[car home Shanghai Preferential Promotion Channel] News, Mercedes-Benz car enthusiasts pay attention! At present, Mercedes-Benz’s luxury electric SUV model is launching an unprecedented preferential activity in Shanghai. It is reported that this offer is extremely strong, and you can enjoy a car discount of up to 230,000 yuan, which makes the original starting price drop to an attractive 256,000 yuan. For consumers who are interested in starting this electric SUV, this is an excellent opportunity not to be missed. If you want to seize this discount, you may wish to click "Check the car price" in the quotation form immediately to get better car purchase conditions.

The design of Mercedes-Benz EQE SUV is exquisite and futuristic. The front part adopts the family classic Mercedes-Benz design language, and the streamlined outline gives it an elegant and dynamic temperament. The air intake grille is cleverly transformed into a closed design to meet the needs of electric vehicles, while maintaining brand recognition. Overall style, it combines luxury and technology, showing Mercedes-Benz’s commitment to sustainable travel and careful consideration of driver and passenger experience.

Mercedes-Benz EQE SUV shows its exquisite craftsmanship and luxurious temperament with its elegant side design. The body size is 4880mm x 2032mm x 1679mm and the wheelbase is as long as 3030mm, which ensures spacious interior space and excellent driving stability. The lines on the side of the car are smooth, showing the elegance and strength of the Mercedes-Benz brand. The front and rear tyre size are both 235/55 R19, with exquisite rim design, which not only improves the visual effect, but also ensures the comfort and performance during driving.

The interior design of Mercedes-Benz EQE SUV shows the perfect integration of luxury and technology. The spacious cockpit adopts exquisite leather steering wheel, which is not only comfortable to touch, but also equipped with electric up and down+front and rear adjustment function to ensure the driver’s control convenience. The 12.8-inch central control screen, with its high-definition image quality and intuitive interface, integrates the functions of multimedia system, navigation, telephone, air conditioning and skylight to provide all-round information support.

In the seat part, leather-like seats provide a good ride feeling. The main and passenger seats are equipped with front and rear adjustment, backrest adjustment, height adjustment (4-way) and leg rest and waist support (4-way) to ensure the comfort of long-distance driving. The front seats are additionally equipped with heating and ventilation functions, while the electric seat memory function provides personalized space configuration for drivers and passengers. The rear seats support proportional reclining to meet the demand of space expansion.

Overall, the interior of Mercedes-Benz EQE SUV pays attention to details and practicality, aiming to provide users with an elegant and efficient driving experience.

Mercedes-Benz EQE SUV is equipped with a powerful engine with a maximum power of 300 kW, which ensures that the vehicle can provide abundant power output under various driving conditions. At the same time, the maximum torque reaches 858 Nm, which makes the vehicle show excellent torque response during acceleration and driving, providing a smooth and intuitive driving experience. With high efficiency and excellent performance, this engine provides unparalleled driving pleasure for the drivers of Mercedes-Benz EQE SUV.

Summarizing the owner’s point of view, Mercedes-Benz EQE SUV has won his appreciation for its atmospheric appearance and classic black body, and the unique design of the headlights adds charm to driving at night. In particular, the unique logo of the 500 model, the Mercedes-Benz logo and digital headlights lit at night, not only provide enough brightness, but also reflect the sense of ceremony of the Mercedes-Benz brand. Undoubtedly, this model not only meets the practical needs, but also meets the owner’s pursuit of quality and style.

As a top-class product for the future, it has not completely broken the current design idea, but evolved again on the basis of the existing design language. In terms of design style, the overall design of sagitar is remarkable. The shape of the whole front looks simple, and the shape of the headlights on both sides is quite the finishing touch. After the headlights are lit, they look very energetic. From the waistline of the car body, the new car adopts the design of side shape, which prolongs the visual effect of the car to a certain extent. The front end adopts the 18-diameter front wheel, which helps to highlight the sagitar shape. At the same time, the reasonable proportion of luggage compartment cover and enclosure also endows the rear design with a simple and capable visual center of gravity, and the taillight lighting also has a certain sense of advanced.

