Beautiful Battle： Unlimited ＂Female Power＂

Wen | Ruogu

In recent years, women’s power is being seen.

In Liu Yang, China’s first female astronaut in space, we see the female strength with infinite courage. In Tu Youyou, the discoverer of artemisinin and a medical scientist who won the Nobel Prize in Physiology or Medicine, we see the female strength that actively embraces the pressure dilemma. In Quan Hongchan, the Olympic diving champion who broke the world record, we see the female strength that dares to last stand. From Zhang Guimei, the winner of the "July 1 Medal" and the first free high school for girls in China, we see the inner firmness.

With their outstanding contributions in scientific research, aviation, sports and other different fields, the social popularity of "her strength" continues to rise, laying the foundation for the arrival of the "all-female variety show" era.

With the rise of "her power", "all-female variety show" has sprouted in singing and dancing, interviews, reasoning and talk shows. Anchoring this content trend, iQiyi actively leads the content innovation of women’s themes, and takes the lead in launching the first all-female outdoor reality show "Beautiful Battle" with the background of "female power", and comprehensively innovates and integrates in the dimensions of guest lineup, theme setting, scene selection, combat system, value output, etc. It not only strives to show women’s courage, wisdom, tenacity and harmony in the form of exciting games, but also adopts the comprehensive outdoor tour mode of new women.

After it was launched, Beautiful Fight attracted much attention both inside and outside the station. It not only reached the TOP1 of the iQiyi soaring list, but also became the TOP1 of the comprehensive public opinion hot list of Lighthouse & the public opinion hot list of the variety show and the public opinion hot list of Yunhe. In addition, there were 1.9 million discussions and 500 million readings on the main topic of the Weibo program with the same name, which received many positive comments, such as "the theme setting is quite resonant" and "the game is also fun". Behind this series of achievements, it benefits from the comprehensive innovation of Beautiful Battle in terms of guest lineup, program mode and value concept.

Guan Le, Zoey, Wang Meng, YCY and Yuqi Zhang, five women from different fields, different ages and different occupations, started a contest involving IQ, EQ, physical strength and endurance in the different theme world of Beautiful Battle, during which they not only showed their distinctive personal characteristics, but also precipitated a profound friendship, and finally let us see the undefined group image of contemporary women.

Some of them are super strong-wind music, which was previously circled because of its strong core strength, easily lifted YCY and carried Yuqi Zhang on the show, and even the flying warrior Song Xiaobao could not help but admire: "Sister, you are really strong."

Some of them are both wise and brave-in the link of "love advances and retreats together", Zoey first focused on the tactics of not touching balloons, which was wise, and then launched a strategic onslaught, which was brave. In this process, Zoey once broke out the fighting capacity of directly grabbing balloons with bare hands, and the topic # Zoey is actually a brave man # caused a heated discussion.

Some of them are open-minded-although Wang Meng was "the most trusted face at first, secretly doing’ undercover’ things", he hid his identity all the way through the customs, but at the last minute, he realized the recovery of "Desperate Planet" with great love, and this wave of operation filled the pattern. Similarly, when the little girl had to give up dancing because she couldn’t control her mouth to gain weight, Wang Meng, who thought of her similar experience, said that "girls don’t have to be fat and give up everything. Being fat is also a kind of beauty."

Some of them grew up at the speed of light-in the "Time Pursuit War" link, when YCY met a powerful opponent, he changed from full of fear to all-out fighting and won the final victory for the "loving partner". More than that, in the "beautiful swimming pool adventure" link, from the beginning, YCY was afraid of water because she couldn’t swim, to brave the water instead of Wang Meng, who was not allowed by her body. The road to growth that she dared to break through was very intuitive, and the female friendship that helped each other was also touching.

Some of them are full of golden sentences-in every program, everyone will express their opinions around the theme, and Yuqi Zhang is full of golden sentences. When it comes to love, she advocates not doing it. "Be sure to find someone you really like. If you don’t like him so much, it will make you more miserable in this matter." Talking about beauty, Yuqi Zhang shared her daughter’s experience of responding to being said that the skirt was not beautiful in the kindergarten atmosphere, and said, "Beauty is actually what we define ourselves. As long as I am happy, I think I am comfortable today, and I don’t care about other people’s things."

"As long as you shoot, you must be beautiful." In the game challenge, the five guests fully released the unique fighting power of women groups, embodied the beautiful qualities such as output strength, wisdom, courage, kindness and unity, and showed the multi-dimensional strength of young women, which made it possible to export women’s issues in multiple ways.

In addition, every program of Beautiful Battle has different flying warriors-Kenny Lin, Tang Jiuzhou, Wu Dajing, Wang Yanlin and FansiR in the first program cooperated tacitly and laughed constantly with the flying warriors, while Song Xiaobao and Ding Yuxi in the second stage were in great contrast, and the joy of Fei Qiming and Ray Ma in the third stage made the interaction between the flying warriors more open.

The revelation and release of the true temperament of the guests can not be separated from the activation of the tailor-made catalyst "Beautiful Battle". Based on the theme of each program, "Beautiful Battle" has set different theme worlds such as Love Planet, Doll World and Flower Planet, which makes the content scene have more innovative directions.

