After the trademarks of "Enjoy the World" and "Smart World" were transferred to BAIC and Chery respectively, the trademark of "Ask the World" was also followed up.

　　() On the evening of July 2nd, it was announced that Celeste Automobile, a holding subsidiary, planned to acquire 919 registered or pending series of text and graphic trademarks and 44 related design patents held by Huawei and its related parties, with a total purchase price of 2.5 billion yuan.

　　Sailis said that the transfer does not affect the cooperation between the two parties. Huawei also responded to the reporter on this matter. "Huawei will transfer a series of trademarks such as the world of inquiry to Cyrus, and will continue to support Cyrus to build and sell the world of inquiry."

　　Does not affect the cooperation of intelligent car selection.

　　Celestial announcement shows that the board of directors of the company reviewed and approved the Proposal on Purchasing Assets, and its subsidiary Celestial Automobile intends to acquire related intellectual property rights such as registered or applied trademarks held by Huawei. Including 919 registered or pending written and graphic trademarks held by Huawei, and 44 related design patents, the total purchase price is 2.5 billion yuan.

　　The asset appraisal report shows that 740 trademark rights have been authorized, and the remaining trademark rights are being applied for, and the trademark registration certificate has not yet been obtained. The appearance patent is being applied for and has not yet obtained a patent certificate.

　　Regarding this acquisition, Cyrus said that the transfer of the subject matter of the agreement will not affect the cooperative business between the two parties, and the two parties will further deepen the cooperative relationship.

　　Huawei also responded to the reporter: "Huawei will transfer a series of trademarks such as asking the world to Cyrus, and at the same time, Huawei will continue to support Cyrus to build and sell the world." Huawei said that it has always insisted on not building cars, but using intelligent networked car technology to continue to help car companies build and sell good cars.

　　According to analysts, the cooperation mode and consumer experience between Huawei and Cyrus are not affected, and Huawei’s attitude and HarmonyOS Zhixing plan remain unchanged. The source said that after the trademark transfer, the boundary between Huawei’s HarmonyOS Zhixing and Zhixuan models became clearer, and Huawei further indicated that it would not build cars.

　　"The brand influence of Wenjie series may be more than 2.5 billion yuan. At present, Wenjie M9 has broken 100,000 vehicles, which is one of the models with the highest sales volume of more than 500,000 yuan." The above-mentioned people continued to say, "HarmonyOS Zhixing has always been a cooperation model in which Huawei has been deeply involved in definition, design, R&D and sales, and the cooperation with other smart partners will not be affected."

　　Cyrus has repeatedly shot.

　　Since the net profit of returning to the mother turned positive in the first quarter of this year, Cyrus has made many moves.

　　In June this year, Sailis announced that its subsidiary Sailis Automobile intends to buy back 55% equity of Sailis Electric held by Jingyun Chuangfu and Saixin Fund according to the agreement, and the corresponding purchase price is about 1.254 billion yuan.

　　Prior to this, Celestial Electric was 45% owned by Celestial Automobile, while Jingyun Chuangfu and Saixin Fund held the remaining 40% and 15%. Jingyun Chuangfu is 56.25% owned by CCB Trust, and the platform owned by Chongqing State-owned Assets holds the remaining shares. The background of Chongqing SASAC is also behind Saixin Fund.

　　As of the end of March this year, the net assets of Celestial Electric were 785 million yuan, and the net assets corresponding to its 55% equity were about 431 million yuan. Based on this calculation, the consideration for the acquisition of 55% equity of Cyrus Electric this time is 190.95% higher than the net assets of this part of the equity.

　　Previously, the state-owned assets took a stake in order to "send charcoal in the snow" for Cyrus in trouble. Sailis repurchased as scheduled, which was also interpreted by the market as its financial pressure has eased.

　　Moreover, just after the profit turned positive, Cyrus also announced a change in accounting estimation, that is, the amortization period of intangible assets-non-patented technology was adjusted from 8 years to 5 years.

　　It is reported that this change in accounting estimates is expected to increase the amortization of intangible assets of Cyrus in 2024 by about 1.026 billion yuan and reduce the net profit attributable to the mother by about 426 million yuan. Some investors even bluntly said, "It shows that Sailis is not short of profits this year".

　　As of July 2, the market value of Cyrus reached 135.9 billion yuan.

　　The trademarks of "Zhijie" and "Xiangjie" have been transferred.

　　In fact, Huawei had transferred the trademarks of "Zhijie" and "Enjoy the World" one after another before Celeste took the trademark of "Wenjie" into its pocket.

　　According to the information of Tianyancha, at the end of May, Huawei transferred its registered trademark of "Enjoy the World" to Beijing New Energy Automobile Co., Ltd. The trademark was applied by Huawei in May last year and registered in November.

　　At the beginning of June, Huawei transferred two registered "Zhijie" trademarks of transportation tools to Chery. The above trademarks were applied by Huawei in October 2013 and September 2019, and were registered in April 2015 and April 2020 respectively.

　　According to an EIA report of BAIC New Energy, Enjoy the World S9 was mass-produced in June 2024. During its life cycle (5 years), the total sales volume is expected to reach 480,000 vehicles, that is, from 2024 to 2028, the annual sales volume will be 60,000 vehicles, 120,000 vehicles, 120,000 vehicles, 96,000 vehicles and 84,000 vehicles respectively.

　　According to the latest sales data, HarmonyOS Zhixing delivered 46,100 vehicles in June, up 50.9% from the previous month, and delivered 194,200 vehicles in the first half of the year. Starting from August this year, HarmonyOS Zhixing will launch the "three worlds" (asking world, intellectual world and enjoying world), and enjoying world S9 will also become the most expensive car product under HarmonyOS Zhixing.

