Ashton Chen, an action star who has always been mistaken for Jet Li’s son and always appeared in heroic images such as "Little Xia, Zhan Zhao, Kung Fu Kid, Peter Pan", came to the scene of "Who’s the protagonist" to compete with Lin Yuan and Wang Kai and Li Xinyi’s "ugly girl combination". Everyone expected Ashton Chen to stage a hero to save the United States again.

　　Being tricked by Dai Jun into embracing beautiful boys’s forest garden, he showed his shy embarrassment. In the face of our bewilderment in Jin Pujun, beautiful boys, Jin Pujun was very generous. In order to be "picked up" by the forest garden, beautiful boys, a thin forest garden, finally said: It’s so light!

　　Xiaolong, a talented musician, was caught by Dai Jun’s evil eye wearing a "keyboard" belt, and rushed to the stage bravely in the "song-picking" session without singing a word, followed by the forest garden to complete the task with tacit understanding. It turned out that Xiaolong had come to occupy an area!

　　However, in the "Music Master" link, Xiaolong actually correctly recognized Jay Chou’s songs from Guan Master’s tone that the donkey’s lips are not right for the horse’s mouth! From Eason Chan to Jay Chou, Xiaolong fully let us understand what is the "music generation gap"

　　Xiaolong, who has always been a good boy, showed an amazing scene on the question of "Top Ten Worst Reasons for Breaking Up". Xiaolong, who is not yet an adult, was right about five of them!

　　What are his five answers? Let’s wait and see!

　　Liaoning Satellite TV broadcasts "Who’s the protagonist" at 10: 50 on April 10th, so stay tuned!

　　[car home New Car Listed] Today (August 20th), the new FAW Mazda (|) was officially listed. The new car has launched a total of six models.The guiding price range is 175,800-239,800 yuan.Please see the figure below for details:

New car features:
Appearance: Highlight the younger design style.

　　The appearance of the new car adopts the design with obvious family style, which looks very young as a whole and conforms to the current design trend. In particular, the design details of the front and rear light groups make this new car look more fashionable and sharp.

　　The new Artz has a length/width/height of 4870/1840/1451mm and a wheelbase of 2830 mm. Although the body size data has hardly changed compared with the current models, such size is still competitive in medium-sized cars. According to the information obtained so far, depending on the configuration, this car will be equipped with 225/55 R17 or 225/45 R19 tires. In addition, in fact, on the whole, the rear design of the new Artz has not changed much, maintaining the design scheme of the current model.

Interior: The design is completely updated.

　　Entering the car, you can see that the overall interior design style of Artz is still simple, and in terms of materials, the use of leather and soft materials also enhances the sense of grade in the car. In terms of in-car configuration, the dashboard with LCD display, the floating central control panel and the paddle shift equipped on the current model all appear on the new car, and the configuration of the new car is not low.

　　In terms of seats, from our previous experience of this new car at the auto show, the new Artz seats wrapped in Nappa leather emphasize comfort more. The skylight above the seat is not equipped with a larger panoramic skylight because it is still a modified model. Friends who need panoramic skylights may have to wait until Artz is completely replaced.

Space experience: there is no difference with the current models.

Storage space: abundant and spacious luggage compartment.

　　An experiencer with a height of 186cm can get two fingers of head space in the front row, one finger in the back row and four fingers of leg space. In addition, in terms of storage space, because the size of the car body has not changed much, generally speaking, its riding experience and storage space are not significantly different from those of the current models.

Power and suspension: 2.0L/2.5 naturally aspirated engine +6AT gearbox/equipped with acceleration vector control system.

　　Finally, in terms of power, the car will still be equipped with two naturally aspirated four-cylinder engines of 2.0L/2.5L, with a maximum power of 158 HP and 192 HP. It comes standard with 6AT gearbox and meets the national six emission standards. In addition, the car will be equipped with Mazda’s GVC acceleration vector control system, which can control the engine torque to improve the response speed during steering and improve the handling performance.

