The first China Film Festival opened, and Cecilia Cheung made an elegant appearance.


Cecilia Cheung and Daniel Wu cut the ribbon for the film festival.


Cecilia Cheung, Daniel Wu.


Cecilia Cheung recovered quickly.

  Movie network news(Photo/New York Film Festival Reporting Group) On September 18, 2010, the first China Film Festival, co-sponsored by the Film Channel Program Center and the American-Chinese Art Association, opened in new york, USA. This film festival aims to promote the essence of China film culture to the world, which is not only a grand event for China filmmakers, but also a feast for China films to integrate into the world film family.

        On the day of the opening ceremony, hundreds of Chinese and foreign media focused on the red carpet. Cecilia Cheung and Daniel Wu dressed up for the prestigious Alice Dolly Concert Hall in Lincoln Center, new york, and promoted China films to the American public in an all-round way, cheering for China films. Jiang Wenli, Zhang Hanyu, Alec Su, Zhang Liangying and other stars also appeared on the red carpet of the opening ceremony. Another round of Chinese film craze will start in New York and extend to the whole world.


Cecilia Cheung’s elegant appearance


Daniel Wu is handsome.


Alec Su has not fully recovered after cervical surgery.


Jiang Wenli was interviewed by the film channel.

New york red carpet, shining stars, Cecilia Cheung’s big show, good figure.

  On the night of the event, the red carpet of the film festival was full of stars, and Cecilia Cheung, who appeared in a long skirt, was undoubtedly the focus on the red carpet, causing many fans to scream. Due to physical reasons, Cecilia Cheung didn’t say a word during the activity, but his every move still made many fans crazy. At the opening ceremony of the film festival, Jiang Xiaohan, the host, spoke instead of Cecilia Cheung about his feelings of attending the China Film Festival. At the same time, he also said that Cecilia Cheung’s dress was not a well-known foreign brand, but was designed by a Hong Kong designer. The reason for this was that Cecilia Cheung wanted to take this opportunity to convey the idea that China has good designers, actors and directors, and can make excellent films for the world audience.

  Besides Cecilia Cheung, the appearance of Jane Zhang, Daniel Wu, Alec Su, Zhang Hanyu and Jiang Wenli also made the fans excited. Jane Zhang, dressed in a long pink dress, caused high-decibel screams from fans at the scene as soon as she appeared. This time, Jane Zhang helped out the film festival, and also contributed to the promotion of China culture. At the opening ceremony, Jane Zhang sang a song and presented the theme song "I Repay Love with All" to the American people on the spot, which won thunderous applause from the audience.


David Shen, Alan Chow


exchange gifts

The opening ceremony of the film festival was unprecedented, and environmental protection films were well received.

  At the opening ceremony after the red carpet ceremony, Mr. David Shen, the representative of the organizer’s film channel, exchanged commemorative gifts with Alan Chow, president of the American-Chinese Art Association, and invited the guests attending the film festival to cut the ribbon on the stage. 80-year-old Ms. Lisa Lu also took the stage to celebrate the opening of this film festival, and highly praised the creators of the films shown in this film festival. At the end of the opening ceremony, a film about environmental protection directed by young director Liu Jie was shown, which brought the life of Lisu villagers in Nujiang area of Guangxi to the big screen. The film participated in the 13th Shanghai International Film Festival, and won the Golden Goblet Awards Jury Award, the Best Director Award, the Best Music Award and the Special Award from the Jury in one fell swoop, becoming the big winner of the 13th Shanghai International Film Festival. This film was specially screened at the China Film Festival, which was highly recognized by the audience present.


Jane Zhang sings.


Zhang Hanyu helps film festival.

The films screened are colorful and multi-themed, and China films are promoted in an all-round way.

  In 1905, Chinese made the first film in China by his own ingenuity. Up to today, China has made nearly 7,000 films. Looking back on the history of China’s films for more than 100 years, we truly feel the blood and faith of China filmmakers, and it is their sincerity, wisdom and creation that make China’s films draw magnificent and touching epics. The guests invited to participate in this film festival are the powerful stars with great personal charm and box office appeal in China film industry today. In addition to the "Biluo Snow Mountain" shown on the opening day, five films starring the guests of this film festival will also be shown in this film festival: Jiang Wenli tried to transform, and the film directed and performed by himself was touching; Zhang Hanyu and Alec Su starred in love, and China’s first spy war drama was shocking; Directed by Tung shing Yee, Daniel Wu and Cecilia Cheung cooperated for the first time, that is, the widely acclaimed film was a surprise; Alec Su and Cecilia Cheung, respectively, played the leading roles, and performed the sweet or sad love perfectly, moving every audience present. At the same time, four TV movies produced by the movie channel, Dimfragrance, were also shown in this film festival, so that more American audiences can experience the charm of digital movies.

More wonderful pictures on the next page!

Reverse subsidy leads to fairness query: minor repair or major reform of provident fund?

  Editor’s Note: Housing is a major event that residents are generally concerned about. The report of the 19th National Congress pointed out that "let all people live in a house", which made people with housing difficulties feel excited. How to solve the problem and complete the task? The support and guarantee of housing provident fund system is an important part.

  The housing accumulation fund system is the product of China’s housing system reform. At present, the real estate industry has undergone great changes, and the economic and social environment has also undergone great changes. The housing provident fund system faces many challenges and challenges in the new era, which has become a hot topic of concern from all walks of life and a major problem that society expects to solve.

  In recent years, from national to local, the housing accumulation fund system has been continuously explored and reformed, but some fundamental problems still need to be solved. Especially in the context of accelerating the establishment of a long-term mechanism for the real estate market, accelerating the new urbanization and the integration of new citizens into cities, it is even more urgent for the provident fund to better play its role of connecting industries and the government and providing policy-oriented financial support to help achieve the goal of "all people live and live".

  Want to buy a house, is the provident fund reliable?

  — — Road-finding provident fund: minor repairs or major changes (1)

  Half-monthly talk reporter Tao Ye Yu Xianhong Lu Chang Hu Ruohan

  It has been nearly 30 years since the birth of China’s housing accumulation fund system in the early 1990s. As an important tool for the transformation of China’s housing system from welfare housing distribution to marketization, it has played a very important role in promoting the housing system reform in China and improving the living conditions of residents. However, with the continuous development of economy and society, the housing market environment is constantly changing. Now, if you want to buy a house, can the provident fund be reliable?

  Where did it come from?

  In the era of planned economy, China implemented the housing system of "low rent, high subsidy, welfare system and distribution in kind" for urban workers. Urban housing was regarded as the welfare of workers and almost lived for free, and the rent was determined not by cost but by affordability.

  Hu Zuquan, an associate researcher at the Macroeconomic Research Office of the Economic Forecasting Department of the National Information Center, said that this welfare housing allocation model caused a large shortage of urban housing construction funds and consumption funds, and the urban housing shortage was serious: the per capita living area in cities and towns dropped from 4.5 square meters in 1950 to 3.6 square meters in 1978, and the number of households lacking housing reached 8.69 million, accounting for 47.5% of the total urban households at that time.

  In this context, the housing accumulation fund system emerged as the product of urban housing reform. Through the housing monetization distribution and housing financing mechanism supported by the state, subsidized by the unit and reasonably borne by the individual, we will open up a stable source of funds for urban housing construction. In 1991, Shanghai took the lead in establishing the housing provident fund system, marking the official start of China’s housing provident fund system.

  In 1999, the State Council issued the Regulations on the Management of Housing Provident Fund, which marked that the housing provident fund system officially entered a period of standardization and legalization. Since then, the Ministry of Housing and Urban-Rural Development and other relevant departments have made a series of specific provisions on strengthening the management of provident fund and improving the supervision mechanism.

  After more than 20 years of development, the housing accumulation fund system has become a "stabilizer" and "booster" for local governments to improve residents’ living conditions and ensure the stable development of the real estate market.

  "As a product of the housing system reform, China’s housing provident fund system has promoted the institutional transition from physical distribution to currency trading, and promoted the transformation of the housing system from welfare to market." Huang Yanfen, a professor at the School of Public Administration of Renmin University of China, said.

  For whom?

  Since its introduction, benefiting as many urban residents as possible has always been one of the goals of the provident fund system. At present, how many people and who are enjoying the benefits of housing provident fund?

  Xiao Zhang, who works in a barber shop in Hubei, never thought about using the provident fund, because he never paid the provident fund, let alone using the provident fund loan to buy a house. Peng Wen, who works in Nanchang, considered that the interest rate of provident fund loans was relatively low, and he intended to use provident fund loans during the purchase this year to reduce the pressure on monthly supply. However, he found that the two banks that cooperated with the developers made it clear that they would not accept provident fund loans.

  Their experience is not a case. Judging from the data reflected in the 2016 Annual Report of the National Housing Provident Fund, inclusiveness is still an unattainable goal of the current housing provident fund system.

  The low coverage rate in the payment link of housing provident fund and the low individual loan rate in the use link (the ratio of accumulated loan households to accumulated deposit households) are particularly typical. On the one hand, as of the end of 2016, nearly 70% of the urban employees in the country still did not pay the housing provident fund; On the other hand, the rate of individual loan households in eastern provinces is generally low, and the rate of individual loan households in Guangdong is less than 20%.

  From the loan link, the 2016 Annual Report of National Housing Provident Fund shows that low-income groups account for 35.96%, middle-income groups account for 58.86%, and high-income groups account for 5.18%. Of the houses purchased and built with loan support, 31.07% are houses with an area of less than 90 square meters, 59.20% are houses with an area of 90-144 square meters, and 9.73% are houses with an area of more than 144 square meters.

  Gao Guangchun, an associate researcher in national academy of economic strategy, believes that the proportion of middle-and high-income groups is far lower than that of ultra-low-income groups, and provident fund as a "booster" for low-income groups is still insufficient.

  A research project of China Institute of Income Distribution of Beijing Normal University also found that at present, people with good education and higher wages and urban residents who are employed in the system are more likely to withdraw provident fund; It is difficult for individuals with lower wages to withdraw the paid housing provident fund.

  Speed up reform

  In recent years, in order to expand the coverage of provident fund, various localities have made various attempts in terms of deposit scope and withdrawal process, so that more people can use provident fund more conveniently.

  Cai Qiuxun, a 24-year-old from Baoluan Town, Fengdu County, is a freelancer engaged in surveying and mapping in Chongqing. Because he has no fixed work unit, he has never expected to buy a house with a provident fund loan. In October 2016, Fengdu County, Chongqing explored the pilot project of migrant workers paying provident fund.

  Cai Qiuxun began to pay the provident fund in January this year, and paid it to 140 yuan every month. After six months, he can get a loan. With a loan of 360,000 yuan from the provident fund, Cai Qiuxun successfully bought a 107-square-meter house, "paying less interest by almost 100,000 yuan".

  In Beijing, in order not to let the cumbersome process become the obstacle for the masses to use the provident fund, in August this year, the Beijing Housing Provident Fund Management Center put forward a new method for the deposit and withdrawal of housing provident fund, and further simplified the process and materials for withdrawing the provident fund. At the same time, Beijing has continuously strengthened the support of the provident fund for renting houses.

  In Nanchang, Jiangxi Province, from October 27th, employees no longer need to raise funds in advance when repaying loans. By hedging the loan repayment business, they can use the balance of provident fund accounts to offset personal mortgages, thus improving the efficiency of the use of provident fund.

  Reform at the national level has also been advancing. From July 1st this year, the long-awaited national housing accumulation fund transfer and connection platform was put into use. The completion of the platform has built a bridge for the transfer of provident fund between different places, and realized that "accounts go with people and money goes with accounts".

  How sick and questioned.

  — — Road-finding provident fund: minor repairs or major changes (Part II)

  Half-monthly talk with reporter Yu Xianhong and Lu Chang Tao Ye.

  Although the provident fund system has accelerated the pace of reform in recent years, in the context of rising housing prices, many shortcomings of the provident fund system have been exposed, and the mutual protection function has been weakened, which has been questioned by the society.

  Managing "multiple policies", the fund pools are isolated from each other.

  Housing accumulation fund business is a quasi-financial service and is also considered as one of the largest policy financial resources. However, under the institutional mechanism of compartmentalization, it is difficult to exert its maximum efficiency and function.

  The decentralized system is reflected in the "multiple policies" of housing provident fund management centers around the country. Vertically, the five-level administrative agencies mainly set up housing provident fund management institutions at the municipal level, without a top-down vertical management system, lacking unified business guidance and standards, and the housing provident fund management centers in various places are fragmented.

  Horizontally, because there is no common subordinate organization at the national and provincial levels, the provident fund management centers are separated from each other, the business development is uneven, the information systems are very different, and there is no effective information circulation channel.

  Taking Jiangxi as an example, Ganzhou Housing Provident Fund Management Center is attached to Ganzhou Finance Bureau, while Nanchang Housing Provident Fund Management Center is a public institution directly under Nanchang Municipal Government. It is also known that in some areas, there are still some hanging in the agency affairs administration. The nature of the units is also different, some are participating units, while others are public institutions.

  A major drawback of decentralized management system lies in the lack of supervision. The Measures for Administrative Supervision of Housing Provident Funds stipulates that the Ministry of Housing and Urban-Rural Development, the Provincial Housing and Urban-Rural Development Department, together with relevant departments such as finance, the People’s Bank of China (branches) and the China Banking Regulatory Commission (dispatched offices) at the same level, are responsible for administrative supervision of the management of housing provident funds in various cities, but there is only a loose supervision relationship from top to bottom, and all regulatory departments have not formed a joint force.

  The essence of the provident fund center is territorial supervision, that is, the local government is responsible for the supervision of the deposit, use and value-added income of the housing provident fund, while local governments often lack the motivation to supervise. At the same time, it also brings a problem, that is, the housing accumulation funds in various places are not mutually recognized. Some cities are short of accumulation fund resources and even have to raise funds at high interest rates, while some cities have a large amount of idle funds deposited in their accounts.

  "Unfortunately, the statistics are very large, but in fact the resources we can allocate are very limited. This needs top-level design to promote. We hope that at least we can carry out vertical management by province, allocate funds and try our best to make loans. " Xiao Wen, deputy director of Jiangxi Housing Provident Fund Management Center, said.

  With the impact of high housing prices, provident fund loans are "riding a tiger"

  Compared with commercial loans, the interest rate of provident fund loans is lower, which is favored by most property buyers. However, due to the relatively limited amount of provident fund loans, in many cities, its housing security function has been weakened by the rising housing prices in recent years.

  "My overall feeling is that the earlier it is, the more obvious the function of provident fund housing security is." Xiao Wen said. National academy of economic strategy’s research also shows that in the eastern provinces with developed economy and higher housing prices, the fairness of housing provident fund is much lower than that in the western provinces with lower housing prices.

  In the context of the rapid rise in housing prices, some buyers can only take the form of combined loans even if they use provident fund loans. It takes a long time and complicated procedures to use provident fund loans; No, I didn’t enjoy the policy benefits I should have. Employees are "riding a tiger" in using provident fund loans.

  In September 2016, Beijing’s real estate market was extremely hot, especially in the stock housing market. It is nothing new for house prices to rise week by week and day by day. Liu Fang, who works in Beijing, decided to change rooms in early September. In order to prevent the seller from sitting on the ground and raising prices, she first finalized a 5.6 million yuan two-bedroom apartment and paid a deposit. Soon, she sold her original house for 4 million yuan and entered the so-called "chain list".

  However, in the face of the difference in the need for loans, Liu Fang did not take the provident fund loan into consideration. "Portfolio lending is too slow, like me ‘ Serial list ’ Yes, the time requirement is very strict, the seller is waiting for money, and I also hope that the buyer of my house can get the full amount in place as soon as possible, so my requirement for the buyer is also the need for commercial loans. If you want to borrow the provident fund, you have to give me a high down payment. "

  A real estate agent in Beijing told a reporter who talked for half a month that in fact, most buyers want to use the provident fund, but in Beijing, the total house price is four or five million yuan, and the provident fund loan can be up to 1.2 million yuan. Many just need to pay a high down payment, and the combined loan time is as long as two and a half months or even longer. It is almost impossible to rely on all commercial loans when the house price goes up. Most buyers can only buy a house through commercial loans, and then withdraw the provident fund once every three months to repay part of the monthly payment.

  Weiye I love my family Hu Jinghui, vice president of the group, said that loans are the way that most people must buy houses at present. However, in a high-priced city like Beijing, most buyers have no choice but commercial loans because of the small amount of provident fund loans.

  "Reverse Subsidy" raises the question of fairness

  Many studies have found that in the use of provident fund, there is such a phenomenon: most employees pay housing provident fund, while only a few people who have the ability to buy houses enjoy low-interest loans from housing provident fund.

  Hu Zuquan, an associate researcher at the Macroeconomic Research Office of the Economic Forecasting Department of the State Information Center, said that many depositors may never get provident fund loans and are forced to save at a level lower than the market interest rate to provide support for families with higher incomes who can get mortgage loans. This is actually a "reverse subsidy" for low-income people to high-income people.

  In addition to the unfair use, the deposit coverage rate also has a more obvious phenomenon of "polarization between the rich and the poor". The research on "Income Difference of Housing Provident Fund Deposit Coverage in 2014" conducted by China Income Distribution Research Institute shows that the lower the income level, the lower the housing provident fund coverage, and the higher the income level, the higher the coverage. The difference between the deposit coverage of low-income and high-income people is as high as nearly 50 percentage points.

  An interview with a reporter for half a month found that even in the same region and the same industry, there may be huge differences in the contribution of employees’ provident fund under the premise of the same proportion and base.

  An employee of a financial enterprise in Beijing told the reporter that he personally pays the provident fund of 1,900 yuan per month. The students who work with them pay the same amount of provident fund every month in a public institution in the same system. After several years, the difference between the two people’s provident fund balances is tens of thousands because the other unit also pays more than 2,000 yuan of supplementary provident fund every month.

  Ms. Xiao, who works in a large private enterprise in Beijing, said that when she signed a contract with the enterprise, her salary was 20,000 yuan per month before tax, but she found that the enterprise paid the provident fund based on the basic salary of 6,000 yuan. If the provident fund is regarded as "welfare", the amount paid into the provident fund is not directly proportional to her "high salary".

  "I am not bad. It is difficult for employees of many small private enterprises and foreign-funded enterprises to enjoy the protection of provident fund, which also causes unfairness within and outside the system." Ms. Xiao said.

  Don’t change it! Where is the provident fund system going?

  — — Road-finding provident fund: minor repairs or major changes (3)

  Half-monthly talk reporter Lu Chang edifies Yu Xianhong.

  The report of the 19th National Congress of the Communist Party of China pointed out, "Let all the people live and live." This is the general goal of the housing policy in the new era. The government will focus on supporting low-and middle-income people and new urban residents to solve the housing problem, and these groups are the weak links covered by the provident fund. From this point of view, the reform of the provident fund system is imperative.

  The reform process needs to be accelerated.

  Whether the provident fund system can maintain its vitality depends on whether it can keep up with the general trend of economic and social development. Experts pointed out that under the current provident fund system, informal workers, especially migrant workers, are basically excluded from the system, which is contrary to the development requirements of the new urbanization with "people as the core".

  "The vast majority of non-public enterprises have not established housing provident fund, and individual industrial and commercial households, part-time employees, other flexible employees and migrant workers have not been included in the housing provident fund system. They are the key targets to ensure that all people live and live." Hu Zuquan, an associate researcher at the Macroeconomic Research Office of the Economic Forecasting Department of the National Information Center, said.

  Especially with the acceleration of urbanization, the scale of population transfer from rural areas to cities is huge. Through housing security, farmers who enter urban employment can become citizens and smoothly integrate into urban life, which not only puts forward new requirements for the provident fund system to adapt to the diversified housing needs, but also puts forward new requirements for further expanding the coverage of the provident fund, improving the investment operation mode and strengthening organizational management.

  Hu Zuquan believes that only by scientifically adjusting the provident fund policy, filling the loopholes in the system, strengthening supervision, expanding coverage, standardizing operation and providing quality services can we give full play to the due role of housing provident fund policy housing finance.

  In November 2015, the Regulations on the Management of Housing Provident Fund (Revised for Draft) was publicly solicited for comments, which was the first revision of the regulations after 13 years. This revision mainly focuses on the deposit, withdrawal and utilization rate of housing provident fund, enhancing the liquidity of provident fund and promoting the preservation and appreciation of provident fund. The Legislative Work Plan of the State Council in 2017 includes the revision of the Regulations on the Management of Housing Provident Fund as an urgent project to comprehensively deepen the reform this year, and it is determined that the Ministry of Housing and Urban-Rural Development will complete the drafting and revision.

  "It has been two years since the revision of the housing provident fund management regulations was publicly solicited, but ‘ I only heard the sound of stairs, but no one came down ’ I hope that the revised regulations can be introduced as soon as possible. " Beijing citizen Chen Xi said.

  The reform orientation is gradually clarified.

  Experts believe that in the short and medium term, to improve the housing provident fund system, we should speed up the revision of the Regulations on the Management of Housing Provident Fund, and clarify its system positioning, service targets and policy objectives. "At present, China’s housing monetization reform has been basically completed. To achieve the goal of improving the housing level of urban residents, we should focus on improving the housing payment ability of low-and middle-income groups." Huang Yanfen, a professor at the School of Public Administration of Renmin University of China, said.

  Huang Yanfen believes that the housing accumulation fund system should be positioned as mutual housing policy finance under the background of the basic completion of housing monetization reform and the rapid advancement of new urbanization in China. This system orientation includes three aspects: mutual assistance, policy and financial attributes. The goal is to give full play to the function of housing provident fund system to improve the living standard of urban residents, especially low-and middle-income groups.