　　On December 12, 2019, the 17-hole bridge in the online celebrity landscape of the Summer Palace in Beijing showed the beauty of "golden light piercing the hole". Photo by Gong Wenbao (People’s Vision)

　　On November 28, 2019, in the Amoy E-commerce Pioneer Park in Ali Village, Dongxiang District, Fuzhou City, Jiangxi Province, Xinnian Wang sold his own agricultural product Dictyophora on the Internet. Photo by He Jianghua (People’s Vision)

　　On January 5th, young people shopped at Shuangta Market in Suzhou, Jiangsu. In 2019, after upgrading, the market took on a new look and became the punching place in online celebrity. Xinhua News Agency reporter Ji Chunpeng photo

　　On December 4, 2019, online celebrity Gan Youqin (first from left), a farmer in ling shan, Qinzhou City, Guangxi Province, was broadcast live. In 2018, she sold more than 350,000 kilograms of litchi through live video. Xinhua News Agency reporter Cao Yuming photo

　　Dyeing clothes, making wine, weaving, making paper by ancient methods, and making rouge and lipstick … … Recently, a girl named Li Ziqi made a video of traditional culture and rural life, which attracted the attention of netizens at home and abroad. At present, her number of fans on Youtube (an overseas short video platform) is nearly 8 million, and the number of more than 100 short videos is mostly over 5 million.

　　With the prosperity of Li Ziqi, there is also a unique group in the Internet age that she represents — — "online celebrity" and the subsequent "online celebrity economy".

　　Online celebrity’s economy is an economic phenomenon born in the Internet age, which means that online celebrities gather traffic and heat on social media, market a huge fan base, and turn their attention into purchasing power, thus realizing a business model of traffic.

　　As a product of the Internet age, China’s online celebrity economy has reached a breaking point in its development. The benefits behind it are beyond imagination. "China is the engine of the global online celebrity economy and the world’s number one online celebrity economy." Troika brower, a network economist at the German Free University, thinks so. Behind the rapid economic development in online celebrity, it reflects the strong vitality brought by the economic development in China and the great potential of the China market.

　　The Scale Effect of online celebrity’s Economy

　　In 2019, the economic achievements of many internet celebrities refreshed people’s understanding of the concept of "online celebrity". Li Jiaqi, Li Ziqi and other "online celebrity" frequently "go out of the circle", which attracts people’s extensive attention. The social identity of "online celebrity" is also further enhanced, and many online celebrity "selling anchors" are widely recognized.

　　How much money does "online celebrity Economy" make? Statistics of related big data trading platforms show that in 2019, online celebrity Li Jiaqi earned a lot of money. The net profit of some companies may not be as good as that of a online celebrity.

　　In 2018, the number of online shopping users reached 610 million, and the huge user base contributed to the exponential growth of online celebrity’s e-commerce market. In the "double 11" in 2019, online celebrity’s live broadcast sprang up, and more than 50% of the merchants who participated in Tmall’s "double 11" achieved growth through live broadcast, driving the turnover to nearly 20 billion yuan.

　　From the current industry practice, there are three main sources of profit for online celebrity’s economy: rewarding fans on the live broadcast platform, placing brand advertisements on social media, and selling goods to fans on the e-commerce platform. No matter which mode, "people like to sell goods" is the general way to realize "online celebrity economy".

　　Taobao Live, which was born in 2016, has occupied an inestimable weight in the traffic market after three years of rapid development. According to the data of "Report on Ecological Development Trend of Taobao Live Broadcasting in 2019", the monthly users of Taobao Live Broadcasting Platform increased by 100% year-on-year in 2018, with goods exceeding 100 billion yuan, a year-on-year growth rate of nearly 400%, and there are more than 400 live broadcast rooms with goods exceeding 1 million yuan per month, which has created a market of 100 billion yuan. Taobao live broadcast not only promoted the employment of women and farmers, but also created a new employment model for all walks of life.

　　At present, online celebrity Daihuo and online celebrity independent e-commerce have covered consumer goods such as clothing, beauty, food, mother and baby, automobiles, daily necessities, digital products, etc. More and more brands have started to cooperate with online celebrity, and even made efforts to cultivate their own online celebrity. The way to promote their own brands or products through online celebrity is increasingly favored by major advertisers. Advertisers who are willing to use online celebrity to publish their own brands have expanded from the traditional beauty and clothing industries to the fields of automobiles and finance, and their budgets are constantly increasing.

　　Why is online celebrity’s economy popular?

　　In China, online celebrity’s economy has a sufficient social foundation. According to Baidu’s Survey Report on the Life Style of Post-95 Generation, the population of post-95 generation in China is about 100 million. They have been with the Internet since childhood, and they love to screen, bask in life and spit. Accenture research shows that more than 70% of China post-90s consumers prefer to buy goods directly through social media.

　　The rise of the Internet economy has greatly reduced the cost of communication, making it possible for some anchors to obtain huge traffic in a short period of time. A magical performance and a moving song, with the help of the Internet, may make an unknown person become online celebrity.

　　The development of digital economy and mobile Internet in China has brought about changes in the macro environment. At the same time, the media communication environment, corporate advertising and consumers have also changed. Ying Zhou, an associate professor in the marketing department of Antai school of economics and management of Shanghai Jiaotong University, believes that online celebrity’s economy has reconstructed the "people’s freight yard" from "people — Goods — Field "becomes" goods — People — Field (online) "; The demand path is reconstructed from "demand — Products — Consumption ",to" content — Demand — Consumption "; Reconstruct business logic, from "finding the right person", "using the right goods" and "going to the right place" to buying "what you see" while watching; Reconstruct the communication model from selling products to selling trust. In addition, the marketing model has been reconstructed and the marketing of "follow-up" and "planting grass" (recommending products to fans) has been developed.

　　Wang Gaofei, CEO of Sina Weibo, once wrote in the Weibo: "In fact, none of the truly successful online celebrity in recent years is engaged in mass content. They all conceive product positioning first, then accurately locate the target audience, and make their favorite content for these people, and then make products. " (Reporter Yang Junfeng)

　　This comment points out the core of online celebrity’s economy. The ultimate goal of online celebrity is not to win traffic, but to realize it with traffic. Starting from this goal, the first thing they should do is to design their own image and plan their own performances according to the preferences of the target users, so as to create a "positioning" in their hearts. For example, Li Jiaqi, the beauty anchor, sells lipstick, and his target users are young white-collar women, so he should try his best to make himself a "lipstick brother", and then design some promotional words that hit his heart according to women’s psychology.

　　Only by following the rules can we develop for a long time.

　　Standardizing online celebrity’s behavior through education and training is one of the measures to promote the healthy and benign development of online celebrity’s economy.

