China’s revived foreign trade is in crisis, looking for opportunities to transform and break through.

　　CCTV News:Investment, consumption and export are the three troikas that drive economic growth. After the epidemic spread around the world, many domestic foreign trade enterprises’ orders were cut or even cancelled, and foreign trade exports were facing a severe test. The latest customs data is surprising. In April, exports increased by 8.2% year-on-year, showing obvious signs of foreign trade recovery. The reporter’s investigation found that behind the data of contrarian growth, many foreign trade enterprises are transforming with the help of the Internet economy, and some have successfully broken through.

　　Breakthrough direction 1: create "explosive" e-commerce to help "export to domestic sales"

　　The first breakthrough direction of foreign trade enterprises is to turn exports into domestic sales. How to open the unfamiliar market around them makes them worry. At this point, Internet e-commerce threw an olive branch to them.

　　At present, JD.COM, Taobao Tmall, Pinduoduo and other platforms have opened up special zones for exporting to domestic sales, helping foreign trade enterprises to broaden online sales channels, and have attracted more than 100,000 foreign trade enterprises to enter the market. Taking Jingxi Platform in JD.COM as an example, since the launch of the "Export-to-Domestic Business Support Policy", more than 430,000 explosions have been created, and 10 foreign trade-oriented benchmark stores with a sales volume of over one million have been supported. Chenghai, Guangdong Province is a famous toy industrial belt. Affected by the epidemic situation, a large number of export-oriented toy manufacturers suffered serious losses. A foreign trade toy company, after the epidemic, orders fell to freezing point. By participating in activities such as the platform foreign trade business venue, the overall sales situation of the company has improved significantly. In the first half of April, the order volume has exceeded 30,000 orders, and by the end of April, the order volume has exceeded 65,000 orders.

　　Breakthrough direction 2: Direct access to overseas end customers through cross-border e-commerce

　　The second breakthrough direction of foreign trade enterprises is to cross the stagnant traders and sell goods directly to overseas end users through e-commerce platforms.

　　During the overseas epidemic, Alibaba’s AliExpress platform provided insight into changes in overseas consumer demand through data to help businesses transform. In mid-April, the overall turnover of the platform’s "New Demand for Home Consumption" special event exceeded 100 million US dollars, among which the turnover in the US market increased by 178% month-on-month, wig sales doubled, and the increase in household appliances, office, toys and jewelry exceeded 40%. During this May Day holiday, Tmall sold 210,000 pieces of underwear overseas in three days, with consumers from Australia, the United States and Canada buying the most.

　　At the national level, we are actively promoting the role of cross-border e-commerce in the foreign trade field. On May 6, the State Council issued a reply announcement, agreeing to set up the cross-border electronic commerce Comprehensive Experimental Zone in 46 cities and regions, including xiong’an new area, Hebei. At present, the state has approved the establishment of five batches of 105 cross-border e-commerce comprehensive experimental zones, and more enterprises will enjoy preferential tax and other aspects.

　　Breakthrough direction 3: Solving logistics problems with the help of China-Europe trains

　　The third breakthrough direction of foreign trade enterprises is to solve logistics problems with the help of China-Europe trains.

　　Since April this year, this business company in Yiwu, Zhejiang Province has received many orders, and the company’s main customized accessories have received good response in the European market. However, many cargo flights are out of service, and enterprises are facing delivery problems.

　　Cong Wang, General Manager of Zhejiang Yiwu Kaijiang E-Commerce Co., Ltd.:The China-Europe train leaves every day, so we will change the channel and send the goods through the China-Europe train. The freight will be 50% cheaper than air freight, and the time limit will be slightly 7 to 10 days later than air freight.

　　At the same time, due to the reduction of international cargo flights at the air ports in East China such as Hangzhou and Shanghai, many cross-border e-commerce sellers also choose to transfer cross-border parcels to Yiwu and send them to Europe through the "Yixin Europe" China-Europe train.

　　Song Jiansheng, a staff member of the Mail Supervision Department of Yiwu Customs, Zhejiang Province:In the past, it was only 10,000 to 20,000 per day on average. During the epidemic, the daily volume of goods of cross-border e-commerce increased by leaps and bounds, basically maintaining at more than 50,000 votes per day.

　　In October last year, CEIBS officially opened the business of transporting cross-border export parcels, and now more and more cross-border e-commerce companies choose CEIBS to transport parcels.

　　According to the statistics of Yiwu Customs, in April this year, Yiwu’s cross-border export parcels showed a spurt growth, with 1.466 million parcels exported that month, an increase of 867.2%.

　　Fang Xudong, Deputy General Manager of Yixin Europe Trade Service Group:The train is a relay mode, and people don’t have to go in and out. The logistics relay mode of transportation is the most suitable during the epidemic. At present, the train has become the main channel of national transportation along the "Belt and Road".