Folk literature and art： take root in the fields and enter the times.

　　General Secretary of the Supreme Leader has repeatedly stressed that it is necessary to promote the creative transformation and innovative development of Chinese excellent traditional culture.

　　The general secretary’s important exposition on "double innovation" further broadens the development horizon for folk literature and art, promotes the cultural height and carries out the literary mission, which makes folk literature and art eliminate the gap between professional research and practical practice, breaks the dilemma of protection and development, breaks through the bottleneck of traditional folk literature and art empowering contemporary life, and makes it glow with new vitality and vitality in the new era and new life.

　　The inheritors of Miao Xiu, Guizhou Province taught the villagers skills.

The pictures in this article are all taken by Li Yun except the signature.

　　From rescue and protection to inheritance and communication

　　China civil writers and artists associationFrom the beginning of its establishment, the fundamental task was established as "collecting all the folk literature and art materials in our country now and in the past extensively, and sorting them out and studying them with scientific viewpoints and methods". In 1950s, a nationwide movement of collecting and creating folk songs was launched. By the 1980s, we adhered to the academic standpoint of national folk culture and art, and started the investigation and compilation of China Folk Stories, China Ballads and China Proverbs. In the 21st century, faced with the impact of the rapid economic development, under the leadership of President Feng Jicai, China Folk Writers and Artists Association organized and implemented the "China Folk Cultural Heritage Rescue Project" in 2001, and conducted a comprehensive and in-depth survey, filing, publication and research on a series of folk cultural and artistic events and carriers such as woodblock New Year pictures, folk paper-cutting, Tangka culture and traditional villages.

　　In the new era, the inheritance, dissemination and development of Chinese excellent traditional culture has become the core task. We carried out the general secretary’s instructions on inheriting Chinese excellent traditional culture and promoting "creative transformation and innovative development", initiated the project of inheriting and developing Chinese excellent traditional culture, led by the China Federation of Literary and Art Circles, and implemented the "Publishing Project of Chinese Folk Literature Department" and "Inheritance and Communication Project of China Folk Craft" by the China Folk Writers Association, systematically collected and disseminated the cultural creations of the people throughout the ages, and made a record for the folk oral literature and craft experience. Among them, the Series of Chinese Folk Literature selects and publishes the original literature of Chinese folk literature on the basis of comprehensively collecting and sorting out the texts of Chinese folk literature and integrating the theoretical system of folk literature, so as to preserve precious cultural memories for the Chinese nation and retain the series of folk literature shared from generation to generation. China Folk Arts and Crafts Integration systematically collects and sorts out folk arts and crafts that have been lost for a long time, filling the gap in the compilation of folk literature and art integration in China. This is to promote the inheritance and transformation of folk crafts from the strategic level of national cultural development, thus playing an active role in cultural inheritance, craft development and rural revitalization.

　　From rescue and protection to inheritance and dissemination, we should also maintain and stimulate the unremitting pursuit and creative vitality of the beauty of life among the people with solid folk literature and art practice, so that folk literature and art can have tradition, life, grounding and re-development.

　　The inheritor of Tieguanyin production skill is showing the "shaking green" craft.

　　From study study to empowerment era

　　For decades, China Folk Writers’ Association has been adhering to the tradition of academic establishment, taking rigorous academic research as the support and guarantee for the protection, inheritance and creative development of folk literature and art, uniting experts and folk writers to carry out theoretical research and field research, establishing academic journals and conducting discussion and exchange, laying a solid theoretical foundation for the practical development of folk literature and art, and providing academic support. The research and arrangement of folk literature and art pays special attention to field work, emphasizing the scientificity and comprehensiveness of the collection and research of folk literature and art, including the principle of "faithful record", "paying attention to preserving vivid folk language" and "combining collection and research", etc., and integrating the research experience, research methods and concepts of national folk literature and art into work practice. In the 21st century, during the implementation of "China Folk Cultural Heritage Rescue Project", the academic method system of field work has been further improved.

　　In the new era, the research and arrangement of folk literature and art is further extended to practical application, making the achievements of theoretical research not only the method support for protecting practice, but also the core driving force for production development and life construction.

