to appear. During the Mid-Autumn Festival, two private express delivery giants, Zhongtong and Yunda, issued notices one after another, saying that they would raise the express delivery fee in some areas. What makes "hands-chopping people" unable to sit still is that the express cabinet in charge of "the last mile" seems to have started charging recently. In the face of the public’s concern that express cabinets are forced to charge, the reporter conducted a survey.

　　The overtime charging standards of express cabinets are different.

　　During the Mid-Autumn Festival, ZTO Express issued a notice: Starting from October 1, 2018, the express delivery fee adjustment mechanism will be started, and the express delivery fee from the whole country to Shanghai will be adjusted. The specific fee adjustment range will be implemented by local service outlets according to the guidance and suggestions of the headquarters and their actual conditions.

　　Soon after, Yunda also said that in order to alleviate the delivery pressure, the delivery fee for express mail arriving in Shanghai at all outlets in the country will be raised to 0.5 yuan/piece, and the adjustment time for other regions will be informed separately.

　　It should be noted that the two express delivery companies raised the "delivery fee", that is, the fee that the delivery outlets have to pay to the delivery outlets, not the fee paid by consumers to send express delivery, and whether the price increase is in the hands of the outlets.

　　In addition to the price increase that express delivery may face, what has recently upset hands-chopping people is the charge for express delivery cabinets. Not long ago, Mr. Liang in Beijing found that the "HIVE BOX" downstairs had to "charge".

　　According to him, in the past, HIVE BOX would only jump out of the QR code of "reward" after the courier stayed for 24 hours, but now it will jump out after being stored for 8 hours. Previously, it was clearly a "reward-seeking" page. At first glance, I knew that I didn’t have to pay, but now it has become a payment page.

　　"Because there were a lot of express delivery in the past two days, I didn’t look carefully. When I jumped out for the first time, I scanned the code and paid 1 yuan." When I took the second courier, Mr. Liang discovered that there was a line of small words at the bottom of the payment interface, "Like HIVE BOX, get it for free", "Actually and before ‘ Seek a reward ’ The same, but more guide users to pay, the experience is not friendly. "

　　From the information on the Internet, users in Hangzhou, Jiangsu and other places have recently discovered that express cabinets that could have been stored for a few days for free have started to charge, and the prices are mostly from 0.5 yuan/day to 1 yuan/day.

　　"Some express cabinets have not been picked up for 24 hours, and they have to pay 1 yuan to pick up the pieces." Zhang Kai often buys online and is busy at work on weekdays. Many couriers put his express in the express cabinet. Sometimes I forget to take out the courier in time, so I have to pay the "overtime fee". "Rationally, I can accept the overtime fee. After all, occupying the grid takes up resources. However, it is a bit unacceptable emotionally, and I feel that consumers should not be allowed to bear the cost of express cabinets. "

　　So, do all brands of express cabinets charge? The reporter’s investigation found that the charging standards of various express cabinets are different.

　　Zhang Kai told the reporter that there is a row of express cabinets downstairs in a high-rise residential building in Gaobeidian where he lives. Many owners will ask the courier to temporarily store things in the express cabinets and come back to pick them up after work. "It turns out that there is no charge within 24 hours, and it will only be charged after more than 24 hours." "After the owner who came home from work to pick up the express recently scanned the code, he found that the express that had only been left for 6 hours actually showed overtime, and 1 yuan was charged."

　　In the survey, many people interviewed told reporters that Express Delivery, cloud cabinets and mail boxes in their communities all charge a service fee of one day in 1 yuan. However, the charging standards of many express cabinets are not uniform. The fees are concentrated in two standards: one day in 0.5 yuan and one day in 1 yuan, and the overtime standard is shortened from 24 hours and 12 hours to 6 hours.

　　"Now more and more express cabinets require that they can only be put for 6 hours for free, and even if they don’t work, how can they get the express delivery in time?" Zhang Kai said, "No one will quarrel with the courier for this one dollar, but if the standard changes, can you let me know in advance? Sometimes there is someone at home, and the courier has to put it in the courier cabinet for you."

　　Is it forced or compulsory consumption?

　　In the survey, forced charging is also the focus of many interviewees’ voicing. Many people report that the courier stores the courier in the courier cabinet without authorization.

　　"Every time it is almost overtime, I received a text message saying that it has exceeded the storage time, and I will charge if I don’t pick it up. I don’t know that there is a courier in the courier cabinet in advance." Xie Han, who lives in Wangjing, Beijing, told reporters that it is not once or twice for some couriers to put things in the express cabinet without calling or texting.

　　Courier Xiao Qin told reporters that the use of express cabinets is also to improve efficiency.

　　"Many people may not know that the courier cabinet actually charges the courier. The bigger the volume, the more fees will be charged, and small pieces can also be stored in the courier cabinet. The storage cost of large pieces is too high, so we will still deliver them to your door. " Xiao Qin said.

　　In the survey, many interviewees also expressed dissatisfaction with the courier’s behavior of storing the courier without saying hello. Netizen @ 中中中中 said that every time I write the address of the company, almost every time the courier is sent to the courier cabinet. "Sometimes I am at home on weekends, I write my home address, or I am put in the courier cabinet, and I have to run down to get it."

　　"If you don’t deliver the goods to your door, why don’t you say it? If you don’t say it, put it in the express cabinet, and you have to pay for it yourself later." Xie Han told reporters indignantly, "This is a strong buying and selling.".