Review of test drive experience:

　　In terms of power, the engine parameters have not changed. The new Artz is still not a strong "100-meter race", and its acceleration ability is bound to be inferior to the mainstream turbocharged engine models nowadays, and this is no longer the feature that Artz focuses on sports. From the driving experience, the response speed of the accelerator pedal is more agile than that of the old models, and the driving experience can be more relaxed for daily driving and congested road conditions.

　　With the performance of different brand models becoming more and more similar, the new Artz has to compromise its own sports characteristics. First of all, in terms of the vibration filtering ability of the suspension, the new model has been improved compared with the old model. On the road passing through multiple cross speed bumps placed in the venue, by comparing the feelings of the new and old models when passing through, we can feel that the comfort of the new Artz is better, which is definitely a big step for it to compromise with market demand.

　　After driving the vehicle in the venue with a little intensity, I found that the steering wheel of the new model is more compact and harder to turn than the old model, which is my favorite type. In addition, GVC Plus can also feel the improvement of vehicle cornering stability.

　　The last sensory change lies in the work done by the new Artz in quietness. It is true that the NVH of the vehicle has improved compared with the old models, especially the driving noise of the chassis part has been suppressed better, which is also a point that the old models have often been spit out. Of course, this is only a change in perception, and noise test data is actually needed to confirm it.

New car background:

　　When it comes to Atenza, we have to mention mazda 6. In May 2002, the first generation of mazda 6 was first introduced, and its Japanese car name Atenza originated from the Italian word "Attenzione", which means "attention". This car is the first model of Mazda’s family car series "Zoom-Zoom" concept. This generation of mazda 6 also launched a high-performance model-Mazda Speed Atenza. At that time, Mazda established its competitors in Subaru impreza WRX STI and Mitsubishi Lan Se EVO.

　　In 2003, after the marriage of Mazda and China FAW Car, the first model launched was mazda 6. In that year, mazda 6 was launched at the end of 2003, and only the 2.3L model entered China for the first time, and the 2.0L model was introduced in July 2004.In 2009, FAW Mazda officially introduced the second generation mazda 6 into China and named it "Ruiyi".

　　In 2014, FAW Mazda officially released the third-generation Mazda Atenza, which is a cash model based on Takeri concept car. Thanks to the "soul-moving" design concept, it looks particularly dynamic, even today. It is definitely a sports medium-sized car that is not outdated. However, there are many competitors in the medium-sized automobile market, and after all, after five years in the market, consumers are somewhat accustomed to the design and configuration of this car. Therefore, the plan to change the new car is imperative, which leads to the launch of the new Mazda Artz we saw today.

Competitor analysis:

　　The medium-sized car market has always been a battleground for mainstream joint venture brands, so the competition of this class of cars is also quite fierce. There are quite a few competitors of Artz, such as Accord, Camry, Passat, Teana, Mai Rui Bao XL, Regal, Speedmaster, etc … These models have already occupied a lot of shares in the market, so the competition that the new Artz will face after listing will be quite fierce.

Summary:

　　Judging from the information we got and the price of this car, the new Artz is still cost-effective to some extent. In particular, the appearance and interior design after the "replacement" can still give people a bright feeling to some extent. Of course, it will compete with a long list of competitors for the market after listing. I believe that with Mazda’s market appeal and the product strength of this new car, it can still get a slice of the fierce competition in the medium-sized automobile market. (Text/car home Luo Aoyu)

In the [Easy Car Qingyuan Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a model that has attracted much attention, the current price reduction rate of BMW 5 Series is still very amazing. The highest discount rate can even reach 136,700, and the lowest starting price is only 325,500. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the preferential situation of BMW 5 Series.

First of all, from the appearance, the front face design of BMW 5 Series is very avant-garde, and the middle net adopts kidney-shaped shape, which looks more exquisite. Then the dynamic and lively headlight design is adopted, and the visual effect is very eye-catching. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Come to the car side, the car body size is 5175MM*1900MM*1520MM, the car uses tough lines, the car body looks very spiritual, with large-size thick-walled tires, the overall visual effect is very angular. In the rear part, the rear part looks more domineering and stylish, and the taillights present a simple and fashionable design style. The exhaust pipe below adopts the design of bilateral single outlet, and the shape is relatively cold.