　　In 2019, the news that a university in Harbin opened a "online celebrity Training Course" attracted attention. On December 21st, 2019, Harbin Vocational College of Science and Technology launched the "New Media Anchor Talent Training" project, which improved the legal awareness and normative awareness of new media anchors through systematic study of comprehensive qualities such as policies and regulations, cultural literacy and professional skills.

　　The school will issue a notice on enrollment in February, 2020. After passing the training examination, students will receive a certificate issued by the Talent Center of the Ministry of Culture and Tourism. It is understood that the school is the first institution in Heilongjiang Province to carry out training for new media anchor talents. The relevant person in charge of the school said that this opportunity and the platform will be used to contribute to purifying the network environment, improving personal quality and promoting career development, and jointly promote the development of the new media anchor industry.

　　Li Lizhong, director of the Talent Center of the Ministry of Culture and Tourism, believes that on the basis of joint cooperation, a group of new media anchor talents with comprehensive qualities such as "laws and regulations, cultural literacy and professional skills" will be cultivated.

　　This is not the first time that the Talent Center of the Ministry of Culture and Tourism has jointly launched a new media anchor training course with universities. As early as June 2018, the Culture and Art Talent Center of the Ministry of Culture (now the Talent Center of the Ministry of Culture and Tourism) and Phoenix College of China Communication University opened a training course for new media hosts (network anchor direction) in Shanghai, and more than 50 professionals including e-sports professionals, anchors and commentators, star brokers, content production and anchor operation participated in the training.

　　In addition to training, strengthening content supervision and standardizing market behavior are also the proper meanings to promote the healthy development of online celebrity’s economy. On January 9, 2019, the official website of China Network Audiovisual Program Service Association published the Management Specification of Network Short Video Platform and the Detailed Rules of Network Short Video Content Auditing Standard, which further standardized the order of short video communication.

　　From September 2019 to December 2020, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration jointly launched a nationwide special campaign to implement the "four strictest" requirements for food and drug safety. In the special action, the three departments have made a heavy attack on food safety violations carried out through the Internet, e-commerce platforms, social media, TV shopping columns and other channels. Focus on the investigation of foods with a wide audience, and immediately investigate and deal with unqualified foods. Punishment information is disclosed to the public according to law, and foods with problems and hidden dangers are exposed in time, so that every consumer can know fairly well and enjoy delicious food safely.

　　At present, "online celebrity Economy" is subverting the traditional consumption scene, bringing consumers a more diversified and personalized shopping experience. However, in the final analysis, the essence of "online celebrity economy" is the refraction of the real economy field on the Internet, so it is impossible to develop without market rules, and of course, there is no need for perfect market supervision. Therefore, in order to realize the long-term development of "online celebrity economy", it is still necessary to bring it into the supervision of laws and regulations in time, so as to better play its leading role in the real economy.

In the development of science and technology, the automobile industry has always been at the forefront, and advanced technology will be the first to arm cars, which has attracted the attention of many consumers. Some netizens left a message and wanted to see it. Today it came. Let’s take a look at it next.

First of all, from the appearance, the front face of Roewe RX9 gives people a very beautiful feeling and looks very sporty. Coupled with headlights, the shape is very calm. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4983MM*1967MM*1786MM. The car adopts fashionable and atmospheric lines, and the car side looks very elegant, with large-sized thick-walled tires, which is eye-catching. In the design of the rear end, the overall shape of the Roewe RX9 rear end echoes the front face, the taillights look very hard, and with the unique exhaust pipe, the overall shape is still very eye-catching.

Sitting in the car, the interior of Roewe RX9 is concise and strong, reflecting the sense of design. The steering wheel shape of the car is eye-catching, made of leather, and its practicality and face value are not bad. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks very fashionable. The dashboard and seats are equally eye-catching. The dashboard of the car presents a young design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, which are wide and thick, and the overall comfort is acceptable.

Roewe RX9 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 178KW and a maximum torque of 392N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is quite good, bringing drivers and passengers a comfortable car experience.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. If you go offline and actually experience it, it is estimated that there will be many new gains.

Some netizens left a message and wanted to see it. Today it came. Next, let’s take a look with Xiaobian.

Let’s take a look at the appearance of MONA M03 in Tucki. The front face of MONA M03 in Tucki gives people a very lovely feeling and is very sporty. Headlights are very in line with the aesthetics of consumers and are very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4780MM*1896MM*1445MM, and the car adopts stable and atmospheric lines, which gives people a very sporty feeling. With large-sized thick-walled tires, it gives people a very cute feeling. Looking back, the overall shape of the rear of the car echoes the front face, and the taillights give people a very stable feeling, and the whole looks very round and lovely.

When you get into the car, the front face of MONA M03 in Tucki looks very concise, which easily touches the hearts of young consumers. The car looks very good outside the steering wheel, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, which looks a bit more deep. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and conforms to the mainstream aesthetics. The dashboard and the seats are equally eye-catching. The car is equipped with a comfortable dashboard and the display effect is excellent. The car adopts imitation leather seats, which are wide and thick, and the overall comfort and wrapping are not bad.

Tucki MONA M03 is 160KW, with a total torque of 250N.m and a maximum speed of 155 km/h.

Tucki MONA M03 trunk is quite satisfactory in conventional space performance, and there is no problem in daily use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

What’s your main impression of this car after reading the whole article? The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

Now people’s understanding of cars has already surpassed the stage of "four wheels and two rows of sofas", and people will consider many factors when buying a car. The fuel consumption or endurance performance of a car is related to the later car cost, and the performance of the model has attracted many netizens’ attention. Now let’s follow Xiaobian to see what it has done.

Let’s look at the appearance of the style first. The front face of the style gives people a very cold feeling and is very sporty. At the same time, the headlight presents a unique design style and looks very elegant as a whole. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4702 mm * 1802 mm * 1415 mm. The car adopts fashionable and dynamic lines, and the car body presents a soft design style. With large-sized thick-walled tires, the shape is quite capable. Looking back, the rear line of the grille is cold, and the taillights show a hard-core design style, and the sense of neatness is vivid.

