Cctv newsSince the beginning of this year, market supervision departments at all levels have taken the protection of people’s livelihood as the guide, focused on outstanding issues that have been strongly reflected by the masses and are of concern to the society, continued to carry out the "Iron Fist" action in depth, and investigated and handled a number of illegal cases closely related to the interests of the masses. It is one of the key contents of the "Iron Fist" action to severely crack down on false propaganda and illegal acts such as "single-brush speculation" and fictitious transactions, and safeguard the interests of consumers. Now some typical cases are announced as follows:

　　1. Beijing Miyun District Market Supervision Bureau investigated and dealt with the false propaganda case of Beijing Yiweile Skin Care Products Co., Ltd.

　　On August 14th, 2023, Beijing Miyun District Market Supervision Bureau imposed an administrative penalty on the false propaganda behavior of Beijing Youweile Skin Care Products Co., Ltd. and fined 200,000 yuan.

　　On May 8, 2023, the Miyun District Market Supervision Bureau received a report that when recommending and selling cosmetics in the live broadcast room of a platform "HELIUS Helius official flagship store", it was suspected that there was a false or misleading commercial propaganda behavior on the product function. After investigation, from August 2022 to May 18, 2023, when Beijing Yiweile Skin Care Products Co., Ltd. sold its cosmetics in the above-mentioned live broadcast room, the words "specialized in anti-aging" were used in the live broadcast background. In addition, from November 15, 2022 to May 18, 2023, the parties declared "specialized in anti-aging" on the main page of HELIUS Cosmetics Flagship Store and the display background of 23 products. After verification, all the above cosmetics have no anti-aging function. The behavior of the party concerned violated the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Miyun District Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　With the development of webcasting format, problems such as false propaganda of live broadcast goods occur from time to time. The investigation and handling of the case reflects the determination and actions of the market supervision department to standardize the competition order in the online market, safeguard the legitimate rights and interests of consumers and enhance consumer confidence.

　　Second, the Market Supervision Bureau of Wuxi City, Jiangsu Province investigated and dealt with the false propaganda case of "single speculation" in Jiangyin Zhutang Dejin Garment Factory.

　　On June 1, 2023, the Market Supervision Bureau of Wuxi City, Jiangsu Province imposed an administrative penalty on the false propaganda behavior of "single speculation" of Zhuyang Dejin Garment Factory in Jiangyin City, and imposed a fine of 300,000 yuan.

　　According to the clues of relevant cases, Wuxi Municipal Market Supervision Bureau found that Jiangyin Zhutang Dejin Garment Factory was suspected of false propaganda and illegal activities. After investigation, the parties concerned are engaged in the production of clothes and other products, and sell the above products on a wholesale platform. In order to improve the search ranking of products on the platform website, in July 2021, the parties opened the backstage operation authority to Zhu, the "shop assistant" of the platform, and advanced some money in advance for Zhu to organize "brushing hands" and "brushing bills". Zhu sent the product link to the "Brush Hand" through the backstage of the parties, and the "Brush Hand" placed an order on the platform through the product link and paid the price, but according to the agreement, the parties did not deliver the goods. The "Brush Hand" confirms the receipt of the goods without receiving them. After receiving the payment, the parties will transfer the payment to Zhu, and Zhu will pay the received payment and the service fee of "brushing the bill" to the "Brush Hand", and the relevant funds will be recycled in the above way. By November 30, 2022, the parties had made a total of 1,303 transactions on the platform, with a total sales volume of 9,590,100 yuan, including 354 false transactions and a false transaction amount of 8,587,300 yuan. The behavior of the party concerned violated the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Wuxi Municipal Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　At present, criminals have expanded the "single-letter speculation" from the retail field to the wholesale field. The investigation and handling of this case has effectively dealt a blow to the illegal behavior of "single-sheet speculation" in the field of commodity wholesale, warning online transaction operators to consciously safeguard the online credit evaluation system, adhere to the principle of good faith, resolutely resist unfair competition and jointly create a good online business environment.

　　3. The Market Supervision Bureau of huqiu district, Suzhou City, Jiangsu Province investigated and dealt with the false propaganda case of Jiangsu Gupin Network Technology Co., Ltd.

　　On July 4, 2023, huqiu district Market Supervision Bureau of Suzhou City, Jiangsu Province imposed an administrative penalty on Jiangsu Gupin Network Technology Co., Ltd. for its false propaganda behavior of "swiping a single letter" and fined it 300,000 yuan.