　　Netizen @nice-xing said that the courier fee includes door-to-door delivery. "It is a robber’s behavior to let customers pay for the courier cabinet in order to save trouble."

　　It is understood that HIVE BOX Express Cabinet recently replied in the official Weibo about the charges for express cabinets: "When picking up the pieces, you can take the initiative to choose ‘ Free pickup ’ Or ‘ Scan the code to reward ’ , not mandatory. "

　　But consumers also have something to say about it. Zhang Kai said that when he put it in the morning, he immediately picked it up after receiving the text message from the express cabinet, but he jumped out of the interface and said that it had been stored for several hours and minutes, charging 1 yuan. "If you don’t pay 1 yuan, you will have to scan the code and like it, and several interfaces will pop up in a row, which is very troublesome."

　　"During the day, the elderly are basically at home. I don’t know which button to click. When I come back from work, it will be overtime." Xie Han said that there are many neighbors in the building where he lives.

　　Many interviewees said that their time is also very precious, and the pages such as praise are refreshed over and over again. It is better to take a dollar and hurry to take things and leave. Netizen @Agoni- Liangbo said that he asked the courier why he didn’t send it to the door. "The courier said that there are thousands of households in this community, and every family can’t be exhausted when they send it to the door."

　　In this regard, the "Provisional Regulations on Express Delivery", which came into effect on May 1, 2018, clearly stipulates that enterprises engaged in express delivery business should deliver express mail to the agreed delivery address, the recipient or the agent designated by the recipient, and inform the recipient or the agent to accept it in person. The consignee or agent has the right to face-to-face acceptance.

　　In other words, if the courier leaves the courier in the courier cabinet, he needs to get the consent of the recipient first.

　　In this regard, a courier said that express delivery often bursts, and all of them can’t be delivered to the door. It is also a last resort to put some of them in the express cabinet.

　　Does the express cabinet belong to the delivery process?

　　Is the courier cabinet part of the delivery process?

　　This is a question raised by many people in the interview.

　　"If it is part of the delivery process, then I think this fee should be settled by the courier company and the company to which the cabinet belongs, because I have paid the courier fee." Zhang Kai put forward such a question to reporters. If it is not part of the delivery process, then there will be a second question: Does the express cabinet serve the express company or the customer?

　　According to Zhang Kai’s understanding, if the courier cabinet serves the courier company in order to reduce the workload for the courier, then why should this fee be settled with the end customer? "That is, I spent the courier fee on shopping, so why should I pay for the courier cabinet if you don’t deliver it to my door or deliver it to the designated location according to my requirements? I don’t have permission, and you ask me for money because of any business activities with the express cabinet? If I agree to put the express cabinet, do I need to determine a mutually acceptable price first? In addition, does the courier cabinet need to take the responsibility of replacing me for inspection? These two points are clear. The end customer takes the initiative to form a contractual relationship with the courier cabinet, so I think the customer needs to pay for this service. "

　　Xie Han, who once had a dispute with a brand express cabinet, revealed to reporters that the explanation given by the express cabinet afterwards was that there was a problem with the use of the express cabinet, and the responsibility was on the express company. "But the express company asked me to find the express cabinet company and kick the ball. Later, my number was added to the blacklist of the express cabinet of this brand, but the express can still throw my express into the cabinet. There must be a problem in supervision."

　　However, for the express cabinet, the courier seems to have a hard time.

　　"We have to pay for these express cabinets." For the blame of netizens, Master Zhang, who is engaged in the express delivery industry in Majiapu, Beijing, is also a little wronged. According to him, at present, in addition to the rookie smart cabinets, mainstream smart express cabinets on the market, such as E-mail cabinets, HIVE BOX, Express Easy, Neighbourhood Bao and Gege Community, charge couriers when they submit articles.

　　"Express cabinets in HIVE BOX will charge me from 0.2 yuan to 0.4 yuan every time according to three types of cabinets. E-mail cabinets charge 0.2 yuan every time regardless of the size of the space. " Every month, Master Zhang said that his company would directly add more 200 yuan money to his salary card as a subsidy for the use of express cabinets.

　　Like the logic of express price increase, behind the express cabinet’s attempt to change from free to charge, it is also the pressure of sustained losses.

　　As of May 2018, HIVE BOX Technology’s operating income was 288 million yuan and its net profit was-249 million yuan; The net profit of express parent company Chengdu Santai Holdings in 2016 was-1.25 billion yuan, down 5,278.9% year-on-year; The net loss of the rookie station in 2017 reached 290 million yuan, and its net loss in the first quarter of 2018 was 114 million yuan.

　　Why does the express cabinet business with strong demand suffer serious losses? Cao Lei, director of China E-commerce Research Center, believes that the express cabinet needs huge investment as hardware. In addition to high operating costs, the unclear profit model of express cabinets also led to losses. As a result, the free express cabinet for users began to try to charge a certain amount of usage fees. At the same time, courier companies are still trying to advertise and conduct e-commerce to realize traffic and increase profitability.

　　In this regard, Cao Lei believes that the realization of express cabinet advertisements is limited, and the prospect of realizing traffic has not been confirmed. "The essence of the express cabinet is the logistics service experience, followed by the flow. The essence should be to enhance the consumer experience through its logistics attributes, which is fundamental."

　　Cartography/Li Xiaojun