Sagitar’s interior design is quite stable, and the visual effect is trendy without losing the sense of hierarchy. In similar price models, this design can make people pay attention. The new car is also equipped with three models of Volkswagen’s latest style, and it is also equipped with shift paddles, which is very practical. The surrounding center console is made of soft plastic materials, which greatly enhances the sense of grade of the whole vehicle. It is equipped with an 8.0-inch LCD screen with clear display and beautiful design. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. And there are advanced ergonomic seats.

The sagitar has a length of 4791mm, a body width of 1801mm and a wheelbase of 2731mm, which is quite satisfactory. In the same class, the sagitar’s wheelbase ranks eighth. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Sagitar is equipped with a 1.5 engine with a maximum output of 118kW and a maximum torque of 250Nm. It will definitely bring unforgettable control charm. Sagitar’s official measured zero-acceleration score is 8.8S, ranking 23rd among 120,000-180,000 compact car models.

Sagitar’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

On November 28th, some media found that Huang Xiaoming had deleted the post published by Ye Ke.

In September this year, Huang Xiaoming officially announced their love affair with Ye Ke: Don’t guess, we are together. Since then, Ye Ke’s past remarks have been stripped, such as talking about plastic surgery, "it’s rude to go to the toilet at school" and voicing Wu Bai’s obscene songs, which caused controversy.

On November 10th, Ye Ke issued an apology, saying that she was very sorry for the bad influence caused by false rumors and past remarks occupying public resources, and that she wanted to return to a stable and quiet life. Due to physical discomfort and family reasons, she decided to quit the network. Huang Xiaoming also bowed and apologized for this: I am very sad and feel sorry. I will definitely handle my personal affairs and say sorry to everyone again.

Original title: "Rush to hot search! Huang Xiaoming deleted and Ye Keguan issued a document. "

Read the original text

[car home Qujing Preferential Promotion Channel] In order to give back to consumers, preferential activities are being carried out in Qujing area, with a maximum discount of 115,000 yuan and a minimum starting price of 314,900 yuan. If you are interested in this luxury electric car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The exterior design of the BMW i4 continues the style of the BMW family, and the front part adopts a highly recognizable kidney-shaped air intake grille design. However, unlike traditional fuel vehicles, this grille is closed on the i4, which not only improves the aerodynamic performance, but also highlights its electric identity. Above the grille, the long, narrow and sharp LED headlight group is connected with the grille, which enhances the overall sense of the front face and gives the vehicle an avant-garde and technological feeling. On the whole, while maintaining the classic design elements of BMW, BMW i4 incorporates the unique design language of modern electric vehicles, creating a dynamic and fashionable visual effect.

The body size of BMW i4 is 4785 * 1852 * 1455mm, the wheelbase is 2856mm, the front track is 1601mm, and the rear track is 1630mm. The side lines of the car body are smooth, with 18-inch rims, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18, showing a dynamic design.

The interior design of BMW i4 fully demonstrates the perfect combination of luxury and technology. The car is made of high-quality materials, creating a comfortable and exquisite driving environment. The steering wheel is made of leather, which provides an excellent feel and supports manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable driving posture. The 14.9-inch central control screen is a highlight in the car, which is not only large in size, but also integrated with multimedia system, navigation, telephone and voice recognition control system of air conditioner, greatly improving the convenience of operation. In addition, the car is equipped with USB and Type-C interfaces to facilitate passengers to charge electronic devices at any time, and the front seats are also equipped with wireless charging function. In terms of seats, BMW i4 provides imitation leather, genuine leather and leather /Alcantara mixed materials. The front seats not only support the heating function, but also have a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and waist support, ensuring excellent riding comfort. The seat memory function provides the driver with a personalized setting experience. The rear seats also support proportional reclining, which increases the flexibility of the luggage compartment.

The BMW i4 is equipped with a high-efficiency electric engine with a maximum power of 210kW and a maximum torque of 400 Nm. This engine provides excellent power output and driving experience for the vehicle.