Sitting in the car, the interior looks very eye-catching and the visual effect is quite unique. The steering wheel of the car is very simple in shape, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, showing a sense of atmosphere. From the central control point of view, the 9-inch central control screen is used for decoration, which makes the interior style impressive and looks round and lovely. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents an eye-catching design style, and the trendy design elements make people remember it at a glance. The car adopts a leather/fabric mixed seat, and the seat wrapping is in place, which improves the riding experience of the driver and passenger.

The model is matched with CVT gearbox, with the maximum power of 134KW and the maximum torque of 240N.m, and the power performance is good.

The car is equipped with car networking, driving mode selection, remote control key, engine start and stop, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

I wonder if you are excited about this car introduced today? If you are going to buy a car, you might as well think about it.

On April 26, the head brand good shop in the leisure and snack industry disclosed the 2023 annual financial report and the first quarter financial report in 2024. According to the financial report, in 2023, the net profit of the good shop was 180 million yuan; In the first quarter of 2024, the net profit of Liangpin Store was 62,482,800 yuan, down by 57.98%. The decline in net profit of Liangpin Store was due to the price reduction reform implemented by Liangpin Store in November 2023, which led to a decline in the gross profit margin of goods.

In 2023, Liangpin Store carried out multiple optimization and upgrading of its stores, focusing on multiple scenarios to enhance the interactive and differentiated experience of consumers. In addition, with an insight into the healthy trend of snacks, Liangpin Store upgraded its brand proposition to "natural healthy new snacks" this year, showing its firm determination to create healthy snacks for consumers. Some insiders pointed out that good shops with high performance-to-price ratio and high quality-to-price ratio have found new ideas to solve problems in the highly competitive snack track, laying a solid foundation for future development.

Overall revenue remained stable.

The 2023 annual financial report of Liangpin Store shows that in 2023, Liangpin Store realized operating income of 8.046 billion yuan, down 14.76% year-on-year; The net profit of returning to the mother is 180 million yuan.

In 2023, good shops were under pressure in stages, and the overall revenue scale remained stable. As for the reasons for the decline in revenue, Liangpin Store revealed in the financial report that the company’s online channel operating income declined mainly due to changes in the market and platform. In 2023, the company’s online main business income was 3.167 billion yuan, down 32.58% year-on-year, accounting for 39.83% of the main business income, down 10.58 percentage points year-on-year.

The performance report of the first quarter of 2024 disclosed by Liangpin Store on the same day shows that during the reporting period, Liangpin Store achieved an operating income of 2.451 billion yuan, a year-on-year increase of 2.79%; The net profit of returning to the mother was 62.4828 million yuan, down 57.98% year-on-year. Liangpin Store said in the financial report that the decline in net profit of returning to the mother was mainly due to the company’s price adjustment of some commodities, and the gross profit margin declined. At the same time, the government subsidies in this period were affected by the rhythm, which led to a comprehensive decline in net profit.

In November 2023, Liangpin Store announced that it would carry out the largest price adjustment since its establishment 17 years ago on the basis of ensuring high cost performance and quality-price ratio. The average price of 300 products was reduced by 22%, with the highest drop of 45%. Judging from the specific price reduction range of the products, the price per catty of the products in the good shop is reduced by 23% to 39.9 yuan; The price of each type of comprehensive nut products has dropped in 5 yuan -10 yuan; After the cost optimization of Flandy strawberry, the terminal price also decreased from 84.9 yuan/kg to 49.9 yuan/kg.

The advantage of "high cost performance" after the price reduction of good shops has created new growth points for them. The data shows that while the price reduction was implemented, in 2023, the gross profit margin of nuts, roasted seeds and nuts, dried fruits and candies and cakes in good shops increased by 1.99/1.61/2.18 percentage points respectively.

Zhu Danpeng, a food industry analyst in China, said that from the performance of Liangpin shops in 2023 and the first quarter of 2024, it can be seen that the double-high strategy of high cost performance and high quality and price ratio of Liangpin shops has achieved initial results. "The good shop is a brand with both cost performance and quality price ratio. I am very optimistic about the development of the good shop in 2024." Zhu Danpeng further pointed out.

In-depth layout of offline channels

Under the background of the rapid growth of the leisure snack market, offline stores are still the main position for leisure snack brands to occupy consumers’ minds. According to the data of Euromonitor International in 2023, offline channels account for 82.6% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional couples’ stores, and the trend of channel upgrading continues; Online channels accounted for about 17.4%, the growth of traditional e-commerce platforms slowed down, and online traffic shifted to high-quality products and content-based e-commerce platforms.

Good shops that have made a fortune through offline channels continue to make in-depth layout of offline channels for offline channels that still have full potential.

According to the data of the 2023 annual financial report, Liangpin Store has about 3,300 stores in 23 provinces/autonomous regions/municipalities directly under the Central Government, achieving multi-level coverage from the core business district to the community stores.

Insight into the diverse needs of consumers for snacks in different scenes, the offline stores of good shops are gradually upgrading to service-oriented stores centered on consumer demand.

The person in charge of the good shop told Consumer Titanium that the company insisted on implementing the price strategy of "reducing prices without degrading quality" in the store business, reducing the price of more than 300 products and trying to change consumers’ perception of the high price of the brand. In addition, Liangpin Store actively explores new category models in store business, tries to sell fresh goods in bulk, introduces high-frequency consumer goods such as coffee and short-term guarantee for specific scenes, and also introduces innovative sketches such as frozen products, sausages and baked sweet potatoes according to seasonal changes, which awakens the fireworks in the store through young marketing, effectively increasing the customer unit price and sales in the current season.

It is worth mentioning that, as the "big brother" of the leisure and snack industry, Liangpin shops are also actively seeking new growth points from offline channels through the exploration of the store model.

At the end of July, 2023, Liangpin Store, the largest store in China-Wuhan Economic Development Zone AEON "Snack Kingdom" store opened. The store covers an area of 1,200 square meters, focusing on children’s snacks, coffee, sugar control, fat control and other sub-scenes, selling more than 3,000 products.

Through the continuous optimization and upgrading of offline channels, in 2023, good shops achieved good results in offline channels. According to the financial report data, in 2023, the direct retail business of good shops achieved sales of 1.893 billion yuan, a year-on-year increase of 21.69%.