  Wang Lina, a researcher at the Institute of Economics of China Academy of Social Sciences, said that an important orientation of provident fund reform is "returning power to empower". "Repayment of rights" is to give the owners of funds their due rights, such as knowing, participating, making decisions and using rights, raising deposit interest rates and sharing value-added benefits. "Empowering" means giving the provident fund more functions. In addition to buying houses, it can be used for renting houses and other housing consumption expenses.

  Wang Lina believes that the current disclosure of relevant information about provident fund is not sufficient and transparent. For example, how much of the provident fund withdrawal is housing loan, how much is retirement withdrawal and rental housing withdrawal? Is the main source of value-added income from deposit and loan interest income or other investment income? How is it distributed and used? Which cities have capital precipitation or shortage? What is the root cause? Participants in the provident fund should understand these problems.

  In addition, at present, the housing provident fund is limited to the limited use direction of funds such as house purchase, self-construction, renovation and overhaul, and the withdrawal under very few specific circumstances such as retirement, loss of working ability and going abroad to settle down. The application channels are narrow and the degree of convenience needs to be improved.

  The interviewed experts pointed out that China’s housing provident fund system was established by learning from the experience of Singapore and other countries, but only learned "compulsory savings" and "low deposit and low loan", and did not establish a fair loan allocation mechanism.

  There are still several fundamental differences between Singapore’s current central provident fund system and China’s provident fund system: First, Singapore’s central provident fund system is more compulsory, wider in scope and higher in proportion. Second, the deposit interest rate of the Singapore Central Provident Fund account is not a low interest rate, but is determined by the average interest rate of time savings deposits of the four major banks in Singapore. Third, Singapore’s central provident fund supports housing construction by purchasing bonds, while China’s housing provident fund mainly supports housing construction by means of loans.

  The insiders believe that China should learn from international experience, speed up the innovation and transformation of housing provident fund system, establish a housing provident fund model in line with China’s national conditions, improve the adjustment mechanism of flexible deposit ratio that is suitable for economic and social development and housing price level, and improve the mechanism of provident fund supporting the construction of affordable housing and diversified housing consumption demand, so as to better help solve housing problems and reflect social equity.

  The reform goal still needs to be explored.

  The central government has proposed to study the reform of housing provident fund system in the direction of establishing residential policy financial institutions to support residents’ demand for self-occupation. In the long run, it is in line with the reform direction of national institutions to promote the transformation of provident fund management into policy-oriented financial enterprises in a timely manner, and it is also conducive to improving the efficiency of provident fund management and improving business services.

  Gao Guangchun, an associate researcher in national academy of economic strategy, believes that the Regulations on the Management of Housing Provident Fund (Revised for Draft) improves the mechanism for the withdrawal and use of housing provident fund, which indicates that the use of housing provident fund has entered the stage of paying equal attention to the withdrawal of personal housing lease and personal housing purchase loans (including loans from different places). At the same time, the key issues that may be encountered in financial and policy reforms should be considered.

  Yang Yumei, a researcher at China Institute of Income Distribution, pointed out that the plan of transforming the provident fund system into a policy-oriented housing savings bank means transforming the existing housing provident fund institutions at all levels into financial institutions. Different from the existing closed provident fund system, policy-oriented financial institutions are part of the financial system, and trillions of financial assets have great responsibilities for maintaining and increasing their value and operating safely.

  Wang Lina suggested that it is not necessary to set up a national housing bank to promote the transformation of provident fund management to residential policy financial institutions, but it can be a housing mutual savings bank, a housing cooperative bank, or a housing provident fund asset management company. This means that its ownership form is not necessarily wholly state-owned, except the central government, local governments, financial institutions, powerful enterprises, provident fund managers and depositors can all become shareholders, and mixed ownership is conducive to amplifying the functions of state-owned capital and stimulating the vitality of private capital.

  In response to the call for the housing provident fund system to be changed from territorial management to centralized management, some grassroots people believe that the balance of housing provident fund is originally at the local level, and it is bound to harm the interests of the local authorities if it is received by the central management agency in a compulsory centralized manner. How to break the territorial management system of housing provident fund and coordinate the relationship between the central and local governments is also a major difficulty in the reform of the provident fund system.

Measures for examination and approval of main crop varieties

Measures for examination and approval of main crop varieties

(Order No.4 of 2016 issued by the Ministry of Agriculture on July 8, 2016, Order No.2 of 2019 issued by the Ministry of Agriculture on April 25, 2019 and Amendment No.2 of 2022 issued by the Ministry of Agriculture on January 21, 2022 shall come into force on August 15, 2016)

Chapter I General Principles


the first In order to scientifically, fairly and timely examine and approve the main crop varieties, these measures are formulated in accordance with the Seed Law of People’s Republic of China (PRC) (hereinafter referred to as the Seed Law).

the second These Measures shall apply to the examination and approval of major crop varieties in People’s Republic of China (PRC).

Article The main crops mentioned in these Measures refer to rice, wheat, corn, cotton and soybeans.

Article 4 The competent agricultural and rural departments of the people’s governments at or above the provincial level shall take measures to strengthen the supervision and management of variety examination and approval. The competent agricultural and rural departments of the people’s governments at the provincial level shall improve the regional cooperation mechanism for variety breeding and approval, and promote the breeding and popularization of excellent varieties.


Chapter II Variety Approval Committee


Article 5 The Ministry of Agriculture and Rural Affairs has established the National Crop Variety Approval Committee, which is responsible for the approval of national crop varieties. The competent agricultural and rural departments of the provincial people’s government shall set up a provincial crop variety examination and approval committee to be responsible for the examination and approval of provincial crop varieties.

The crop variety approval committee shall establish approval files including application documents, variety approval test data, seed samples, approval opinions and approval conclusions to ensure traceability.

Article 6 Variety Approval Committee is composed of professionals in scientific research, teaching, production, promotion, management and use. Members should have senior professional and technical titles or positions at or above the division level, generally under the age of 55. The term of office is five years, and the re-election shall not exceed two terms.

Variety Approval Committee has 1 director and 2-5 deputy directors.

Article 7 The Variety Approval Committee shall set up an office to be responsible for the daily work of the Variety Approval Committee, with 1 director and 1-2 deputy directors.

Article 8 Variety Approval Committee shall set up professional committees according to crop types, and each professional committee shall consist of an odd number of 9-23 people, with 1 director and 1-2 deputy directors.

The provincial variety examination and approval committee may merge and set up professional committees for major crops with small planting area in this area.

Article 9 The variety examination and approval committee shall set up a chairman committee, which shall be composed of the director and deputy director of the variety examination and approval committee, the directors of various professional committees and the director of the office.


Chapter III Application and Acceptance


Article 10 Units and individuals applying for variety approval (hereinafter referred to as applicants) may apply directly to the National Crop Variety Approval Committee or the Provincial Crop Variety Approval Committee.

Those who apply for variety approval of genetically modified main crops (excluding cotton) shall apply directly to the National Crop Variety Approval Committee.

If an overseas institution or individual without a habitual residence or business place in China applies for variety approval in China, it shall entrust a domestic seed enterprise with legal person status as an agent.

Article 11 An applicant may apply for national or provincial examination alone, or both, or apply to several provinces, autonomous regions and municipalities directly under the Central Government at the same time.

Article 12 Varieties applying for examination and approval shall meet the following conditions:

(a) artificial breeding or discovery and improvement;

(2) It is obviously different from the existing varieties (other varieties that have been approved or accepted by the variety approval committee at the corresponding level);

(3) The morphological characteristics and biological characteristics are consistent;

(4) The genetic traits are stable;

(5) Having a name that conforms to the Regulations on Naming Agricultural Plant Varieties;

(six) has completed the variety comparison test of the same ecological type area with more than two production cycles and more points. Among them, the application for national variety approval, rice, wheat, corn variety comparison test of not less than 20 points per year, cotton, soybean variety comparison test of not less than 10 points per year, or have a provincial variety approval test results report; To apply for provincial variety approval, the variety comparison test shall be no less than 5 points every year.

Article 13 To apply for variety approval, the following materials shall be submitted to the office of the Variety Approval Committee:

(1) An application form, including the crop species and variety name, the applicant’s name, address, postal code, contact person, telephone number, fax number, nationality, unit or individual for variety breeding (hereinafter referred to as breeder) and other contents;

(2) Variety breeding report, including parental combination and parental consanguinity, breeding method, generation and characteristic description of hybrid; Description of characteristics of varieties (including hybrid parents), standard pictures, suggested test areas and cultivation points; Main defects of varieties and problems that should be paid attention to;

(3) Variety comparison test report, including test varieties, undertaking units, resistance performance, quality, yield results, data of each test site and summary results, etc.;

(four) varieties and application materials authenticity commitment.

In addition to the materials specified in the preceding paragraph, the genetically modified main crop varieties shall also provide the following materials:

(1) Information about transformants, including the target gene and the specific detection method of transformants;

(2) License agreement of the owner of the transformed body;

(3) An agricultural genetically modified organism safety certificate obtained in accordance with Article 16 of the Regulations on the Safety Management of Agricultural Genetically Modified Organisms;

(4) A testing report on the consistency between the target traits of transgenic plants and the characteristics of transformants issued by a technical testing institution with testing conditions and capabilities;

(5) Where a non-recipient variety breeder applies for variety examination and approval, it shall also provide the license or cooperation agreement of the recipient variety owner.

Article 14 The office of the Variety Approval Committee shall make a decision on acceptance or rejection within 45 days after receiving the application materials, and notify the applicant in writing.

In accordance with the provisions of Article 12 and Article 13 of these Measures, it shall be accepted, and the applicant shall be notified to provide experimental seeds within 30 days. For those who provide test seeds, the office will arrange variety tests. Failing to provide experimental seeds within the time limit shall be deemed to have withdrawn the application.

Those that do not conform to the provisions of Articles 12 and 13 of these Measures shall not be accepted. The applicant may state his opinions or make amendments to the application materials within 30 days after receiving the notice. If he fails to state his opinions or make amendments within the time limit, he shall be deemed to have withdrawn his application. If the amendment still does not meet the requirements, the application shall be rejected.

Article 15 The office of the Variety Approval Committee shall take standard samples from the experimental seeds provided by the applicant and submit them to the standard sample bank of plant varieties designated by the Ministry of Agriculture and Rural Affairs for preservation.


Chapter IV Variety Test


Article 16 Variety test includes the following contents:

(1) Regional test;

(2) production test;

(3) Variety specificity, consistency and stability test (hereinafter referred to as DUS test).

Article 17 National variety regional test and production test are organized and implemented by the National Agricultural Technology Extension Service Center, while provincial variety regional test and production test are organized and implemented by provincial seed management institutions.

The organization and implementation unit of variety test shall fully listen to the opinions of the applicants and experts for variety approval, rationally set up test groups, optimize the layout of test points, establish and improve the management system, scientifically formulate the test implementation plan, and announce it to the public.

Article 18 Regional trials should identify the high yield, stable yield, adaptability and stress resistance of varieties, and carry out quality analysis and DNA fingerprint detection. Detecting transgenic components of non-transgenic varieties; The authenticity of transgenic varieties was tested, and the consistency test report of transgenic target traits and transformant characteristics was verified.

The regional test of each variety takes no less than two production cycles, and the field test design adopts random block or comparison method. There are not less than 10 experimental sites in the same ecological type area at the national level and not less than 5 at the provincial level.

Article 19 After the completion of the regional test, in the same ecological type area, according to the main local production methods, the high yield, stable yield, adaptability and stress resistance of the varieties were further verified under the conditions close to field production.

The number of production test sites of each variety is not less than that of regional test sites, the planting area of each variety at a test site is not less than 300 square meters and not more than 3,000 square meters, and the test time is not less than one production cycle.

For varieties with outstanding comprehensive characteristics in the first production cycle, the production test can be carried out simultaneously with the regional test in the second production cycle.

Article 20 The control varieties of regional test and production test should be approved varieties popularized and applied in the same ecological type area at the same time, which have good representativeness.

The control varieties are put forward by the organization and implementation unit of variety test, confirmed by the relevant professional committees of the variety examination and approval committee, and replaced in time according to the needs of agricultural production development.

The provincial crop variety examination and approval committee shall report the reference varieties of provincial regional tests and production tests to the National Crop Variety Examination and Approval Committee for the record.

Article 21 The undertaking unit of regional test, production test and DUS test shall have the qualification of independent legal person, with stable test land, instruments and equipment and technical personnel.

Technical personnel of variety test shall have college degree or above in relevant major or intermediate professional title or above, and relevant work experience in variety test, and receive relevant technical training regularly.

The identification of stress resistance shall be undertaken by the identification institution designated by the Variety Approval Committee, and the quality inspection, DNA fingerprint inspection and transgenic inspection shall be undertaken by qualified inspection institutions.

Units and individuals undertaking variety testing, testing and identification shall be responsible for the authenticity of the data.

The undertaking unit of genetically modified variety test shall take corresponding safety management and preventive measures in accordance with the Regulations on the Safety Management of Agricultural Genetically Modified Organisms and relevant laws, administrative regulations and departmental rules.

Article 22 The organization and implementation unit of the variety test shall, jointly with the office of the Variety Approval Committee, regularly organize the variety test inspection, check the test quality, appraise the performance of the tested varieties, and form an inspection report, and keep the on-site picture materials for the varieties showing serious defects in the field.

Article 23 The organization and implementation unit of variety test shall hold a summary meeting of variety test within 45 days after the end of each production cycle. The professional committee of the Variety Approval Committee shall determine whether to terminate the test, continue the test and submit it for approval according to the test summary results and test investigation, and the office of the Variety Approval Committee shall notify the applicant of the variety treatment results in time.

Article 24 The applicant has the ability to test and the test variety is its own variety, and can carry out the variety test by itself according to the following requirements:

(a) on the basis of national or provincial variety regional test, to carry out production test;

(2) If its own varieties belong to special-purpose varieties, it shall carry out regional tests and production tests on its own, and the production tests may be combined with the regional tests in the second production cycle. The scope and test requirements of special-purpose varieties shall be determined by the variety examination and approval committee at the same level;

(3) If the applicant belongs to an enterprise consortium, a scientific research enterprise consortium and a scientific research unit consortium, organize the variety test of the corresponding block. The number of members of the consortium shall be no less than five, and relevant cooperation agreements shall be signed, and the responsibilities and obligations shall be defined in accordance with the principle of equal rights and responsibilities. A legal entity can only participate in one test consortium in the same test area group.

The implementation plan of conducting variety test by itself as stipulated in the preceding paragraph shall be reported to the national or provincial variety test organization and implementation unit within 30 days before sowing, and those that meet the requirements shall be included in the unified management of national or provincial variety test.

Article 25 Except for the target traits, the other characteristics of the genetically modified varieties applied for examination and approval have not changed with the recipient varieties, and the recipient varieties have passed the examination and approval and have not been revoked. Variety tests shall be conducted in the following two situations:

(a) the suitable planting area for examination and approval is within the range of the suitable planting area of the recipient variety, which can simplify the test procedure and only need to carry out the production test for one year;

(two) if the suitable planting area for examination and approval is not within the scope of the suitable planting area of the recipient variety, it shall carry out two-year regional test and one-year production test.

For the transferred new varieties, two-year regional test, one-year production test and DUS test should be carried out.

Article 26 DUS testing is carried out by the applicant independently or by a testing institution authorized by the Ministry of Agriculture and Rural Affairs, and is guided by the Science and Technology Development Center of the Ministry of Agriculture and Rural Affairs.

The applicant shall, within 30 days before sowing, report the test plan to the Science and Technology Development Center of the Ministry of Agriculture and Rural Affairs or the provincial seed management institution according to the approved level. The Science and Technology Development Center of the Ministry of Agriculture and Rural Affairs and the provincial seed management institutions respectively supervise and inspect the DUS testing process of national and provincial approvals, and conduct spot checks to verify the authenticity of samples and test reports.

The approximate varieties selected for DUS test should be the varieties with the most similar characteristics, and the DUS test should be carried out according to the DUS test guidelines for the corresponding main crops. The test report shall be signed by the legal representative or authorized by the legal representative.

Article 27 Seed enterprises that meet the requirements stipulated by the Ministry of Agriculture and Rural Affairs and have obtained the license of combining breeding, production and operation (hereinafter referred to as integrated seed enterprises of breeding, propagation and pushing) can carry out variety tests on their own for non-transgenic varieties of major crops independently developed in the corresponding ecological areas, and submit application materials after completing the test procedures.

The test implementation plan shall be reported to the national or provincial variety test organization and implementation unit for the record within 30 days before sowing.

Seed enterprises with integrated breeding, propagation and promotion shall establish archives including the process of variety selection, experimental implementation plan, experimental original data and other relevant information, be responsible for the authenticity of experimental data, ensure traceability, and accept the supervision of the competent agricultural and rural departments of the people’s governments at or above the provincial level and the society.


Chapter V Examination, Approval and Announcement


Article 28 For varieties that have completed the test procedure, the applicant, the organization and implementation unit of variety test, and the seed enterprise integrating breeding, propagation and promotion shall submit the data, summary results, DNA fingerprint test report, DUS test report and transformant authenticity test report of each test site of rice, corn, cotton, soybean and wheat varieties to the office of the Variety Approval Committee before the end of February and the end of September respectively.

The office of the Variety Approval Committee shall submit the preliminary examination to the relevant professional committee of the Variety Approval Committee within 30 days, and the professional committee shall complete the preliminary examination within 30 days.

Article 29 In the preliminary examination of varieties, all professional committees shall hold a plenary meeting, and the meeting shall be valid if the members present at the meeting reach more than two-thirds of the total number of members of the professional Committee. In the preliminary examination of varieties, according to the examination and approval standards, a secret ballot is adopted, and varieties with more than half of the votes in favor of the total number of members of the professional Committee pass the preliminary examination.

The professional committee shall examine and verify the variety test data and other materials submitted by the seed enterprises with integrated breeding, propagation and promotion, and pass the preliminary examination if they meet the examination and approval standards.

Article 30 The first instance implements the avoidance system. The withdrawal of the director of the professional committee shall be decided by the office of the Variety Approval Committee; The withdrawal of other members shall be decided by the director of the professional Committee.

Article 31 The varieties that have passed the preliminary examination shall, within 30 days, be publicized on the official website of the competent agricultural and rural departments at the same level by the office of the Variety Approval Committee, with a publicity period of not less than 30 days.

Article 32 After the expiration of the publicity period, the office of the Variety Approval Committee shall submit the preliminary examination opinions and publicity results to the chairman of the Variety Approval Committee for review. The chairman’s committee shall complete the audit within 30 days. If it is approved by the examination, it will pass the examination and approval.

Seed enterprises with integrated breeding, propagation and promotion shall carry out independent research and development variety tests. After the varieties pass the preliminary examination, they shall submit the standard samples of varieties to the standard sample bank of plant varieties designated by the Ministry of Agriculture and Rural Affairs for preservation during the publicity period.

Article 33 Approved varieties shall be numbered and issued certificates by the Variety Approval Committee, and announced by the competent agricultural and rural departments at the same level.

Before the announcement of crop varieties approved at the provincial level, the competent agricultural and rural authorities of the provincial people’s government shall report the variety names and other information to the Ministry of Agriculture and Rural Affairs for publicity, and the publicity period shall be 15 working days.

Article 34 The approval number is the abbreviation of the approval committee, the abbreviation of crop species, the year number and the serial number, in which the serial number is four digits.

Article 35 The contents of the approval announcement include: approval number, variety name, applicant, breeder, variety source, morphological characteristics, growth period (group), yield, quality, stress resistance, key points of cultivation techniques, suitable planting area and matters needing attention.

Genetically modified varieties should also include the owner of the transformant, the name of the transformant, the number of the safety certificate of agricultural genetically modified organisms, and the transgenic target traits.

The announcement of provincial variety approval shall be reported to the National Crop Variety Approval Committee for the record within 30 days after its release.

The variety name announced in the examination and approval announcement is the common name of the variety. It is forbidden to change the generic name of this variety without authorization in the process of production, management and promotion.

Article 36 The contents of the approval certificate include: approval number, variety name, applicant, breeder, variety source, approval opinion, announcement number and certificate number.

Genetically modified varieties should also include the owner of the transformant, the name of the transformant, and the number of the safety certificate of agricultural genetically modified organisms.

Article 37 For varieties that fail to pass the examination and approval, the office of the Variety Examination and Approval Committee shall notify the applicant in writing within 30 days. If the applicant disagrees with the examination and approval results, he may, within 30 days from the date of receiving the notice, apply to the original variety examination and approval committee or the national variety examination and approval committee for review. The Variety Approval Committee shall review the reasons for review, the original approval documents and the original approval procedures during the next approval meeting. Objection to the identification results of pests and diseases, the Variety Approval Committee deems it necessary, and arranges other units to identify again.

The office of the Variety Approval Committee shall notify the applicant in writing of the review results within 30 days after the review.

Article 38 Variety approval standards shall be formulated by the crop variety approval committee at the same level. Approval criteria should be conducive to the improvement and coordination of yield, quality, resistance, etc., and to the promotion of varieties that meet the needs of market and life consumption.

Provincial variety approval standards shall be reported to the National Crop Variety Approval Committee for the record within 30 days after promulgation.

The formulation of variety approval standards shall be publicly solicited.


Chapter VI Filing of Introduction


Article 39 The competent department of agriculture and rural affairs of the provincial people’s government shall establish a mutual recognition mechanism for inter-provincial variety test data sharing in the same suitable ecological area, and carry out introduction and filing.

Article 40 Varieties that have passed the provincial examination and approval are introduced from other provinces, autonomous regions and municipalities directly under the Central Government in the same suitable ecological region, and the introducers shall report to the competent agricultural and rural departments of the people’s governments of the provinces, autonomous regions and municipalities directly under the Central Government for the record.

At the time of filing, the introducer shall fill in the introduction filing form, including the crop type, variety name, name of the introducer, contact information, suitable planting area of the approved variety, proposed introduction area and other information.