Sitting in the car, the interior design of BMW 5 Series is very atmospheric, highlighting the hierarchical effect. The car’s steering wheel uses a four-position design, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel shifting, steering wheel heating and other functions, giving people an impulse to control it. From the central control point of view, with the 14.9-inch touch-sensitive LCD central control screen, the interior design is quite layered and looks deep and elegant. The dashboard and seats are equally eye-catching. The car is equipped with a streamlined dashboard and its shape has taken a sports route. The car uses leather seats, which are wide and thick, and the overall ride feels soft and comfortable.

As a medium-sized and large-sized car, the overall space performance of the BMW 5 Series is excellent, and both riding and storage are satisfactory. Its power system is even more powerful, and the acceleration is fast and smooth, which brings excellent control experience to drivers. In terms of appearance, the design style of BMW 5 Series is fashionable and elegant, which is very eye-catching. Generally speaking, the BMW 5 Series is an excellent model with performance, comfort and face value, which is worth recommending.

???In the domestic auto market, even in the era of electrification, the three German luxury brands still have a great status and a huge fan base. In the face of new development trends, established car companies such as Mercedes-Benz, BMW and Audi are also actively transforming and pushing new models that are more in line with market trends.

???A few days ago, Ghost Brother learned that, next, these three German luxury brands will have a variety of models launched. This time, Ghost Brother chose three models with high attention to introduce them, providing car purchase reference for consumers who want to buy a car.

The first paragraph: Mercedes-Benz GLC 350 E L.

???The transformation speed of Mercedes-Benz cars is very fast. Now, the domestic plug-in hybrid market is quite hot, and Mercedes-Benz has started to add plug-in hybrid new cars, among which Mercedes-Benz GLC 350e L is one. This model has been officially unveiled at Chengdu Auto Show before.

???The design style of the new car is highly consistent with the fuel version. The star-studded front grille is matched on both sides, and the lower side of the front face is equipped with a through diversion groove, which looks fashionable and advanced. The fuel inlet of the new car is located on the right side of the rear, and the charging inlet is located on the left side of the rear.

???Of course, for netizens, they are more concerned about the size and performance of new cars. According to the current information, the length, width and height of the new car are 4826/1938/1696mm and the wheelbase is 2977mm respectively. The official announcement of power information is not much. Mercedes-Benz GLC 350e L will be equipped with a system consisting of a 2.0T engine and a full-time four-wheel drive system.

The second paragraph: the new long wheelbase version

????The new BMW X3 long wheelbase version is also a very concerned model, and the new car is expected to be launched in the first quarter of 2025. As a replacement model, the appearance and interior of the new car have changed obviously. The kidney grille with a new style on the front face, with sharp headlights, looks more exquisite than the current model.

????The tail shape is equipped with a spoiler, a diffuser below, and a new style of large wheels, which looks more sporty. In terms of body color matching, the new car will provide mineral white, carbon black, extreme blue, skyscraper gray, Brooklyn gray and other color matching.

It is reported that the new car also adds intelligent equipment, equipped with the latest generation operating system and integrated floating curved screen. In terms of size, the length, width and height of the new car are 4865/1920/1664mm and the wheelbase is 2975mm respectively. In terms of power, the 30Li model will be equipped with a 2.0T engine, matching the 8-speed automatic manual transmission.

Paragraph 3: New style

???The new Audi A3 is expected to go on the market in October. The new car has already been declared in the Ministry of Industry and Information Technology. According to the news currently available, the design of the new car has changed a lot. The new car is equipped with a mesh front grille, with double "7"-shaped full LED lens headlights on both sides, and the diversion groove on the lower side of the front face is blackened. The new front face is more in line with the aesthetics of young people.

???The car adopts a new color scheme, and the configuration is also optimized. For example, a central airbag and a rear seat airbag are added as standard. In terms of power, the new car will be equipped with a 1.5T engine, and it is expected to be equipped with a 48V light mixing system to match a 7-speed dual-clutch gearbox.

