Summer train trips accounted for more than 40%, and the price of National Day international flights increased by 40% compared with summer.

This summer, the domestic tourism market achieved an all-round growth compared with the same period in 2019, and the recovery of outbound travel was remarkable. A number of summer tourism data show that consumers show a trend of increasing the radius of travel and increasing the frequency of travel, and the study tour has become a hot spot of summer consumption.

The summer travel list was released, and the number of users traveling in the north, Guangzhou and Shenzhen accounted for over 35%.

This summer, crowded airports, railway stations and bustling scenic spots have become clear evidence of tourism recovery. According to the data of China State Railway Group Co.,Ltd., from July 1 to August 15, the national railway summer transportation sent a total of 614 million passengers, and on August 12, 15.326 million passengers were sent, setting a new record for the number of passengers sent on the summer waybill. According to data from the Civil Aviation Administration, the passenger traffic in July this year was 62.428 million passengers, an increase of 5.3% over the same period in 2019, setting a new record for civil aviation.

Behind the new high data, consumers use travel to form a picture of mobile China. According to the summer travel data of Tuniu Travel Network in 2023, as of August 27, users in first-tier and new first-tier cities such as Beijing, Shanghai, Nanjing, Guangzhou, Hangzhou, Shenzhen, Hefei, Tianjin, Wuhan, Chengdu, etc. have more enthusiasm for travel. Among them, the number of users traveling in Beijing, Guangzhou and Shenzhen accounts for more than 35%.

According to the "2023 Summer Travel Market Report" released by Ctrip, as of August 23rd, the top ten domestic popular tourist destinations in summer were Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou, Xi ‘an, Chongqing, Shenzhen, Nanjing and Changsha. Ctrip emphasized in the report that users in new first-tier cities have the highest enthusiasm for travel. As of August 23, the summer high-speed rail travel orders increased by 51% compared with the previous two months, among which, the growth of high-speed rail travel orders of users in new first-tier cities ranked first. The same trend is also shown in terms of air tickets. The number of air ticket orders for users in new first-tier cities is 11% higher than that in first-tier cities in 2019.

Summer train trips accounted for 41%, and air traffic increased by 83.7% in July.

Tuniu Travel Network mentioned that as of August 27, users generally chose trains (including motor trains and high-speed trains) and planes, among which 41% chose trains (including motor trains and high-speed trains). According to the data of China National Railway Group, the national railway passenger flow during the summer vacation continued to maintain a high level. From July 1 to August 21, a total of 701 million passengers were sent. The national railways run an average of 10,444 passenger trains a day, an increase of 15.8% over the same period in 2019.

In addition, during the summer vacation (as of August 27th), 39% of the tourists chose to fly. According to the latest statistics of the Civil Aviation Administration, the strong demand in summer promoted the sustained growth of the air transport market. In July, the passenger traffic volume was 62.428 million, up 83.7% year-on-year. Among them, the passenger traffic volume of domestic routes was 59.075 million, up 16.8% month-on-month and up 74.6% year-on-year. The international passenger transport market is still in the recovery stage, with a total of 3.353 million passengers, up 32.6% from the previous month.

The number of cross-border flights has recovered to nearly 50% in 2019, and Hong Kong, China has become the most popular outbound destination for multi-platforms

Ctrip data shows that with the further recovery of cross-border flights, the number of cross-border flights in summer has recovered by nearly 50% compared with the same period in 2019. The top 10 destinations for summer outbound air tickets are Hong Kong, China, Bangkok, Tokyo, Singapore, Macao, China, Seoul, Osaka, Kuala Lumpur, Phuket and China Taipei.

Among the popular destinations counted by Tuniu Travel Network, Hong Kong, China and Macao, China have maintained a higher travel enthusiasm. Donkey mama data also points out that Macao, China, Hong Kong, China, Thailand, Japan, Singapore, Malaysia, South Korea, Britain, France and Spain have become the most popular destinations for outbound travel in summer.

In addition, the 2023 Summer Travel Data Report released by Tik Tok Life Service points out that Hong Kong, China is the destination where netizens punch in the most, followed by Macao, China, Thailand, Switzerland and Japan.

Ctrip data shows that the volume of summer outbound travel and group orders has increased by nearly 60% compared with the previous two months. The proportion of orders registered by parent-child families is 52%, which is higher than 46% of domestic parent-child groups. Young and middle-aged people with certain consumption power have become the main applicants for outbound tours, of which 34% are 41 -50 years old and 33% are 31 -40 years old.

According to Mama Donkey’s analysis, the recovery rhythm of outbound travel still depends on the recovery of visas, international flight supply and destination supply. This summer, tourism in Singapore, Thailand, Malaysia, Japan and South Korea all recovered rapidly. Due to the accelerated recovery of direct flights and the relatively convenient visa reservation, Britain in Europe and the United States is also a destination for summer tourists to book more consultations.

The search volume of research tours increased by more than 2.3 times year-on-year, and traditional cultural research products were favored.