Article 41 The introducer shall carry out adaptability and disease resistance tests for not less than one year in the area to be introduced, and be responsible for the authenticity, safety and adaptability of the variety. Varieties with the right to new plant varieties shall also be approved by the variety owner.

Article 42 The competent departments of agriculture and rural areas of the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government shall timely release the announcement on the record of introduction, including the name of varieties, introducers, breeders, approval numbers, suitable planting areas for introduction, etc. The format of the announcement number is: (x) Introduction [X]No. X, in which the first "X" is the abbreviation of provinces, autonomous regions and municipalities directly under the Central Government, the second "X" is the year number and the third "X" is the serial number.

Article 43 The same suitable ecological zone for the national approved varieties shall be determined by the National Crop Variety Approval Committee. The same suitable ecological zone for provincial-level approved varieties shall be specifically determined by the provincial crop variety approval committee according to the same suitable ecological zone determined by the national crop variety approval committee.


Chapter VII Cancellation of Examination and Approval


Article 44 The variety that has passed the examination and approval shall be revoked under any of the following circumstances:

(a) serious defects that cannot be overcome in the course of use;

(two) the species is seriously degraded or loses its production and utilization value;

(3) Failing to provide standard samples of varieties as required or the standard samples are untrue;

(four) by cheating, forging test data and other improper means through the examination and approval;

(5) The safety certificate of agricultural genetically modified organisms has expired.

Article 45 The variety to be revoked shall be put forward by the office of the Variety Approval Committee after soliciting the opinions of the applicant for variety approval in writing, and shall be publicized on the official website of the agricultural and rural authorities at the same level after the preliminary examination by the professional Committee for a period of not less than 30 days.

After the expiration of the publicity period, the office of the Variety Approval Committee shall submit the preliminary examination opinions and publicity results to the chairman of the Variety Approval Committee for review, and the chairman shall complete the review within 30 days. If the examination agrees to cancel the examination and approval, it shall be announced by the competent agricultural and rural departments at the same level.

Article 46 The varieties whose approval has been revoked by announcement shall stop production and advertising from the date of announcement of cancellation of approval, and stop promotion and sales after one production cycle of announcement of cancellation of approval. If the Variety Approval Committee deems it necessary, it may decide to stop the promotion and sale from the date of the announcement of revocation of approval.

The announcement of revocation of the examination and approval of provincial varieties shall be reported to the National Crop Variety Examination and Approval Committee for the record within 30 days after its release.


Chapter VIII Supervision and Administration


Article 47 The Ministry of Agriculture and Rural Affairs has established a national crop variety examination and approval data information system to realize online application, acceptance, examination and approval at the national and provincial levels, as well as information sharing of variety test data, varieties that have passed the examination and approval, varieties that have been revoked for examination and approval, varieties that have been introduced for record, standard samples and transformants, and unified printing of examination and approval certificates online. The format of the approval certificate shall be uniformly formulated by the National Crop Variety Approval Committee.

The competent departments of agriculture and rural areas of the people’s governments at or above the provincial level shall publish information such as variety approval, revocation approval, introduction filing, supervision and management on a unified government information publishing platform, and accept supervision.

Article 48 The units and staff of variety testing and approval shall have the obligation to keep confidential the business secrets of the applicant learned in the process of testing and approval, and shall not provide the seeds applied for variety approval or seek illegal interests.

Article 49 Members and staff of the Variety Approval Committee shall be loyal to their duties, fair and honest. Members and staff members of the Variety Approval Committee who fail to perform their duties according to law, practice fraud or engage in malpractices for personal gain shall be punished according to law; No variety approval shall be conducted within five years from the date of making the decision on punishment.

Article 50 If the applicant commits fraud, bribery and other improper acts in the process of applying for variety approval, his application will not be accepted within three years.

If the member units of the consortium practise fraud, the approval procedure of the consortium variety test shall be terminated; Fraudulent member units shall not apply for variety approval within three years, and shall not participate in the consortium test again; Other member units shall bear joint and several liability and shall not participate in other consortium tests within three years.

Article 51 Variety testing, testing and authentication institutions that forge test data or issue false certificates shall be punished in accordance with Article 72 of the Seed Law and relevant laws and administrative regulations.

Article 52 If a seed enterprise that integrates breeding, propagation and promotion conducts variety tests and applies for examination and approval on its own, it shall be fined between one million yuan and five million yuan by the competent department of agriculture and rural affairs of the people’s government at or above the provincial level; No longer carry out variety tests on their own; If losses are caused to seed users and other seed producers and operators, they shall be liable for compensation according to law.

Article 53 The Ministry of Agriculture and Rural Affairs shall supervise and inspect the variety examination and approval of the competent agricultural and rural departments of the provincial people’s government. If the variety examination and approval, introduction filing and revocation of examination and approval are not carried out according to law, it shall be ordered to make corrections within a time limit and be punished according to law.

Article 54 In violation of the provisions of these measures, which constitutes a crime, criminal responsibility shall be investigated according to law.


Chapter IX Supplementary Provisions


Article 55 The funds needed for crop variety approval and variety test shall be included in the special financial budget of the competent agricultural and rural departments at the same level.

Article 56 Varieties that are tested by the integrated enterprise of breeding, reproduction and promotion and those organized by the consortium will no longer participate in the corresponding regional variety tests organized by the national and provincial test organizations and implementation units.

Article 57 These Measures shall come into force as of August 15, 2016, and the Measures for the Examination and Approval of Major Crop Varieties issued by the Ministry of Agriculture on February 26, 2001, revised on November 8, 2007 and February 1, 2014, and the Provisions on the Scope of Major Crops issued on February 26, 2001 shall be abolished at the same time.

Is this the "Four Heavenly Kings" in the legendary Tsui Hark movies?

Special feature of 1905 film network On the fourth day of the release of Tsui Hark’s new work "The Four Kings of Di Renjie", the box office broke 300 million, while the cumulative box office of the competing "The Richest Man in Xihong City" has exceeded 1.1 billion, leaving the "Four Kings" far behind.

The first two Di Renjie series have doubled the box office from 286 million to 600 million, but this time, it is difficult to double the box office to 1.2 billion.

 

Is the film bad? Or is "The Richest Man in Xihong City" too strong?


In the audience’s word of mouth, The Four Kings scored 6.7 points for Douban and 8.2 points for Cat’s Eye, which is really mediocre. Look at "The Richest Man in Xihong City" next door, and the cat’s eye score is as high as 9.3 points!


Although the box office and word-of-mouth are not ideal, in the eyes of most people, this new work is the best in the whole Di Renjie series at present.

 

However, Xiao Dianjun also noticed that many viewers had a question after watching the film.

 

"Di Renjie’s Heaven Empire" has a thrilling moment when the statue of the floating pagoda collapses, and "The Dragon King, the God of Di Renjie" has a giant "Aohuang" that suddenly flies over the warship.


But what are the "Four Heavenly Kings" in Di Renjie’s Four Heavenly Kings?

 

Are the four gods of heavenly kings that glared at Wei Chi Zhenjin and the Ghost Badger when they robbed Kang Long Mace in Tianwang Temple?

 

Is it the eye monster "Red-eyed King" who sealed the inferno in the battle of Dali Temple at the end and transformed it with the method of shifting souls?

 

Di Renjie, Sha Tuozhong, Wei Chi and Shui Yue, the four heroes who rode horses to the unknown front in the egg?

 

Or indirectly refer to and echo the core expression in the film with the four great kings of Buddhism — —"Hell is not empty, and I will never become a Buddha."?

 

Whether the "Four Heavenly Kings" are real or imaginary is actually traceable in movies, but what many people don’t notice is that,For director Tsui Hark, he also has his own "Four Kings" in this film, which are the four aesthetic signs of Tsui Hark’s film: strangeness, power, chaos and spirit!


Strange

 

Fortunately, "Di Renjie" series didn’t add the word "detective" in the title at the beginning. Although the first one was a suspense detective film with reasoning elements, it has completely turned into a martial arts supernatural film that "collectively fights monsters".

 

Most of the praise for this new film falls on the five visual wonders: the golden dragon, the strange fish, the white ape, the glaring king, and the tentacle monster like rambutan.The most powerful aesthetic label of Tsui Hark’s films is his "strangeness".

 

The first is his monster complex.Tsui Hark is known as "the hermaphrodite in the new wave movies", and the nickname "Xu Laoguai" has been used to this day. He is deeply influenced by Hollywood monster movies, Japanese special films and comics, and he also loves to find creative inspiration in China’s myths and legends.


Butterfly Change, the first film in 1979, is a martial arts experimental film with the concept of "mutating butterflies to kill people", which combines Gu Long’s novel Blood-sucking Moth, Japanese horror film Eight Graves Village and Hitchcock’s Birds.

He is also known as "Spielberg of Hong Kong", just as foreign scholars commented on Spielberg, "The skill to win the audience is to extract the essence from Hollywood’s’ groceries’ and absorb the strengths of each family".Tsui Hark is good at "stealing teachers". The elements of Hollywood monster films can be seen everywhere.

 

The opening of the Dragon King, the destruction of the warship by the Aohuang and the great white shark in Spielberg’s film all pave the way for narrative suspense with the way of "only hearing its voice but not its shape" and "still hiding half her face from us behind her guitar".

In "Four Kings", the white ape standing on the roof of Dali Temple tore the monster, which seems to have jumped into the set of "Furious Beast" at a closer point. From a farther point of view, isn’t it the "King Kong" who stood at the top of the Empire State Building and dueled with a helicopter?

In the end, the "magic wheel" appeared when Master Yuan Xiu confronted the boss of the inferno. The package shape was very similar to the face-hugging bug in Alien and the eyeball of the glaring king. You can even think of the zerg big BOSS&hellip in starship troopers. …

 


Counting the monsters in Tsui Hark’s movies in the 1990s, there are the tree demon grandma and the big BOSS Montenegro old demon who absorbed men’s blood in Ghost Story, the Millennium centipede essence in Ghost Story: Infernal Affairs, and the megalithic monster in Ghost Story: The Way to the Road.



The white snake and the green snake in Green Snake, the white crane and the thousand-year-old fire turtle in New Crane Needle, and even the modern monster & HELIP in Monster City and Black Xia 2. …

 

After the new century, Tsui Hark seems to prefer "intensive" and "tentacle" monsters.The glaring king with eyeballs all over his body in The Four Heavenly Kings of Di Renjie was reflected in The Biography of Shushan in 2001, in which the monster Youquan is a huge skull composed of dense stones.

There are also piles of red scarabs … It is a nightmare for people with "intensive phobia".

The tentacle monster like Rambutan in the film is shown in Journey to the West and daoist magic written by Tsui Hark: spider essence, demon "red eyes" and "big nose hair" are covered with red tentacles.



Tsui Hark is becoming more and more fond of presenting some large animals on the screen:The devil fish in Di Renjie’s Dragon King, the big tiger in Taking Tiger Mountain Outward, and the Four Heavenly Kings of Di Renjie have gone from dealing with a single animal to gathering golden dragons, strange fish and white apes. ……

There are 23 concept pictures at the end of The Dragon King, where there are nine-tailed foxes, bronze warriors, Jiuding Beads and Garuda … Garuda’s eagle image appears in The Four Kings. Therefore, as long as the Di Renjie series is filmed, Tsui Hark’s "Monster Universe" will continue to bombard the big screen.


The "weirdness" in Tsui Hark’s films is not only monsters, but also pays special attention to the "weirdness" in character modeling.He not only respects history, but also makes textual research on historical facts in serving Buddhism, but also exaggerates and grotesques the faces and forms of some characters without explanation.


Yang Zirong, the Monkey King and Granny Tree Demon all have thick black eye makeup:

Pei Donglai, Pig Bajie, White-haired Witch, Yuhua Tian … They all have scary faces, and they can’t tell right from wrong.

Although no one wears eye makeup or paints white in The Four Kings, Wei Chi, played by William Feng, has to keep his eyes wide open and his facial expression will collapse like a Peking Opera. And his role, that is, wavering between his own power and interests and Di Renjie’s brotherhood, is unpredictable.

 

Goblins like Green Snake, Xiaoqian and Spider Spirit always have long, thin eyebrows, and some of them even turn a corner. This time, Wu Zetian, who was controlled by alchemy, also has this kind of eyebrows, which is completely different from the short, round and thick eyebrows in Heaven Empire.

Another passive hand and foot on the eyebrows is Shuiyue, and two eyebrows are set with diamonds, which is very strange.

 

Buludu and Ma Jinliang in flying swords of dragon gate, the eccentric king in A Demon Journey to the West, and Eight donkey kong & HELIP in Taking the Tiger Mountain Outward; Some are foreign people, some are villains, and their faces are printed with grotesque marks.

This time, almost everyone’s face was tattooed with patterns and patterns.

 

Sometimes they can distinguish between good and evil, and sometimes they are difficult to distinguish.Tsui Hark just wants some specific characters to have their own unique visual labels.This kind of plastic art, whether it has a clear personality orientation or a vague faction implication, leaps to the screen, which makes his characters more energetic and memorable.

  

Force

"Power" is the sense of power in Tsui Hark’s movies, and the most basic thing is his action play style.

 

Hong Kong’s martial arts films are always divided into North and South schools. Roughly speaking, the Southern School is a real Kung Fu school, with Liu Jialiang and Bruce Lee as its representatives.

The northern school pays more attention to the skill of action and has a sense of performance on stage. One kind is the acrobatic Kung Fu comedy of the Seven Little Fooks, and the other is the light, elegant, fierce and chic action drama in the films of directors Hu Jinquan and Chu Yuan.

 

By the time of Tsui Hark, most of his martial arts scenes were more focused on the northern style.Especially the Ghost Story series, the legendary swordsman series and Xinlongmen Inn with Cheng Xiaodong,It’s more a collision move, and there is no in-depth conversion between attack and defense. It’s more like the step-by-step cooperation of two people dancing, and it’s more inclined to show the artistic conception and atmosphere of the action scene.


He also does the integration of the North and the South.Several Huang Feihong series directed by Yuan Bin are all realistic action styles, while Knife is both violent and powerful and has a formal freehand brushwork, not to mention Seven Swords, which has Liu Jialiang’s real skill and a free and easy sword gesture.


Based on the tradition of the North-South School, Tsui Hark’s new martial arts films have more dynamic martial arts scenes, more skillful movements, and more gorgeous and beautiful impressions.


The series Ghost Story of Ghost Story always escapes from the sky, flying swords of dragon gate is full of flying eaves and climbing walls, and The Legend of Shushan is always flying fairy … The same is true of the Di Renjie series, which is where Tsui Hark transcends the tradition of the North-South School:Pay attention to the use of modern stunts.



Tsui Hark is a "technical madman". As early as Butterfly Change, he replaced lightness skill, sword and magic with springs, hooks and gunpowder, and replaced kung fu with science and technology.


In "The New Swordsman of Shushan", he upgraded the technique of hanging Weiya in Hong Kong’s traditional stunts. In the past, the actor in Hong Kong films could only fly in a straight line, but after his transformation, the actor could fly in curves and turns.



Tsui Hark is an overseas student who went to the United States to study, and has a special liking for Star Wars. When filming "The New Swordsman of Shushan", he invited the industrial light and magic special effects team of "Star Wars" to Hong Kong, and introduced Hollywood special effects technologies such as models and optics into Hong Kong films for the first time.

 

In 2001, in "Biography of Shushan", Tsui Hark used live-action +CG technology, and the whole film had more than 1,600 special effects shots. He wanted to make a martial arts film into a science fiction film, even though it seems to be "fifty-five-cent special effects" now, but CG technology just arrived in China, and the actors didn’t quite understand what green screen performance was.

 


Although the 1986 Chivalrous Woman Thirteen Sisters was a three-dimensional martial arts film, Tsui Hark’s flying swords of dragon gate was the first all-3D martial arts film in Chinese history. "Di Renjie’s Dragon King" is a bold breakthrough, IMAX+3D+ underwater shooting; "Outwit Tiger Mountain" is the first 3D red revolutionary movie.

 

Tsui Hark’s step-by-step efforts in technology have made martial arts films move from the handicraft stage of physical fighting to the modernization of science and technology.Based on repeated experiments and upgrades, we can be so carried away by the false visual spectacle of The Four Kings of Di Renjie, which is close to reality.

 

After indulging in 3D technology, Tsui Hark always likes to "shoot" the audience’s eyes with various weapons on the screen.Not only that, but every weapon he designed in the film also made the action scenes have stronger screen impact. Just like this Tianwang Temple duel:


Wei Chi’s 360-degree rotating sword and darts, and the double knives like the "Golden Wheel of the Sun and Moon" in The Legend of Shushan, inspire more powerful action scenes in the offensive and defensive rounds.

 

Look at Dong Fangbubai’s embroidered needle, Yan Chixia’s talisman, Li Yingqi’s heavenly fencing, Lei Yanjian in the sky, Zhao Huaian’s long sword, and Buludu’s Gankun Circle & HELIP; …


These weapons designed by Tsui Hark not only serve the visual effects, but also are the spiritual weapons of the characters.The most obvious one is Seven Swords, in which seven swords represent the different personalities of seven swordsman.

Di Renjie’s Kang Long Mace is even more so.

 

Kang Long Mace is a majestic artifact presented to the king Ji, which naturally symbolizes Di Renjie’s dignity and rights. But this time, the film emphasizes that it is a defensive weapon with no sharp edge and its function of breaking all attack weapons.

This is in perfect harmony with Di Renjie’s passive and conservative personality and his ability to solve all strange cases and repel the villains.

 

"Four Heavenly Kings" is a bloody case caused by a "Kang Long Mace". This time, Tsui Hark’s weapon has leapt to become the narrative MacGuffin and the driving force of the story.

 

[Chaos]

Single shot with an average of several seconds, stormy editing, multi-angle shooting position, push-pull, shake-follow movement mode,Tsui Hark’s previous works generally used such a messy image style to stimulate the audience’s adrenaline.

 

However, because of 3D, the fast-paced cutting and diverse composition movements are easy to make the audience dizzy and vomit. Therefore, watching "The Dragon King of the Gods" and "The Four Kings", the pace of lens editing is obviously slower than in the past, and the shooting angle and motion mode tend to be simple.

However, the visual chaos in Tsui Hark’s films is still changing.

 

One is that he will use the deformation on the lens instead.This is most reflected in The Dragon King of the Gods, such as the distorted picture when Di Renjie first came to Luoyang to read Wei Chi’s lip language;


The second is to fill the screen with colorful and grotesque weapons, costumes, art scenes and special effects monsters, which is complicated and creates instant attraction.


 

Chaos in audio-visual style and chaos in story text are two sides of Tsui Hark’s film.

 

Most of his film stories took place in the years of rebellion. Xinlongmen Inn was the Ming Dynasty when Dongchang was monopolized, Huang Feihong was the turbulent era in the late Qing Dynasty and the early Ming Dynasty, peking opera blues was the period of the Republic of China when warlords were fighting, and Green Snake and Ghost Story were fictional shemale and shemale worlds … 


It is precisely because of troubled times that justice and evil have the soil of binary confrontation, so that heroes and villains can struggle with each other, stimulate the most direct drama conflict, and finally release the chivalrous feelings of loyalty to the liver and righteousness.


 

Even though the Di Renjie series is a prosperous Tang Dynasty under the reign of Ersheng Lingchao and Wu Zetian, Tsui Hark has to create a troublesome context in troubled times.


Heaven Empire is Sha Tuo’s personal dissatisfaction with Wu Zetian, The Dragon King of the Gods contains threats from overseas forces in the eastern island countries, and The Four Heavenly Kings is evil influence who seals the inferno’s challenge to the established regime and Wu Zetian’s lust for power.

In the rebellious world, the story lines in Tsui Hark’s works are actually not complicated, but there are many narrative lines, rapid logical changes and fast transition rhythm.Just like "Four Kings", the four sides wrestle and intertwine with each other, and there is often a clue that has not been explained yet, and the next scene will start non-stop.


Not only that, the disorder of genre is also Tsui Hark’s aesthetic label, and it is also a kind of blameless "original sin" brought by Hong Kong film production environment and Hong Kong film style in the last century.In a movie, martial arts, science fiction, reasoning, monsters, politics, love, comedy … He seems to take care of everything, as in Di Renjie.


 

Compared with the first two films, The Four Heavenly Kings has the most comic elements, and Sha Tuozhong and Shui Yue are almost a pair of funny actors.


Peeping at the bath, beating up, accidentally hitting the wound and vomiting blood … These are all the nonsense tricks used by Tsui Hark in action comedies in 1980s and 1990s, such as Ghost Horse Wises Many Stars, Best Partner, The Secret Order of Queen 3, happy ever after, etc.

 


Tsui Hark also has a special preference for "disorder" in character gender.For example, Dong Fangbubai, who is gorgeous and heroic, can’t tell the gender, the tree demon grandmother in Ghost Story, the father-in-law Yu Huatian who is sometimes feminine and domineering, and the real person of Jiugong in Journey to the West & HELIP; … This kind of role is also set in Four Kings — Flying smoke.

 

Shangguan Jinger in Di Renjie’s Heaven-reaching Empire has a strong personality before Wu Zetian and a tender side before Di Renjie. Behind her, there is a mask of masculinity.


He loves this kind of female royal sister, just like Shui Yue in this film. She is strong and independent, who dares to love and hate, and is the master of her own destiny.

 

God

"Without words, Machamp confuses God", and the "God" here refers to ghosts and gods.

 

It is not so much that Tsui Hark loves to show scary or ghostly demons in supernatural films as that Tsui Hark intends to talk about people. Ghost Story is saying: Ghosts also have people’s worldly desires, and ghosts also have the right to love a person;


In "Green Snake", the white snake let the green snake gradually know what human emotion is, and Xiaoqing let Fahai escape into what is the ultimate confusion of the Buddha.

