CCTV News:In recent years, with more and more users sharing their lives, showing their talents and launching social activities on the webcast platform, the attention of the webcast platform is getting higher and higher, but it also exposes some problems, such as bad performances and propaganda of getting rich overnight. Recently, an article describing that a network anchor won a reward of 10 million yuan from netizens in a short time was circulated, and getting rich by "rewarding" caused controversy. In this regard, our reporter launched an investigation.

Reporter:This is a live broadcast of a network anchor on a certain platform, and some viewers keep giving her virtual gifts. This gift called "Supreme Guardian" is equivalent to RMB 10,000. In a live broadcast, the anchor received 30 gifts with a total value of RMB 300,000.

Not long ago, an article about the anchor’s "reward" of 10 million yuan in a short time was circulated on the Internet, in which it was said that she had broadcast more than 600 live shows in recent years, and accumulated virtual gifts equivalent to 30 million yuan. The "reward" mentioned in it refers to the audience buying virtual currency through the live broadcast platform and then converting it into virtual gifts for the anchor. The live broadcast platform will convert the value of the "reward" gift and share it with the anchor, which is an important source of income for them.

In order to get a "reward", the anchor will try to get fans to "brush gifts". This is an online PK game between an anchor and another network anchor. The rule is to compare the number of gifts given by fans of the two sides within a specified time, and the loser will be punished by the game. Some fans keep giving gifts to support their favorite network anchors. On this network platform, the highest bid is the "Supreme Salute" with 66,666 coins, equivalent to RMB 9,523.

In recent years, some media have been speculating about this network female anchor’s "earning more than 5 million RMB a day at most" and other information about huge rewards. Among those who rewarded her, a gift from an account named "Laoye" exceeded RMB 80 million. Just as everyone was talking about the real identity of this person, the account quietly changed its screen name and disappeared from the network.

Although the authenticity of "huge rewards and profits" needs to be verified, the behaviors and propaganda of attracting netizens to "reward and profit" with this "routine" frequently appear on the Internet, impacting social psychology.

Netizen: Too high this amount may cause this vanity and comparison in society.

Netizen:Some anchors use some PUA (emotional manipulation) or even flattering means to earn rewards, which is also disrespectful to users.

Tong Lihua, Director of Beijing Youth Legal Aid and Research Center:In this way, there are tens of millions or even hundreds of millions of rewards, but how many real rewards are behind it, this information is not completely inaccurate. It is very harmful to the formation of minors’ outlook on life to create a false phenomenon of getting rich overnight for nothing in the whole society, especially among minors.

False means to hype "online celebrity" to induce netizens to consume.

In the investigation, the reporter found that some network anchors and platforms will use some false means to obtain "rewards", such as finding "trust" to pretend to be fans, forging anchor popularity traffic data, etc., to induce unsuspecting netizens to follow suit.

Xiao Wang, the post-95 s network anchor, told reporters that some anchors’ behavior of stimulating fans to reward through Lianmai PK is called "cheating tickets", which is called "cheating" because there are a lot of routines. For example, the operation team will pretend to be fans to brush gifts, create a tense atmosphere, and then defraud netizens to follow suit and reward.

Network anchor Xiao Wang:In fact, they are all people inside the company. We pretend we don’t know each other and then PK. Because several of my friends have four or five million fans in Tik Tok, they sometimes brush some gifts like this, and their active popularity is basically the same.

Traffic data fraud raises the psychological price of fans brushing gifts

In order to improve the popularity of the anchor and attract the audience, the live data will also be faked. Under the team operation, the number of real-time online users only needs to change the settings in the background, and all the traffic in the accumulated time period can be counted. In addition, there is a "multiple" operation, which can make the number of presenters 1000 times or even more than the real data, so as to increase the anchor price and raise the psychological price of fans to brush gifts.

There are vulgar phenomena such as sexual suggestion in many online platforms.

In order to increase the reward amount, some anchors attract users by revealing clothes, frivolous words, promising to give gifts "to welfare", and even seduce "reward" by means of sexual hints and soft pornography, resulting in bad information existing in the webcast platform.

On a live broadcast platform, the reporter randomly entered the "hot" section recommended by him, and found that it contained live broadcasts with sexual hints and induced users to reward.

The network anchor is scantily dressed and foul-mouthed, with only one purpose — — Let netizens recharge their rewards. Some anchors don’t show their faces, but aim the camera at a certain part of the body all the time, while others induce users to browse with exposed clothes through so-called sports display and game explanation, and then become so-called "fans". Xiao Wang, who has experience in webcasting, said that this kind of "soft pornography" is a quick way to get rewards for webcasting.