Ghost fighting car view: The above three new cars have their own characteristics, and they have been adjusted in design, configuration and power, making them younger and more grounded. They will be listed one after another, and consumers who want to buy a car can pay more attention.

In terms of appearance, judging from the previously exposed photos, the front face of the new allroad continues Audi’s family-style design language, and the iconic hexagonal air intake grille, together with the unique front enclosure, makes it look younger and more dynamic. The overall shape has many similarities with the new Audi A6avant. The headlight groups on both sides use the latest led light source and are decorated with chrome-plated decorative strips, which looks more exquisite. In addition, the new car also provides two different styles of air intake grille for consumers to choose from. On the side of the car body, the waistline design of the new car is very tough, with multi-spoke rims and black scuff plates, which is full of movement. Silver decorative strips are also decorated around the window to make it look more textured. The design style of the new car tail is also very similar to the brand-new. A silver decorative strip connects the taillights on both sides, further widening the visual effect of the whole car.

In terms of interior, Audi A6avant avant-garde adopts Audi’s latest virtual cockpit design style, and the cool all-LCD instrument panel +10.1-inch central control LCD screen not only enhances the sense of technology in the car, but also effectively enhances the sense of luxury in the car.

The length, width and height are 4951×1902×1504mm respectively, and the wheelbase has reached 2925 mm. In the same class, the wheelbase of Audi A6 ranks 11th. As a medium-sized and large-sized car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the car body. The design of skylight also increases the subjective space feeling of front and rear passengers. In the same price and class, the trunk volume of Audi A6 ranks third. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Audi A6Allroad Explorer 55 TFSI quattro exclusive off-road model adopts 3.0 engine, with maximum horsepower of 340 and peak torque of 500, matching with wet dual clutch (DCT) gearbox. The 3.0 engine with Audi A6 is quite satisfactory in power performance, with weak low torque and can feel hysteresis. The official measured acceleration of Audi A6 is 5.6S, ranking 5th among 400,000-800,000 medium and large-sized cars.

The active/passive safety configuration of Audi A6 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the Audi A6, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the Audi A6 in history. It can be seen that what people are most satisfied with the Audi A6 is that its interior looks good. In addition, the smooth body and advanced interior are also the points that people like it.

[CNMO Technology News] On November 18th, Huawei officially announced that it would hold the Huawei Mate brand ceremony at 14: 30 on November 26th. It is widely speculated that Huawei will officially release Huawei Mate 70 series, Huawei Mate X6 dual folding screen mobile phone and Zhijie new S7 electric car at this event. CNMO noted that the new products that Huawei will release on the 26th may be far more than the above models.

On November 18th, Bruce Lee, Huawei terminal BG CTO, issued a document to warm up Huawei Mate brand ceremony. According to the platform information, the device used by Bruce Lee is a "HarmonyOS device to be released soon". It is worth noting that this "HarmonyOS device to be released soon" is probably not Huawei Mate 70 series, because when Yu Chengdong, managing director of Huawei, and He Gang, CEO of Huawei Terminal BG, issued a document to warm up, the small tail of the model was "HUAWEI Mate 70 Pro+".

It is worth mentioning that not long ago, a source revealed that Huawei’s pure blood HarmonyOS tablet is coming, and pure blood HarmonyOS PC is also on its way. Therefore, Huawei may release a brand-new pure blood HarmonyOS tablet at the 26th event, but it has not been officially announced yet.

CNMO understands that whether it is Huawei Mate 70 series or Huawei Mate X6 dual folding screen mobile phone, they may bring a lot of new designs and technologies and become the strongest Mate in Huawei!

Can I buy a new energy vehicle with a battery life of more than 500km with a budget of about 100 thousand? The answer is yes. At present, its SUV has launched a 401km flagship version with a guide price of 89,800 yuan and a 510km flagship version with a guide price of 98,800 yuan. You can buy a pure electric SUV with a battery life of 500km for less than 100,000 yuan. Let me take you to understand this SUV and see how its products perform.