Jiang Han, a senior researcher at Pangu think tank, pointed out that the multiple adjustments made by good shops to offline channels reflect their strategic vision of flexibility and all-round development. The younger upgrading of offline stores and the adjustment of scene goods will help attract more young consumers and enhance the shopping experience.

Grasp the trend of health

According to the latest data of China Commercial Industry Research Institute, the market size of leisure snacks in China was 928.6 billion yuan in 2023, and it is estimated that the market size will exceed one trillion yuan in 2024. In terms of consumption, the per capita consumption of leisure snacks in China is only 1/2 of the global average, 1/3 of Japan and 1/5 of the United States, and the market space is broad.

In the view of good shops, the difference of consumers’ preference for snacks is objective. Nowadays, low sugar, low salt, low fat and no additives have become the standards for most family consumers to buy snacks. No matter how consumers’ demand changes, higher requirements for product quality and making consumers eat healthier are always the most basic criteria that leisure snack brands need to follow.

As the first snack food and snack enterprise to put forward the "high-end" strategy, Liangpin Store insists on ensuring the high quality of products and balancing the flavor and health of products when reducing prices on a large scale.

According to the financial report, in terms of lo-mei category, the good shops and industry leaders jointly built a research and development center, and the two sides shared research and development resources and technological advantages, and added new products such as chicken feet and air-dried beef. In the vegetarian food category, the good shop developed the bean skin with chickpeas as the core raw material instead of soybeans, and promoted the high-temperature expansion process to replace the traditional frying process, which met the consumer’s demand for zero trans fatty acids and soy products snacks with reduced oil and fat.

The relevant person in charge of the good shop revealed to Consumer Titanium that on the raw material side, the good shop continuously monitored 27 food raw materials throughout the year to promote the optimization of source layout management. Taking dried mango as an example, good shops support suppliers to build factories overseas, which reduces the loss of fresh fruit in import and transportation.

The data shows that with the product strength brought by high quality and innovation, the annual sales of new products in good shops exceeded 1.2 billion yuan in 2023, among which the sales of single products such as Daximei and Ziyi Cashew exceeded 10 million yuan.

Focusing on "reducing the price without degrading the quality", under the background of insight into the new trend of consumers’ pursuit of natural and healthy snacks, this year, Liangpin Store released a brand-new brand proposition-"Natural and Healthy New Snacks", which marked the brand upgrade to a healthier direction.

The relevant person in charge of Liangpin Store told Consumption Titanium that in 2024, Liangpin Store took the lead in proposing and advocating "five reductions" in healthy snacks (namely, "reducing salt, sugar, fat, oil and food additives"), focusing on the two research and development directions of natural healthy ingredients and reducing additives in the production process, so as to make the snack formula simpler, lower the burden and healthier, and continue to provide consumers with delicious and healthy food. This year, Liangpin Store plans to launch more than 140 upgraded healthy snacks, covering core categories such as cakes and biscuits, vegetarian food, dried fruits and preserved fruits.

　　　　[XCAR domestic new car original]

　　　 On November 5, 2015, the new A-class car Pentium B30 of FAW Pentium was officially launched.The price range is698-92800 yuan. The Pentium B30 was officially rolled off the production line in Changchun factory on October 12th. The new car is stylish and dynamic, equipped with a 1.6L naturally aspirated engine, and equipped with a central control LCD screen as standard.

　

　　　 Appearance: stylish and dynamic daytime running lights are standard.

　　　 The new Pentium B30 is built on the platform of Pentium’s own A-class car. In terms of appearance, the new car adopts a brand-new design concept of Pentium, and the multi-spoke air intake grille is connected with the headlight group with lens by virtue of black trim.

　　　 In addition, the front bumper of the new car adopts a through design style, and there are strip daytime running lights on both sides. In terms of appearance configuration, the new car comes standard with daytime running lights and aluminum alloy wheels.

　　　 The side lines of the car body are smooth and full of tension, and extend all the way to the rear part. In addition, the duck-billed tail box design adds vitality to the new car. In terms of body size, the length/width/height of the Pentium B30 is 4625/1790/1500mm, the wheelbase is 2630mm, and it is equipped with 205/55 R16 tires.

　　　 Interior: sporty and equipped with large LCD screen.

　　　 As for the interior, the Pentium B30 uses pure black interior color matching to show the dynamic atmosphere. The new car in the center console is equipped with a large LCD screen, and the button layout is simple and easy to operate. In addition, the new car is equipped with a barrel instrument panel and a multi-function steering wheel. In terms of configuration, the new car will be equipped with a central control LCD screen as standard, and the middle and high models will also be equipped with an electric sunroof, a leather steering wheel, a leather cloth combined seat, a window anti-pinch, and external rearview mirror heating.

　　　 In terms of comfort and technology configuration, the new car comes standard with mobile phone mapping interconnection function and car Bluetooth phone. In the high-profile models, it will also be equipped with fixed-speed cruise, rear reversing radar and reversing images. In addition, automatic air conditioning is only carried on top models. In terms of safety configuration, FAW-Pentium B30 is rich. The new car comes standard with double airbags, seatbelts not prompted, engine electronic anti-theft, ABS anti-lock, body stability control system, brake assist system and traction control system.

　　　 Power: equipped with a 1.6L naturally aspirated engine matched with a 5-speed manual /6-speed automatic gearbox.

　　　 In the power part, the new car is equipped with a 1.6L naturally aspirated engine of CA4GB16 model, which can output a maximum power of 109Ps/5500rpm and a peak torque of 155Nm/3800rpm, matching with a 5-speed manual or 6-speed automatic manual transmission.

　　　 Competitiveness analysis

　　　 In the A-class car market where Pentium B30 is located, there are the most competitors. Changan Yuexiang V7, Roewe 350, Fengshen A60 and other A-class cars in China brands are all competitors of Pentium B30.

　　　 In the camp of China brand A-class cars, which car consumers choose may be more interested in space and cost performance, followed by power requirements. Judging from these models, the body size of the Pentium B30 is in the middle and upper level, and it is no problem to meet the general needs of life. From the configuration point of view, several models also have their own highlights. The configuration of Pentium B30 is actually very rich. LCD screen, sunroof and leather steering wheel are the mainstream configurations.