 

"Four Heavenly Kings" integrates the religious and ethical issues of ghosts and gods and Buddhism, and becomes the most critical part of the film.There are not only one kind of ghosts in movies, but at least three kinds: the illusion of sealing demons, magic and shifting souls, and human demons.


 

The setting of alchemy makes Tsui Hark’s imaginative vision more logical and acceptable. This setting is undoubtedly a satire on the demons who avenge the inferno and Wu Zetian’s desire for power: the power struggle is an illusion and a bubble.


In the end, Tsui Hark conquered everything with the Buddhism of the master of circle measurement: "Hell is not empty, and I will never become a Buddha", there is an evil ghost in everyone’s heart, and "a hundred years of lust for power … A generation of hatred, why leave future generations. "

Therefore, it seems that Yuance and Di Renjie are maintaining the stability of the established regime. In fact, they are transcending politics, letting bygones be bygones, letting go of hatred and pursuing the present peace. This is also a projection discourse of Tsui Hark and the whole series of Di Renjie on the present reality.

 

Confucius didn’t talk about "Machamp’s disorderly gods" and wanted to govern the country with benevolence and courtesy, but Tsui Hark described the universal moral concept of peace and justice with the film aesthetic style of "Machamp’s disorderly gods".


 

When Tsui Hark and Shi Nansheng set up a film studio in the 1980s, they asked the directors: "First, they should have their own style; The second is to have something to say — Even if it is a kung fu film, there must be something to say; Third, we should "follow the mass line", and commercial films must entertain the audience, so that they can be vented and feel better.Movies are mass media. I hope we can breathe with the audience … … The masses watch movies with their feelings, not with their heads."

 

Even though filming in the north, Tsui Hark has always insisted on making this kind of popular film, which requires direct and enjoyable sensory stimulation, instant sensationalism and pleasant pleasure.

 

If in "The Four Heavenly Kings of Di Renjie", you have to struggle with why the ghost night didn’t kill Er Sheng directly in the hall, why Wu Zetian, who was controlled by magic, wasn’t instructed to kill the emperor, or how Di Renjie learned magic … You will lose all the fun of audio-visual perception.

 

Although sometimes the plot is scattered, sometimes it becomes hilarious when it is serious, there is a bad taste of B-class movies in A-class productions …These are the labels of Tsui Hark’s existence as a film author, and they are also the game spirit of "going too far and being crazy" in the golden age of Hong Kong movies!


Behind the scenes of "I Love My Family": How to invite a guest star? What do the audience’s laughter mean?

This article is revised according to an interview with Ying Da, the director of I Love My Family, and the material is provided by Xinxing Publishing House.

Director Ying Da and screenwriter Liang Zuo (right)


There are many political jokes in I Love My Family. Why can it pass the censorship?

        At that time, it was difficult to pass the censorship, which was similar to that now, but the consultant of our play was Wang Guangying (vice chairman of the Sixth and Seventh National Committees). In 1993, he was elected as the vice chairman of the National People’s Congress Standing Committee (NPCSC)), the leader of the Party and the state.

        It’s not generally getting support, (this) was taken by his company. The closing subtitles of I Love My Family show China International Culture and Art Center and Changchun Hengda Enterprise Development Co., Ltd., and Wang Guangying is the chairman of China International Culture and Art Center. He also came to the scene when we were filming, and he also came to turn it off, so he may pay a little attention to the censorship. I believe he didn’t use his position to say anything, but people will give a green light when they see him.

        (Seeing the jokes made by Lao Fu) Wang Guangying thought it was funny. He said, What’s wrong with it? So in fact, the really big leaders are very open-minded and have a global concept. If we don’t have a lot of superstitions in the film and television industry, two factors are too beneficial to my success, one is called "Guangying" and the other is called "Hengda". Think about it, isn’t it providence? It must be successful.

How to invite those guest stars?

        The guest actors in an episode are called guest stars (guest stars), or in English, guest stars. We set a policy that all guest stars must be big names. President DEC, I also have this consideration when I play, because it is too difficult for us to find a wrist, especially if there are few such plays, you have to find a wrist, so I have to keep it for myself. The guest star’s plays are generally full, so since I’m here, I’ll use an episode.

Wei Liu

        The first guest star we agreed on was Liu Wei, while Zhao Mingming was filming The Kyoto Chronicle. Zhao Mingming and Liu Wei were both in the crew of Kyoto Chronicle, and Zhao Mingming called Liu Wei. Liu Wei didn’t say anything. He was a very, very brave man, and I cooperated with Liu Wei many times later.

Wang Zhiwen, Jiang Shan.

        And some people also want to try comedy, otherwise their comic talents may never be known. For example, Wang Zhiwen, Wang Zhiwen is one of the best comedians I have ever seen. His comic talent is not below that of any comedian, but no one thought that he would play this role (the mental patient in Friends of Life). You see, he performed a scene in I Love My Family, but how well he performed it!

        At that time, it was because "Addiction" was very popular, so we said that these two people must come together. Wang Zhiwen agreed in advance that Jiang Shan had been waiting for his time, and we waited for a long time when he was free to come again. At that time, we said that the situation of actors in China was the "Big Six" (Jiang Wen, Ge You, Chen Daoming, ZhangFeng yi, Li Xuejian and Wang Zhiwen), and the crew invited four.

Jiang Wu, Xia Yu, Jiang Wen

        At the end of Witness, Jiang Wen was not filmed in the shed of I Love My Family, but in the shooting scene of Sunny Days. It was my first time directing a play. At that time, there were too many things and I was in a hurry. I thought in advance that the ending of this episode must be such a bottom, which is also the plot in an American sitcom. This man is a housewife, an aunt, who saw things moving out across the hall. When she asked about it in the past, people said it was from a moving company. At night, the police came and said that things across the hall had been stolen. Ask her if you saw it. The women said they saw it, not only did they see it, but I also bought a porcelain dog from them. At the end of the story, the police asked her to tell her what the man looked like. She said that he looked particularly like Bob Hope (bob hope, an American comedian). As a result, he was the last to appear in this episode.

        When shooting, we felt that we had to talk about one person at the end, so who? At that time, "Beijingers in new york" was playing, which was very popular. I said that it would be Jiang Wen. It was Liu Bin who played the police. He played many policemen at that time, and he was a "professional policeman", such as Jiang Wen’s Animal Year. Jiang Wen and I know each other very well. He is my classmate in middle school and Liu Bin’s college classmate. We are always playing together. Liu Bin asked what to do if he couldn’t shoot or didn’t want to do it. I said he dared, and he could change his lines if he really couldn’t. Finally, Jia Zhiguo spoke Wang Qiming (the name of Jiang Wen’s role in Peking Man in new york).

        I then called Jiang Wen and said that we had said it was you, so you had to come. He said yes, but he was filming in other places and was busy editing later, so I forgot about it. Later, Jiang Wen always called me and said whether you would shoot or not. Finally, he said that my crew had two days left in Beijing, and I said that I would shoot tonight. The machine in the shed can’t be used for outdoor shooting. I have to rent the machine again.

        Jiang Wen is very serious. I really didn’t expect it. (The people standing with him in the play were all found by Jiang Wen). I originally thought that we would just stand there and shoot him last. There are Liezi and Er Yong in front of them, both of whom are figures. Er Yong is the son of Zhang Yongshou (actor and director), who was the production director of Jiang Wen at that time. Jiang Wen called Jiang Wu and Xia Yu, who was still a child and had no place to stay in Beijing, and followed him every day. Now, this "child" is married.

Cai Ming

        Originally, I wanted to ask Cai Ming to play it directly, but I can’t say it directly. At that time, Song Dandan and Cai Ming were equivalent to two comedies "Big Sisters". Although they had never made such a comparison, the people thought so, and they had never cooperated before. I came forward to ask her to play a supporting role for Song Dandan, which is tantamount to degrading others, so I don’t think she is necessarily willing to participate. But Cai Ming is really getting worse. Let’s invite her to the scene first. After reading it, she said, needless to say, I want to act. Later, I directed a play specially for Cai Ming, which led to the later "Sister Ma" series. Yang Qing was also introduced from me, so I have a relationship with a female comedian.

Ge You

        In 1988, Ge You, Liang Tian, Zhang Guoli and others first made The Stubborn, which was a work by Wang Shuo. At that time, I found that Ge You was an excellent actor. The following year, due to a very good chance, Ge You and I made a film "Yellow River Ballad". I was the deputy director, and he played a supporting role, a villain and a bandit. We shared a room, so I was very thin at that time, because I didn’t snore when I lived with him, a man who loves insomnia. Ge You could get up in the middle of the night and turn off the hose in the water room, but he didn’t say I snored. We became very good friends and always had two sips of wine together. I always drink from Ge Youjiao, because I thought drinking Erguotou was for old people. Why do young people drink it? Ge you always said you had to have some, some. He had few scenes in that play. We filmed in northern Shaanxi and Ningxia, and there was nothing around. There was only one court around the small county. Ge You really had nothing to do and ran to the court to listen to the trial. When he came back, he told me that I heard an interesting case today. I said, what are you doing listening to this? Anyway, we became good friends and drank together every night. When he came back from filming, he took pig ears and dried tofu with scallion. He cut it himself, mixed it with soy sauce and vinegar, and waited for me to come back and drink it together at night. Hey, what did I say about this? Anyway, I think Ge You is a very good actor. Wang Shuo said that’s good. Let’s make a play for him.

        By 1990, I recommended Ge You to play in Besieged City. Director Huang Shuqin always wanted to play Li Meiting with someone who just won the Golden Rooster Award, but he couldn’t wait. Finally, I told the director that I had a friend named Ge You who could play Li Meiting. Huang Shuqin agreed, Ge You gave a performance, and Huang Shuqin commented that it was great. The story of the editorial department was filmed next year.

        

Why is Leslie Cheung absent?

        When filming Farewell My Concubine, we agreed that he (Leslie Cheung) would come to take part in the film, and I called him again in the middle. He said that there was no problem. On what date would he be in Beijing, and we specially moved this episode to those days. But I couldn’t get in touch with Leslie Cheung by phone when shooting. At that time, we said we should forget it, because we had a backup plan, that is, he didn’t come himself, and the plot was also established. The backup tape has also been recorded according to this.

        Then in the evening, Song Dandan went to … I don’t know why I went to Shijiazhuang to shoot an advertisement, maybe it was a acupuncture point. I don’t remember it clearly now. Anyway, she said that if Leslie Cheung didn’t come, she would go, and it would cost a lot of money anyway. And that’s equivalent to making money for our family. As soon as I saw it, I couldn’t wait for Leslie Cheung, so I let her go. And at that time, I also thought of a remedy, that is, even if she went out for a day, she would come back. In case Leslie Cheung could come again, for example, it was Saturday, and she left on Saturday night, so it was really impossible to shoot on Sunday.

        She left that night, and there was no one in our family. Leslie Cheung said in advance that he would take part in the singer competition of the "King’s Financial Cup" when he came to Beijing. He was the judge and the venue of the competition was in Poly Building. There was nothing else, so I went to Poly that evening. I checked to see if Leslie Cheung was there, and I found that he was there, besides him, there were many people such as Aaron Kwok. Leslie Cheung was sitting in the judge’s box commenting, so I went over and patted him on the shoulder. He asked, why are you here? I said, we agreed to shoot tomorrow. Can you shoot tomorrow? He said no problem. I thought that Song Dandan couldn’t make it back the next day, so I asked if it was ok the day after tomorrow. He said it wouldn’t work, and I had to leave tomorrow night. Opportunity, so missed. That night, he dragged me to sit on the bench for a long time, pretending to be a judge.

        Leslie Cheung also mentioned it at that time. What do you think? I’ll just take a photo. I don’t think so, because all the people who shot this scene must be on the scene. We are not short of audiences. The story that peace is not on the scene simply doesn’t make sense, so we have no choice but to adopt an alternative.

        I remember very clearly that in the "King’s Financial Cup", a little female singer won the championship, and several other singers looked very good to me. Later, I decided to invite this champion (Dai Rao) to sing the ending song of "I Love My Family". It was the first theme song of TV series sung by Dai Rao. Later, I got to know Liang Tian and others, and later I acted in a play.

        At that time, the title of the "King’s Financial Cup" competition was very loud and was publicized everywhere. There are other particularly strange factors, such as how can I get in when I suddenly go to the competition site? Because it happened that Song Dandan’s sister was a manager in poly theatre, I was free to go in and out of Poly. Now everyone knows the emperor, but I haven’t heard the name before. At that time, it was selling watches, which I found particularly strange. This is the only company I have ever seen that put my last name with "Huang" …

Front row: Pu Cunxin, Cai Ming; Back row: Liang Tian, He Bing

Why don’t so many viewers particularly recognize Meng Zhaoyang?

        It turns out that many of these plays are simply Liang Tian’s, and Liang Tian has to go. What should I do with so many plays? I have to put them on this character. This thing of comedy performance is simply unclear, which is particularly strange. In fact, it turned out that people said they couldn’t do it, and I dragged them here. At the beginning of this role, we thought … Liang Tian was ugly, wasn’t he? We’re looking for a handsome guy, but at the same time a little rascal …

        We’re looking for Xu Yajun, and Xu Yajun is going to play a wonderful role. He can play the hooligan’s strength. He played The World Found Back. He was originally recommended by Song Dandan, and Xu Yajun and I are also very good friends. We always play mahjong with them.

        And if he plays, even if the role is particularly irritating, the audience is willing to forgive him, because he is handsome, handsome boy. As a result, someone in Xu Yajun’s family got sick. Just a few days before the start of shooting, he began to recite words with the script. To be honest, he couldn’t shoot it. At that time, the contract had been signed.

        At that time, we thought about others. There was a man named Zhong Hao who starred in "The Story of Shrimp Ball" and felt sorry for him. Later, he was asked to play a role in "Start Parking". Many people were invited to audition. First of all, they couldn’t pass Liang Huan, because as long as it was Meng Zhaoyang’s plays, most of them were written by Liang Huan. She just shot herself. The original plays were all written for her brother Liang Tian. Now, if someone else comes, she says I have to see if the young man is handsome. She is naive, so she thinks one is beautiful, this one is not good, that one is not good, so marrying me in the end is also a punishment for her.

        Zhang Yongqiang (as Meng Zhaoyang) has always been my dad’s pet. My dad dotes on him in the boy and Song Dandan in the girl. They both starred in one of my dad’s plays called "God’s Beloved", so people in the theater (Peking People’s Art) said that Ying Ruocheng was God, and these two were darlings. My father said that you should choose him, and I will also play for you in the last 80 episodes.

        In fact, many people are like that. I followed my dad’s advice. For example, Wen Xingyu, I originally chose Zhu Xu, and Zhu Xu did have "Heart Fragrance" later, so I started to choose others. My dad later mentioned, aren’t you familiar with Wen Xingyu? I said he wasn’t an actor, and he said he did some plays without an actor, which was not bad. And when Wen Xingyu was idle at home, I was ordered to look for him. Of course, I also had some relations with him, but I didn’t know him completely. Wen Xingyu was a young cadre (51 years old) at that time, and the young cadre played the old man directly when he arrived at the crew.

Han Ying plays the mother of peace.
Young Guo Tao.
Ying Da’s father, Ying Ruocheng, made a guest appearance in Laohu.
Song Chunli also made a guest appearance in I Love My Family.

How did the audience laugh in the play?

        A good audience has several characteristics. First of all, the culture is high. One of our particularly good audiences came from Peking University, and many of the little baggage in it could be understood, so later we formed a consensus that a sense of humor is directly proportional to the level of education or people’s intelligence.

        Secondly, it is better to have more girls. Girls love to laugh, while boys, especially older men, don’t. In fact, he felt ridiculous in his heart, but he only laughed in his heart, and he had to be stretched on the surface and carry a shelf. Later, when I discussed the nature of comedy with many people, I said that it was difficult to answer whether men or women had a better sense of humor. If we want to create burdens, write comedies or even perform comedies, men are definitely better than women, and excellent female comedians are rare. But if you want to make fun of it, you can understand your comedy and laugh. Women are much better than men. As soon as we (including the actors) saw that all the people present today were male audiences, we felt that it was over, all of them were older men. When I see all the girls, I say, here we are.

        "The crew came to my house", that is, the episode of "Cats Ignore Butterflies", started shooting on April 27, and there were no students in the Broadcasting Institute during the summer vacation, which was very deadly. At that time, the Beijing Evening News helped us find audiences, including those from dingfuzhuang Middle School and Coal Cadre Management College, including primary school students, and several scenes were attended by primary school students. Pupils have nothing else, and they are really very happy when they are happy. However, due to the limited educational level, he can’t understand it, but his enthusiasm is really enthusiastic. He is happy when the actors are strange, but he doesn’t understand what he should be happy about, and we are also anxious.

        There are at least hundreds of kinds of laughter. When we make canned laughter, we try these real laughter again and again, and we can’t change this paragraph. In other words, the director should know what kind of laughter a burden should produce. Shang Jing used my laughter from his "Xiangyang Photo Studio" to "The Story of the Cooking Squad" to "The Legend of Wulin". All of Lin Cong’s "Family with Children" are also laughter borrowed from me.

A new virus spoofs Python digital signature to trick users into entering the back door.

Recently, Rising Security Research Institute captured a batch of malicious software with fake Python digital signatures. Attackers disguised these malicious software, induced users to download and run the Farfli backdoor program through websites and email links, and finally achieved the purpose of remotely controlling users’ computers and stealing private information.

Recently, Rising Security Research Institute captured a batch of malicious software with fake Python digital signatures. Attackers disguised these malicious software, induced users to download and run the Farfli backdoor program through websites and email links, and finally achieved the purpose of remotely controlling users’ computers and stealing private information.

Figure: Attack process

Rising security experts made a detailed analysis of the malware, and found that the malware with a fake Python digital signature appeared in a gambling payment website, which showed that "login plug-in must be installed for the first login", and when the user clicked, the malware would be downloaded.

Figure: Screenshot of website page

According to Rising security experts, this malicious software with a fake Python digital signature has a strong camouflage. The effective digital signature is very similar to the normal Python file digital signature. The names of the signers are Python Software Foundation, and only the email information is inconsistent, which is an address that has nothing to do with Python.

Figure: Digital signature comparison

Moreover, when the user clicks to run the malware, its UAC pop-up window is not much different from that of the normal Python file, and only the signer name Python Software Foundation appears by default. Therefore, it is extremely difficult for users to judge whether this file is normal by digital signature.

Figure: UAC pop-up window comparison

Rising security experts said that these confusing operations in the early stage were only the foreshadowing, and the attacker’s ultimate goal was to let the user download the compressed package with the remote control Trojan in Youdao cloud notes through this disguised malicious program, and the compressed package contained normal exe files, dll malicious files and encrypted Farfli backdoor programs. Therefore, as long as the user clicks execute Exe, the dll will be loaded, which will decrypt the Farfli backdoor program and make it run secretly in the memory, and the user’s computer will face the risks of file theft, remote control, keyboard recording, camera being viewed and so on.

Because the malicious software of this fake Python digital signature is very disguised and difficult for users to distinguish, Rising security experts remind users to pay attention to the following points:

1. Don’t open suspicious files

Do not open suspicious files and emails from unknown sources to prevent social engineering and phishing attacks.

2. Deploy gateway security products such as network security situational awareness and early warning system.

Gateway security products can use threat intelligence to trace the threat behavior track, help users to analyze the threat behavior, locate the source and purpose of the threat, trace the means and path of the attack, solve the network threat from the source, find the attacked node to the maximum extent, and help enterprises to respond and deal with it faster.

3. Install effective antivirus software to intercept and kill malicious documents and Trojan viruses.

Anti-virus software can intercept malicious documents and Trojan viruses. If users accidentally download malicious files, anti-virus software can intercept killing, prevent viruses from running, and protect users’ terminal security. At present, Rising ESM anti-virus terminal security protection system can intercept and kill such malicious software, and users can install and use it to avoid risks.

Figure: Rising ESM anti-virus terminal security protection system kills the corresponding virus.

4. Install system patches and important software patches in time.

Many malicious software often uses known system vulnerabilities and software vulnerabilities to spread, and installing patches in time will effectively reduce the impact of vulnerability attacks.

5. Use strong passwords instead of weak passwords such as "123456", especially for devices that are open on the external network.

Weak passwords, like vulnerabilities, are often used by attackers and malware to spread and invade, and using high-strength passwords will block this attack.

The east wind is on fire again A conscientious "worker"

There are many people who blindly look at the vehicle dynamic parameters when buying a car. In fact, the greater the value, the better the experience. Some netizens left a message and wanted to see it. Today it came. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front of Parasso New Energy Vehicle looks cold and sporty. Coupled with headlights, it is in line with consumers’ aesthetics. The car is equipped with LED daytime running lights, front fog lights, etc. Come to the car side, the car body size is 5252MM*1894MM*2010MM, the car uses soft lines, the car body looks very atmospheric, with large-size thick-walled tires, eye-catching shape. In the design of the rear end, the rear end looks very angular, and the taillights look very sporty and neat.

Sitting in the car, the interior design of Parasso New Energy is very fashionable, which is very in line with the tastes of young consumers. The steering wheel design of the car is very fashionable and dynamic, made of plastic material, and has a good hand feeling experience. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and has a certain sense of science and technology. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a comfortable dashboard, which is very eye-catching. The car adopts imitation leather seats, which are wrapped in place and have good support and comfort.

In terms of functional configuration, Parasso New Energy is equipped with traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, intelligent key and USB interface.

After reading the above introduction, let’s make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

The Development of Health and the Progress of Human Rights in China (full text)

  Xinhua News Agency, Beijing, September 29th-The Press Office of the State Council published a white paper entitled "The Development of Health and the Progress of Human Rights in China" on September 29th. The full text is as follows:

  The Development of Health and the Progress of Human Rights in China

  People’s Republic of China (PRC) the State Council press office

  September 2017

  catalogue

  foreword

  First, the right to health protection model in line with national conditions

  Second, the healthy environment and conditions continued to improve.

