The international gold price has further strengthened, and many domestic gold brands have raised product prices.

　　Recently, international gold and silver prices have risen sharply again. As of the close of May 17, the main contract of COMEX gold in the New York Mercantile Exchange was reported at $2,419.8 per ounce, up 1.44% on that day, approaching the historical high of $2,448.8 per ounce set in mid-April; COMEX’s main silver contract rose 6.36% to $31.775 per ounce, the highest since February 2013.

　　According to "The reporter of Daily understands that on May 19th, domestic gold jewelry brands quickly raised the retail price of gold, and many brand prices have reached a new high.The listing price of gold jewelry on that day was 740 yuan/gram.、、、It is 739 yuan/gram.

　　On the afternoon of May 19th, the reporter saw in a number of gold and jewelry brand stores on the first floor of a large shopping mall in Shenzhen that on the eve of "520", many stores launched promotional activities, and young consumers were stopping to choose. Ms. Lu, the person in charge of a gold jewelry brand store, told the Daily reporter: "During the’ 520′ event, the purchase of a single piece can be reduced from 20 yuan/gram to 30 yuan/gram."

　　Some people buy and some people recycle. A person in charge of a merchant in Shenzhen Shuibei Market told the Daily reporter: "Today, the gold price of our store is 571 yuan/gram, and the recycling price is 561 yuan/gram. Some customers planned to sell some time ago, and the price of gold rose sharply this weekend, and they all sold it in unison. The amount of gold recovered in our store these two days is very large. "

　　The impact of rising gold prices on the gold jewelry industry has attracted attention.According to the research report released on May 19th, since the end of 2022, the price of gold has increased by more than 40%. Gold products have both consumption and investment attributes, and also provide consumers with better consumer demand support. Although the rising price of gold will disturb the consumption to some extent, it will positively boost the profit rate of gold jewelry companies. On the whole, the rise of gold price has more advantages than disadvantages for the performance growth of gold jewelry enterprises.

　　Bai Wen, vice chairman of China Enterprise Capital Alliance, told the Securities Daily reporter: "For those gold jewelry companies that have more gold reserves in the early stage, the profit rate is expected to increase more with the rise of gold prices."

　　Gold, silver, etcThe rise in prices comes from the influence of multiple factors. In terms of gold, the fundamentals of supply and demand are the fundamental reasons for pushing up the price of gold. according toAccording to the association data, in the first quarter of this year, the national gold consumption was 308.905 tons, an increase of 5.94% compared with the same period in 2023. On the macro level, the research report said that gold prices at home and abroad are in good shape due to the expected increase in overseas interest rate cuts and the resurgence of geopolitical risks in the Middle East.

　　In terms of silver, Ye Qianning, an analyst at GF Futures, said that on the fundamentals of supply and demand, there was a supply gap in silver for three years. On the macro level, the expectation of interest rate cuts in the United States has been consolidated during the year. In terms of technical trading sentiment, silver technical indicators have turned bullish, and the current speculative capital inflows have accelerated.

　　For the late trend of gold and silver prices, many analysts expressed their views.Rising space. Wang Xu, a senior investment consultant of Jufeng Investment, told the Securities Daily reporter: "In the long run, in the context of the increasing holdings of central banks, there is still room for international gold prices to rise, and gold investment is still a good choice."

　　Zhao Jian, fund manager of UBS SDIC, said that major economies will gradually enter the easing cycle, which may push the prices of silver and other products up for a long time. The rebound of global manufacturing industry will increase the demand for upstream resources and industrial products. Considering that the capital expenditure of most upstream resources industries in the past few years is at a historically low level, many commodity prices have significant upward elasticity.

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