First of all, in terms of appearance design, Wuling Bingo SUV caters to the aesthetics of young people, and adopts the aesthetic design of controlling wind energy in modeling. The appearance of the vehicle reduces wind resistance while making the vehicle look more sporty. In addition, sharper body lines are matched with closed grille and L-shaped headlights, and the design of large-angle windshield, wind-blade front air curtain, aluminum alloy wind-breaking wheel hub, anti-upturned tail and suspended collision roof is added.

Wuling Binguo SUV has also made great efforts in the interior design of the most frequently contacted vehicles. In the car, the Wuling Bingo SUV adopts a large area of soft fabric, and the suede-covered seat is designed to fit the human body curve. The Wuling Bingo SUV provides a very comfortable ride experience while creating a soft touch in the car. The car is also equipped with a 6-way adjustable main driver seat, an 8.8-inch dashboard and a 10.1-inch central control display screen. The simple but not simple interior design can not only meet the user’s ride comfort, but also improve the design sense in the car.

On the other hand, the cockpit of Wuling Bingo SUV can provide users with plenty of space. Let’s take a look at its body size first. The length, width and height of Wuling Binguo SUV are 4090/1720/1575mm and the wheelbase is 2610mm, respectively. The lateral space utilization rate of Wuling Binguo SUV is as high as 78.4%, and it can provide a space with a length of 912mm between two rows of seats to ensure the user’s riding experience. The Wuling Binguo SUV has 23 storage spaces in the car, and the trunk space can reach up to 1450L, which can easily meet the various cargo needs of users.

In terms of power, Wuling Binguo SUV uses a 75kW three-in-one water-cooled flat wire motor with a peak value of 180N?m, which has abundant power output, and can also switch between three driving modes: economy, comfort and sport at will. Users can choose according to their personal travel situation. Under normal circumstances, it is no problem to choose the standard mode for daily travel. In addition, Wuling Bingo SUV is also equipped with Ling OS car system, which has rich software functions and supports language control, and can provide users with a good driving experience during driving.

In terms of battery life, Wuling Bingo SUV uses a high-capacity battery with a capacity of 50.6kWh, and the maximum cruising range can reach 510km. In addition, Wuling Bingo SUV is equipped with an efficient and intelligent thermal management system and intelligent energy management, and the battery life of 1 kilowatt hour can reach 10.1-10.6km. Combined with the fast charging function of 30%-80%, it can not only meet long-distance travel, but also be fearless of long-distance travel. The cost of Wuling Binguo SUV is very low, and the cost of 100 kilometers is less than that of 6 yuan, which makes users say goodbye to car anxiety.

This year’s market is really rolling, but looking at the new energy vehicles within 100,000, it’s really rare to see a car with a battery life of more than 500km, such as Wuling Bingo SUV. Besides, Wuling Bingo SUV has a good performance in appearance, interior, space, battery life and safety. If you are preparing to start a cost-effective pure electric SUV, you may wish to consider Wuling Bingo SUV, and I believe its product performance will not let you down.

[car home Handan Preferential Promotion Channel] The preferential activities in Handan are under way, with a maximum discount of 100,000 yuan and a minimum starting price of 386,000 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

The design of Mercedes-Benz EQE SUV shows the perfect combination of luxury and technology. Its front face adopts the iconic star emblem design, with exquisite air intake grille, creating a strong visual impact. The overall style is elegant and elegant, and the lines are smooth, which shows the unique charm of Mercedes-Benz brand.

Mercedes-Benz EQE SUV has a length, width and height of 4880*2032*1679mm and a wheelbase of 3030mm, providing spacious interior space. Its body lines are smooth and dynamic, with 19-inch rims, and the front and rear wheels are equipped with 235/55 R19 tyre size, which further demonstrates the sports style and luxury temperament of the vehicle.