Car owners in car home spoke highly of the sound insulation performance, dynamic performance and exterior design of BMW i4, especially praised the interior of volcanic red, and thought that its design was not inferior to that of Mercedes-Benz, which fully demonstrated BMW i4′ s excellence in details.

　　Profile photo: A huge poster of Putin and Medvedev was set up in the center of St. Petersburg, Russia, which read: "We win together." Both Putin and Medvedev were born in this city, where they also studied and met, and successively entered the highest level of the Russian regime. China News Agency issued Tian Bing photo

　　China news agency, Moscow, December 4 th: Dialogue with Putin: "It is very happy to be the prime minister."

　　China News Service reporter Tian Bing

　　At noon on the 4th Moscow time, the Russian people began to "talk to Putin".

　　This is the seventh time that Putin has interacted with the public in the form of nationwide "TV Q&A". The difference is that this time he is the Prime Minister of the government and the leader of the "United Russia Party", and the first six times he was the President of Russia.

　　In three hours and eight minutes, Putin answered more than 70 people’s most concerned questions, ranging from the world financial crisis, foreign relations to wage reform, gasoline prices, etc. This is the most representative "test paper" selected from more than 2 million questions put forward by Russian people to the Prime Minister by telephone, internet and SMS.

　　Talking about People’s Livelihood Facing the Financial Crisis

　　Putin admits that due to the impact of the world financial crisis, Russia’s inflation rate reached about 13% this year, but this year Russia’s economy as a whole is in a benign state, with an economic growth rate of nearly 7%, a real pension increase of 12% and a further increase of 30% next year, with industrial and agricultural output values increasing by 4.5% and 8.8% respectively.

　　Putin said that Russia has all favorable conditions to tide over the economic difficulties at the lowest cost, and should make all preparations mentally, organizationally, financially and politically. Russia allocated 5 trillion rubles to support the banking system and provided funds to the real economy through banks. The state will inject capital into large companies on a large scale, and plans to use gold and foreign exchange reserves and various funds to stabilize the currency and prevent the ruble exchange rate from violently fluctuating. But he said that Russia will not restrict the free circulation of foreign exchange.

　　Putin assured the people that the government will fulfill all its obligations in raising wages and social payments, and in principle it is not prepared to reconsider plans to modify people’s livelihood and social infrastructure such as investment, housing reform plan, medical insurance system, education reform and pension system reform.

　　On diplomacy, improving relations between the United States and Russia

　　Putin said that Moscow expects the new US administration to improve the realistic relationship between Russia and the United States after taking office, and is willing to hold dialogue with Washington at any level "on the basis of considering Russia’s interests".

　　Putin believes that the NATO foreign ministers’ meeting did not accept Ukraine and Georgia’s "action plan for member States" to join NATO, and Russia has heard people close to Obama and his circle say at the expert level that relations with Russia should not be deteriorated and the suitability of deploying anti-missile systems in Eastern Europe should be reassessed. Putin said that Moscow has seen positive signals. If the US’s remarks turn into real actions, "we will respond accordingly, and our American partners will feel it immediately."

　　Putin believes that the EU is Russia’s largest economic and trade partner, and the cooperation between Russia and Europe in the economic and energy fields will enhance the transparency, reliability and stability of both economies. But at the same time, he hoped that the new EU member states would be far-sighted and not always dwell on historical grievances. In the past four years, the EU has added 12 new members, mainly the former Soviet republics and the former eastern bloc countries in Eastern Europe.

　　Putin also stressed that there is no need for Russia to establish permanent military bases in Cuba and Venezuela. However, when necessary, Russia can use the ports of Cuba and Venezuela for "warship replenishment of food and fuel".

　　Talking about being a prime minister is very happy

　　Regarding his feelings of being prime minister for more than half a year, Putin said: "Undoubtedly, this work needs to pay a lot, especially under modern conditions. But fate can give you the opportunity to serve the people, which is very happy. " He said that the most important thing is not the official position, but the responsibility given by the position.