This year’s summer study tour "exploded". Ctrip data shows that the number of applicants for this summer study tour has doubled compared with last year. The "2023 Summer Travel Express" released by Flying Pig shows that the search volume of "study tour" has increased by more than 2.3 times year-on-year.

The search and booking popularity of tourism products related to "research" on the donkey mother platform increased by more than 200% year-on-year. From the theme, China excellent traditional culture research tourism products are more popular. Whether it’s punching in domestic famous mountains and rivers, cultural relics with textbooks, or visiting cultural relics in museums all over the country, it’s sought after by researchers.

On the Ctrip platform, the sales of research products in Beijing, Inner Mongolia, Qinghai, Gansu and Sichuan rank high. Among them, the number of online research products in Beijing is 1.8 times that of last year, and the number of applicants for study tours and research products in Beijing has nearly doubled compared with that before the epidemic.

Parents’ consumption concept of study tour is also changing. According to the report, the per capita expenditure of this year’s summer research independent camp is 1431 yuan, down about 10% year-on-year; The per capita cost of parent-child camp is 3453 yuan, which is the same as last year. The ratio of registration orders for parent-child camp and independent camp is 6:4.

In terms of short-term products, the number of orders for independent camps on the 1 ST and 2 nd of this summer accounted for 51% of the total, up 173% year-on-year, and nearly 8 times higher than before the epidemic. Museum explanation, staying at the aquarium overnight and outdoor activities have become the sought after direction of many parents. In addition, the phenomenon of splicing multiple short-distance camps in a summer vacation is more common, and there are not a few parents who have booked many special research products on Ctrip for 1 -2 days.

In terms of long-term products, 5-day products have replaced 14-day products before the epidemic and become the main sales force this summer. Even in long-term destinations like Gansu and Yunnan, parents will mainly choose products within one week. The increase in the number of short-term applicants, favoring fragmented and diversified experiences, is the main reason for the decline in the overall average price of research this year.

Parent-child travel accounted for nearly 60% of the trips, and the Zhou Bianyou market was characterized by high customer unit price.

It is worth noting that the summer vacation in 2023 is the most lively for family travel.Summer vacation. Tuniu Tourism Network shows that parent-child travel is the dominant tourism consumption in summer, and the number of tourists accounts for nearly 60%, which drives the tourism economy such as theme parks, cultural and cultural tours, summer vacations, night tours and study tours to flourish. Ctrip data shows that family travel (parent-child travel, family travel, and elderly people) is the fastest growing group in summer air ticket orders, and the order volume has increased by more than 50% compared with the same period in 2019. Among them, parent-child travel air ticket orders have the largest increase, up 56% compared with the same period in 2019.

Mama Donkey also mentioned that many families chose Zhou Bianyou from 2nd to 3rd this summer. Compared with long-distance travel products, the Zhou Bianyou market in summer is characterized by high frequency and high unit price. More than 40% of the guests who choose Zhou Bianyou have repurchased during the summer vacation.

The price of entry and exit air tickets during the National Day holiday increased by about 40% compared with the summer vacation.

On August 14th, the Notice on Some Holiday Arrangements in 2023 issued by the General Office of the State Council showed that the Mid-Autumn Festival of the National Day in 2023 was closed for 8 days. According to the travel data of the same journey, recently, the number of people who booked international air tickets for the Mid-Autumn National Day holiday increased by over 35% from the previous month. The number of travelers who booked domestic air tickets increased by over 40% from the previous month. After the announcement of the holiday arrangement, the consultation volume of the same travel platform on the Mid-Autumn National Day route doubled, among which the consultation volume of outbound travel increased by more than four times.

According to the analysis of Tongcheng Research Institute, the flow of visiting relatives and tourists during the Mid-Autumn National Day holiday is highly superimposed, and the average price of domestic air tickets will be stable at more than 1,000 yuan, and the overall price level is expected to exceed that in summer. On the first day of the Mid-Autumn National Day holiday, the average domestic air ticket price was about 1293 yuan (excluding tax), up nearly 40% compared with the summer vacation. Starting from September 26th, domestic flight fares will increase significantly. Driven by strong demand, the average price of international air tickets is expected to increase significantly. According to the data of the same journey platform, the average price of international air tickets on the first day of the National Day holiday (September 29th) is about 6,696 yuan (excluding tax), which is about 72% higher than the average price in summer. Starting from September 25th, the international flight fares will increase significantly.

According to the vertical and horizontal data of air travel, as of August 15, the booking volume of inbound and outbound air tickets for Mid-Autumn National Day holiday exceeded 350,000, an increase of nearly 19% over the previous week. According to the current air ticket booking situation, the average payment price (excluding tax) of entry and exit air tickets during the Mid-Autumn National Day holiday is about 5977 yuan, which is about 40% higher than that in summer.

Mama Donkey predicts that the Golden Week will usher in a wave of outbound travel peak. As the supply of visas and flights to most European and American destinations is still limited, visa-free, landing visa and some destinations with direct flights are expected to welcome more tourists from China.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Lin Zhao

Photo by Beijing News Shell Financial Reporter Yu Menger