  Third, the capacity of public health services has been steadily improved

  Fourth, the quality of medical and health services has been greatly improved.

  Five, the national medical security system gradually improved.

  Six, the health level of specific groups has improved significantly.

  7. Actively participate in global health governance and international medical assistance.

  Concluding remarks

  foreword

  Health is the basic condition for human survival and social development. The right to health is an inclusive basic human right and the basic guarantee for human beings to live with dignity. Everyone has the right to enjoy the highest fair and accessible health standard.

  The governments of the Communist Party of China (CPC) and China always adhere to the people-centered development thought, pursue the value orientation of people first, firmly grasp the people’s yearning for a better life, and take promoting people’s well-being and all-round development as the starting point and end result of development. Over the years, China has persisted in serving the people’s health, taking improving people’s health level and realizing health for all as an important development goal. After a long and unremitting struggle, China has significantly improved the people’s health level, not only shed the stigma of "the sick man of East Asia", but also continuously improved the overall strength of public health, medical services and security capabilities, and continuously enhanced the physical fitness and health literacy of the whole people, and was praised by the World Health Organization as "a model of developing countries".

  Without national health, there will be no overall well-off society. Realizing national health is a solemn commitment of the governments of the Communist Party of China (CPC) and China to the people. Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China has put people’s health in a strategic position of giving priority to development, and put the development concept of innovation, coordination, green, openness and sharing into the promotion and protection of the right to health, focusing on popularizing healthy life, optimizing health services, improving health security, building a healthy environment and developing health industries, accelerating the construction of healthy China, and striving to provide people with health and health services throughout their life cycle.

  First, the right to health protection model in line with national conditions

  China is a large developing country with a population of more than 1.3 billion. The governments of the Communist Party of China (CPC) and China have always attached great importance to the development of health and health undertakings, accelerated the transformation of the development mode in the health field, earnestly respected and guaranteed citizens’ right to health, and formed a health right protection model in line with national conditions.

  When New China was founded in 1949, the level of economic and social development was relatively backward, and the medical and health system was very weak. There were only 3,670 medical and health institutions in China, with 541,000 health workers and 85,000 beds, and the average life expectancy was only 35 years. In order to change this situation as soon as possible, the state has made great efforts to develop medical and health undertakings, formulated and implemented the working policy of "facing workers, peasants and soldiers, putting prevention first, uniting Chinese and Western medicine, and combining health work with mass movements", extensively carried out mass patriotic health campaigns, popularized primary health care, greatly improved people’s health, made a major breakthrough in medical technology, isolated Chlamydia trachomatis for the first time, performed the world’s first limb replantation operation, and successfully developed artemisinin, a new antimalarial drug.

  After the reform and opening up in 1978, in view of the serious shortage of medical and health resources, insufficient service capacity and low service efficiency, the state implemented multi-channel financing, encouraged various forms of medical services, increased the supply of resources, gradually liberalized the pharmaceutical production and circulation market, developed the pharmaceutical industry, paid attention to the role of Chinese medicine, and adopted certain economic incentives to mobilize the enthusiasm of medical staff and enhance internal vitality. In 1996, the first national conference on health work defined the policy of health work in the new period, which is "focusing on rural areas, giving priority to prevention, paying equal attention to Chinese and Western medicine, relying on science and technology and education, mobilizing the whole society to participate, serving people’s health and socialist modernization". In 1998, the state began to establish a social medical insurance system to ensure the basic medical needs of employees. In 2000, the state put forward the reform goal of establishing a medical and health system in cities and towns to meet the requirements of the socialist market economy, so that people can enjoy medical services with reasonable prices and excellent quality and improve people’s health. In 2002, the state issued the "Decision on Further Strengthening Rural Health Work", proceeding from the reality of rural economic and social development, deepening the reform of rural health system and mechanism, tilting the focus of health investment to rural areas to meet the medical and health needs of farmers at different levels.

  In 2003, under the strong leadership of the party and the government, the people of the whole country were United as one and achieved a major victory in the fight against SARS. On the basis of summing up experience, the state has comprehensively strengthened public health services and the prevention and control of major diseases, continuously improved the prevention and control system of major diseases, gradually improved the emergency mechanism for public health emergencies, accelerated the pace of medical and health development in rural and urban communities, and made breakthroughs in the new rural cooperative medical care and basic medical insurance for urban residents.

  In 2009, the state launched a new round of medical and health system reform, and promulgated the Opinions on Deepening the Reform of Medical and Health System, which established the core concept of providing basic medical and health system to the whole people as a public product, further clarified the public welfare nature of public medical and health, and put forward the establishment of "four systems" of public health, medical services, medical security and drug supply, as well as medical and health management, operation, investment, price, supervision, science and technology, talents and information. Subsequently, the state promulgated the Key Implementation Plan for Medical and Health System Reform in the Near Future (2009-2011) and the Plan and Implementation Plan for Deepening the Reform of Medical and Health System during the Twelfth Five-Year Plan, proposing reform tasks such as accelerating the construction of the basic medical security system, improving the primary medical and health service system, and promoting the gradual equalization of basic public health services.

  Since 2012, China has continuously intensified the reform of the medical and health system, accelerated the comprehensive reform of public hospitals, promoted the price reform of drugs and medical services, fully implemented the serious illness insurance for urban and rural residents, actively built a graded diagnosis and treatment system, and optimized and improved the policy of drug production, circulation and use. On October 29th, 2015, Healthy China Construction was officially written into the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee. In August 2016, the National Health and Wellness Conference put forward: "We must adhere to the correct health and wellness work policy, focus on the grassroots, take reform and innovation as the driving force, give priority to prevention, pay equal attention to both Chinese and Western medicine, integrate health into all policies, and build and share with the people." In October, 2016, the state promulgated the Outline of Healthy China 2030, which made strategic arrangements for promoting the construction of healthy China and improving people’s health.

  The development of health has brought tangible health benefits to the people. The average life expectancy in China has increased from 67.9 years in 1981 to 76.5 years in 2016, the maternal mortality rate has decreased from 88.9 per 100,000 in 1990 to 19.9 per 100,000 in 2016, and the infant mortality rate has increased from 34.7&permil 100,000 in 1981. Down to 7.5&permil in 2016; On the whole, the main health indicators of residents are better than the average level of middle-and high-income countries, achieving the UN Millennium Development Goals ahead of schedule. At the same time, China has formed a health system based on the Constitution, civil laws and regulations, health administrative laws and regulations, local regulations, etc., and guided by various outlines, programs and plans in the health field, effectively balancing the relationship between doctors and patients, fairly resolving medical disputes, and effectively realizing citizens’ right to health.

  The effect of deepening medical reform has been continuously highlighted. In a short period of time, the world’s largest national basic medical security network has been woven, a serious illness insurance system, a disease emergency rescue system and a sound medical assistance system have been established, providing institutional guarantee for realizing medical care for the sick. Major infectious diseases have been effectively controlled, the overall epidemic situation of AIDS has been controlled at a low epidemic level, the tuberculosis control targets set by the United Nations Millennium Development Goals have been achieved ahead of schedule, the epidemic situation of schistosomiasis has dropped to the lowest level in history, and the goal of polio-free in 2000 has been achieved. In 2015, the world’s largest online direct reporting system for legal infectious diseases and public health emergencies was established, and the average reporting time was shortened from five days before direct reporting to four hours.

  Significant progress has been made in the construction of the medical and health service system, and a basic medical and health service network covering urban and rural areas has been basically established. There are more than 980,000 medical and health institutions at all levels, with more than 11 million health workers and more than 7 million beds in health institutions. The construction of talent team has been accelerated, the standardized training system for residents has been gradually established, and a number of outstanding medical workers such as Tu Youyou, winner of the Nobel Prize in Physiology or Medicine, have emerged. The development of social medical services has accelerated, and the proportion of private hospitals in the total number of hospitals has exceeded 57%, and the pattern of diversified medical services has initially taken shape. The medical and health emergency rescue capability is in the forefront of the world, and it has withstood the severe test of preventing and controlling the epidemic situation of Ebola hemorrhagic fever, and achieved the double victory of "strict prevention and control, zero input" and "winning the battle and zero infection" in aiding Africa to fight the epidemic.

  After long-term efforts, the development of health and health undertakings in China has reached a new level, which not only significantly improved the people’s health level, but also formed a health right protection model in line with China’s national conditions. Its main features are:

  — — Give priority to health, put health in a strategic position of giving priority to development, integrate the concept of maintaining and promoting health into the whole process of formulating and implementing policies, laws and regulations based on national conditions, and realize healthy lifestyle, production conditions and benign and coordinated development of ecological environment and economy and society.

  — — Give priority to prevention, change the focus on treatment to focus on people’s health, adhere to the combination of prevention and treatment, pay equal attention to both body and mind, complement Chinese and western medicine, pay attention to the prevention and control of chronic diseases, endemic diseases and occupational diseases, reduce the occurrence of diseases, grasp the development law in the health field, and strengthen early diagnosis, early treatment and early rehabilitation.

  — — Public welfare-oriented, adhere to the public welfare of basic medical and health undertakings, provide the basic medical and health system as a public product to the whole people, and take public hospitals as the main body of the medical service system, so as to gradually realize the universal access to public health services.

  — — Fair and inclusive, adhere to the coverage of health services and medical security for the whole people, focus on rural areas and grassroots units, gradually narrow the differences in health levels between urban and rural areas, regions and different groups of people, and ensure the equalization of basic public services in the health field.

  — — Co-construction and sharing, adhering to the combination of government leadership and mobilizing the enthusiasm of society and individuals, promoting everyone’s participation, everyone’s efforts and everyone’s enjoyment, correctly handling the relationship between the government and the market, the government has made a difference in the field of basic medical and health services, and the market has exerted its vitality in the field of non-basic medical and health services.

  Second, the healthy environment and conditions continued to improve.

  China actively promotes a healthy lifestyle, launches a nationwide fitness campaign, promotes nationwide health education, ensures the safety of food and drinking water, and improves the production, living, ecological and social environment, thus providing good conditions for promoting citizens’ right to health.

  Healthy lifestyle is fully implemented. In 2007, the state launched the national healthy lifestyle campaign, advocating residents to eat reasonably and exercise moderately, spreading the concept of healthy lifestyle, creating a healthy supporting environment, and improving the health awareness and healthy behavior ability of the whole people. By the end of 2016, 81.87% of counties (districts) across the country had carried out this action. The "Dietary Guidelines for China Residents (2016)" was issued to provide scientific and reasonable dietary guidance to the general population and specific groups such as children and the elderly, so as to guide residents to achieve a balanced diet and balanced nutrition. Promote the monitoring of nutrition and health status of residents, as well as the monitoring and release of chronic diseases and nutrition. Carry out the national salt reduction initiative to teach residents health knowledge such as salt reduction, prevention and control of hypertension. Implement nutrition improvement measures for key populations, carry out nutrition improvement plans for rural compulsory education students and nutrition improvement projects for children in poverty-stricken areas. Continue to strengthen tobacco control and fulfill the provisions of the World Health Organization Framework Convention on Tobacco Control. In 2014, Shenzhen implemented the Regulations on the Control of Smoking in Shenzhen Special Economic Zone, in 2015, Beijing implemented the Regulations on the Control of Smoking, and in 2017, Shanghai implemented the amendment to the Regulations on the Control of Smoking in Public Places in Shanghai, so as to implement the requirement of comprehensive indoor smoking ban. By the end of 2016, 18 cities across the country had formulated local smoke-free environmental laws and regulations, covering one tenth of the total population.

  The national fitness campaign is flourishing. Promote the cause of national fitness to a national strategy, and incorporate the work of national fitness into the national economic and social development plans, financial budgets and annual work reports of governments at all levels. The development pattern of "government-led, departmental cooperation and the participation of the whole society" has initially taken shape. Since the promulgation of the National Fitness Regulations in 2009, 16 provinces and 10 large cities have formulated local laws and regulations on national fitness, and all 31 provinces (autonomous regions and municipalities) have completed the provincial National Fitness Implementation Plan. Since 2009, the state has designated August 8th as "National Fitness Day". From 2011 to 2014, 3,405 national fitness activity centers, 9,447 community multi-functional sports grounds, 2,366 sports parks, 24,879 fitness plazas, 878 outdoor camps and 1.69 million outdoor fitness equipment have been built nationwide. All cities (prefectures), counties (districts), streets (townships, towns) and communities (administrative villages) have generally built sports venues with fitness facilities. By the end of 2015, the proportion of people who regularly participate in physical exercise in China has reached 33.9%, the per capita sports area has reached 1.57 square meters, the average coverage rate of sports associations at county level and above has reached 72%, there are 7,147 youth sports clubs at all levels, and the average number of national fitness stations has reached 3 per 10,000 people. The socialized national fitness organization network has basically taken shape.

  Health education for all continued to advance. Make full use of newspapers, television, radio, internet and new media to carry out public health publicity and education consultation, and guide residents to form a healthy lifestyle of self-discipline. The state holds "China Environment and Health Publicity Week" every year. China citizens’ environmental and health literacy (for Trial Implementation) and "code of conduct for citizens who share the same breath and struggle together" were issued. Carry out health publicity and education through basic public health service health education, health literacy promotion action, health trip to China, Chinese medicine trip to China, major health theme publicity day and other projects and activities. The level of health literacy of urban and rural residents rose from 6.48% in 2008 to 10.25% in 2015.

  Environmental governance has been deepened. Strengthen regional joint prevention and control, realize the networking of county-level air quality monitoring stations in Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta, and complete the particulate matter composition and photochemical monitoring network in Beijing-Tianjin-Hebei and surrounding areas. From 2011 to 2015, the national chemical oxygen demand and the total discharge of ammonia nitrogen, sulfur dioxide and nitrogen oxides decreased by 12.9%, 13%, 18% and 18.6% respectively. In 2016, the average concentration of fine particulate matter (PM2.5) in 338 cities at prefecture level and above decreased by 6.0% year-on-year, and the number of excellent days increased by 2.1 percentage points year-on-year. In 2013, the state promulgated and implemented the Air Pollution Prevention and Control Action Plan. From 2014 to 2016, more than 16 million yellow-label vehicles and old vehicles were eliminated. Coal-fired thermal power units basically achieve full coverage of desulfurization and denitrification. The ultra-low emission has been accelerated. As of March 2017, the ultra-low emission transformation of coal-fired power units has been completed by about 500 million kilowatts. Implement the Action Plan for Prevention and Control of Soil Pollution, and start a detailed investigation of soil pollution in an all-round way. Promulgated the Measures for the Management of Soil Environment in Polluted Plots (for Trial Implementation) and set up special funds for the prevention and control of soil pollution. In 2016 and 2017, the state allocated a total of about 15 billion yuan of special funds. The national soil environment network was initially established, 22,000 basic points were laid out, and about 15,000 risk monitoring points were built. Comprehensively promote the implementation of the Action Plan for Water Pollution Prevention and Control. Strengthen the comprehensive management of river basin water environment. Implement the great protection work of the Yangtze River Economic Belt and organize the investigation of urban black and odorous water bodies. In 2016,The proportion of I-III water bodies in the national surface water monitoring section reached 67.8%, and the proportion of inferior V water bodies decreased to 8.6%.

  The comprehensive improvement of urban and rural environmental sanitation has achieved remarkable results. Carry out activities to create sanitary towns and significantly improve the quality of urban and rural human settlements. According to the survey in 2012, compared with before the establishment of sanitary towns, the proportion of standardized markets has increased from 35.2% to 60.6%, the satisfaction rate of residents with the city appearance and environment has increased from 30% to 98%, and the satisfaction rate with the health creation effect has reached 98%. By the end of 2015, the national urban sewage treatment rate has increased to 92%, and the harmless treatment rate of domestic garbage in urban built-up areas has reached 94.1%. Comprehensive environmental improvement was carried out in 78,000 villages, directly benefiting more than 140 million rural people. 61,000 large-scale farms (communities) have built waste treatment and resource utilization facilities. By the end of 2016, the national rural domestic waste treatment rate was around 60%, and the proportion of administrative villages that treated sewage reached 22%. The penetration rate of sanitary toilets in rural areas increased from 71.7% in 2012 to 80.4% in 2016, and reached more than 90% in some eastern provinces.

  The problem of drinking water safety in rural areas has been basically solved. From 2006 to 2010, the total investment of rural drinking water safety project construction was 105.3 billion yuan, which solved the drinking water safety problem of 190,000 administrative villages and 212 million rural population. From 2011 to 2015, the state allocated a total of 121.5 billion yuan for rural drinking water safety construction projects and more than 60 billion yuan for local matching funds. By the end of 2016, the coverage rate of rural drinking water safety and sanitation monitoring reached over 85%, and the proportion of rural centralized water supply coverage increased to 82%. In view of the special difficulties in individual areas, the state has arranged special funds to raise the subsidy standard, and arranged 495 million yuan to solve the drinking water safety problem of more than 1,400 temples, 32,300 monks and nuns and more than 60,000 people with temporary water supply in Xizang Autonomous Region.

  Occupational health management has been continuously strengthened. In 2011, the state revised the Law on the Prevention and Control of Occupational Diseases in People’s Republic of China (PRC), vigorously carried out special treatment of dust and toxic hazards in key areas, and organized centralized rectification of industries with serious dust hazards, such as quartz sand processing, asbestos mining and product manufacturing, gold mining, cement manufacturing, stone processing, ceramic production and refractory manufacturing, and urged enterprises to increase investment, improve production technology, improve protective facilities and strengthen individual protection. The working environment and conditions in the workplace have been initially improved. By the end of 2016, the state had punished a number of enterprises that refused to govern or had poor governance according to law, ordered 1,524 enterprises to stop production and rectify, requested 1,576 enterprises to close down and banned 426 illegal enterprises. Strengthen the supervision and inspection of occupational health of employers. From 2013 to 2016, the number of supervision and inspection enterprises in various regions of the country increased from 229,000 to 395,000, an increase of 72.5%.

  Food safety supervision is stricter. In 2015, the State revised the Food Safety Law of People’s Republic of China (PRC). In 2016, regulatory agencies at all levels inspected food production enterprises for 521,000 times and food additive production enterprises for 15,000 times. Inspected 72,000 small food processing workshops. Regulators at all levels have inspected 12.093 million business entities in the food business. 8.869 million business entities in catering services were inspected. In 2016, 257,000 batches of food samples were sampled nationwide, with an overall pass rate of 96.8%. Properly handle many food safety emergencies such as counterfeit infant formula milk powder.

  Third, the capacity of public health services has been steadily improved

  China insists on putting prevention first, combining prevention with treatment, improving the accessibility and equality of public health services, intensifying the prevention and control of infectious diseases, chronic diseases, endemic diseases and other diseases, enhancing the emergency response capability of public health emergencies, and implementing basic public health services covering the whole people, with the degree of equality constantly improving.

  The coverage rate of basic public health services has been further improved. The state provides vaccines and vaccination services free of charge, and the beneficiaries have expanded from children to adults. By the end of 2015, the vaccination rate remained above 90% in villages and towns as a whole, and most immunization programs could prevent the incidence and mortality of infectious diseases from falling to the lowest level in history. From 2010 to 2017, the per capita financial subsidy standard for basic public health services was raised from 15 yuan to 50 yuan, and the service items were expanded from the initial 41 items in 9 categories to 47 items in 12 categories. Twelve types of services have been established, including residents’ health records, health education, vaccination, children’s health management, maternal health management, elderly health management, chronic patients’ health management, patients with severe mental disorders’ health management, tuberculosis patients’ health management, Chinese medicine health management, reporting and handling of infectious diseases and public health emergencies, and health and family planning supervision and assistance, which have basically covered the whole life process of residents. By the end of 2016, the filing rate of electronic health records of residents in China reached 76.9%, and the number of health managers of patients with hypertension and diabetes reached 90.23 million and 27.81 million respectively. The systematic management rate of pregnant women and children under 3 years old reached 91.6% and 91.1% respectively.

  The coverage of basic public health services is constantly expanding. In 2012, the country achieved the goal of eliminating neonatal tetanus. In 2014, through the vaccination of newborns with hepatitis B vaccine, the HBsAg carrying rate of children under 5 years old decreased from 9.67% in 1992 to 0.32%, thus achieving the goal of reducing the HBsAg prevalence rate of people under 5 years old to below 1% in 2017 ahead of schedule proposed by the World Health Organization. The utilization of basic public health services of floating population has been continuously improved, and the prevention and control of infectious diseases has been widely carried out. The immunization rate of floating children has reached over 90%. In view of major diseases, important health risk factors and health problems of key populations, major public health service projects have been formulated and implemented, covering nearly 200 million people in total, such as replanting hepatitis B vaccine for people under 15, improving nutrition for children in poor areas, providing hospital delivery for pregnant women in rural areas, screening for "two cancers" for rural women, and building harmless sanitary toilets in rural areas. In 2009, the state launched the "Vision Restoration Project for Millions of Poor Cataract Patients", and the government provided subsidies for poor cataract patients to perform vision restoration surgery. By the end of 2013, the number of people undergoing surgery had exceeded 1.75 million.