Specifically, the world of absolute love focuses on the pink atmosphere, with the main scenes such as hollow rooftop, power center and cage. The doll planet focuses on the lovely wind, with many scenes such as grass, swimming pool and castle. The flower planet is shot in the film and television city, and each game link has its own strong antique atmosphere, laying the foundation for the diversified development of the game.

Backed by this series of rich scenes, different forms of combat systems are echoed. Their commonness lies in focusing on hard-core wind and comprehensively examining the combat ability of guests in strong interaction.

It is necessary to examine the ability of cooperation, so there is a "common advance and retreat of love" that needs to be confronted by partners, a "color challenge" that needs Qi Xin’s cooperation, and an "animal sports meeting" that needs to adapt to changes.

In this series of different forms of teamwork, the members of the "beautiful group" think in one place and make efforts in one place, and accomplish their tasks in a fancy manner within the established rules.

For example, in the "Save the Color Challenge" session, in order to get more balls to the finish line, the "Beauty Group" and the "Flying Warrior" either hid the balls in props or put them in their trouser legs, or helped to avoid obstacles, and completed the task with their brains wide open and added a lot of jokes.

It is also necessary to compete for intelligence, so there are "undercover tracking" to test the reasoning ability, "beautiful swimming pool adventure" to inspect the knowledge reserve, and "comparison of arithmetic and learning" to test the logical reasoning and computing ability. This series of combat links will root the knowledge of various topics in different interesting games, and when the guests enthusiastically complete the task, they can also simultaneously drive users to participate in it, and strengthen the users’ memory points and goodwill in the festival with strong participation.

It is also necessary to examine the competitive ability, so there is a "time pursuit war" to defeat the undercover, break the prejudice and save the doll, and end the cycle to save the world of flowers and flowers. They not only have to complete the corresponding tasks within the set time, but also need to avoid the pursuit of "troubled beasts", which makes the whole process both brain-burning and exciting, adding more intensive points of view to the program in a tense rhythm.

Relying on a variety of program scenes and a new hard-core combat system, Beautiful Fight not only provides an organic carrier for women’s personality tension and attitude expression, but also makes the visibility of the program continue to grow, allowing users to get a viewing experience that combines brain-burning, interesting and fun elements, and also allows related values to spread through education, thus realizing the original intention of "attracting the eyes with all-female fighting and spreading with positive energy".

When the theme of comprehensive tour is effectively integrated with "other topics", it is the key to attract the attention of the whole people to export female value in the battle. From "Open your heart, brave enough to love" to "Beauty is diverse" and then to "Besides winning, there is _ _ _ _", every program of "Beautiful Fight" has social hot topics that are based on reality and cover all ages, professions and social circles, and runs through various challenges, showing women’s mutual help and helping each other in the form of fighting, and outputting the attitudes and attitudes of contemporary women.

Taking the topic of "Beauty is pluralistic" as an example, Beautiful Battle is described from two angles:

First, the guest’s point of view-when beautiful groups with distinct personalities join hands to break into the battle front, they show happiness, frankness, blood, wisdom and self-confidence in unity and mutual assistance, show their unique beauty, and put forward the proposition that "beauty is never defined, it has countless possibilities"-

It not only breaks the shackles of external beauty, but also breaks the anxiety of figure by Wang Meng’s sentence "Girls don’t have to be fat, so they have to give up everything. Being fat is also a kind of beauty, and they have to feel happy by themselves", and it also publicizes the connotation of internal beauty. Zoey’s sentence "Beauty has many dimensions, encouraging others is a kind of beauty, and helping others is also a kind of beauty" breaks the anxiety of appearance.

Second, the perspective of passers-by-men, women and children express their opinions in the face of the camera of the program group: "I am confident that I am beautiful", "I want to have a stable and powerful core" and "being good-looking is beautiful, knowledgeable and strong inside, and having my own independent thoughts is even more beautiful". In the eyes of the public, beauty is a happy state of mind, beauty is a powerful inner, beauty is the courage to identify yourself, beauty is the courage to fight and never give up, and beauty is to be yourself.

There are not only personal experiences from the perspective of guests, but also different people from the perspective of the public. "Beautiful Battle" uses multiple perspectives to see through women’s hearts and output women’s views, and achieves wall-breaking resonance in the field of variety and real life, so that the majority of users have emotional resonance.

From content innovation to conception sublimation, Beautiful Fight, in the name of fighting, not only vividly depicts the real picture of women’s solidarity and mutual assistance, but also allows young women’s strength to have more exports and more seeds for women’s thinking to sprout here, which is all the accurate insight and rational output of iQiyi on contemporary women’s emotions and demands.

To some extent, the unique style of "Beautiful Fight" in the program mode is not only the epitome of the platform’s innovative ability on the variety track, but also sets an innovative paradigm for the female outdoor reality show for the industry. Next, "Beautiful Battle" will have more open-minded theme battles to be unlocked. Let’s look forward to it!

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