　　On April 20, 2023, huqiu district Municipal Market Supervision Bureau conducted an on-site inspection on Jiangsu Gupin Network Technology Co., Ltd. according to the report clues, and extracted materials such as the "billing" records of the parties. After investigation, the client is an e-commerce operation company, which mainly provides online shop decoration, operation and promotion services for operators in the e-commerce platform. In order to help the online stores it operates to increase traffic and transaction volume, the parties have helped online store operators to "swipe their letters" on various e-commerce platforms and charge fees since 2022. Up to the time of the incident, a total of 173,558 "single bills" and 195,880 "browsing bills" were made, involving a total amount of 3,612,700 yuan. The behavior of the party concerned violated the provisions of the second paragraph of Article 8 of the Anti-Unfair Competition Law of People’s Republic of China (PRC), and the huqiu district Municipal Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　In the process of investigating this case, law enforcement officers locked the principal department heads of the parties through on-site batch control, consulted the computer records of relevant personnel, and finally obtained relevant evidence to crack down on illegal acts according to law. Market supervision departments resolutely investigate and deal with all kinds of unfair competition violations that harm the vital interests of the people and hinder fair competition in the market, and constantly optimize the market environment.

　　Fourth, Gongshu District Market Supervision Bureau of Hangzhou City, Zhejiang Province investigated and dealt with the false propaganda case of Hangzhou Jinwotai Software Development Co., Ltd.

　　On April 14th, 2023, Gongshu District Market Supervision Bureau of Hangzhou, Zhejiang Province imposed an administrative penalty on the false propaganda behavior of Hangzhou Jinwotai Software Development Co., Ltd. according to law, and imposed a fine of 250,000 yuan.

　　On October 18, 2022, Gongshu District Market Supervision Bureau received a report, reflecting that Hangzhou Jinwotai Software Development Co., Ltd. paid for "brushing the bill" and "brushing praise" for the take-away platform merchants through false transactions. After investigation, in May 2022, the parties developed the "Xiao * preferred" App, established the WeChat group of App users, issued the tasks of "brushing the bill" and "brushing the praise", and listed the five-star praise requirements and preferential measures for full cash back; Organize users to collect meal coupons, go to the merchants corresponding to the online ordering platform to place orders, and then evaluate them according to the requirements of five-star praise, and provide cash back discounts to eligible members. The parties charged 213 merchants a favorable service fee according to the amount ranging from 2 yuan to 3 yuan, and made an illegal profit of 7,118 yuan. The behavior of the party concerned violated the provisions of Paragraph 2 of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Gongshu District Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　"Sweeping a single letter" undermines the normal market competition order. The investigation and handling of the case has effectively shocked the same type of illegal personnel in the industry, returned integrity to the market, and further promoted the standardized and healthy development of e-commerce platforms.

　　Five, Yuhang District Market Supervision Bureau of Hangzhou, Zhejiang Province investigated and dealt with the false propaganda case of Hangzhou Dong Tian Technology Co., Ltd.

　　On March 6, 2023, Yuhang District Market Supervision Bureau of Hangzhou City, Zhejiang Province imposed an administrative penalty on Hangzhou Dong Tian Technology Co., Ltd. for its false propaganda behavior of "brushing a single letter" and fined it 500,000 yuan.

　　On January 9, 2023, Yuhang District Market Supervision Bureau filed an investigation into the alleged illegal behavior of "swiping a single letter" of Hangzhou Dong Tian Technology Co., Ltd. according to the report. After investigation, the parties have opened 9 online stores on the e-commerce platform to engage in the sales of industrial computers. Since July 30, 2019, in order to improve the sales volume of online stores and ranking in similar online stores on the e-commerce platform, the parties have organized employees and their relatives and friends to make up the trading volume of online stores by sending empty packages or materials, and paid commissions to the "swipe" personnel. As of the time of the incident, the parties had a total of 12,573 fictitious transactions, paid a commission of 278,800 yuan, and the fictitious transaction amount was more than 69 million yuan. The behavior of the parties violated the provisions of the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Yuhang District Market Supervision Bureau imposed administrative punishment on the parties according to law.

　　In this case, the parties organized employees, employees’ relatives and friends and other acquaintances to "swipe the bill" in the form of "a small number of times" for many years, and the behavior was more subtle and complicated. Market supervision departments dig deep into the clues of cases, and always maintain a high-pressure situation to crack down on the illegal behavior of "brushing the letter" and maintain the order of the online trading market in view of the new means and mode of "brushing the letter".

　　Six, Qianjiang City Market Supervision Bureau of Hubei Province investigated and dealt with the false propaganda case of Jianghe Medical Materials Co., Ltd.

　　On June 8, 2023, Qianjiang City Market Supervision Bureau of Hubei Province imposed an administrative penalty on Jianghe Medical Materials Co., Ltd. for "brushing the letter" and fined 60,000 yuan.