The interior style of Mercedes-Benz EQE SUV inherits the brand’s consistent sense of luxury and technology. The center console is equipped with a 12.8-inch high-definition touch screen, which supports voice recognition control system, allowing drivers to easily operate multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, so that the driver can find the most comfortable grip position. In addition, the seats in the car are made of imitation leather, and the main and auxiliary seats all support front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and have heating and ventilation functions to provide passengers with a comfortable experience. The seat is also equipped with an electric memory function to remember the personalized settings of the driver’s seat and the co-driver’s seat. Three USB ports and three Type-C ports are provided in the front row, and two Type-C ports are provided in the back row, which is convenient for passengers to charge the equipment. In addition, the front seats also have the function of wireless charging of mobile phones, providing passengers with a convenient charging experience.

Mercedes-Benz EQE SUV is equipped with a powerful electric engine with a maximum power of 300 kW and a peak torque of 858 Nm, which brings excellent performance and driving experience to drivers.

Car home owners said after the test drive that the power performance of Mercedes-Benz EQE SUV was acceptable, but the low-profile models were not equipped with rear wheel steering function, resulting in insufficient vehicle flexibility. In contrast, he mentioned that the BMW 3 Series, an oil tanker he was driving, was better in handling. At the same time, he also pointed out that the Mercedes-Benz EQE SUV had obvious body shaking when it encountered a large pothole, and the suspension adjustment was soft.

　　[car home Industry] The cross-border practice of "singing and guiding when acting well" is not only in the entertainment circle, but also in all walks of life. Especially under the new energy outlet, head enterprises in various fields have laid out here one after another. Although there is a weakening trend in the past two years, there are still strong entrants. This is not the case. Recently, Midea Group spent 740 million yuan to win 23.73% of the voting rights of Hekang Xinneng, and indirectly became the controlling shareholder of Hekang Xinneng through its subordinate group Midea HVAC, becoming the real power holder.

　　Hekang Xinneng has long occupied a place in the field of new energy vehicles, and has formed a supporting relationship with FAW, Jianghuai and other car companies. This makes the outside world think that the acquisition of Hekang Xinneng is a signal that Midea wants to return to the "car circle". However, before Oaks "bought a lesson for 40 million yuan", and after Gree "struggled in the sea of suffering", why should Midea "get into the muddy water again"?

■　Midea’s car "Second Palace"

　　This is not the first time that Midea wants to build a car. As early as 2003, Midea announced that it would start with passenger cars and enter the automobile industry with high profile. At that time, due to the high profit margin of the automobile industry, the whole manufacturing industry set off a "car fever", and giants in the mobile phone, home appliances, tobacco and other industries tried water one after another. Midea signed a 2 billion yuan "Yunnan Midea Automobile Integration Project"; Aux Group invested 50 million yuan to acquire 95% shares of Shenyang Shuangma Automobile. Bird, Wuliangye and Hongta are also planning to set foot in the automobile field with a lot of money. With the continuous influx of capital and enterprises, there is quite a trend of building cars with new energy.

　　In the next three years or so, Midea Group moved the fastest, successively acquiring Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co., Ltd. and Hunan Sanxiang Bus Group Co., Ltd., and building two major bus manufacturing bases of Midea-Kunming New Base and Changsha New Base, with the manufacturing capacity of 10,000 buses and special chassis. And set the goal of "becoming a leading bus manufacturer in China within 3 to 5 years".

In 2009, BYD acquired Changsha Automobile Production Base of Midea.

　　However, due to the misjudgment of the market and the impact of the economic crisis, Midea Group revised its three-year plan in early 2008, and the automobile business was not mentioned in the blueprint for realizing 120 billion yuan in 2010. In the same year, Midea officially announced the suspension of the car-making project, and its initial involvement in the car-making circle failed. In 2009, the Changsha Municipal Government of Hunan Province spent RMB 108 million to acquire the Changsha production base of Midea Sanxiang Bus Company. BYD invested 60 million yuan to take over the Changsha automobile production base of Midea to produce electric buses and chassis.

　　In this period of car-building tide, Midea persisted for a long time, while another big household appliance company, Oaks, only briefly set foot in the automobile manufacturing industry for two years and withdrew from it early in 2005. At that time, Oaks spokesperson Huang Jiangwei concluded, "Oaks is a car dream, and the price of this dream is 40 million yuan."