Network anchor Xiao Wang:The only income of the anchor depends on your face, but if you are not so beautiful and brilliant, you will broadcast live for 4 hours today, but there may be no income. Now that it’s live, it must be done in the most profitable way, right?

In order to maximize revenue, network anchors attract netizens’ attention through words and limbs. Through investigation, the reporter found that such a routine has become an industry rule and appeared in many webcast platforms.

Tian Feng, a researcher at the Institute of Social Development Strategy of China Academy of Social Sciences:Many platforms have contracts with MCN organizations, and MCN organizations will choose anchors that may bring potentially huge traffic and reward amount. As for how the anchors broadcast, there may be a tacit understanding and compromise between this platform and MCN organizations, which will make the anchors do some side-scratching, because their goal is simple, that is, to bring traffic and reward amount.

According to statistics, since 2018, the number of webcasting apps has continued to rise. At present, there are more than 240 webcasting apps in Apple system alone. When the reporter searches for the word "live broadcast" in the mobile APP store, he will see a large number of APP recommendations pop up. The sexually suggestive words such as "late night beauty", "private video" and "sultry" are directly included in the name of the app, and what’s more, the words "chat" are directly typed to induce users to download and use it.

The chaos of "rewarding" misleads young people and encourages bad social atmosphere.

In view of the problems existing in webcasting, experts said that the influence scope of "rewarding" webcasting has gradually expanded, which has led some minors to go astray and affected the values of young people. This phenomenon of money first and reward by comparison is easy to encourage bad social atmosphere.

The reporter’s investigation found that there are a large number of college students’ anchors on many online platforms. Some girls are scantily dressed and coquettish, "seeking rewards", and some college students broadcast live in the dormitory "in groups".

In the investigation of the ecology of webcasting industry, the Youth and Social Issues Research Office of China Academy of Social Sciences found that a large number of college students have a strong yearning to become anchors. Since the media hyped information such as "the anchor won a sky-high reward" and "the anchor became a shortcut to get rich" on the Internet, some young college students have formed a "deformed" view of getting rich by selling jokes and coquetry.

Netizen:It is inconceivable that online celebrity will become rich, which will make contemporary young students think that it is more profitable to be a online celebrity than to study hard.

Teenagers’ cognitive ability and self-control ability are weak, and they can’t stand the inducement of the anchor to "reward" and "seek reward". Driven by their vanity and comparison, they reward the anchor without stint. Not long ago, a 15-year-old boy from Nantong, Jiangsu, rewarded all the 80,000 yuan medical treatment money accumulated by his grandparents to a network platform anchor, and the single recharge amount reached 10,000 yuan one day.

In recent years, examples of using savings or even misappropriating public funds to reward anchors have often appeared. These reports are shocking, such as more than 2.5 million yuan for the dead husband, more than 100,000 yuan for the poor students’ loans, and 48.26 million yuan for the post-90s male cashier to reward the anchor 20 million a year. In order to maintain contact with the anchor, some netizens do not hesitate to "reward" beyond their financial ability, which has a negative impact on the family or society.

Grasping and managing the chaos of "rewarding" together urgently needs systematic rectification.

In view of the "reward" chaos in webcasting, the website platform should fulfill the main responsibility, strengthen the audit, and solve the bad phenomena and behaviors from the source. In recent years, the relevant state departments have successively issued a series of regulatory policies, and gradually formed a standardized governance system in the process of joint management.

We should improve the "youth model" and the anti-addiction function.

According to the requirements of the National Internet Information Office, many video platforms have launched "Youth Mode" and anti-addiction functions. In this mode, teenagers can’t watch the live broadcast, reward and recharge, and they will be forced to log off the line after 40 minutes of cumulative use every day, and they can’t log in from 10 pm to 6 am.

Sexual suggestion and other "edge ball" behaviors need to be continuously rectified.

In order to pursue traffic and attract attention, some network platforms use algorithm technology to push audio and video content that violates social public order and good customs to users; Some network platforms hide evils and practices, allowing anchors to spread sexual hints or pornographic information, and even luring users to engage in illegal transactions across platforms. In this regard, the national network information department has carried out many rectification and strict supervision.