　　At present, Weibo, WeChat, short videos and webcasts have become the main platforms for the public, especially young people, to accept culture. On these emerging platforms, the stereotype of folk literature is being changed. Folk literature, such as folk stories, ballads, epics, proverbs, myths and legends, which have been passed down from mouth to mouth for thousands of years, has been activated through micro-movies, short videos, online literature, mobile games, cultural and creative designs and other forms, and has become an important carrier to express the new era and tell a new life.

　　Similarly, the study of folk arts and crafts further empowers the design of "national style", explains and explores the characteristics of folk arts and crafts in visual form, craft experience and style, so as to further transform them into the form language and style charm of national style design and become the cultural expression of fashion brand and life trend. Many folk craft resources with logo significance can drive one industrial belt or form a cross-border alliance of brands after being fully excavated, sorted out, researched and explained, and become a veritable "cultural IP".

　　The study of folk literature and art has gone from study to field and from text to practice. While devoting itself to constructing the academic system, discipline system and discourse system of China folk literature and art,Make the things, principles and beauty of folk art become the life content, industrial kinetic energy and cultural power of today.Realize creative transformation, take root and grow in the soil of life, blossom and bear fruit.

　　Pan Lusheng (second from right) and his colleagues are doing a field survey in Huangshan City. Photo courtesy of China ADPL

　　From Professional Guardianship to Social Participation

　　The development of folk literature and art can not be separated from the development of people. In the past few decades, through the experience inheritance of "mentoring" in professional fields and the training of professional colleges, the talent construction has achieved positive results. Since the 21st century, with the systematic construction of national intangible cultural heritage protection mechanism and the cultivation and support of inheritors, the construction of talent team related to folk literature and art has further developed.

　　In the new era, the cause of folk literature and art has been comprehensively promoted and expanded from guardian training to innovative development. The vitality of folk literature and art lies not only in the long historical tradition and profound cultural accumulation, but also in the new life, new culture and new people. The development of folk literature and art needs not only the inheritance and continuous development of professional talents and professional teams, but also the conscious confidence and concern of the broadest social groups. The inheritance of folk literature and art not only needs the efforts of professional workers, but also needs the joint help of the "Z generation" and the vast number of youth groups in the network era. Therefore, combining the inheritance and improvement of folk literature and art to make the aesthetic tradition and cultural spirit of folk literature and art continue to inherit and develop is the mission entrusted to folk literature and art workers by the times. 、

　　In recent years, in order to effectively strengthen cultural heritage, continue to write life epics, and continue to spread the ingenious context, the China Association for Democracy and People’s Livelihood has held various forms of "inheritor training courses" all over the country, and the thematic inheritor training activities for different fields and different age groups have been continuously carried out. At the same time, we will actively promote the participation in the construction of intangible cultural heritage in colleges and universities, the "non-legacy" in primary and secondary schools, carry out a series of cultural activities involving the public, such as "our festivals", build an aesthetic education system of folk literature and art, and give play to the role of folk literature and art in beautifying life, nourishing people’s hearts and moistening things silently.

　　As you can see,Folk literature and folk storiesBecome a precious resource to tell the story of China in the new era,Folk craftA fashion industry that empowers the tide of domestic products,Folk activities and traditional festivalsBecome an important cultural experience such as rural tourism,folk songThe strongest voice of sing the chinese’s local art,folk danceInto the aesthetic education in colleges and universities, andResearch achievements of folk literature and artBecome an important part of social science and participate in the construction and development of Chinese modernization … … Folk literature and art return to the essence of life, the essence of people’s creation and people’s writing, thus gaining endless power for innovative development; It also makes the folk literature and art undertakings in the new era deepen and expand from the professional guardian inheritance to the socialized innovative development.

　　In the history of the Chinese nation, the creative achievements of folk literature and art are as brilliant as those of Xinghan, so we should watch over and inherit them and carry them forward. The mission, ideals and feelings of folk literature and art require us to take root in the field of life, devote ourselves to the struggle of the times, and advance from the road of rescue, protection, research and cultivation of folk literature and art to a new realm of creative transformation and innovative development and to a broad journey of a better life.

　　The inheritor of kite-making skills in Cao Shi is showing the "painting" process.