　　Putin ruled out the possibility of returning to the presidency before the next presidential election, and he was very satisfied with the efficiency of his "golden partner" with Medvedev. "The next presidential election is in 2012, and everyone should do their part, instead of being busy thinking about what will happen in 2012. We’ll see then."

　　During the connection, "Uncle Varojia (Putin’s nickname)" invited Dasha, a little peasant girl living in Buryatia, and her sister and grandmother to Moscow for the New Year, and promised to realize a dream of the little girl: a new dress like Cinderella in fairy tales. At the same time, he encouraged the little girl to study hard and care for her family. "If you think not only about what you want, but also about grandma’s New Year gift, that’s right."

　　The last question for Putin is: "What is your favorite?"

　　"Russia." Putin replied.

Editor: Zhang Renhe

At that time, he was the kid on TV who could fly, jump and move quickly. He punched and kicked everyone’s eyes straight. He used to be a shining star in martial arts films, but when he grew up, he slowly disappeared from everyone’s eyes. His name is Ashton Chen, and he sounds like a character from a martial arts novel.

Although his career didn’t go as well as we thought, he found his own little happiness in life.

The story of Ashton Chen is simply the epitome of an era. When he was a child, he became the hottest little star at that time with films like Ten Brothers and Dragon in Shaolin. However, as he grows older, those once brilliant mountains seem to be mountains that he can’t turn over.

These days, traffic is king, and Ashton Chen, this buddy, always seems to be a little short of time, but he can’t turn around as gorgeous as Jason Wu and continue to shine in action movies. Now, action martial arts movies are a bit out of their depth in the movie market. Even kung fu tycoons like Jackie Chan and Jet Li have to adjust their pace with the changes in the market. This makes people feel that what Ashton Chen lacks may be the good script that can make him make a comeback.

The world is changing so fast that even kung fu movies have to change with it. Ashton Chen this boy, may be just so YiGuEr, failed to like Jason Wu, find their own new way. Action movies are no longer the same as before, and even big names like Jackie Chan and Jet Li have to follow the trend. This makes people wonder whether Ashton Chen is short of a script that can get him back to the top. This script has to be something that can make people shine and make him the focus again. However, who knows, the world is so fickle, maybe one day, he will meet with such an opportunity to become the darling of action movies again.

When we turn our attention from Ashton Chen’s professional achievements to his personal life, we will find that he actually has what many people dream of-a warm family. At the age of 36, Ashton Chen not only has a handsome appearance and good body condition, but more importantly, he has found the other half of his life and a lovely baby daughter. For many people, this has been quite a complete life.

Ashton Chen’s personal life has always been concerned by the outside world. The warm picture of him appearing in the shopping mall with his wife and daughter was captured by the media and caused extensive discussion. From the report, we can see that Ashton Chen wears casual clothes and drives a luxurious Maibakh, carrying his wife and lovely daughter, showing the care and love of an ordinary father for his family. His wife is tall and elegant, even in casual dress, but his daughter is described as lively and lovely, with pigtails and skipping when walking.

This scene, not only let netizens feel the warmth of Ashton Chen as a father, but also let people see the affection and warmth in the star family. For many people, what Ashton Chen has-a happy family, a shoulder to lean on and a family that will never fade-is undoubtedly the most precious wealth in life. In this fast-paced society, Ashton Chen reminds everyone with his own actions: No matter what environment he is in, the family will always be our strongest backing and warmest harbor. Therefore, although he may not be as brilliant as some people expected in his career, Ashton Chen has found his own happiness on the stage of life.

Recently, photos of Ashton Chen’s family of three shopping in a shopping mall have been circulated on the Internet. In the photo, Ashton Chen’s wife wears a low-key dress, but she can’t hide her outstanding temperament. She is not in the entertainment circle, but she has an enviable figure, beautiful curves, full of sensuality, and the waist-hip ratio is the ultimate temptation. It is a healthy and natural beauty, but it is more touching without modification. It seems that this young lady usually goes to the gym to exercise!