　　　 In terms of power, Pentium B30 is equipped with a 1.6L naturally aspirated engine. Among other competitors, Changan Yuexiang V7 and Roewe 350 are equipped with a 1.5L engine, and Fengshen A60 is equipped with three engines of 1.5L/1.6L/1.4T. However, there is little difference in the parameters of naturally aspirated engines of several models, but Pentium B30 is the only one among several models equipped with 6AT transmission, which is more competitive than competitors’ 4AT.

　　　 Editor’s comment:On the whole, the appearance of FAW Pentium B30 is still in line with the current trend. In terms of configuration, the new car is equipped with a central control LCD screen as standard, and it can basically meet the general needs in entertainment and safety configuration. It is a fairly satisfactory model. But when it comes to the most important selling price, the price range advantage of Pentium B30 is not great.

Review of related articles:

FAW Pentium B30 will be officially launched on November 5th.

　　On April 25, 2024, Equation Leopard Automobile presented its product "Family Bucket" at the Beijing Auto Show, focusing on BYD’s professional and personalized brand, which provided a new solution to automobile product form and user life. The theme conference of "Evolving New Realm" was held at the booth of Equation Leopard at the same time. It was officially announced that in order to meet the diversified car demand of more users, Leopard 5 added a luxury version of Yunqi on the basis of the original model; The experience of old car owners will also evolve and travel will be more enjoyable.

　　The "2+X" product system was initially assembled, and Leopard 8 created a new benchmark for the hardcore flagship.

　　Since Equation Leopard Auto officially released its product matrix on April 16th, the hardcore off-road Leopard 5, hardcore flagship Leopard 8, SUPER 3 and SUPER 9 also ushered in the first show of the auto show. Based on the design system and concept of "Vientiane Universe", Equation Leopard extracts the essence in the infinite universe, giving each car a unique thinking on individual car aesthetics. SUPER 3 is inspired by the "Star Chariot" and forms a free expression of publicity; SUPER 9 adopts "space cockpit" double cab and open roof design, which shows the ultimate understanding of performance aesthetics.

　　The super hybrid hardcore flagship SUV Leopard 8, which is expected to be launched after the third quarter of 2024, is the second model of DMO super hybrid off-road platform. It lights up the design inspiration with the "future starship aesthetics" and incorporates sci-fi elements such as starship wing headlights, starship V-shaped surface and energy propulsion taillights, which is another innovation to the traditional hard-core SUV modeling design. The new car will be equipped with a 2.0T high-power engine, Yunqi -P intelligent hydraulic body control system and the high-order intelligent driving assistance system of the Eye of God. In the future, the full intelligent driving scene coverage of high-speed and urban NOA will be realized. In addition, Leopard 8 will also have the leading level of active and passive security technology at the same level, and the unique security black technology configuration at the same level will explain the deep solution of the hardcore flagship with all-round strength.

　　Leopard 5 will push the new model, and the old car owners will realize the experience evolution.

　　As the first model of Equation Leopard, Leopard 5 is an all-around expert that allows users to have both urban life and distant dreams. It can cover all scenes such as cross-country crossing, urban commuting, suburban self-driving, outdoor camping and trailer towing. Since its listing in November 2023, Leopard 5 has delivered nearly 20,000 vehicles, and has been the champion of China New Energy Beam Hard SUV for three consecutive months. The intelligent hydraulic body control system of Yunqi -P Standard Edition is the soul of Leopard 5, and it is also the only hydraulic suspension in the industry that can perfectly balance urban and off-road. In order to let more users enjoy the unlimited free travel life and comfortable experience brought by Yunqi -P, Equation Leopard has specially launched the Yunqi Deluxe Model on the basis of the exploratory version, with a price of 329,800 yuan, which makes this hard-core technology no longer exclusive to the flagship model of Yunqi, and uses technology to realize individual equality. The new car is expected to enter the market in early June. If users are more inclined to be all-around and fully equipped with technology and comfort, then the flagship model with 12.3-inch passenger entertainment screen, 50-inch head-up display, streaming media rearview mirror, front seat massage/rear seat ventilation, electric retractable pedal and UWB digital key, as well as exclusive border blue color and 18-inch off-road style wheels, will be the best choice.

　　To pay tribute to Leopard 5 as the world’s first new energy vehicle to cross the N39 "Tower 1 Line" in Taklimakan Desert, Equation Leopard Automobile also launched the "Tamomi" interior color matching, allowing users to have more personalized choices. At the same time, Equation Leopard is expected to start the second OTA push of Leopard 5 old car owners in May, which will bring a brand-new evolution of travel experience and allow users to get more satisfaction in comfortable, intelligent and outdoor camping scenarios.

　　In addition to the continuous improvement of product strength, the service system of Equation Leopard has also been upgraded, and the pre-sale "leopard-like considerate" service and after-sale "leopard-like sincere" service have been officially launched. Relying on the strong systematic strength of BYD Group, Equation Leopard not only achieves 100% coverage of the first-tier, new first-tier and second-tier cities by operating stores, but also enriches the intimate personalized service standards and contents after upgrading, and also builds a complete and reassuring life cycle management for all vehicles.

　　Excellent service and the accelerated landing and continuous rejuvenation of the product system will also bring more colorful life to users. During the auto show, you can also come to the W101 Equation Leopard booth of China International Exhibition Center (Beijing) and get a close look at the strength of Equation Leopard products to solve the future life.

On September 27th, 2024, there are still three days before the National Day holiday. Changan Deep Blue Auto chose this day to officially launch the Deep Blue 2025 SL03 to the market.

The price range of new cars is 119,900 yuan-146,900 yuan. The prices are:The 2025 SL03 extended range standard model is 119,900 yuan, the 2025 SL03 extended range elite model is 129,900 yuan, and the 2025 SL03 extended range sports model is 146,900 yuan.There is also a pure electric version.The 2025 SL03 pure electric sports model is 146,900 yuan.

From the perspective of product segmentation, it covers the fields of extended range and pure electricity, and takes into account the needs of most users.

Next, let’s go and see the new car together!

First of all, look at competitiveness from the price.

I remember that when SL03 was first listed, the starting price was 156,900 yuan, and there was no problem at that time. At that time, it was 199,800 yuan, and the high-end products even sold more than 300,000 yuan. Then, it is the involution of the market, the decline of battery prices, and the wait-and-see mood of consumers is getting stronger and stronger. Everyone has to roll products and prices desperately.