　　Unlike the full withdrawal of Oaks, Midea Group has been "lurking" and its voice about building a car has not stopped. In 2016, at the 2nd Asian Consumer Electronics Show, Midea joined hands with OnStar to extend its reach to the automotive Internet, which was also regarded by the industry as a signal that Midea Group "made a comeback" in the automotive field. This time, a one-time 740 million yuan is thrown. Undoubtedly, Midea’s determination to return to the car circle has been decided.

　　Although Jiang Peng, secretary of the board of directors of Midea Group, said that "at least there is no consideration for building a car for the time being". For this acquisition, more consideration is given to the synergy and integration of industries, including the synergy between the high and low voltage frequency conversion and servo services of Hekang Xinneng and the business layout of Midea Group. However, the outside world still thinks that the beautiful car will "make a comeback."

■　Who is Hekang Xinneng?

　　Midea Group, which is "second in the palace", will obviously be more cautious in choosing cars, which also makes the outside world more curious about Hekang Xinneng.

　　According to the data of enterprise investigation, Hekang Xinneng was established in 2003, which is an enterprise specializing in R&D and production of high-voltage and high-power inverters. Judging from the industrial and commercial information disclosed, its business scope also involves the technical development of the industrial chain operation of new energy vehicles and their charging piles.

　　Unlike Gree’s choice of Yinlong, a vehicle manufacturer, Midea’s re-entry into the car circle starts with parts companies. At present, in the powertrain and key parts of new energy vehicles, Hekang Xinneng related products have formed supporting relationships with many domestic mainstream car manufacturers such as FAW and Jianghuai.

　　It is beneficial to Midea Group’s investment. On the day of the announcement on March 25, 2020, the share price of Hekang Xinneng went up strongly, and the share price of Midea Group also rose by more than 3%. Hekang Xinneng said in the announcement that through this transaction, the company entered the system of Midea Group, and with the help of Midea Group’s excellent management model and strong R&D and production capacity, it was conducive to improving the overall performance of the company.

　　Subsequently, for several consecutive trading days, the share price of Hekang Xinneng continued to limit, which also attracted the attention of Shenzhen Stock Exchange. On April 7, Hekang Xinneng received an inquiry letter from Shenzhen Stock Exchange, asking it to supplement the specific content of the new energy automobile business, the income, profit and proportion realized in the last three years, and whether it has worked out specific plans or arrangements with Midea HVAC for the future development of the business.

　　At present, Hekang Xinneng has not responded to the inquiry, pending the release of further revenue information, etc., or we can have a deeper understanding of Hekang Xinneng and the reasons for Midea’s acquisition.

■　Why does the home appliance industry love "building cars"?

　　The first intimate contact between traditional home appliance enterprises and automobiles can be traced back to 1996. In the 1990s, Anhui Yangzi Group reduced the proportion of its home appliance projects, focusing on large domestic automobile enterprises and bus industry. Subsequently, a large number of home appliance manufacturers such as Chunlan, Oaks, Henan Xinfei, and Shandong Xiaoya poured in, but all ended in failure.

　　Until 2011, Huang Hongsheng, the founder of Skyworth Group, turned his attention to the field of new energy commercial vehicles, and the Nanjing Jinlong Bus he founded became the first case in which a home appliance enterprise successfully transplanted the automobile industry. In November 2019, Huang Hongsheng went on to enter passenger cars and set up Tianmei Automobile. The first model BE11 was officially named ET5, and the new car was positioned as a pure electric medium-sized SUV, which will go on sale in the third quarter of this year.

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　　It can be said that home appliance enterprises are "almost extinct" in the automotive field. Why did Midea choose to enter strongly at this time? A big reason is that you need to find new business growth points.

