Speed-up digital technology is suitable for aging, serving the information and communication industry to show a more beautiful ＂sunset red＂

Nowadays, the information "dividends" that people can see, touch and experience are constantly released by the intelligentization and digitalization of science and technology, but the problems of "digital divide" and technical barriers faced by many elderly users are increasingly prominent.

In order to let the elderly enjoy the same digital technology dividend as young people, in recent years, China has obviously accelerated the transformation of digital technology to adapt to aging. In December 2023, the Ministry of Industry and Information Technology specially issued the Work Plan for Promoting the Aging and High-quality Development of Digital Technology, guiding enterprises to speed up scientific research on key technologies for aging, and simplifying the opening methods of functions such as voice assistant and elder mode.

At the same time, since the 14th Five-Year Plan, Chongqing’s information and communication industry has adhered to the people-centered development idea, deepened the improvement of capabilities, services and perceptions, strengthened the construction of information accessibility, constantly filled the shortcomings of people’s livelihood, improved people’s well-being, better met the multi-level and diversified digital life needs of the elderly, and helped the elderly to have more sense of acquisition, happiness and security in digital life.

Telecommunications:

2,147 love stations were built to serve more than 155,000 people throughout the year.

In order to further promote the aging service of digital technology, Chongqing Telecom focused on building the service brand of "Love Wing Station in Yugong Harbor". In 2023, it signed a contract with Chongqing Federation of Trade Unions to "Do Practical Things and Solve People’s Worries". Love Wing Station in Yugong Harbor lights up the whole city — — Memorandum of activities, reuse the volunteer alliance team and continue to carry out care programs for the elderly.

Up to now, Chongqing Telecom has completed the construction of 2,147 love wing stations, serving more than 155,000 people throughout the year, covering 39 districts, counties and towns, achieving direct service to urban communities and rural towns, and becoming a "smart station" for the elderly, not only providing free services such as rest, drinking water, charging, toilet guidance, anti-fraud reminders, etc., but also carrying out scientific and technological activities to help the elderly and anti-fraud publicity, and setting up smart classes for the elderly.

On the road of public service, Chongqing Telecom has taken the responsibility and responsibility of central enterprises, and made the work of "benefiting people’s livelihood, warming people’s hearts and conforming to people’s wishes" to the hearts of the masses. In the future, it will continue to expand its sites and sink its outlets, so that the public service of telecommunications can benefit more people.

Not only that, the telecom company also provides the customer service hotline No.10000, which can be easily dialed with one click, increasing the video guidance and help of high-frequency self-service and giving meticulous help to the elderly. It also provides the user voice broadcast function of account balance, this month’s fee, remaining traffic, remaining points and other usage, which obviously improves the experience perception of senior users.

At the same time, the online service capabilities of China Telecom App are constantly being upgraded and iterated, providing AI digital human service capabilities, supporting dialect voice interaction, providing family circle, recharging the family, remote guidance, remote monitoring and other telecommunications services, and convenient water, electricity and gas payment portals to supplement online service capabilities, making it easier and more convenient for the elderly to use.

Move:

Online and offline efforts, so that "silver-haired people" can enjoy the "intellectual life"

Chongqing Mobile has continuously promoted 14 aging service measures in recent years. In order to help the elderly users cross the "digital divide", it upgrades the service ability of facilitating and benefiting the people by means of digital intelligence. Starting from the needs and characteristics of the elderly users, it insists on the parallel of traditional services and intelligent applications, and continuously optimizes offline services while doing a good job in online services, providing customized services with temperature for the elderly users.

In terms of basic communication services, Chongqing Mobile continues to provide one-click incoming call service of "respect for the elderly hotline", which has accumulated 4.03 million services. In addition, Chongqing Mobile has further promoted the remote service function of video calling, and provided remote troubleshooting service for the elderly for nearly 10,000 times through 5G video service. The 10086 customer service hotline has changed from "audible" to "visible" to solve the communication service problem of elderly customers more efficiently and quickly.

In terms of digital intelligence, life and entertainment, Chongqing Mobile HD launched the Aijia Health Platform for elderly users, providing AI self-diagnosis, blood oxygen heart rate detection, health cloud files, health lecture halls and other health services for all TV users, covering a total of about 3 million users; Synchronization In order to improve the TV experience effect of elderly users, Mobile HD has launched a [free] area, covering 77,000 movies and visiting 30,000 users every month. When using TV, elderly people can also quickly control live broadcast, on-demand, watch back and play through voice remote control, so as to quickly complete program search and TV control. Users of life package can also realize voice fighting, health knowledge learning and life trivia reminder through voice.

In view of the traditional offline channels preferred by elderly customers, Chongqing Mobile continues to promote the service of respecting, loving and enjoying the business hall. At present, there are 265 offline business halls with love seats or waiting seats, and 108 barrier-free channels. 160 business halls have the ability to place orders and deliver them to their homes, and 1125 grid units in the city are ready to go to provide on-site services for elderly customers.