When it comes to Ashton Chen’s wife, you have to mention his ex-girlfriend He Jie. The relationship between the two people in those days was well known, but unfortunately, it was too good to share it quickly, and this relationship finally failed to make a positive result. But it doesn’t matter if the old one doesn’t go and the new one doesn’t come! Although the present wife’s identity is unknown, she really doesn’t lose to He Jie in terms of appearance and figure! If He Jie was once a meteor in his life, now his wife is the star who accompanied him through the long years.

Ashton Chen’s wife, although her skin is not shiny white, looks healthy and natural. Her face is not big, but her facial features are quite three-dimensional, especially her nose, which looks like a masterpiece of a sculptor. This kind of appearance can also be played in those competing entertainment circles.

It can be seen from these small details that Ashton Chen is really interested in his family. He didn’t just talk but didn’t practice. He proved himself to be a reliable husband and father with practical actions. Some people say that the measure of a man’s success depends not only on his career, but also on how he treats the people around him. By this standard, Ashton Chen is a winner in life.

Although he may not meet some people’s expectations in his career, he is undoubtedly a winner in another chapter of his life. After all, true happiness is not the aura given by the outside world, but the satisfaction and peace from the deep heart.

In the circle, although he can’t compare with those capital predators, his material level definitely crushes ordinary people. Luxury cars and luxury houses are natural. The key is that he is also very low-key and never shows them off. This character of focusing on making a fortune is quite pleasing.

In Ashton Chen’s story, we have seen the difficulty of growing up and witnessed the true meaning of happiness. Perhaps, this is the most beautiful appearance of life-no matter how the outside world changes, there is always a warmth that always accompanies us forward.

Editor in charge:

The 2025 model has taken a solid step in the field of intelligent driving. The vehicle is equipped with advanced automatic driving assistance system, including lane keeping assistance and automatic parking, which makes driving easier. In the interior design, MG7 adopts a brand-new interactive interface, which provides a more intuitive and convenient operation experience. In terms of power, the combination of MG7′ s 2.0T and 9AT gearboxes ensures that the vehicle can enjoy passionate driving pleasure while providing luxury and comfort.

　　After the trademarks of "Enjoy the World" and "Smart World" were transferred to BAIC and Chery respectively, the trademark of "Ask the World" was also followed up.

　　() On the evening of July 2nd, it was announced that Celeste Automobile, a holding subsidiary, planned to acquire 919 registered or pending series of text and graphic trademarks and 44 related design patents held by Huawei and its related parties, with a total purchase price of 2.5 billion yuan.

　　Sailis said that the transfer does not affect the cooperation between the two parties. Huawei also responded to the reporter on this matter. "Huawei will transfer a series of trademarks such as the world of inquiry to Cyrus, and will continue to support Cyrus to build and sell the world of inquiry."

　　Does not affect the cooperation of intelligent car selection.

　　Celestial announcement shows that the board of directors of the company reviewed and approved the Proposal on Purchasing Assets, and its subsidiary Celestial Automobile intends to acquire related intellectual property rights such as registered or applied trademarks held by Huawei. Including 919 registered or pending written and graphic trademarks held by Huawei, and 44 related design patents, the total purchase price is 2.5 billion yuan.

　　The asset appraisal report shows that 740 trademark rights have been authorized, and the remaining trademark rights are being applied for, and the trademark registration certificate has not yet been obtained. The appearance patent is being applied for and has not yet obtained a patent certificate.

　　Regarding this acquisition, Cyrus said that the transfer of the subject matter of the agreement will not affect the cooperative business between the two parties, and the two parties will further deepen the cooperative relationship.

　　Huawei also responded to the reporter: "Huawei will transfer a series of trademarks such as asking the world to Cyrus, and at the same time, Huawei will continue to support Cyrus to build and sell the world." Huawei said that it has always insisted on not building cars, but using intelligent networked car technology to continue to help car companies build and sell good cars.

　　According to analysts, the cooperation mode and consumer experience between Huawei and Cyrus are not affected, and Huawei’s attitude and HarmonyOS Zhixing plan remain unchanged. The source said that after the trademark transfer, the boundary between Huawei’s HarmonyOS Zhixing and Zhixuan models became clearer, and Huawei further indicated that it would not build cars.