  The level of epidemic control of infectious diseases has been continuously improved. The country has built the world’s largest online direct reporting system for legal infectious diseases and public health emergencies. The reported incidence of legal infectious diseases decreased by 19.4% on average. The ability of early detection and early warning of infectious diseases has been further enhanced. The infectious disease information reporting system covers nearly 71,000 medical institutions, with more than 160,000 users, and reports about 9 million pieces of case information every year. In 2016, the reported incidence and mortality of Class A and B infectious diseases in China were controlled below 215.7/100,000 and 131/100,000 respectively. A national, provincial, municipal and county-level laboratory testing network has been established, and laboratories such as influenza, polio, measles and Japanese encephalitis of China CDC have become reference laboratories of the World Health Organization. The epidemic situation is generally stable, and no major infectious diseases have occurred. The overall epidemic situation of AIDS has been controlled at a low epidemic level, and the rapid rise of the epidemic situation in key areas has been basically curbed. The prevention and treatment of tuberculosis has achieved remarkable results, and the successful treatment rate has remained above 90%. In 2016, the number of reported cases of tuberculosis in China decreased by 12.6% compared with 2011, and the mortality rate of tuberculosis dropped to about 2.3/100,000, reaching the level of developed countries; A total of 3,189 cases of malaria were reported in China, of which only 3 cases were infected locally, which was significantly lower than 4,262 cases in 2010. More than 80% of malaria-endemic counties basically eliminated malaria. The prevention and control effect of key parasitic diseases has been continuously consolidated. By the end of 2016, all 453 endemic counties in China had reached the standard of schistosomiasis transmission control or above.

  The effect of prevention and control of chronic diseases has been significantly enhanced. The state has established a monitoring network for chronic diseases and risk factors of chronic diseases. Health management of the elderly and management of patients with hypertension and diabetes are provided to the public free of charge as national basic public health services, and projects such as high-risk screening of stroke and cardiovascular diseases, comprehensive intervention of oral diseases, and early diagnosis and treatment of cancer are implemented. By the end of 2016, more than 6.1 million people had been screened by the screening and intervention project for high-risk groups of stroke, 820,000 high-risk groups were found and 952,000 follow-up interventions were carried out; A total of 3.389 million people were screened in the early screening and comprehensive intervention project for high-risk groups of cardiovascular diseases, and 776,000 people were found in high-risk groups, and 524,000 people were followed up. The comprehensive intervention project for children’s oral diseases provides 100 million children with free oral examination, 5.168 million children with free pit and fissure sealing, and 2.229 million children with free local fluoride; The cancer early diagnosis and treatment project has screened 2.14 million high-risk groups and found 55,000 patients, with an overall early diagnosis rate higher than 80%.

  The epidemic trend of endemic diseases has been effectively controlled. By the end of 2015, the consumption rate of non-iodized salt in 90.8% counties in water-source high-iodine areas in China was above 90%, and 94.2% counties remained in the state of eliminating iodine deficiency disorders, which was at the leading level among 128 countries and regions in the world that adopted salt iodization measures. 95.4% of villages in Kaschin-Beck disease areas reached the elimination standard, and 94.2% of counties in Keshan disease areas reached the control standard. The rate of changing stoves to stoves in all counties in coal-burning endemic fluorosis areas reached 98.4%, and 93.6% of rural population in drinking water endemic fluorosis areas implemented the project of reducing fluoride and improving water. All the areas with endemic arsenism caused by coal burning pollution have been changed into stoves, and all the areas with endemic arsenism caused by drinking water have been changed into water.

  Mental health services have been continuously improved. The State promulgated and implemented the Mental Health Law of People’s Republic of China (PRC), bringing mental health work into the track of rule of law. By the end of 2015, there were 2,936 mental health service institutions in China, with 433,000 beds, up 77.9% and 89.9% respectively over 2010. There are 27,700 practicing (assistant) psychiatrists, an increase of 20.2% compared with 23,100 at the end of 2012. Serious mental disorders were included in the coverage of major diseases covered by the new rural cooperative medical system and urban residents’ medical insurance, and the central government subsidized local management and treatment projects for serious mental disorders. In some areas, special policies for treatment and assistance were introduced, reducing the burden on patients. Strengthen the registration of patients with severe mental disorders and the management of treatment and assistance. From 2012 to 2016, the number of registered patients with severe mental disorders in China increased from 3.08 million to 5.4 million, and the patient management rate increased from 59.1% to 88.7%. Strengthen the intervention of common mental disorders and psychological and behavioral problems such as depression and anxiety, increase the early detection and timely intervention of psychological problems of key groups, improve the intervention ability and level of unexpected psychological crisis, and comprehensively promote community rehabilitation services for mental disorders.

  The ability to respond to public health emergencies has been comprehensively strengthened. The emergency legal system has been basically established, and the emergency mechanism has been continuously optimized. There are 36 national and nearly 20,000 local health emergency response teams with more than 200,000 people in four categories in different regions of the country. In 2014, the national public health emergency core competence compliance rate rose to 91.5%, far exceeding the global average of 70%. In recent years, the country has accelerated the construction of the health emergency system, effectively responding to the sudden acute infectious diseases such as human infection with H7N9 avian influenza, Ebola hemorrhagic fever, Middle East respiratory syndrome and Zika virus, as well as the emergency medical rescue and post-disaster health and epidemic prevention of a series of major disasters such as the Wenchuan earthquake in Sichuan and the fire and explosion accident in Tianjin Port.

  Fourth, the quality of medical and health services has been greatly improved.

  China is committed to improving the accessibility and convenience of medical and health resources, simultaneously promoting the continuous improvement of the quality and efficiency of medical services, accelerating the establishment of a high-quality and efficient integrated medical and health service system, continuously improving the drug supply system, and significantly improving the residents’ medical experience.

  The resource elements of the medical and health service system continue to increase. From 2011 to 2015, the state invested 42 billion yuan, focusing on supporting the construction of more than 1,500 county-level hospitals, 18,000 township hospitals, more than 100,000 village clinics and community health service centers. By the end of 2016, there were 983,394 medical and health institutions in China, including 29,140 hospitals (12,708 public hospitals and 16,432 private hospitals), 36,795 township hospitals, 34,327 community health service centers (stations), 3,481 disease prevention and control centers, 2,986 health supervision stations (centers) and 63,300 village clinics. According to the national statistics, there are 5.291 million medical devices with a price of over 10,000 yuan, including 125,000 devices with a price of over 1 million yuan. In 2016, the number of beds in medical institutions increased by 395,000 compared with 2015, the number of beds per 1,000 population reached 5.37, and the number of beds in hospitals increased by 358,000; There are 266 ethnic minority medical hospitals in China, with 26,484 beds, with a total of 9.687 million visits and 588,000 discharges.

  The medical and health personnel team is more optimized. China has built the largest medical education system in the world. By the end of 2016, there were 922 medical colleges and 1564 secondary schools offering medical education, with 238 master’s degree awarding units and 92 doctor’s degree awarding units, with a total of 3.95 million students, including 1.14 million students majoring in clinical medicine and 1.8 million students majoring in nursing. A total of 14 educational institutions across the country have set up minority medicine majors and traditional Chinese medicine majors, with about 170 thousand students. Colleges of traditional Chinese medicine in Yunnan, Guangxi, Guizhou and other places have successively set up professional directions such as Dai medicine, Zhuang medicine and Miao medicine. Some minority medical colleges and universities cooperate with Chinese medicine colleges and universities to jointly cultivate minority medical talents. By the end of 2016, there were 11.173 million health workers, 8.454 million health technicians, 2.31 doctors per 1,000 population, 81.2% practicing (assistant) doctors with college degree or above, and high-level professionals increased year by year. The number of nurses per thousand population reached 2.54, and the ratio of doctors to nurses reached 1:1.1.

  Social forces have been increasing in running hospitals. Give priority to supporting social forces to set up non-profit medical institutions and promote the equal treatment of non-profit private hospitals and public hospitals. Encourage doctors to use their spare time, retired doctors to practice in primary health care institutions or open studios. The proportion of private hospitals in China exceeds 57%, the total number of beds in social medical and health institutions has increased by 81% compared with 2011, and the number of outpatients has accounted for 22% of the total number of outpatients in China. Up to now, more than 70% of the doctors who have registered for multi-point practice in the country have gone to social medical institutions to practice.

  Medical conditions at the grassroots level and in rural areas have been further improved. From the medical and health system, medical service institutions, medical service personnel and other aspects to the grassroots and rural areas. County-level hospitals will be positioned as the medical and health centers in the county and the core of the rural three-level medical and health service network, and one or two county-level hospitals (including Chinese medicine hospitals) will be run well in each county (city). Basically, one health center will be built in each township, and one village clinic will be set up in each administrative village on average, with one village doctor for every thousand rural residents.

  The supply of medical and health services is more hierarchical. Establish a "trinity" major disease prevention and control mechanism of professional public health institutions, comprehensive and specialized hospitals and primary medical and health institutions, strengthen the information sharing and interconnection mechanism, promote the integrated development of chronic disease prevention, treatment and management, and realize the combination of medical prevention and treatment. Establish a graded diagnosis and treatment system in an all-round way, guide the formation of a reasonable medical order of primary diagnosis, two-way referral, up-and-down linkage, rapid and slow division, and improve treatment — — Rehabilitation — — Service chain of long-term care. The appointment rate of tertiary hospitals nationwide reached 38.6%, and nearly 400 medical institutions set up day surgery centers. The contract service of family doctors has been carried out, and the residents’ satisfaction with the professional skills and service attitude of family doctors has reached more than 80%, and the people’s feelings of seeking medical treatment have been significantly improved.

  The level of medical quality and safety has been continuously improved. Formulate the Medical Quality Management Measures, gradually establish and improve the medical quality management and control system, issue quality control indicators, and carry out information quality monitoring and feedback. Promote the management of clinical pathways in medical institutions, and formulate 1212 clinical pathways, basically covering common diseases and frequently-occurring diseases. Issue and implement the National Action Plan to Contain Bacterial Drug Resistance (2016-2020) to comprehensively control the problem of bacterial drug resistance. Strengthen the supervision of prescription and medication. In 2016, the utilization rate of antibacterial drugs among inpatients in China was 37.5%, which was 21.9 percentage points lower than that in 2011. The utilization rate of antibiotics in outpatient prescriptions was 8.7%, which was 8.5 percentage points lower than that in 2011. Medical liability insurance covers more than 90% of hospitals above the second level. We attach great importance to blood safety and blood supply. By the end of 2015, we have achieved full coverage of nucleic acid testing in blood stations, and the level of blood safety is basically the same as that in developed countries. Promote voluntary blood donation and rational clinical use of blood. In 2016, a total of 14 million people participated in unpaid blood donation, an increase of 6.1% over 2015, which basically met the demand for clinical blood. Organ donation has become the main source of organ transplantation after the death of citizens.

  The drug supply guarantee system was further improved. The drug supply guarantee system based on the national essential drug system has made great progress. Compared with before the implementation of the system, the sales price of essential drugs has dropped by about 30% on average, and the zero-difference sales rate has been implemented in primary medical and health institutions, greatly reducing the burden of patients’ medication. The first round of national drug price negotiation pilot was launched. The purchase price of drugs such as hepatitis B and non-small cell lung cancer dropped by more than 50%, and the price was at a low level in the world. By the end of 2016, patients had reduced their expenses by nearly 100 million yuan. Improve the policy of ensuring the supply of rare diseases drugs. Increase the free supply of special drugs such as AIDS prevention and treatment. We will further promote medical innovation and implement major scientific and technological projects of "major new drug creation". From 2011 to 2015, a total of 323 innovative drugs were approved for clinical research, 16 innovative drugs such as ectinib were approved for production, 139 new chemical generic drugs were listed, more than 600 varieties of raw materials and more than 60 pharmaceutical companies reached the international advanced GMP requirements, and a number of large-scale medical equipment such as PET-CT and 128-row CT and high-end implantable interventional products such as brain pacemakers, interventional artificial heart valves and cochlear implants were approved for listing. We will promote the construction of a modern pharmaceutical distribution network throughout urban and rural areas, and the ability to ensure the supply of drugs in grassroots and remote areas will continue to improve.

  The development of traditional medicine is more supported by the state. From 2013 to 2015, the state invested a special fund of 4.6 billion yuan to support the capacity building of Chinese medicine services. In 2016, the State issued the Outline of Strategic Planning for the Development of Traditional Chinese Medicine (2016-2030). The main business income of enterprises above designated size in Chinese medicine industry is 865.3 billion yuan, accounting for about one third of the main business income of enterprises above designated size in the national pharmaceutical industry. Since 2011, 49 scientific research achievements of traditional Chinese medicine have won national science and technology awards. Artemisinin and the treatment of acute promyelocytic leukemia and other Chinese and western medicine research results have attracted global attention.

  Five, the national medical security system gradually improved.

  China has vigorously promoted the construction of the medical security system, forming a multi-level, wide-ranging and universal medical security system with basic medical security as the main body and other forms of supplementary insurance and commercial health insurance as supplements, and initially realized that everyone enjoys basic medical security.

  Basic medical insurance has achieved full coverage. Universal medical insurance with basic medical insurance for employees, basic medical insurance for urban residents and new rural cooperative medical care as the main body has been initially realized. By the end of 2016, the number of people participating in basic medical insurance in China exceeded 1.3 billion, and the coverage rate was stable at over 95%. In 2016, the state officially launched the integration of the basic medical insurance for urban residents and the new rural cooperative medical system, unified coverage, unified financing policy, unified security benefits, unified medical insurance catalogue, unified fixed-point management and unified fund management, and gradually established a unified basic medical insurance system for urban and rural residents nationwide, so as to realize the fair enjoyment of basic medical insurance rights and interests by urban and rural residents.

  The ability and sustainability of basic medical insurance have been further enhanced. In 2016, the annual income and expenditure of the basic medical insurance fund for employees were 1,027.4 billion yuan and 828.7 billion yuan respectively, an increase of 421.2 billion yuan and 341.9 billion yuan respectively over 2012, with an average annual growth rate of 15.7% and 15.6% respectively; The annual income and expenditure of the basic medical insurance fund for urban residents were 281.1 billion yuan and 248 billion yuan respectively, which were 193.4 billion yuan and 180.5 billion yuan higher than that in 2012. In 2017, the financial subsidy standard for urban and rural residents’ basic medical insurance will continue to increase, and the per capita subsidy standard for all levels of finance will reach 450 yuan per person per year.

  The level of basic medical insurance benefits has been gradually improved. In 2016, the maximum payment limit of the basic medical insurance for employees and the basic medical insurance fund for urban residents reached 6 times of the annual average salary of local employees and the annual per capita disposable income of local residents, respectively, and the proportion of hospitalization expenses within the policy scope was about 80% and 70% respectively. In 2017, the reimbursement rate of outpatient and hospitalization expenses of the new rural cooperative medical system was stable at around 50% and 70% respectively. The National Catalogue of Medicines for Basic Medical Insurance, Work Injury Insurance and Maternity Insurance (2017 Edition) contains 2,535 medicines in western medicine and Chinese patent medicine, which is 339 more than the old catalogue, with an increase of about 15%, and basically covers the therapeutic medicines in the National Catalogue of Essential Medicines (2012 Edition). For some patented exclusive drugs with great clinical value and high price, the government organized medical insurance drug negotiations and granted access to 36 drugs, covering a variety of malignant tumors, some rare diseases and chronic diseases. Some new medical rehabilitation projects are included in the scope of basic medical insurance payment.

  The reform of payment methods for basic medical insurance was promoted in an orderly manner. More than 70% of the country actively explores payment methods such as payment by disease, payment by head, and payment by DRGs. Accelerate the nationwide networking of basic medical insurance and direct settlement of medical treatment in different places, and continue to promote the "one card" for medical treatment. By the end of August 2017, the whole country had basically realized the direct settlement of medical expenses in the insured area and the direct settlement of hospitalization expenses in different places in the province. Successfully carried out cross-provincial off-site medical expenses direct settlement network access. All provinces (including Xinjiang Production and Construction Corps) and all co-ordination areas in China have all been connected to the national basic medical insurance off-site medical settlement system. By the end of August 2017, 6,616 designated medical institutions for direct settlement of off-site medical expenses were opened.

  The mechanism for ensuring serious illness for urban and rural residents has been continuously improved. We will fully implement serious illness insurance for urban and rural residents, take solving large medical expenses as the starting point, and constantly improve and improve the medical security system for serious and serious diseases. By the end of 2015, serious illness insurance for urban and rural residents had covered all urban and rural residents’ basic medical insurance participants. In 2016, serious illness insurance covered more than 1 billion urban and rural residents, and the payment ratio stipulated in the provincial serious illness insurance policies reached more than 50%, and the actual reimbursement ratio of beneficiaries increased by 10-15 percentage points.

  The medical assistance mechanism has achieved remarkable results. The policy framework of medical assistance has been basically established, medical assistance has been effectively linked with serious illness insurance for urban and rural residents, and the urban-rural unification of medical assistance standards and assistance levels has been gradually realized. The scope of medical assistance has gradually expanded from the past urban and rural minimum living allowances and poor people to the poor, low-income family members and seriously ill patients in poor families due to illness. Trade unions at all levels actively organize and carry out medical mutual assistance activities for employees, help employees suffering from major diseases, and reduce the economic burden of sick employees. In 2016, the state arranged a total of 15.5 billion yuan of medical assistance subsidy funds (excluding disease emergency assistance subsidy funds), of which 92% of the funds were invested in the central and western regions and poverty-stricken areas, and a total of 82.565 million people received medical assistance, and 55.604 million people in need were subsidized to participate in basic medical insurance. The proportion of the rescued objects who are hospitalized within the annual relief limit is generally above 70%. Medical assistance services are more convenient and accessible, and 93% of the areas have achieved "one-stop" settlement of medical assistance and medical insurance expenses. Since 2013, the state has established a disease emergency rescue system, and through the establishment of a disease emergency rescue fund, patients who need emergency treatment but whose identities are unknown or clear and unable to pay medical expenses are treated. As of June 2017, about 640,000 patients have been rescued.

  The level of medical security for the rural poor has gradually improved. In 2016, the state began to implement the health poverty alleviation project. Full coverage of medical insurance and serious illness insurance for urban and rural residents will be achieved for the rural poor, and the proportion of reimbursement for hospitalization expenses within the scope of the rural poor policy will increase by 5 percentage points. Organize and mobilize more than 800,000 workers across the country to accurately investigate and verify 93 key diseases with high incidence and high expenses, which seriously affect production and living capacity, and establish health poverty alleviation work accounts and databases. Organize the classified treatment of rural poor people suffering from serious diseases and chronic diseases. As of May 2017, more than 2.6 million poor patients have been classified and treated nationwide. We will implement an accurate tilt payment policy for serious illness insurance, and give priority to the rural poor in terms of deductible, reimbursement ratio and capping line. We will promote the "one-stop" instant settlement of rural poor people who are hospitalized in the county before treatment. Arrange 889 tertiary hospitals across the country to undertake counterpart assistance tasks, and achieve full coverage of assistance to 1149 county-level hospitals in all poverty-stricken counties.

  Six, the health level of specific groups has improved significantly.

  China attaches great importance to protecting the health rights of specific groups, such as women, children, the elderly and the disabled, constantly improves health and health planning, provides diversified and targeted health services, and meets the special needs of all groups equally without discrimination.

  The maternal and child health care service system has been continuously improved. Establish a three-level maternal and child health service network throughout urban and rural areas. In 2016, the state invested 2.9 billion yuan to support the construction of 247 municipal and county-level maternal and child health care institutions. By the end of 2016, there were 3,063 maternal and child health care institutions, 757 maternity hospitals, 117 children’s hospitals and 370,000 practicing (assistant) doctors in obstetrics and gynecology and pediatrics. In 34,000 community health service centers (stations), 37,000 township hospitals and 640,000 village clinics, there are full-time and part-time maternal and child health care workers.

  The level of maternal health care services for women has been effectively improved. Since 2009, the country has expanded the coverage of cervical cancer and breast cancer screening programs for rural women year by year, and the number of beneficiaries has been increasing. From 2009 to 2016, the state conducted free cervical cancer screening for more than 60 million rural women aged 35 to 64 in 1,299 project counties, and invested 22.6 billion yuan to subsidize more than 74 million rural pregnant women. The hospital delivery rate of rural pregnant women increased from 92.3% in 2008 to 99.6% in 2016, and the maternal mortality rate and infant mortality rate in rural areas dropped significantly. The state has arranged subsidy funds to support the free pre-pregnancy eugenics health check-up project, the rural pregnant women’s hospital delivery subsidy project, the folic acid supplement project to prevent neural tube defects, and the prevention of mother-to-child transmission of AIDS, syphilis and hepatitis B. The objectives of the China Women’s Development Program (2011-2020) have been continuously realized.

  The health level of children has improved significantly. In 2013, the exclusive breastfeeding rate of infants aged 0-6 months nationwide rose to 58.5%, and the breastfeeding rate continued to increase. In 2016, the infant mortality rate and the mortality rate of children under 5 years old were 7.5&permil respectively; And 10.2‰ All of them have achieved the United Nations sustainable development goals and the goals of the China Children’s Development Program (2011-2020) ahead of schedule, and the gap with developed countries has further narrowed. In 2016, the rates of underweight, growth retardation and anemia among children under five years old decreased to 1.49%, 1.15% and 4.79% respectively, and all of them achieved the goals of the China Children’s Development Program (2011-2020) ahead of schedule. By the end of 2016, 30 national demonstration bases for early childhood development had been established. We will carry out a nutrition improvement project for children in poverty-stricken areas, and provide a packet of supplementary food and nutrition supplements rich in protein, vitamins and minerals for children aged 6-24 months in contiguous areas with special difficulties. The results of the fifth survey of children’s physical development in China in 2016 show that in the last 40 years, the physical development level of children under 7 years old in China has increased rapidly, exceeding the standards for children’s growth and development promulgated by the World Health Organization.

  The achievements in the prevention and treatment of childhood diseases have been consolidated. In 2016, the mother-to-child transmission rate of AIDS dropped to 5.7%, and the incidence of neonatal tetanus remained at 1‰ Below. The vaccination rate of children’s immunization program has remained above 99%, and it has remained polio-free, and the reported incidence of tuberculosis in children has remained at a low level. In 2016, the screening rate of hereditary metabolic diseases (phenylketonuria and congenital hypothyroidism) reached 96%, and the implementation scope of neonatal disease screening project in poverty-stricken areas has covered 354 counties (cities, districts) in 21 provinces (autonomous regions and municipalities). We will implement major public health service projects such as free pre-pregnancy eugenics health examination, neonatal disease screening in poverty-stricken areas, and thalassemia prevention and control pilot projects.