In the case of multiple factors, the starting price of the 2025 SL03 was directly lowered by more than 30,000 yuan. Jump directly to 119,900 yuan to start. I have to say that this price is really awesome.

Let’s take a look at the attractive configurations of even the entry-level extended-range standard new car.

The biggest change comes from the power system. The motor power of the new car is increased from 160Ps to 172Ps, and the battery is 18.99 degrees. The pure electric cruising range of CLTC is 140 kilometers, and the comprehensive cruising range of matching 45L fuel tank can reach 1140 kilometers.

Although the data seems to be quite satisfactory, we should know that some new cars with long comprehensive endurance are actually realized by increasing the fuel tank capacity, and such PK is no better than it. Compared with the same hardware level, who has a longer battery life and a more competitive price is the correct way. From this point of view, it is to maximize the potential in this area.

Less than 120,000, an extended-range car with a comprehensive battery life of more than 1,100 kilometers and a pure electric battery life of 140 kilometers can be driven home, which is really a law of fragrance.

Upgrade from the inside out.

In terms of appearance, the overall design style of Deep Blue 2025 SL03 tends to be younger, focusing on technology and fashion, with two colors of white and cyan, leading panoramic canopy, frameless door, hidden electric door handle and electric memory hatchback, which is full of movement. Equipped with 19-inch wheels, the mechanical design style brings a sense of visual strength.

In terms of interior, the interior has been upgraded with the color scheme of "Stars Shining Black", which is designed with black and gold as the contrast color. It is full of sense of movement and technology, which is more in line with the tastes and styles of young people. As for the materials used in the interior, the high-grade suede comparable to the texture of a sports car and the 17-step suede process are adopted, with a coverage rate of nearly 40%. The fabric has undergone a number of rigorous tests such as light resistance, durability, anti-pollution, anti-slip and air permeability, and all indicators have reached the leading level in the industry.

In the steering wheel, door panel, armrest box, seat and other places within reach, it is decorated with advanced streamer black chrome ornaments and buttons, which are silky to the touch and bring a more exquisite and delicate technical metal texture.

In terms of vehicles, we have noticed that the application of intelligent technology such as intelligent driving assistance system and vehicle networking service makes it easier and more convenient to drive the Deep Blue 2025 SL03.

In terms of power, both the extended range version and the pure electric version, the deep blue SL03 has shown excellent power performance and stable handling performance.

Better SL03

As "the first sports coupe for young people", Deep Blue SL03 (2025) is also very leading in software and hardware technology. Deep Blue cars are all built on the EPA1 all-electric digital platform pioneered by Deep Blue industry, with natural rear drive and 100-kilometer acceleration in only 7.5 seconds.

On this basis, the deep blue 2025 SL03 extended-range sports model is outstanding in battery life. It has a longer battery life of 220km and is equipped with Contemporary Amperex Technology Co., Limited 28.39kwh, which can meet the daily commuting power consumption and energy-saving needs of users.

In terms of intelligence, Deep Blue 2025 SL03 extended-range sports cockpit is equipped with 8155 chip and L2 intelligent driving function, which brings users a silky and advanced intelligent experience. At the same time, Deep Blue 2025 SL03 extended-range sports model is also equipped with 10.2-inch full LCD instrument panel, AR-HUD holographic enhanced display system, gesture control, 50W wireless fast charging, automatic anti-glare interior rearview mirror and other more scientific and technological configurations, showing the true nature of scientific and technological trends.

It is worth mentioning that the EPA1 platform, which was born as Deep Blue 2025 SL03, is the world’s first electric-driven platform compatible with various power configurations such as pure electricity, extended range and hydrogen fuel. Although hydrogen fuel is useless at present, it also leaves one more choice for the future. This is also in line with people’s mentality: I don’t need it, but you must have it and give me the right to choose.

Write it at the end

With the launch of the 2025 Deep Blue SL03, the competition pattern of the new energy car market has been upgraded again. After the launch, Deep Blue 2025 SL03 will compete with competing models such as, Zero Run, etc. As "the first sports coupe for young people", we insist that the 2025 SL03 looks more in line with the needs and expectations of young consumers.

Topic: 60 years of classic China glory

Photo by Xu Kangping, Central Bank Building

　　In 1949, the people who had just been liberated were still "distrustful of the paper money issued by the government, and felt that the silver dollar was more useful". Sixty years later, the RMB has become the undisputed "hard currency" in Hong Kong people’s wallets.

　　At the beginning of the founding of New China, the employees of CCB Shanghai Branch "packed up their backpacks and went to the construction site" to provide on-site services for key projects such as Shanghai Steam Turbine Factory, and shuttled through boiling construction sites all day. Sixty years later, they supported a large number of municipal construction projects from the elevated expressway to the Huangpu River tunnel through bilateral loans and syndicated loans.

　　Even 20 years ago, many people still couldn’t tell the difference between "China People’s Bank" and "China Bank". Today, the slightest policy trend of the People’s Bank of China has become the focus of worldwide attention.

　　60 years is only a short moment in the long river of history. However, for China’s financial industry, it is a "one-size-fits-all". In the past 60 years, China’s financial industry has gone through the ups and downs with the historical wheel of the Republic, and has completed the vicissitudes of life from the beginning to the rise, sorting out the growth path of a financial power.

　　Banking articles from zero starting point to global reputation

　　On February 26, 2009, Beijing was warm and cold. "In 2008, the after-tax net profit of banking financial institutions in China was 583.4 billion yuan, an increase of 30.6% over the previous year. Total profit, profit growth and return on capital are among the best in the world. " Liu Mingkang, chairman of the China Banking Regulatory Commission, who came to the the State Council Information Office, was all smiles to Chinese and foreign journalists: "In the financial crisis, although China’s banking industry could not be immune to it, it was unique in the world!"

The insurance industry serves people’s production and life.

　　In the face of the global financial crisis, the outstanding performance of China’s banking industry comes from the solid foundation laid by continuous reform and development in the past 60 years.