　　"The brand influence of Wenjie series may be more than 2.5 billion yuan. At present, Wenjie M9 has broken 100,000 vehicles, which is one of the models with the highest sales volume of more than 500,000 yuan." The above-mentioned people continued to say, "HarmonyOS Zhixing has always been a cooperation model in which Huawei has been deeply involved in definition, design, R&D and sales, and the cooperation with other smart partners will not be affected."

　　Cyrus has repeatedly shot.

　　Since the net profit of returning to the mother turned positive in the first quarter of this year, Cyrus has made many moves.

　　In June this year, Sailis announced that its subsidiary Sailis Automobile intends to buy back 55% equity of Sailis Electric held by Jingyun Chuangfu and Saixin Fund according to the agreement, and the corresponding purchase price is about 1.254 billion yuan.

　　Prior to this, Celestial Electric was 45% owned by Celestial Automobile, while Jingyun Chuangfu and Saixin Fund held the remaining 40% and 15%. Jingyun Chuangfu is 56.25% owned by CCB Trust, and the platform owned by Chongqing State-owned Assets holds the remaining shares. The background of Chongqing SASAC is also behind Saixin Fund.

　　As of the end of March this year, the net assets of Celestial Electric were 785 million yuan, and the net assets corresponding to its 55% equity were about 431 million yuan. Based on this calculation, the consideration for the acquisition of 55% equity of Cyrus Electric this time is 190.95% higher than the net assets of this part of the equity.

　　Previously, the state-owned assets took a stake in order to "send charcoal in the snow" for Cyrus in trouble. Sailis repurchased as scheduled, which was also interpreted by the market as its financial pressure has eased.

　　Moreover, just after the profit turned positive, Cyrus also announced a change in accounting estimation, that is, the amortization period of intangible assets-non-patented technology was adjusted from 8 years to 5 years.

　　It is reported that this change in accounting estimates is expected to increase the amortization of intangible assets of Cyrus in 2024 by about 1.026 billion yuan and reduce the net profit attributable to the mother by about 426 million yuan. Some investors even bluntly said, "It shows that Sailis is not short of profits this year".

　　As of July 2, the market value of Cyrus reached 135.9 billion yuan.

　　The trademarks of "Zhijie" and "Xiangjie" have been transferred.

　　In fact, Huawei had transferred the trademarks of "Zhijie" and "Enjoy the World" one after another before Celeste took the trademark of "Wenjie" into its pocket.

　　According to the information of Tianyancha, at the end of May, Huawei transferred its registered trademark of "Enjoy the World" to Beijing New Energy Automobile Co., Ltd. The trademark was applied by Huawei in May last year and registered in November.

　　At the beginning of June, Huawei transferred two registered "Zhijie" trademarks of transportation tools to Chery. The above trademarks were applied by Huawei in October 2013 and September 2019, and were registered in April 2015 and April 2020 respectively.

　　According to an EIA report of BAIC New Energy, Enjoy the World S9 was mass-produced in June 2024. During its life cycle (5 years), the total sales volume is expected to reach 480,000 vehicles, that is, from 2024 to 2028, the annual sales volume will be 60,000 vehicles, 120,000 vehicles, 120,000 vehicles, 96,000 vehicles and 84,000 vehicles respectively.

　　According to the latest sales data, HarmonyOS Zhixing delivered 46,100 vehicles in June, up 50.9% from the previous month, and delivered 194,200 vehicles in the first half of the year. Starting from August this year, HarmonyOS Zhixing will launch the "three worlds" (asking world, intellectual world and enjoying world), and enjoying world S9 will also become the most expensive car product under HarmonyOS Zhixing.