  The health service system for the elderly is improving day by day. By the end of 2015, there were 453 rehabilitation hospitals, 168 nursing homes and 65 nursing stations in China, increasing by 69.0%, 242.9% and 16.1% respectively compared with 2010. The number of health workers in rehabilitation hospitals, nursing homes and nursing stations in China was 36,441, 11,180 and 316 respectively, increasing by 96.5%, 286.7% and 69.9% respectively compared with 2010. In 2015, the state provided 118 million physical examinations for the elderly aged 65 and over, and the health management rate reached 82%. The mental health of the elderly has been fully concerned, and the state and society have publicized mental health knowledge and provided psychological counseling to the elderly through various forms to enrich their spiritual and cultural life.

  The service mode of combining medical care with nursing care was further promoted. In 2016, 90 cities (districts) were selected and identified as national-level pilot units for the combination of medical care and nursing. There are 5,814 medical and nursing institutions in China, with a total of 1,213,800 beds. Among them, 3,623 medical institutions were set up in the old-age care institutions, 1,687 were set up in the medical institutions, and 504 were set up at the same time, and 2,224 were included in the designated scope of medical insurance. Actively carry out special actions to build the service quality of nursing homes, improve the quality control system, and significantly improve the service quality of medical and nursing institutions.

  Disability prevention and rehabilitation services for the disabled have been continuously strengthened. In 2016 and 2017, the State promulgated the National Action Plan for Disability Prevention (2016-2020) and the Regulations on Disability Prevention and Rehabilitation of Persons with Disabilities, respectively, and the work of disability prevention and rehabilitation of persons with disabilities was brought into the development track of the rule of law. From 2012 to 2016, a total of 15.26 million disabled people in China received basic rehabilitation services. By the end of 2016, there were 7,858 rehabilitation institutions for the disabled in China, with 223,000 employees on the job, and 947 municipal districts and counties (cities) in 2015 carried out community rehabilitation work, with 454,000 community rehabilitation coordinators. Since 2017, the state has designated August 25th as "Disability Prevention Day".

  The coverage of rehabilitation sports for the disabled has gradually expanded. Promote basic public services for disabled sports in the 13th Five-Year Plan. We implemented the regional guidance policy of "from west to east", "from north to south" and "weak first and then developed", funded 8,000 rehabilitation sports projects in six western provinces (autonomous regions and municipalities), instigated 88,884 national services, subsidized 50 new community fitness demonstration sites, and instigated 1,842 new ones nationwide. The proportion of disabled people who regularly participate in physical fitness activities in China has increased to 9.6%.

  Disabled orphans receive special care. Since 2015, the state has included sick and disabled children with surgical indications among urban and rural minimum living allowances and destitute support objects, as well as orphans and disabled children scattered in society in the scope of funding for the Tomorrow Plan, implemented medical rehabilitation with reference to the treatment policies and practices of orphans and disabled children in welfare institutions, and integrated tens of thousands of children recovered after the Tomorrow Plan into society. All new children with surgical indications in welfare institutions can get surgical treatment at the best treatment opportunity. By the end of 2016, the state had invested 860 million yuan to carry out surgical correction and rehabilitation training for more than 90,000 disabled orphans.

  7. Actively participate in global health governance and international medical assistance.

  China is an advocate, promoter and practitioner of international cooperation in the field of health care. It has always been committed to realizing the Programme of Action of the International Conference on Population and Development, fully implementing the UN’s 2030 sustainable development agenda, especially the sustainable development goals in the health field, actively carrying out foreign medical assistance and global emergency response, earnestly fulfilling international conventions in the health field, and courageously assuming international humanitarian responsibilities.

  Participate in the construction of international rules system of medical and health care. China signed and ratified the Constitution of the World Health Organization earlier, joined the Single Convention on Narcotic Drugs and the Convention on Psychotropic Substances, participated in the formulation of a series of international treaties and declarations such as the Almaty Declaration, and responded to the World Declaration on the Survival, Protection and Development of Children. In 2016, at the 69th World Health Assembly, China proposed and promoted the adoption of the resolution "Promoting innovation and obtaining safe, effective and affordable quality medicines for children", which received positive responses from all parties.

  In-depth cooperation with the World Health Organization. In 2016, the China-World Health Organization Country Cooperation Strategy (2016-2020) was signed and released in Beijing, which defined cooperation in the fields of health policy, planning, technology and human resources. In 2017, we signed the Memorandum of Understanding on the Belt and Road Health Cooperation and the Implementation Plan on the Belt and Road Health Cooperation, and worked together to cooperate with countries along the Belt and Road in the fields of health emergency, infectious disease prevention and traditional medicine.

  International medical and health exchanges and cooperation are constantly expanding. China conducts experience sharing and strategic dialogue with other countries in the field of health, and holds international seminars in various fields of medical and health services every year. In December 2015, the China-Africa public health cooperation plan was announced at the Johannesburg Summit of the Forum on China-Africa Cooperation, including important measures such as participating in the construction of the African CDC. In October 2016, it established cooperative relations with counterpart hospitals in 15 Asian and African countries, including Ethiopia. In April 2017, it signed a medical and health cooperation agreement with African countries such as Malawi. Since 2005, China has trained thousands of officials and technical service personnel from developing countries, and promoted China non-governmental organizations to carry out education and training programs on adolescent reproductive health and AIDS prevention in Zimbabwe, Kenya and other countries and the Mekong region.

  Outstanding achievements have been made in foreign medical and health assistance. Since 1963, China has sent foreign aid medical teams to 69 developing countries, with a total of 25,000 medical team members and 280 million patients treated. In September 2015, China announced at a series of UN summits that it would provide 100 hospitals and clinics and implement 100 "maternal and child health projects" and other major health assistance initiatives for developing countries in the next five years. By June 2017, China had more than 1,300 medical team members and public health experts working in 51 countries around the world, trained more than 20,000 international medical and health management and technical personnel in China, built more than 150 landmark facilities such as general hospitals, specialist centers and drug warehouses, provided many batches of medical materials such as ambulances, diagnostic instruments and cold chains of vaccines, and donated antimalarial drugs to Africa, saving 40 million lives. Since 2008, China has set up 30 malaria control centers for African countries, providing artemisinin antimalarial drugs worth 190 million yuan.

  Global emergency response has been effectively carried out. China meets the compliance standards of the International Health Regulations. Actively lead international emergency rescue operations, and successively joined in responding to yellow fever and Zika virus in Angola and Guyana. In 2014, Ebola hemorrhagic fever broke out in West Africa, and China provided cash and materials to countries and international organizations in the affected areas for four consecutive rounds, with a total value of US$ 120 million. More than 1,200 medical staff and public health experts were sent to epidemic areas and neighboring countries, and nearly 9,000 samples were tested, more than 900 cases were observed and treated, and 13,000 local medical care and community prevention and control backbones were trained. In 2015, an earthquake of magnitude 8.1 occurred in Nepal. China successively coordinated and arranged four China government medical and epidemic prevention teams with a total of 193 people to go to the disaster-stricken areas in Nepal to carry out rescue, treating more than 2,600 wounded people and training more than 1,000 health and epidemic prevention technical backbones.

  The international recognition of traditional Chinese medicine has been continuously improved. Chinese medicine has spread to 183 countries and regions around the world, and has become an important part of China’s cooperation with ASEAN, Europe, Africa and other regions and WHO. "Acupuncture in Traditional Chinese Medicine" is listed in UNESCO’s representative list of intangible cultural heritage of mankind, and Huangdi Neijing and Compendium of Materia Medica are selected in the world memory list. According to the statistics of the World Health Organization, 103 Member States have approved the use of acupuncture, of which 29 have established laws and regulations on traditional medicine, and 18 have included acupuncture in the medical insurance system.

  Concluding remarks

  The governments of the Communist Party of China (CPC) and China earnestly respect and protect people’s right to health, regard safeguarding people’s health as the basic task of governing the country, and have implemented a series of major measures that benefit the present and benefit the long term. China’s health cause has made great achievements that attract worldwide attention and made important contributions to the sustainable development of mankind.

  "Life is between heaven and earth, and there are dangers in the long road". China is soberly aware that ensuring people’s health is a systematic project, which needs long-term sustained efforts. At present, due to industrialization, urbanization and aging population, China still faces a complicated situation in which multiple disease threats coexist and multiple health influencing factors are intertwined. At the same time, with the improvement of living standards and the enhancement of health concept, the people’s demand for health products and services continues to grow, and it presents the characteristics of multi-level, diversification and personalization. China is facing the health problems faced by both developed countries and developing countries.

  In order to better protect the people’s right to health, China is stepping up the construction of a healthy China, and has formulated and implemented a series of planning outlines such as "Healthy China 2030", "National Fitness Program (2016-2020)", "Thirteenth Five-Year Plan" and "Thirteenth Five-Year Plan for Deepening the Reform of Medical and Health System", and put forward the goal of "three steps" By 2030, the institutional system for promoting national health will be more perfect, and the main health indicators will enter the ranks of high-income countries; By 2050, we will build a healthy country that is compatible with the socialist modern country. With a high sense of responsibility and urgency, governments at all levels in China will continue to ensure people’s health in an all-round and full-cycle way, and strive to promote the all-round development of health and health undertakings.

  Health is the eternal pursuit of mankind, and health promotion is the common responsibility of the international community. The United Nations 2030 Agenda for Sustainable Development identified health as an important sustainable development goal, and the global health system is in an important period of development. China will, as always, actively participate in international activities in health-related fields, deeply participate in global health governance, and vigorously implement the sustainable development goals in the health field. By cooperating with the construction of the "Belt and Road", we will enhance cooperation with countries along the route in the field of health and health, and strengthen mutual learning and learning with countries around the world. In the great process of "building a community of human destiny together", China is willing to join hands with the people of the world and make unremitting efforts to build a better and healthier world.

The crew of "Best Friend 2" will appear at the last film festival in Zhang Junning, Ar Fi.

Poster of "Best Friend 2: Do Everything"

1905 movie network news Directed by Huang Zhenzhen and starring Ar Fi, Chen Yihan and Zhang Junning, will be released on August 4, 2017. The official announcement of BFF 2 is that the crew will attend the Shanghai Film Festival on the 17th of this month. At that time, director Huang Zhenzhen will appear on the red carpet with Ar Fi and Zhang Junning "BFF", and the three of them will appear in the grand event of the Shanghai Film Festival with amazing shapes, which will arouse fans’ expectations.

Zhang Junning joined BFF 2.

After a lapse of three years, the movie "Girlfriend 2" was upgraded and returned, which not only retained the first main selling point of "Girlfriend Love", but also added more thrilling, exciting and hilarious adventure plots. "Love" is no longer the most eye-catching element in "Girlfriend 2: Everything", and it will bring different feelings to the audience when girlfriends rush into the world together.

Ar Fi Chen Yihan Zhang Junning Beach Sleeps Naked.

It is worth mentioning that besides Ar Fi and Chen Yihan in the last film, Zhang Junning, the "temperament goddess", will also be added in this film. In real life, Zhang Junning and Chen Yihan are an enviable pair of good girlfriends. They are also energetic travelers and sportsmen. The first big-screen cooperation between them has aroused widespread expectations of netizens.

 

The movie "My Best Friend 2: Everything Will Be Done" will land in the national cinema on August 4th.

The 21st China Cultural Industry New Year Forum: In-depth Summary and Forward-looking Prediction to Create a "New Starting Point"

China Network January 6 th (Reporter Yang Junkang)On January 6th, 2024, the 21st China Cultural Industry New Year Forum was launched in Beijing. With the theme of "New Starting Point: Cultural Power and Modern Civilization of the Chinese Nation", this forum invites colleagues from all walks of life in Industry-University-Research to share their experiences and collide their thoughts, and discusses theoretical thinking and industrial innovation in building modern civilization of the Chinese nation from the aspects of policy formulation, theoretical research and industrial practice, so as to stimulate the vitality of cultural innovation, promote the construction of a cultural power, and actively make suggestions and suggestions for the new historical journey towards the great rejuvenation of the Chinese nation.

China Cultural Industry New Year Forum is hosted by Peking University, and undertaken by Peking University Art Institute and Peking University Cultural Industry Research Institute. Founded in 2003, it is a high-level international academic forum with the purpose of promoting communication and exchanges among governments, enterprises and academic circles in the field of cultural industry.

On the same day, the Forum released the Report on the Development of Cultural Industry in China (2023-2024) (hereinafter referred to as "2024 Peking University Report"), reviewing the top ten characteristics of China’s cultural industry in 2023 and predicting the top ten trends in 2024. The 2024 Peking University Report, presided over by Professor Xiang Yong, President of Peking University Cultural Industry Research Institute, is divided into ten characteristics of the cultural industry in 2023 and a forecast report on the development trend of the cultural industry in 2024. Through literature retrieval, big data analysis, expert interviews and questionnaire survey, the 2024 Peking University Report collected the relevant opinions of famous experts and scholars in the national cultural industry, and finally condensed it into the annual academic theme. This report was written by Du Huizhen, Yu Yun, Zhang Yixuan, Zheng Yuqi, Zhang Jinyu, Pei Huien, Deng Yuan, Feng Xuyuan, Wang Xiaoxi and Wei Xixiao. The 2024 Peking University Report is a phased achievement of "Blue Book of Cultural Industry" and "China Cultural Industry Development Report (2023-2024)". As a series and brand-name think tank research achievement of Cultural Industry Research Institute, the Blue Book of Cultural Industry has been published every year since 2003, which has exerted a wide influence in academic circles, industries and political circles, and has always been well received and concerned by readers at home and abroad, and has become an important reading in the field of cultural industry.

The Forum released the Report on the Development of Cultural Industry in China (2023-2024) (Photo courtesy of the participants).

Ten Characteristics of Cultural Industry in 2023

1.AI empowers the cultural industry chain

Due to the widespread influence of ChatGPT, 2023 is also called the first year of generative artificial intelligence. The diversified and multi-faceted application of AI in cultural industry is spreading from creation to communication and consumption. On the creative level, the rapidly evolving and iterative AI can not only help human creators to create a large number of texts, codes, audio and images that meet specific format requirements more efficiently, but also use natural language processing algorithms to analyze user behaviors and preferences, determine what types of content are most likely to be read and shared, and give specific suggestions for revision. In addition to text creation, AI also shows great potential for the creative assistance of the film and television industry in key tasks such as artistic direction and post-production. For example, in the masterpiece Wandering Earth 2 in 2023, the effect of "rejuvenation" of the characters is the use of AI technology. In terms of communication, AI technology can predict users’ preferences and provide personalized cultural content by analyzing users’ behaviors, interests and interaction traces, making information dissemination more refined and targeted. At the same time, AI has also enriched the forms of cultural communication, promoted the interaction between digital cultural products such as virtual idol figures and users, and become a new messenger to spread Chinese excellent culture. However, the development of this emerging technology has also brought new challenges. From the "No to AI Generated Images" campaign in which overseas painters collectively boycotted AI painting on Twitter at the beginning of the year, the Hollywood strike with AI as the fuse lasted for more than 100 days in the middle of the year.By the end of the year, ChatGPT’s father’s speech in Cambridge was protested, and we can see that people are still full of worries about the role of AI in the cultural industry and even human beings as a whole. To this end, cultural industry practitioners need to constantly improve their innovation to cope with the low-quality cultural products that AI may replace. In the face of this change, practitioners can create more in-depth and creative works through cooperation with AI, and lead the cultural industry towards high-quality development.

2. "Poetry+Tourism" to create an immersive travel space

China, as a big country of ancient poetry, has a rich cultural heritage of poetry, and the human landscape and ruins described by poetry have become the spiritual hometown of every Chinese, which is worth exploring and exploring all his life. In 2023, many new attempts to combine poetry with tourism emerged, which had a significant positive effect on stimulating tourists’ interest and improving the quality of tourism products, effectively realizing the promotion of tourism by poetry and the promotion of literature by tourism, and promoting the benign interaction between tourism industry and cultural industry. For example, The Three Wan Li in Chang ‘an, which was shown in 2023, expanded people’s imagination of the ancient capital of the Tang Dynasty by presenting the magnificent scenes depicted in the Tang poems, and injected new vitality into the traditional cultural research tourism. The same summer research route of "Entertainment Travel Notes" launched by Qujiang New District in conjunction with the film official and Flying Pig Travel fused the background of tang style and poetic elements, deeply restored the scenes of Gao Shi, Li Bai returning to Chang ‘an and directly buttoning Tianzimen in the film, and broke one million yuan on the day of its launch. It has truly realized "taking poetry as the path and traveling in Chang ‘an". According to the data of Meituan, the movie was released only for ten days, and the booking volume of holiday goods such as various line tours and one-day tours in Xi ‘an increased by 165% month-on-month. The search volume of immersive blocks represented by "Datang City that Never Sleeps" increased by 347% year-on-year. Coincidentally, the movie’s popularity has also aroused the audience’s yearning for Li Bai’s travels. The three theme cultural tourism routes of "Li Bai’s youth journey in the Yangtze River, official journey in his prime and roaming in the north" released by the theme tourism promotion activity of "Reading Li Bai and Traveling to China" held in jiangyou city, Sichuan Province, through combing Li Bai’s chronology and works,More than 30 related relics and scenic spots such as Sichuan, Henan, Hunan and Shaanxi are arranged in series to form a cultural route, so that every tourist can reach the realm of "singing and singing, meaning is far away".

3. Data elements boost the national cultural digitalization strategy

Data is an important factor of cultural production in the new era and a strategic resource for the development of cultural industries. In 2023, the construction of data factor value mining achieved a series of breakthrough results. From the policy point of view, the "Overall Layout Plan for Digital China Construction" was released, pointing out that it is necessary to speed up the improvement of the scale and quality of data resources, effectively release the value of data elements, build a national cultural big data system, and form a Chinese cultural database; The National Bureau of Data released the "Three-year Action Plan of Data Elements ×" (2024-2026) (draft for comments), and took data elements× cultural tourism as one of the key actions; The Ministry of Finance issued the Measures for the Administration of Subsidies from the Central Government to Support the Construction of Local Public Cultural Service System, which clearly supported the construction of the national cultural big data system. From the perspective of major events, the National Data Bureau was officially unveiled, the National Cultural Big Data System Achievement Exhibition debuted at the ICIF, the first 2023 Qingdao Digital Cultural Application Products Fair was successfully held, and the National Cultural Big Data System Construction Achievement Exhibition Center was unveiled in Beijing. With the continuous development of cloud computing, big data, artificial intelligence and other technologies, the ability to collect, store, process and apply cultural data will be continuously improved. The government’s increasing support for cultural industries and digital transformation will provide a better policy environment and safeguard measures for the mining and utilization of data elements. The integration of national cultural big data with other fields has been deepening, such as tourism, education, science and technology, which has spawned new formats and business models.

4. Rural local creation plays a connecting role

In 2023, the construction of rural talents has grown, the construction of rural spiritual civilization has been strengthened, the construction of livable and suitable businesses and beautiful rural areas has been solidly promoted, new rural industries and new formats have been cultivated, agricultural modernization has been further improved, and the comprehensive benefits of rural local creation have been remarkable. The core of local creation lies in creating the modern life aesthetics of traditional villages. By promoting the reconstruction of village cultural life style, the creative capital of town aesthetics and village aesthetics can be activated, rural cultural and creative industries can be cultivated, and the transformation and upgrading of village traditional economy can be promoted. Its core elements include different forms of expression such as "people, culture, land, scenery and production", including local identity and value connection of local villagers, local cultural traditions and resource distribution, soil structure and crop growth, unique landscape and mountains and rivers, and characteristic industries and handicrafts. By stimulating public participation and villagers’ co-construction, rural creation can fully stimulate farmers’ endogenous motivation, fully embody their democratic rights and give full play to their main role, guide farmers to work hard to build livable and suitable rural areas, and gradually make rural areas basically have modern living conditions. In this regard, the National Rural Revitalization Bureau, the Central Organization Department, the National Development and Reform Commission, the Ministry of Civil Affairs, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development, and the Ministry of Agriculture and Rural Affairs issued the "Guidelines for Farmers’ Participation in Rural Construction (Trial)" in January 2023, which provided work guidance for relying on farmers extensively, educating and guiding farmers, and organizing and driving farmers to jointly build, govern and share a beautiful home. These local creators comprehensively and systematically extract cultural genes (cultural DNA) contained in rural local creative resources.Creative transformation and innovative development of local traditional cultural resources, combined with local characteristics of ecological resources, agricultural resources, natural landscape, traditional landscape, etc., through the comprehensive means of artistic intervention, to achieve the overall benefits of rural creation.

5. The new public cultural space gains the urban cultural ecology.

As a new cultural format, the new public cultural space is the product of cultural self-confidence and cultural consciousness in the new era. It is a new space with humanity, functionality, openness and sociality created by specific environmental planning, architectural style, scene design, service projects, activities and content supply. Strive to meet the people’s higher-level cultural needs in the new era, improve the efficiency of public cultural services, and promote the integrated development of public cultural services and tourism, so as to reveal and convey the local spirit and humanistic characteristics, cultivate a new civilization and continue the Chinese context. In 2013, the Third Plenary Session of the 18th CPC Central Committee made a strategic plan to build a modern public cultural service system, which started a new journey of building a modern public cultural service system in China. The 14th Five-Year Cultural and Tourism Development Plan of the Ministry of Culture and Tourism puts the innovative development of urban and rural public cultural spaces into the category of promoting the integration of urban and rural public cultural services, and clearly proposes to create a number of "small but beautiful" new public cultural spaces such as urban study rooms, cultural post stations, cultural auditoriums and cultural squares. According to preliminary statistics, the number of branches and service points at the grassroots level has exceeded 100,000, which has become an important starting point for promoting the integration of urban and rural public cultural service systems. There are more than 33,500 new public cultural spaces with high value, strong sense of design and rich content, which truly become the "cultural living room" around the people, and together with the traditional six-level public cultural facilities, constitute the network system of public cultural services in China, and increasingly become the symbol and symbol of urban and rural humanistic spirit and cultural tradition.