　　On December 1, 1948, the People’s Bank of China was formally established, assuming the dual roles of central bank and commercial bank. Today, the total assets of the banking industry reach 73.7 trillion yuan, and there are more than 5,600 banking financial institutions in China, with the central bank as the core and a complete financial organization system of banking, securities and insurance; A financial market system with coordinated development of capital market, money market, gold market and futures market; And the financial supervision system with the structure of "one line, three meetings" has begun to take shape.

　　Since the reform and opening up, China’s macro-economy has experienced several obvious fluctuations, including inflation, overheating and deflation. Correspondingly, it has also undergone several major macro-controls. During this period, the monetary policy closely follows the pulse of economic development, taking corresponding changes in a timely manner, becoming increasingly flexible, prudent and targeted, and ensuring the smooth progress of economic ships.

　　The average capital adequacy ratio of less than 5% and the non-performing assets ratio of more than 25% were the current situation of China commercial banks in 1993. In 2002, the National Financial Work Conference pushed the reform of commercial banks onto the historical stage. ICBC, Bank of China, China Construction Bank and Bank of Communications successively went public and initially established a modern enterprise system. Non-performing loans in the banking industry decreased from 23.6% at the end of 2002 to 2.4% at the end of 2008. In the face of a foreign banker who was worried about the non-performing loans of China’s banking industry, a senior executive of the China Banking Regulatory Commission once said humorously to him: "You can safely drink the wine in the glass." "Going home during the holidays, have you got back all the wages earned by working?" "The money is in the card. We use the bank card now, which is much safer than carrying it with us." This is a conversation between Premier Wen Jiabao and a migrant worker at Beijing West Railway Station on the eve of the Spring Festival last year. It is through the special service of migrant workers’ bank cards that this young man realized his desire to earn money in other places and withdraw money at home. Today, the total circulation of bank cards in China exceeds 1.8 billion, and bank cards have become the most extensive and frequent non-cash payment tool for individual residents.

　　Securities articles move from childish ignorance to rational norms

　　If the 60-year magnificent course of China’s financial industry is a magnificent historical picture, then the birth and development of the capital market is undoubtedly one of the highlights.

　　On November 14th, 1986, Deng Xiaoping returned a stock of Shanghai Feile Audio Company as a gift to John Van Erling, then the chairman of new york Stock Exchange. At that moment, the international community exclaimed that "China shook hands with the stock market".

Growth chart of total assets of banks

Number growth chart of listed companies

　　The new China capital market is so immature: the first stock business counter opened in Shanghai in China has no computer and market display screen, and the transaction price determined by customers’ oral negotiation is written on the blackboard; The staff completes every procedure from delivery, registration, stamping to transfer by hand; The average daily transaction volume is only a few dozen.

　　Looking back, China’s capital market, which grew out of nothing and grew up in various criticisms and debates, has long since changed: the number of listed companies has grown from 14 at the end of 1991 to 1,628 at the end of July 2009, an increase of 115 times in 18 years. The total market value of Shanghai and Shenzhen stock markets is 23.5 trillion yuan, accounting for 95.4% of GDP in 2008, ranking third in the world in terms of market value.

　　Behind these figures, there are more profound changes: the quality of listed companies has improved steadily and become a new force to promote economic development. A large number of super-large enterprises related to the national economy and people’s livelihood, including China Petroleum and Industrial and Commercial Bank of China, have landed in the A-share market one after another. Institutional investors, including funds, social security and insurance funds, have gradually become the main force of the market. QFII and QDII have successively "rushed to the beach" and "went out to sea", becoming the link between the international capital market and the China capital market …

　　When "creating conditions for more people to have property income" entered the report of the 17th National Congress of the Communist Party of China for the first time, people found that the development of the securities market expanded residents’ investment varieties from early single savings to stocks, national debt, funds, warrants, futures and other financial management tools. China’s capital market has not only become a "barometer" and "engine" of China’s economic development, but also become an important channel for investors to share economic achievements and form a wealth effect.

　　Insurance articles from outshine others to a hundred flowers blossom.

　　At the end of June, 2008, Zhang Guangfa, a farmer in Yingxiu Town who suffered heavy losses in the Wenchuan earthquake, received more than 3,000 yuan from the insurance company. Like Zhang Guangfa, nearly 20,000 people affected by the disaster started their new production and life after receiving compensation totaling 1.66 billion yuan. A year later, the insurance industry in the disaster area achieved rapid development. From January to May this year, the growth rates of accident insurance in Deyang, Mianyang and Guangyuan reached 98.8%, 98.3% and 265.4% respectively.

　　The growth footprint of the insurance industry can be followed: it is born of hardship, and it is synchronized with economic development, national strength and people’s prosperity.

　　On October 20th, 1949, the 20th day after the birth of New China, the central government approved the establishment of China People’s Insurance Company, the only insurance company in China. Starting from this, China’s insurance industry embarked on an extraordinary journey: in the late 1950s, the national financial conference decided to "immediately stop domestic insurance business"; Until April 1979, the State Council made a major decision to "gradually restore domestic insurance business"-the insurance industry, which had been silent for 20 years, revived in the spring breeze of reform and opening up.

　　"In the early days of reform and opening up, insurance was still a new thing for most people, and even many people mistakenly thought it was selling safes." As an old insurer, Lao Zhongping of China People’s Insurance Company Jiangmen Branch basically witnessed the leap from birth to "standing" in China’s insurance industry: from the beginning, one company monopolized the world, and the total premium income was only 460 million yuan. By the end of 2008, there were 120 insurance companies nationwide, achieving a premium income of 978.4 billion yuan, exceeding the sum of the national premium income from 1980 to 1999, and the market scale increased by more than 2,000 times.

　　In the past, people’s impression of insurance was limited to the "family property insurance policy" that they had vaguely seen. Now, a car insurance policy of several hundred yuan can intensively make more than 10 services such as "24-hour claim settlement", "private car escrow" and "drunk driving".

　　Thirteen employees and several dilapidated offices were the only assets of China Ping An Insurance when it was established in 1988. In June 2009, Ping An Insurance, with assets of 750 billion yuan, bought Shenzhen Development Bank in a big way-20 years later, China insurance industry blew the horn of marching into the comprehensive financial kingdom …

　　(The photos in this edition are provided by the People’s Bank of China and the China Insurance Regulatory Commission except the signature) Chart production: Li Jinjie

Editor: Xu Guimei