　　On December 12, 2019, the 17-hole bridge in the online celebrity landscape of the Summer Palace in Beijing showed the beauty of "golden light piercing the hole". Photo by Gong Wenbao (People’s Vision)

　　On November 28, 2019, in the Amoy E-commerce Pioneer Park in Ali Village, Dongxiang District, Fuzhou City, Jiangxi Province, Xinnian Wang sold his own agricultural product Dictyophora on the Internet. Photo by He Jianghua (People’s Vision)

　　On January 5th, young people shopped at Shuangta Market in Suzhou, Jiangsu. In 2019, after upgrading, the market took on a new look and became the punching place in online celebrity. Xinhua News Agency reporter Ji Chunpeng photo

　　On December 4, 2019, online celebrity Gan Youqin (first from left), a farmer in ling shan, Qinzhou City, Guangxi Province, was broadcast live. In 2018, she sold more than 350,000 kilograms of litchi through live video. Xinhua News Agency reporter Cao Yuming photo

　　Dyeing clothes, making wine, weaving, making paper by ancient methods, and making rouge and lipstick … … Recently, a girl named Li Ziqi made a video of traditional culture and rural life, which attracted the attention of netizens at home and abroad. At present, her number of fans on Youtube (an overseas short video platform) is nearly 8 million, and the number of more than 100 short videos is mostly over 5 million.

　　With the prosperity of Li Ziqi, there is also a unique group in the Internet age that she represents — — "online celebrity" and the subsequent "online celebrity economy".

　　Online celebrity’s economy is an economic phenomenon born in the Internet age, which means that online celebrities gather traffic and heat on social media, market a huge fan base, and turn their attention into purchasing power, thus realizing a business model of traffic.

　　As a product of the Internet age, China’s online celebrity economy has reached a breaking point in its development. The benefits behind it are beyond imagination. "China is the engine of the global online celebrity economy and the world’s number one online celebrity economy." Troika brower, a network economist at the German Free University, thinks so. Behind the rapid economic development in online celebrity, it reflects the strong vitality brought by the economic development in China and the great potential of the China market.

　　The Scale Effect of online celebrity’s Economy

　　In 2019, the economic achievements of many internet celebrities refreshed people’s understanding of the concept of "online celebrity". Li Jiaqi, Li Ziqi and other "online celebrity" frequently "go out of the circle", which attracts people’s extensive attention. The social identity of "online celebrity" is also further enhanced, and many online celebrity "selling anchors" are widely recognized.

　　How much money does "online celebrity Economy" make? Statistics of related big data trading platforms show that in 2019, online celebrity Li Jiaqi earned a lot of money. The net profit of some companies may not be as good as that of a online celebrity.

　　In 2018, the number of online shopping users reached 610 million, and the huge user base contributed to the exponential growth of online celebrity’s e-commerce market. In the "double 11" in 2019, online celebrity’s live broadcast sprang up, and more than 50% of the merchants who participated in Tmall’s "double 11" achieved growth through live broadcast, driving the turnover to nearly 20 billion yuan.

　　From the current industry practice, there are three main sources of profit for online celebrity’s economy: rewarding fans on the live broadcast platform, placing brand advertisements on social media, and selling goods to fans on the e-commerce platform. No matter which mode, "people like to sell goods" is the general way to realize "online celebrity economy".

　　Taobao Live, which was born in 2016, has occupied an inestimable weight in the traffic market after three years of rapid development. According to the data of "Report on Ecological Development Trend of Taobao Live Broadcasting in 2019", the monthly users of Taobao Live Broadcasting Platform increased by 100% year-on-year in 2018, with goods exceeding 100 billion yuan, a year-on-year growth rate of nearly 400%, and there are more than 400 live broadcast rooms with goods exceeding 1 million yuan per month, which has created a market of 100 billion yuan. Taobao live broadcast not only promoted the employment of women and farmers, but also created a new employment model for all walks of life.

　　At present, online celebrity Daihuo and online celebrity independent e-commerce have covered consumer goods such as clothing, beauty, food, mother and baby, automobiles, daily necessities, digital products, etc. More and more brands have started to cooperate with online celebrity, and even made efforts to cultivate their own online celebrity. The way to promote their own brands or products through online celebrity is increasingly favored by major advertisers. Advertisers who are willing to use online celebrity to publish their own brands have expanded from the traditional beauty and clothing industries to the fields of automobiles and finance, and their budgets are constantly increasing.

