＂Stone Car Show＂ O2O Car Festival Series Activities
On April 10th, 2021, Shijiazhuang Municipal Bureau of Commerce, together with Hebei Automobile Distribution Industry Association, organized a total of 30 cars of 10 brands that were sold well in the provincial capital, and went into Gree Factory (Shijiazhuang High-tech Zone) to give employees in the air-conditioning industry a feast of car viewing experience (Stone Car Show ~ Gree Station, 2 days in total).
Ten brands participating in this feast: Mercedes-Benz (CA200L, GLA200, C260), BMW (new BMW X1, 1 Series M, innovative BMW X2), Mazda (Artz, CX— 4), SAIC Roewe (Klaiwei, IMAX8, i5), Qichen (D60plus), Nissan (Qijun, Qida), SAIC Chase (V90, V80, G50), Pentium (T55, B70), Volkswagen (Weiran, Passat), Wuling (Mini, Mini). There are five private cars, seven business classes and off-road vehicles. Power types include traditional fuel power, pure electric and plug-in hybrid.
The activity of "Gree Station" is mainly organized around the industrial workers of air-conditioning small household appliances industrial enterprises, who are busy at work and have no time to browse the automobile market, but urgently need cars to improve their quality of life and expand their life radius. Just over two hours in the morning of April 10th (Saturday), nearly 1,000 employees watched and experienced the cars exhibited in the factory. More than 200 car dealers accumulated customers on the spot, and 9 preliminary agreements on car purchase intentions were reached on the spot. At the same time, the headquarters of Gree Group Shijiazhuang, BMW and Volkswagen Shijiazhuang Company initially reached a strategic agreement partner (providing green door-to-door car purchase, maintenance and special preferential group service for Gree factory employees).
In order to focus on the first stop of the "Stone Car Show" and make a good start for the automobile consumption promotion activities in the post-epidemic era this year, the Shijiazhuang Municipal Bureau of Commerce (Industry Supervision Office) specially organized the provincial automobile circulation industry association in March, and carried out many pragmatic docking with the leaders such as Zhou Junjun, general manager of air-conditioning division of Gree Group Shijiazhuang, and Zhang Ruiguang, general manager of green renewable resources company, and made efforts with the integration of "automobile-air-conditioning+small household appliances" as the starting point and the end result.
In the next step, Shijiazhuang Municipal Bureau of Commerce will combine night economy, commercial blocks, tourism development, natural ecology, agricultural special products, key large enterprises, provincial departments and bureaus and other nodes, industries, parts and regions to deeply tap the market consumption potential, and successively launch a series of colorful and gorgeous cross-border marketing activities of automobile integration to make positive services for continuously improving the quality of life of people in cities and counties.