175.8-23.98 million Mazda’s new Artz is on the market.

　　[car home New Car Listed] Today (August 20th), the new FAW Mazda (|) was officially listed. The new car has launched a total of six models.The guiding price range is 175,800-239,800 yuan.Please see the figure below for details:

New car features:
Appearance: Highlight the younger design style.

　　The appearance of the new car adopts the design with obvious family style, which looks very young as a whole and conforms to the current design trend. In particular, the design details of the front and rear light groups make this new car look more fashionable and sharp.

　　The new Artz has a length/width/height of 4870/1840/1451mm and a wheelbase of 2830 mm. Although the body size data has hardly changed compared with the current models, such size is still competitive in medium-sized cars. According to the information obtained so far, depending on the configuration, this car will be equipped with 225/55 R17 or 225/45 R19 tires. In addition, in fact, on the whole, the rear design of the new Artz has not changed much, maintaining the design scheme of the current model.

Interior: The design is completely updated.

　　Entering the car, you can see that the overall interior design style of Artz is still simple, and in terms of materials, the use of leather and soft materials also enhances the sense of grade in the car. In terms of in-car configuration, the dashboard with LCD display, the floating central control panel and the paddle shift equipped on the current model all appear on the new car, and the configuration of the new car is not low.

　　In terms of seats, from our previous experience of this new car at the auto show, the new Artz seats wrapped in Nappa leather emphasize comfort more. The skylight above the seat is not equipped with a larger panoramic skylight because it is still a modified model. Friends who need panoramic skylights may have to wait until Artz is completely replaced.

Space experience: there is no difference with the current models.

Storage space: abundant and spacious luggage compartment.

　　An experiencer with a height of 186cm can get two fingers of head space in the front row, one finger in the back row and four fingers of leg space. In addition, in terms of storage space, because the size of the car body has not changed much, generally speaking, its riding experience and storage space are not significantly different from those of the current models.

Power and suspension: 2.0L/2.5 naturally aspirated engine +6AT gearbox/equipped with acceleration vector control system.

　　Finally, in terms of power, the car will still be equipped with two naturally aspirated four-cylinder engines of 2.0L/2.5L, with a maximum power of 158 HP and 192 HP. It comes standard with 6AT gearbox and meets the national six emission standards. In addition, the car will be equipped with Mazda’s GVC acceleration vector control system, which can control the engine torque to improve the response speed during steering and improve the handling performance.

Review of test drive experience:

　　In terms of power, the engine parameters have not changed. The new Artz is still not a strong "100-meter race", and its acceleration ability is bound to be inferior to the mainstream turbocharged engine models nowadays, and this is no longer the feature that Artz focuses on sports. From the driving experience, the response speed of the accelerator pedal is more agile than that of the old models, and the driving experience can be more relaxed for daily driving and congested road conditions.

　　With the performance of different brand models becoming more and more similar, the new Artz has to compromise its own sports characteristics. First of all, in terms of the vibration filtering ability of the suspension, the new model has been improved compared with the old model. On the road passing through multiple cross speed bumps placed in the venue, by comparing the feelings of the new and old models when passing through, we can feel that the comfort of the new Artz is better, which is definitely a big step for it to compromise with market demand.

　　After driving the vehicle in the venue with a little intensity, I found that the steering wheel of the new model is more compact and harder to turn than the old model, which is my favorite type. In addition, GVC Plus can also feel the improvement of vehicle cornering stability.

　　The last sensory change lies in the work done by the new Artz in quietness. It is true that the NVH of the vehicle has improved compared with the old models, especially the driving noise of the chassis part has been suppressed better, which is also a point that the old models have often been spit out. Of course, this is only a change in perception, and noise test data is actually needed to confirm it.

New car background:

　　When it comes to Atenza, we have to mention mazda 6. In May 2002, the first generation of mazda 6 was first introduced, and its Japanese car name Atenza originated from the Italian word "Attenzione", which means "attention". This car is the first model of Mazda’s family car series "Zoom-Zoom" concept. This generation of mazda 6 also launched a high-performance model-Mazda Speed Atenza. At that time, Mazda established its competitors in Subaru impreza WRX STI and Mitsubishi Lan Se EVO.

　　In 2003, after the marriage of Mazda and China FAW Car, the first model launched was mazda 6. In that year, mazda 6 was launched at the end of 2003, and only the 2.3L model entered China for the first time, and the 2.0L model was introduced in July 2004.In 2009, FAW Mazda officially introduced the second generation mazda 6 into China and named it "Ruiyi".

　　In 2014, FAW Mazda officially released the third-generation Mazda Atenza, which is a cash model based on Takeri concept car. Thanks to the "soul-moving" design concept, it looks particularly dynamic, even today. It is definitely a sports medium-sized car that is not outdated. However, there are many competitors in the medium-sized automobile market, and after all, after five years in the market, consumers are somewhat accustomed to the design and configuration of this car. Therefore, the plan to change the new car is imperative, which leads to the launch of the new Mazda Artz we saw today.

Competitor analysis:

　　The medium-sized car market has always been a battleground for mainstream joint venture brands, so the competition of this class of cars is also quite fierce. There are quite a few competitors of Artz, such as Accord, Camry, Passat, Teana, Mai Rui Bao XL, Regal, Speedmaster, etc … These models have already occupied a lot of shares in the market, so the competition that the new Artz will face after listing will be quite fierce.

Summary:

　　Judging from the information we got and the price of this car, the new Artz is still cost-effective to some extent. In particular, the appearance and interior design after the "replacement" can still give people a bright feeling to some extent. Of course, it will compete with a long list of competitors for the market after listing. I believe that with Mazda’s market appeal and the product strength of this new car, it can still get a slice of the fierce competition in the medium-sized automobile market. (Text/car home Luo Aoyu)