　　On November 3, 2022, Qianjiang Municipal Market Supervision Bureau conducted law enforcement inspection on Jianghe Medical Materials Co., Ltd. according to reports from the masses. After investigation, from January to November, 2021, in order to improve the sales performance of new products in online stores, the parties asked the employees and their families to place orders, and then refunded the fees and paid the commission, that is, "brushing the bill". The parties also induced customers to praise in the way of cash-filled red envelopes, that is, "make up the bill". The parties made 40 fictitious transactions in the form of "swiping the bill", with a total amount of 2,606.81 yuan and a commission of 157.7 yuan; 147 fictional praise orders were made in the form of "supplementary orders", with a total amount of 13,342.3 yuan and a "commission" of 1,656.6 yuan. The behavior of the party concerned violated the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Qianjiang Municipal Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　The behavior of "brushing the bill" and "filling the bill" interferes with consumers’ cognition of the real sales situation of goods and infringes on consumers’ legitimate rights and interests by fictional sales quantity and user praise. The investigation of this case is conducive to better protecting the legitimate rights and interests of consumers and maintaining a good market competition environment.

　　7. Changsha Municipal Market Supervision Bureau of Hunan Province investigated and dealt with the false propaganda case of Hunan Shanlian Zheying Network Technology Co., Ltd.

　　On April 7, 2023, Changsha Municipal Market Supervision Bureau of Hunan Province imposed an administrative penalty on the false propaganda behavior of Hunan Shanlian Zheying Network Technology Co., Ltd. according to law, and fined 200,000 yuan.

　　The Changsha Municipal Market Supervision Comprehensive Administrative Law Enforcement Detachment received a clue from the High-tech Branch of Changsha Public Security Bureau, reflecting that the "Liangbao" platform used micro-signals to "brush popularity" and "brush comments" in batches. After investigation, in March, 2022, Hunan Shanlian Zheying Network Technology Co., Ltd. set up a "measuring treasure" service platform and developed a built-in program, which realized "automatic order taking, automatic on-demand, automatic praise and automatic comment" by logging in multiple micro-signals, and provided a batch of services such as "brushing likes", "brushing comments" and "brushing views" for users of WeChat platform for free, so as to improve their popularity and popularity. The behavior of the parties violated the provisions of Paragraph 2 of Article 8 and Item 4 of Paragraph 2 of Article 12 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Changsha Municipal Market Supervision Bureau imposed administrative punishment on the parties according to law.

　　The real sales volume and objective evaluation of products or services are the key factors for consumers to choose products or services. In this case, the behavior of "brushing praise" and "brushing praise" not only destroyed the authenticity of platform data, but also deceived and misled consumers, infringed on the legitimate rights and interests of consumers, and seriously undermined the market order of fair competition, which must be severely cracked down.

　　Eight, Dazhou City Market Supervision Bureau of Sichuan Province investigated and dealt with the false propaganda case of Dazhou Branch of Chengdu Zongheng Hanglv Business Information Consulting Co., Ltd.

　　On March 29th, 2023, the Market Supervision Bureau of Dazhou City, Sichuan Province imposed an administrative penalty on the false propaganda of Dazhou Branch of Chengdu Zongheng Hanglv Business Information Consulting Co., Ltd., and imposed a fine of 200,000 yuan.

　　On March 16th, 2023, when Dazhou Market Supervision Bureau cooperated with Dazhou Transportation Bureau to investigate an online public opinion, it was found that Dazhou Branch of Chengdu Zongheng Hanglv Business Information Consulting Co., Ltd. was suspected of false propaganda when promoting membership cards. After investigation, in the process of promoting the membership card, the salesperson dressing the (similar to the airport staff) did not actively identify himself, misleading consumers into thinking that he was an airport staff; Introduce the membership card selectively and one-sidedly, which makes consumers misunderstand the service scope and deduction method. Claimed that "30 yuan will be deducted for a single flight according to the route — 200 yuan does not wait "and the agreement stipulates that" the amount of each discount is 2% of the ticket price & mdash; 20% "is inconsistent, and the actual deduction amount is lower than the lower limit 30 yuan/time. From July 14, 2022 to March 19, 2023, the parties sold a total of 619 membership cards at a sales price of 1680 yuan/piece. The behavior of the party concerned violated the first paragraph of Article 8 of People’s Republic of China (PRC) Anti-Unfair Competition Law, and Dazhou Municipal Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　In the process of investigating this case, the market supervision department "from point to point", combined with relevant departments to sort out relevant enterprises, urged relevant industries to conduct self-examination and self-correction, shocked illegal operators, and strived to create a good market consumption environment.