Cross-border e-commerce platform layout emerging markets, this cross-border e-commerce ＂blue ocean＂

　　CCTV News:2023 China International E-Commerce Expo opened in Yiwu, Zhejiang Province on June 15th. More than 1,200 enterprises from home and abroad participated in the exhibition, and the first day of the exhibition attracted more than 80,000 buyers and professional visitors from home and abroad.

　　This year, China International E-Commerce Expo has more than 2,100 booths, with more than 1,200 enterprises from the United States, Germany, South Korea, Singapore, the Philippines, Nigeria and 25 provinces (autonomous regions and municipalities) participating. The exhibition covers an area of 50,000 square meters, including eight exhibition areas, including digital commerce and cross-border e-commerce. There are not only concentrated appearances of traditional products, but also concrete displays of the whole e-commerce industry chain at home and abroad.

　　Behind the popularity of the exhibition site is the steady development of e-commerce. The latest data shows that January — In May, the national online retail sales reached 5,690.6 billion yuan, up 13.8% year-on-year, compared with January — It accelerated by 1.5 percentage points in April. Among them, the online retail sales of physical goods was 4,805.5 billion yuan, up by 11.8%, accounting for 25.6% of the total retail sales of social consumer goods. In the online retail sales of physical goods, food, clothing and consumer goods increased by 8.4%, 14.6% and 11.5% respectively.

　　It is understood that this Expo will also hold more than 20 supporting activities such as China International E-commerce Summit and World Digital Trade Conference around the hot spots and new trends of digital economy, e-commerce talents and other industries.

　　Open up emerging markets, focus on global cross-border e-commerce platform.

　　At the 2023 China International E-Commerce Expo, more than 20 world-renowned cross-border e-commerce platforms were unveiled. Covering many markets such as Europe, America, Southeast Asia, South Korea, Russian, Latin America and Africa, it has opened up overseas sales channels for "Made in China" and helped American sellers to explore emerging markets.

　　In the cross-border e-commerce exhibition area, buyers who come to consult are in an endless stream. This cross-border e-commerce platform for the Latin American market has opened four cross-border sites in Brazil, Chile, Mexico and Colombia to China sellers, and there are more than 20,000 active sellers in China.

　　Emerging markets, the blue ocean of cross-border e-commerce, are attracting more and more cross-border e-commerce platforms and China sellers. At this exhibition, another cross-border e-commerce platform plans to hold more than 20 presentations to attract China sellers to explore the global market. At present, there are 18 cross-border sites open to sellers in China, among which, Indian, Mexican, United Arab Emirates, Saudi Arabia and other emerging market sites are developing rapidly.