　　After the revenue in 2017 exceeded 200 billion yuan, the growth rate of Midea Group’s main business slowed down significantly. In 2018, Midea Group achieved an operating income of 259.665 billion yuan, a year-on-year increase of 7.87%; The net profit attributable to shareholders of listed companies was 20.23 billion yuan, a year-on-year increase of 17.05%. Among them, the consumer electronics business including kitchen appliances, refrigerators, washing machines and various small household appliances achieved revenue of 102.993 billion yuan, up 4.3% year-on-year, and its share in the US revenue dropped from 41.02% to 39.66%. It can be seen that the growth of Midea Group’s consumer electronics business is exhausted.

　　Car air conditioning business or a good choice. Although Midea, Gree and other enterprises have a high market share in household air conditioning, they can hardly rank in automobile air conditioning. The core technology of compressor, an important accessory of automobile air conditioning, is in the hands of foreign enterprises. Without the core technology, there is no right to speak. When the automobile is transformed from a fuel vehicle to a new energy source, the power source of air conditioning and refrigeration is also changed from an engine to a battery. The development of new energy vehicles has also brought opportunities to China enterprises in the field of automobile air conditioning. This may also explain why beauty should start with parts.

　　If Midea can use this as a vehicle air conditioner, the input-output ratio is huge and positive. Analysts in the automotive industry believe that if Midea can get 10 million orders for a car air conditioner with a price of 2,000 yuan, the market will be at the level of hundreds of billions, which is still very attractive compared with billions of investments. Of course, Gree also wants to eat this cake, and the "struggle" between them will extend from home appliances to cars.

"Midea Group should also join the smart car ecosystem"

　　In addition to the air-conditioning business, with the upgrading of the intelligent level of automobiles, the smart car ecosystem is also a big "selling point" that car companies are striving to build. Using mobile intelligent terminals like cars to connect them with beautiful smart home products and consumption ecology may lead to new business models and unlimited imagination.

　　Especially in recent years, Midea Group has been active in the market under the label of "Global Technology Group". On the one hand, it acquired the German robot giant KUKA; On the other hand, Midea Group also reached a strategic cooperation with SAIC-GM Anjixing on smart home and car networking applications. This time, the attitude of increasing investment in the automobile circle and breaking into the whole ecosystem of the Internet of Things is obvious.

■　Full text summary

　　Li Shanyou, the founder of Chaos University, mentioned in a sharing: "The first curve of any enterprise’s development is bound to encounter a limit point. Once the limit point appears, the growth of the enterprise is almost irreversible. If you don’t innovate, you will die, but innovation may be death. This is a dilemma between management and innovation." How to balance and innovate is something that managers need to ponder carefully. At the moment when Midea Group’s main business is approaching the ceiling, it is inevitable to seek a breakthrough. After the choice, how to further choose and ensure that the new choice can hold up a sky in a few years is a problem that enterprises need to think about. For us ordinary spectators, the "war" between Midea and Gree has been "eating melons" for a long time from the field of home appliances to the car circle. Of course, we will also pay attention to the follow-up story. (Text/car home Zhang Wei)

The online auto market learned that Geely New Binyue will be listed on May 18th. The main appearance details and configuration of the new car were upgraded. The platinum version and the diamond version were replaced by a four-cylinder 1.5T engine, and the entry gold version followed the 1.4T engine. According to Geely dealers, Xinbinyue has arrived at the store, and the price range of the three models is 75,800-96,800 yuan, which is consistent with the cash.

New Binyue offers four paint colors: lightning white, blast green, hot flame red and thunder gray. The appearance change is to change the black straight waterfall air intake grille, and the diamond version is equipped with a sports kit, including the front surround and red decorative strips around the car body. In terms of configuration changes, Xinbinyue 1.5T DCT Platinum Edition upgrades electronic handbrake, automatic parking, steep slope descent and automatic air conditioning; The 1.5T DCT Diamond Edition adds 7-inch LCD instrument and automatic air conditioner, and cancels the front side airbag.

The new Binyue Gold Edition follows the 1.4T engine, with a maximum power of 104kW and a peak torque of 235N·m, matching a 6-speed manual gearbox; The platinum version and the diamond version are replaced by a new four-cylinder 1.5T engine, matching the 7-speed dual-clutch gearbox.

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