Make concerted efforts to strengthen the standardized management of webcasting

On November 23, 2020, the State Administration of Radio, Film and Television issued the Notice on Strengthening the Management of Online Show Live Broadcasting and E-commerce Live Broadcasting, which strictly stipulated that underage users should not be rewarded and that it is forbidden to hint, seduce or encourage users to "reward" in large amounts. On February 9 this year, seven state departments jointly issued the Guiding Opinions on Strengthening the Standardized Management of Webcast, emphasizing that the Webcast platform should set a reasonable upper limit for a single virtual consumer product and a single reward amount; The newly revised "People’s Republic of China (PRC) Law on the Protection of Minors" will be implemented on June 1st this year. It is proposed that webcasting service providers should set up corresponding functions such as time management, authority management and consumption management for minors to use their services.

　　BEIJING, Feb. 20 (Xinhua) Title: [Ten Scenes of Spring Festival] People in China don’t smell firecrackers to protect the environment for the New Year.

　　Reporter Zhang Ni

　　Today is the fifth day of the first month, and there is a custom of setting off firecrackers to welcome the God of Wealth in China. This day is also the peak of setting off fireworks after New Year’s Eve. However, with the introduction of measures to ban and restrict release in recent years, many cities have become much quieter this Spring Festival. During the Spring Festival when firecrackers are not heard, people’s understanding of the old customs is also changing.

　　It is forbidden to put off firecrackers during the Spring Festival in many places.

　　During the Spring Festival this year, many places, including Tianjin and Beijing, imposed strict restrictions on the discharge of fireworks and firecrackers, and the bans issued in some places were even dubbed "the strictest in history" by the media.

　　For example, Tianjin stipulates that from January 1, 2018, fireworks and firecrackers will be prohibited in areas within the outer ring road of Tianjin (including the outer ring road) regardless of time and place. This regulation is also known as the "most severe prohibition order".

　　Beijing, on the other hand, resumed the "prohibition order" this year after experiencing the transition from "prohibition" to "restriction". According to the newly revised "Regulations on the Safety Management of Fireworks and Firecrackers in Beijing", it is forbidden to set off fireworks and firecrackers in the Fifth Ring Road of Beijing, and fireworks sales points are not set up.

　　Langfang, Hebei Province stipulates that starting from 2018, fireworks and firecrackers are prohibited in Langfang City and counties (cities) under its jurisdiction at any time of the year. During the Spring Festival, it is also forbidden to sell and set off fireworks and firecrackers in the Third Ring Road of Shijiazhuang City.

　　In Shanghai, this year is the third year that the city has implemented fireworks control. During the Spring Festival on New Year’s Day in Shanghai this year, there are more forbidden areas for fireworks and firecrackers than before, and the control is stricter.

　　In addition to prohibiting the discharge of fireworks and firecrackers within the Outer Ring Road in accordance with local legislation in Shanghai, on the basis of the scope of prohibition delineated in 2017, all districts outside the Outer Ring Road have added "high-rise buildings and buildings with low fire resistance using flammable and combustible external wall insulation materials" as prohibited places.

　　In addition, 17 cities in Shandong Province, except Zibo, Zaozhuang, Tai ‘an, Rizhao, Linyi and Laiwu, all the other 11 cities have issued policies to restrict release and prohibit release.

　　Firecracker sales are cold, and sales outlets in Beijing and other places have shrunk dramatically.

　　The reporter noted that the sales of fireworks and firecrackers have also changed in recent years, and the sales of fireworks and firecrackers in many places have been "cold".

　　According to the data released by the Beijing Municipal Government Fireworks Office in February 2017, the sales volume of fireworks and firecrackers in Beijing has been declining continuously since 2012. In 2017, the sales volume of fireworks and firecrackers in the city decreased by 30.5% year-on-year.

　　During the Spring Festival of 2018, there were 87 fireworks and firecrackers sales outlets in Beijing, down 82.97% year-on-year. There were no sales outlets in the Fifth Ring Road and the forbidden areas designated by various districts.

　　In addition, a total of 75,000 boxes of fireworks and firecrackers were stocked in Beijing during the Spring Festival this year, which was 55.9% lower than that in 2017. All large, medium and small combined fireworks and beading fireworks and firecrackers were all listed as prohibited sales.

　　Zou Yonghong, secretary-general of Shandong Fireworks and Firecrackers Association, told the media a few days ago that at present, fireworks and firecrackers are banned in Jinan, and most cities in the province impose restrictions on fireworks and firecrackers. The discharge and sales of fireworks and firecrackers in the main city have declined. Jinan, Qingdao and Yantai have dropped by 70% in recent five years.