In addition, the mobile company also built the livelihood project of empty nesters based on "Safe Village", realized the function of monitoring equipment positioning and real-time video playback, and paid attention to the empty nesters.

Unicom:

Implement the special plan of "helping the elderly with silver age" and promote 10 service initiatives.

In 2023, Chongqing Unicom adhered to the initial intention of "people’s posts and telecommunications serve the people", further strengthened the excellent reputation of "Unicom is trustworthy", and fully implemented the special plan of "helping the elderly with silver age", covering 10 service initiatives in three aspects: convenient service, warm companionship and intellectual life, so as to create a "intellectual life exclusive to silver age".

At present, Unicom’s own business hall in the city has achieved 100% listing of the "Smart Care Center for the Elderly", providing a more intimate, comprehensive and intelligent experience for the majority of silver-aged users, providing a green channel for "face-to-face" service for the elderly, "special seats for love" and "convenient service box" and many other services for the elderly. 10010 customer service hotline provides intelligent identification and direct manual service for elderly users over 65 years old when dialing the hotline. China Unicom APP operates in "caring mode" with large font.

Chongqing Unicom has also carried out more than 2,000 "Silver Age Exclusive" service theme activities in business halls, communities and villages, helping more than 50,000 silver age users to cross the "digital divide"; Focusing on customer experience, more than a thousand minutes of knowledge explanation videos, nearly 100,000 words of graphic explanations and nearly 100 live online Q&A sessions will deeply integrate the digital service capabilities of video, intelligence and personalized interaction into all aspects of service, and help "silver-aged users" to improve their service perception. Starting from the three themes of convenient service, warm companionship and intelligent life, Chongqing Unicom deeply integrates the digital service capabilities of video, intelligence and personalized interaction into various spatial scenes to enhance service effectiveness.

At the same time, China Unicom has taken the initiative to expand social communication — — Combined with hot topics such as digital help for the elderly and respect for the elderly in Chongyang, the story of Chongqing Unicom’s digital help for the elderly was publicized in an all-round and three-dimensional way through the media in various forms such as pictures, texts and promotional videos.

In addition, Chongqing Unicom continued to contact all walks of life throughout the year, carried out extensive activities, entered volunteer service stations, community nursing homes, senior universities, etc., and promoted anti-fraud popular science propaganda; Fully cooperate with the special video of wisdom to help the elderly released by the publicity group, and expand the coverage of digital publicity to help the elderly through local number dissemination, friends circle forwarding, and business hall broadcasting.

Radio and TV:

Silver Age Classroom+Silver Age Guarding All-round Creation of Aging-adaptive Characteristic Services

In 2023, China Radio and Television Chongqing Company actively fulfilled its social responsibilities, comprehensively upgraded its aging service measures, focused on solving the problems that the elderly people are most concerned about, and enhanced their sense of acquisition, happiness and security.

In the business hall, the company provides elderly users with intimate, warm and aging hardware configurations such as green channels, love service windows, love seats and convenience service boxes. From five scenes, such as customer welcome, care in the hall, business demonstration, business handling and customer farewell, combined with the characteristics of the elderly, standardized service measures are implemented to provide convenient and warm-hearted services for elderly customers. In the appraisal activity of "Smart Care Service Center" sponsored by Chongqing Information and Communication Industry Association, Longshan Business Hall, Color TV Business Hall and Three Gorges Business Hall of China Radio and Television Chongqing Company won the first batch of honorary titles of "Smart Care Service Center" in Chongqing.

On the other hand, the master of radio and television provides one-on-one butler-style aging-adaptive service measures for elderly users in three key points: service preparation, service action and service end, such as door-to-door charging, signal detection, business handling, obstacle repair, professor use and warm care.

China Radio and Television Chongqing Company also launched the Silver Age Guardian Manual, which is closely related to the life of the elderly, and officially appeared in the physical business hall, the push site and the door-to-door service channel, providing manual distribution, push and explanation services for elderly customers aged 65 and above, and guarding the elderly groups in all directions with real care. Up to now, the company has distributed 31,842 copies of the Silver Age Guardian Manual and supporting publicity materials in 60 business halls, 115 maintenance centers and various places, and pushed the electronic version of the Silver Age Guardian Manual more than 50,000 times.

In order to help the silver-aged people to better cross the "digital divide", integrate into the information society and improve their quality of life, China Radio and Television Chongqing Company opened the "Silver-aged Class", and carried out covering "training" according to the needs of the elderly users for digital intelligence life services. Through business halls, on-site services, roadshows and community activities, it regularly publicized anti-fraud knowledge for the elderly, taught the common sense of using smart phones and self-help troubleshooting skills of set-top boxes, and explained the silver-aged people. Up to now, the city has carried out more than 30 "silver age classes" to help thousands of elderly users.

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