6. Humanistic economics guides the high-quality development of culture.

Humanistic economics is a narrative exploration of the interaction between culture and economy, and it is an innovative exploration field. Its core is to create new demands with culture as the fulcrum, with special emphasis on the experience value and transformation ability of culture. In March, 2023, General Secretary of the Supreme Leader praised the urban development model of Suzhou and Hangzhou when attending the deliberation of the Jiangsu delegation at the First Session of the 14th National People’s Congress, and pointed out that we can study the human economics in it. In December, 2023, Xinhua News Agency released a think tank report on "Human Economics in the New Era", pointing out its basic characteristics of adhering to the people-centered development thought, fully absorbing the "nutrients" of Chinese excellent traditional culture, promoting the integration and interaction between cultural prosperity and economic development, and creating a new form of human civilization through joint construction, sharing and win-win. It can be said that the proposition is an important academic event in the field of humanities and social sciences in 2023, and research articles, academic conferences and lecture salons around the specific connotation and ideas of humanistic economics appear constantly, enriching the concrete composition of this theory. Generally speaking, culture is an important driving force for economic development and can provide a "more basic, broader and deeper" force for high-quality development. A systematic study and enrichment of humanistic economics will not only enhance people’s sense of cultural acquisition and happiness, but also give full play to the role of culture in activating development momentum, improving development quality and promoting the optimization and upgrading of economic structure, so as to realize the high-quality development of China’s cultural industry and highlight the Chinese modernization of coordinated development of material civilization and spiritual civilization.

7. Young people return to rational cultural consumption

In 2023, the younger generation in China showed a trend of returning to rationality in cultural consumption. They no longer blindly follow the trend, but pay more attention to the connotation and value of cultural products. This trend has several remarkable characteristics: first, they pursue personalized experience and look for cultural products that match their own aesthetics and interests. They pursue unique and personalized cultural experience, and begin to pay attention to the concept of sustainable consumption and attach importance to the ecology and influence of cultural products. More and more young consumers are more inclined to support cultural brands and activities with strong environmental protection and social responsibility. In the post-epidemic era, offline cultural experience has been upgraded, and offline cultural consumption is no longer limited to traditional ways of watching movies and buying books, but more interactive and experiential cultural activities are sought after. At the same time, people pay more attention to local culture and local characteristics, and young people are more willing to support and participate in cultural activities with local characteristics and experience the unique local cultural atmosphere. As a new way of tourism, special forces tourism has emerged among young tourists, that is, to visit as many scenic spots as possible with as little time and cost as possible. The rise of this way is not only due to the special supply of epidemic situation, but the rational thinking of young people on the way of tourism. At the same time, emotional consumption has become a consumer behavior dominated by consumer emotions. Different forms of cultural activities, such as temple tour, village BA supermarket, City walk, etc., all emphasize emotional resonance and emotional release. Emotion has become a powerful consumption power, affecting consumers’ choices and even reshaping their travel style.

8. Digital copyright protection promotes and balances the development of digital cultural industry.

Copyright is of great value in the fields of culture and economy. Paying attention to copyright protection is not only in line with social interests, but also the obligation of the government. Doing a good job in copyright protection can not only stimulate creation and innovation, promote cultural inheritance, but also promote economic growth and international trade exchanges. With the all-round development of digital technology in 2023, copyright protection faces new opportunities and challenges. On the one hand, the Internet enables digital content to spread to all parts of the world at a faster speed, providing creators with opportunities to spread their works to a wider audience. On the other hand, digitalization and Internet make copyright infringement easier, thus damaging the rights and interests of digital copyright owners. In the digital media environment, digital copyright exists to protect the intellectual property rights of creators and copyright owners, involving the creation, distribution, sharing and use of digital content. Digital copyright plays a vital role in today’s information dissemination, which can balance the relationship between intellectual property protection and public rights acquisition, thus promoting cultural creation and the sustainable development of digital economy. In the era of digital economy, the frequent infringement of digital works, the vague ownership of digital rights, and the difficulty for copyright owners of digital works to defend their rights have triggered a new crisis of digital rights protection. In order to maintain the digital market order, improve the national cultural soft power, and realize the goal of building a strong cultural country in China, we must accelerate the digital copyright protection work and build a perfect digital copyright protection system, so as to promote and balance the high-quality development of the digital cultural industry.

9. Cross-media adaptation of cultural IP

"Cross-media adaptation of cultural IP" refers to the adaptation, continuation and re-creation of intellectual property (IP) content in specific cultural works, including but not limited to novels, comics, games and movies, through different media forms. Mature IP is often cross-media, and fans can build a three-dimensional image of IP in different platforms and creative ways, including digital and physical IP presentation methods. The popularity of IP cross-media production and communication shows the increasing awareness of intellectual property protection and development ability, which is helpful to extend and expand the cultural influence and commercial value of IP. Cross-media adaptation of cultural IP has become a new channel to drive economic growth. With the increasing demand for cultural IP in the global market, the cross-media adaptation of comics and game IP provides more high-quality content for the cultural industry. This growth is reflected in the box office value of the film market to cultural IP and the increase of multi-media. In the top three box office performances in 2023, two films were based on IP adaptation, namely Barbie, which ranked first, and Super Mario Bros. Movie. Barbie was originally a physical doll. Through long-term animation continuation and live-action film creation in 2023, "Barbie" has become a world-renowned IP, and its global influence of intellectual property rights has been increasing. According to statistics, the box office of Barbie is about $1.442 billion, and the success of its film has led to the craze of Barbie’s co-branding of 3C products, which has become a successful example of IP cross-media adaptation. This case shows that,The cross-media adaptation of IP can further realize the commercial value and market influence of IP in copyright management and derivative development.

10. The cultural thought of the supreme leader leads the cultural industry orientation.

On October 7-8, 2023, the National Conference on Propaganda, Ideological and Cultural Work was held in Beijing, and the cultural thought of the supreme leader was put forward for the first time. The supreme leader’s cultural thought not only has the innovation and breakthrough in cultural theory, but also has the deployment requirements of cultural work layout. The significance of this thought is summarized as "making use of the body clearly and connecting the body with the use". Under the guidance of the supreme leader’s cultural thought, the development ways and means of China’s cultural industry emphasize cultural self-confidence, cultural innovation and cultural consciousness. The cultural thought of the Supreme Leader advocates that in the development of cultural industry, we should pay attention to excavating local cultural resources, inherit Chinese civilization, and promote the spread of China culture with confidence. Consolidate and expand the mainstream ideological public opinion in the new era of endeavor, strengthen positive propaganda with strong confidence as the focus, and improve the ability of public opinion guidance. Cultural innovation plays an important role in promoting the cultural industry, so we should widely practice the socialist core values and improve the construction of innovative spiritual civilization. Encourage innovative thinking and originality in the development of cultural products, literary and artistic creation, and cultivate a group of internationally competitive cultural and creative talents. Advocate the integrated development of culture, science and technology, economy and other fields, and improve the quality and international competitiveness of cultural products. In addition, the supreme leader’s cultural thought emphasizes a broad international vision, constructs China’s discourse and China’s narrative system, actively participates in global cultural exchanges, and promotes China’s culture to the world. Encourage China’s voice to be published on the international stage, strengthen cultural diplomacy, and enhance the international influence of China culture.The cultural thought of the Supreme Leader provides the guiding ideology for the development of China’s cultural industry, emphasizing the requirements of cultural self-confidence, innovation, integration and internationalization, so as to promote the development of China’s cultural industry in a healthier and more dynamic direction.

Ten Trends Forecast of Cultural Industry in 2024

1. Generative artificial intelligence helps creative content production.

Generative artificial intelligence is an artificial intelligence technology that generates a wide range of content based on a large model. Through algorithms such as machine learning and natural language processing, understanding and creativity emerge, which can replace mental work and create various application forms of content such as text, image, audio, video, office, etc., which improves the creative efficiency and breaks through the limitations of creative boundaries. At present, a number of applications of generative artificial intelligence have emerged in the market, such as multimodal GPT-4.0 of OpenAI, AI painting of Midjourney, ERNIE Bot of Baidu, Netease Tianyin, etc., which have been gradually applied to the field of creative content production and dissemination with their strong content generation capabilities. In December 2023, the theme salon of "AIGC Empowers Film and Television Industry Innovation" was held. The National Wenchuang Experimental Zone is accelerating the layout of the generative artificial intelligence track, guiding the development of technology enterprises to match the actual needs of cultural enterprises, improving the competitiveness and application scope of China’s generative artificial intelligence technology, encouraging the innovative application of this technology in the cultural field, and empowering the development of cultural industries. At the same time, the risks of generative artificial intelligence have attracted widespread attention, and its authenticity and accuracy, copyright issues, algorithm discrimination issues and abuse issues have also become important aspects of different neglect. In July 2023, the National Network Information Office, together with the National Development and Reform Commission, the Ministry of Education, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Public Security and the State Administration of Radio, Film and Television, jointly issued the Interim Measures for the Management of Generative Artificial Intelligence Services, aiming at promoting the healthy development and standardized application of generative artificial intelligence.In the future, the creative content production assisted by generative artificial intelligence should be developed in a reliable and controllable range.

2. Digital marketing attaches importance to the emotional connection with consumers.

In the past 2023, artificial intelligence technology has continuously entered various fields of the cultural industry, which has brought great opportunities and enthusiasm to cultural enterprises, but also brought new pressures and challenges, requiring them to actively adjust and meet the needs of the market. For smart products, it not only needs a high degree of operational thinking, but also needs to gradually enhance the emotional perception of the audience and further enhance the consumer experience. As an important grammar of human social life, emotional computing aims to create a computing system that can perceive, recognize and understand human emotions and make corresponding intelligent, sensitive and natural responses, including emotional signal collection, emotional analysis, multimodal fusion, emotional generation and other steps. With the continuous development of the new generation of artificial intelligence technology, the field of empowerment based on emotional computing is increasingly extensive, which has become an important feature of public discourse in the era of digital intelligence. Therefore, the transition from technology to emotion will become one of the key trends of digital marketing in the coming year. Although artificial intelligence itself does not have human emotions, it can try to touch and perceive human emotions and build a bridge with them. This emotional connection is based on massive data, and consumers’ overall preferences and emotional needs can be grasped through in-depth analysis of various behavioral characteristics of cultural products on the Internet. Based on establishing stronger emotional connection with consumers, enterprises can form more targeted marketing strategies, thus actively enhancing the cultural brand power of China.

3. The rise of new consumer groups and diversification of demand

The Opinions on Promoting the Implementation of National Cultural Digitalization Strategy points out that digitalization has been bringing constant impetus to the cultural tourism industry when facing the wave of "new consumption". This digital trend perfectly integrates online and offline to create a brand-new cultural experience. The cultural tourism industry urgently needs to grasp the three core markets of "Generation Z", the emerging middle class and the elderly, and promote the high-quality development of the industry through innovative paths. The individualized demand of cultural consumption is reflected in the pursuit of individualization and customization of cultural products and services. This demand involves diversity, uniqueness and personalized customization. Including the pursuit of customized experience, participation and interaction, personal emotional resonance and cultural identity. With the development of the digital age, digital original consumers will become the main consumption force, and their demand for digital entertainment, virtual reality experience and online cultural content will increase greatly. At the same time, with the aging of the population, the consumption potential of silver-haired groups will also become the engine to release new vitality. They may show more interest and demand in traditional culture, artworks and cultural education. Moreover, with the promotion of rural revitalization strategy, consumers in rural areas may become new consumption growth points. They may pay more attention to the consumption of local culture, rural tourism and traditional handicrafts. Community cultural consumers tend to be oriented by social platforms, and influence consumers’ choice, evaluation and experience by sharing cultural products and experiences.

4. Intellectual property protection encourages the production of more high-quality original content.

Intellectual property law is an important legal system to protect the rights and interests of authors and an important method to safeguard the interests of cultural industries. Therefore, the strengthening and improvement of intellectual property law is very important for the protection of social and cultural industries and rights in China. In the new media era, the diversification of communication platforms has generated a strong demand for communication content, especially high-quality original content; At the same time, the development of media convergence technology facilitates the reproduction and re-dissemination of content. The combination of strong communication demand and media convergence technology not only enlivens modern communication activities, but also causes a series of intellectual property disputes, which increases the urgency of intellectual property protection research from the perspective of new media. Protecting the rights of original content and safeguarding the interests of obligees are not only the needs of perfecting the market economy system and promoting independent innovation in China, but also the needs of establishing international credit and carrying out international cooperation. It is necessary to further improve the intellectual property law, create a legal environment for respecting and protecting intellectual property rights, and promote the awareness of intellectual property rights in the whole society and the improvement of the management level of national intellectual property rights. In order to meet the country’s major strategic needs, we will start tackling key problems in digital copyright protection technology, realize integrated innovation and leapfrogging of core technologies, implement major industrial technology development projects, strengthen citizens’ awareness of intellectual property rights, improve the intellectual property protection system, establish an early warning mechanism for intellectual property rights, severely crack down on infringement of intellectual property rights according to law, actively develop online cultural industries, encourage and support the creation and research and development of national original and healthy online cultural products, and expand the development space of national online culture.Encourage more high-quality original content to continuously produce and create.

5. Cross-border cultural integration creates new scenes, new formats and new models.

General Secretary Supreme Leader’s important speech during his inspection tour in Jiangsu described a "picture" of coexistence and co-prosperity of humanities and economy. Report to the 20th CPC National Congress of the Communist Party of China emphasized that the integration of "culture+technology" has become a trend to "implement the national cultural digitalization strategy". First, speed up the digitalization of cultural resources and promote the digital development and transformation of resources; Second, vigorously promote the application of digital technology and foster the development of new formats; Third, strengthen the supply of digital content of public cultural services and enhance the digital service capability of cultural services; Fourthly, digitalization helps to improve the communication efficiency of culture and art and tourism development. The deep integration of "culture+tourism" gives birth to a new sustainable tourism form-creative tourism. In the practice of local creation, creative tourism gives full play to the leading role of local powers such as local residents and social enterprises, and maximizes the development of local creative capital. Its leisure essence and aesthetic principle require the development of local cultural resources and the excavation of local cultural connotations. "Only Henan Drama Fantasy City" is based on the Yellow River civilization, with immersive drama art as the technique and a brand-new viewing mode; More than 1,600 years ago, with the help of digital technologies such as holographic imaging and full-color 2D screen, "The Goddess of Luo" brought visitors an immersive light experience, and promoted the creative transformation and innovative development of traditional culture through the integration of culture and technology. The cross-border integration of culture promotes the sustained recovery of consumption, accelerates the upgrading of demand, innovates business scenarios, optimizes the quality of supply, and stimulates the vitality of the market. The integration of "culture+business" has become the future trend.

6. The importance and development of digital cultural industry personnel training

Since the 18th National Congress of the Communist Party of China, the Supreme Leader General Secretary has made a series of important expositions on digital economy, digital China and cultural power, and the general offices of the General Office of the Central Committee of the CPC and the State Council have also issued many important instructions on implementing the national cultural digitalization strategy. The successive issuance of policy documents has pointed out the development direction and path for the rapid development of China’s digital culture industry, and one of the most important measures is the cultivation of talents. The development of digital cultural industry is inseparable from innovation, and high-level digital cultural industry talents are the core of innovation. By cultivating talents with advanced technology, creative ability and industry insight, it is helpful to promote the innovative development of digital culture industry and enhance the competitive position of the country in the global digital culture market. In 2023, the pilot project of digital culture industry was actively and orderly promoted, and master’s degrees in digital culture industry were established in Shanghai Jiaotong University and Sun Yat-sen University successively, which laid a solid foundation for the establishment of digital culture industry master’s degree points nationwide and entering the subject catalogue. In the next year, with the "Opinions of the Ministry of Education on Further Promoting the Classified Development of Academic Degree and Professional Degree Postgraduate Education" issued by the Ministry of Education at the end of 2023 as a symbol, the cultivation of talents in the digital culture industry will be further valued and developed in 2024.

7. Development and application of multimodal cultural model.

Since the end of 2023, Google has released the artificial intelligence model Gemini, which has the ability of complex multi-modal reasoning and can recognize text, images, codes, audio, video and other information. Pika labs, an American AI startup, released Pika1.0, a video generation application. Users can generate and edit 3D animation, animation, cartoons and movies through simple text input, and it has excellent performance in video expansion, regional modification and video style switching, which greatly promoted the global AI model to be upgraded to a multi-modal direction, significantly lowered the threshold for video creation, and widely empowered the cost reduction, efficiency increase and creative output of content production in sub-sectors such as music, movies, games, animation and short videos. In addition, thanks to the spatial computing power of VisionPro, a mixed reality product to be released by Apple in 2024, AI+3D will generate a large model, which will bring a new dimension of human-computer interaction and sensory stimulation, and lay a solid foundation for expanding and enhancing the tourist experience in cultural spaces such as museums, theaters and tourist attractions.

8. Based on the demand for cultural services, promote the quality and efficiency of cultural supply.

In 2023, the rapid release of the backlog of cultural consumption demand made the recovery of the culture and tourism industry obvious, and various new cultural formats frequently appeared: the box office of the Spring Festival movies was very hot; The tourism industry has recovered rapidly, and the cities of online celebrity, represented by Zibo, are remarkable. The popularity of museums around the country has soared, and it is "hard to find a ticket" for holidays; The offline performance market is splendid … In 2024, the public’s demand for cultural services showed a tendency to pursue emerging formats and consume traditional culture. New consumption patterns, such as digital content services and night tours, have developed rapidly, and new consumer groups, such as women, new middle class and sinking market, have gradually emerged, and the cultural market has ushered in a new consumer aesthetic, pushing the cultural and tourism consumer markets towards multiple segments. The demand for excellent traditional culture is another major feature. In recent years, the creative transformation and innovative development have enabled Chinese excellent traditional culture to enter the public life more diversified, faster and more widely, and the people’s consumption demand for China traditional culture continues to rise. Meeting people’s growing spiritual and cultural needs puts forward new requirements for strengthening the supply of high-quality culture: realizing the prosperity and development of cultural industries is a concrete manifestation of strengthening cultural self-confidence and shouldering new cultural missions; Accelerating the construction of modern public cultural service system is a powerful guarantee to meet cultural needs and enhance spiritual strength; The steady implementation of cultural digitalization strategy is the most important thing to enhance the digitalization ability of cultural services and meet the diverse needs of the people.

9. Great Health Travel and Younger Health Consumption

This trend refers to the rise of the integration of great healthy cultural tourism and health preservation concepts and consumption into lifestyle, and more and more young people are willing to invest in tourism, cultural experience and healthy lifestyle. This includes providing healthy cultural experience, popular health science, sports and health-related cultural activities and lifestyle-related products and services. With the increasing concern of young people for a healthy lifestyle, tourism is organically combined with health care and cultural experience. On social media with young users, healthy lifestyle products and content are gradually increasing. The first 2023 Health Travel Industry Development Conference, directed by the Industrial Development Department of the Ministry of Culture and Tourism, was successfully held, focusing on promoting the integrated development of health industry and travel industry, and discussing the inheritance and development of intangible protection of traditional Chinese medicine, the development practice of health travel industry in various places, the diversified development of health travel by the whole tourism industry chain, the deep integration of health services and travel, and the lifestyle of living in the whole age. Some tourist destinations have begun to introduce tourism products that combine cultural experience and healthy lifestyle, such as cultural health-keeping tours and cultural fitness tours. In addition, some healthy lifestyle brands have also begun to cooperate with the tourism industry to launch healthy tourism products with cultural elements to meet the market demand for healthy lifestyle tourism. Anaya, Hebei Province, provides high-quality cultural content such as drama festivals and music festivals by building art galleries, campsites, cafes and other supporting cultural and leisure places, and is committed to building a brand of lifestyle for all-year-old residents and creating a new young and healthy lifestyle, which is quite popular among young tourists.Under this trend, great healthy cultural tourism and lifestyle will become the hot spot of future tourism. The organic combination of cultural industry and tourism will help meet the needs of younger customers and promote the spread of health concepts in tourism and cultural experience among young people.

10. Globalization of Chinese culture enhances international influence.

Looking back on 2023, cultural exchange has increasingly become an important part of the interaction between countries. As a country with a long history and rich cultural traditions, China has deepened the impression of the international community by actively promoting the international spread of local culture. With the sustained growth of China’s economy and the deepening of globalization, local culture has entered the international market, which is not only a demonstration of cultural self-confidence, but also an important way of cultural exchange and international cooperation. China has a long history and profound cultural heritage, such as traditional literature, drama, music, fine arts, handicrafts and philosophical thoughts, which are internationally attractive cultural resources. By spreading these values, cultural connotations and artistic forms, China has established its own cultural image in the world and built a positive soft power foundation for the country. In recent years, with modern means of communication and innovative forms of expression, traditional culture has been newly interpreted and disseminated, attracting more attention from international audiences. With the development of technology and the establishment of global media network, the innovation and development of China’s local cultural industry in the fields of movies, TV series, animation, online literature, etc. are more easily contacted and consumed by international audiences, showing the story of China and China’s aesthetics, and also promoting cultural understanding and international exchanges. Furthermore, China actively uses new media and digital technology to promote cultural and creative industries. Emerging channels such as social media platforms, online video websites and digital museums make the spread of China culture more convenient and extensive. With the acceleration of internationalization, China is actively shaping its cultural soft power. Promote local culture to go international,It not only shows the charm of its own culture, but also contributes to the maintenance of global cultural diversity and the deepening of cultural exchanges. Looking ahead, with the deepening of this process, China culture will play an increasingly important role in the global cultural map.