　　In Shanghai, there are only nine fireworks outlets in Shanghai this year, and each outlet is expected to invest 300 boxes, which is further lower than the total of 3,000 boxes last year. The variety is limited to firecrackers and Gaosheng. In addition, the principle of real-name purchase is still strictly implemented.

　　What do the people think about not shooting during the Spring Festival?

　　What do the people think about the ban and restriction regulations in recent years?

　　In 2017, a survey of residents in 35 major cities conducted by the Public Opinion and Public Opinion Research Center of Shanghai Jiaotong University showed that when asked, "In order to prevent air pollution, the Chinese government should ban firecrackers and fireworks during the Spring Festival. What is your opinion?" At that time, as many as 80.8% of the people said that they "basically agreed" or "strongly agreed" to ban fireworks and firecrackers during the Spring Festival, which was 16.8 percentage points higher than the survey results in 2015.

　　"In fact, before the ban was implemented, I could feel that fewer people were shooting during the Spring Festival. I haven’t shot for many years myself." Chen Tingting, a post-80s generation who grew up in Beijing, said in an interview.

　　Chen Tingting remembers that when Beijing just changed from a ban to a restriction, firecrackers kept ringing in the neighborhood almost all night on New Year’s Eve, but there was hardly such a scene in recent years.

　　"Setting off firecrackers in the Spring Festival is a childhood memory of many post-70 s and post-80 s, but many children younger than me may not be so enthusiastic, and everyone’s entertainment methods are becoming more and more diverse. In addition, the smog in Beijing in winter has been more serious in recent years, and people’s awareness of environmental protection is also improving. Many people actively choose not to set off firecrackers." Chen Tingting said.

　　At the same time, the implementation of the ban policy has also triggered a heated discussion on the Internet, and many netizens also support it.

　　"It’s better not to put it away. The electronic cannon I bought from Da Hutong two days ago is environmentally friendly and saves money, saves trouble and worries (I’m afraid that the cannon will blow my hands)." Netizen @O greatly greatly greatly Qian Qian said.

　　"You put a whip and he put a box of guns, and every little makes a mickle, which forms pollution. Civilize the Spring Festival and let good air accompany us." Netizen @fun4 entertainment anchor commented.

　　However, some netizens think that the "prohibition order" dilutes the "taste of the year" and give their own suggestions for the "prohibition order".

　　For example, the netizen @ Gaofeng Ben Si put forward: "Don’t let everyone shoot, will the government organize several places to set off the previous celebration fireworks?" Add some joy to the festival. "

　　What does the government encourage to change customs and do without setting off firecrackers?

　　At the same time, in recent years, many local governments have also promoted changing customs and encouraging people to celebrate traditional festivals in a more environmentally friendly way.

　　It is mentioned in the Regulations of Shanghai Municipality on the Safety Management of Fireworks and Firecrackers that "it is encouraged to change customs and promote the use of safe and environmentally friendly alternative products such as electronic firecrackers and fireworks containers".

　　This year, environmental protection departments in many areas also issued initiatives before the festival.

　　Anhui Provincial Environmental Protection Department issued a proposal, hoping that leading cadres at all levels in party member would set an example, consciously take the lead in not buying or setting off fireworks, and at the same time guide and motivate people around them to actively respond to the proposal and do a good job in banning fireworks.

　　The proposal also calls on citizens to advocate the concept of environmental protection, change traditional ways, choose low-carbon environmental protection methods such as electronic firecrackers, festive music and flowers, be friendly to the environment and say "no" to pollution.

　　The proposal issued by the Department of Ecological and Environmental Protection of Hainan Province puts forward that "Party and government organs, enterprises, institutions and their staff at all levels in the province take the lead in setting an example, taking the lead in not setting off fireworks and firecrackers, and driving the whole society to form new festivals and customs that advocate environmental protection."

　　During the Spring Festival this year, Chen Tingting’s family did not buy fireworks as in previous years, but bought Spring Festival couplets, window grilles and other new year’s goods early, and decorated the room completely.

　　In the past two years, in addition to cleaning and decorating the room and preparing for the New Year’s Eve, she and her family have another pastime, that is, grabbing red envelopes, which they enjoy every year, and the whole family goes into battle together.

　　"Although I can’t grab much money, I think it’s quite fun. Maybe times have changed, people’s holiday habits will also change, and maybe grabbing red envelopes will become ‘ Annual customs ’ Yes. " Chen Tingting said. (End)