　　Why is online celebrity’s economy popular?

　　In China, online celebrity’s economy has a sufficient social foundation. According to Baidu’s Survey Report on the Life Style of Post-95 Generation, the population of post-95 generation in China is about 100 million. They have been with the Internet since childhood, and they love to screen, bask in life and spit. Accenture research shows that more than 70% of China post-90s consumers prefer to buy goods directly through social media.

　　The rise of the Internet economy has greatly reduced the cost of communication, making it possible for some anchors to obtain huge traffic in a short period of time. A magical performance and a moving song, with the help of the Internet, may make an unknown person become online celebrity.

　　The development of digital economy and mobile Internet in China has brought about changes in the macro environment. At the same time, the media communication environment, corporate advertising and consumers have also changed. Ying Zhou, an associate professor in the marketing department of Antai school of economics and management of Shanghai Jiaotong University, believes that online celebrity’s economy has reconstructed the "people’s freight yard" from "people — Goods — Field "becomes" goods — People — Field (online) "; The demand path is reconstructed from "demand — Products — Consumption ",to" content — Demand — Consumption "; Reconstruct business logic, from "finding the right person", "using the right goods" and "going to the right place" to buying "what you see" while watching; Reconstruct the communication model from selling products to selling trust. In addition, the marketing model has been reconstructed and the marketing of "follow-up" and "planting grass" (recommending products to fans) has been developed.

　　Wang Gaofei, CEO of Sina Weibo, once wrote in the Weibo: "In fact, none of the truly successful online celebrity in recent years is engaged in mass content. They all conceive product positioning first, then accurately locate the target audience, and make their favorite content for these people, and then make products. " (Reporter Yang Junfeng)

　　This comment points out the core of online celebrity’s economy. The ultimate goal of online celebrity is not to win traffic, but to realize it with traffic. Starting from this goal, the first thing they should do is to design their own image and plan their own performances according to the preferences of the target users, so as to create a "positioning" in their hearts. For example, Li Jiaqi, the beauty anchor, sells lipstick, and his target users are young white-collar women, so he should try his best to make himself a "lipstick brother", and then design some promotional words that hit his heart according to women’s psychology.

　　Only by following the rules can we develop for a long time.

　　Standardizing online celebrity’s behavior through education and training is one of the measures to promote the healthy and benign development of online celebrity’s economy.

　　In 2019, the news that a university in Harbin opened a "online celebrity Training Course" attracted attention. On December 21st, 2019, Harbin Vocational College of Science and Technology launched the "New Media Anchor Talent Training" project, which improved the legal awareness and normative awareness of new media anchors through systematic study of comprehensive qualities such as policies and regulations, cultural literacy and professional skills.

　　The school will issue a notice on enrollment in February, 2020. After passing the training examination, students will receive a certificate issued by the Talent Center of the Ministry of Culture and Tourism. It is understood that the school is the first institution in Heilongjiang Province to carry out training for new media anchor talents. The relevant person in charge of the school said that this opportunity and the platform will be used to contribute to purifying the network environment, improving personal quality and promoting career development, and jointly promote the development of the new media anchor industry.

　　Li Lizhong, director of the Talent Center of the Ministry of Culture and Tourism, believes that on the basis of joint cooperation, a group of new media anchor talents with comprehensive qualities such as "laws and regulations, cultural literacy and professional skills" will be cultivated.

　　This is not the first time that the Talent Center of the Ministry of Culture and Tourism has jointly launched a new media anchor training course with universities. As early as June 2018, the Culture and Art Talent Center of the Ministry of Culture (now the Talent Center of the Ministry of Culture and Tourism) and Phoenix College of China Communication University opened a training course for new media hosts (network anchor direction) in Shanghai, and more than 50 professionals including e-sports professionals, anchors and commentators, star brokers, content production and anchor operation participated in the training.

　　In addition to training, strengthening content supervision and standardizing market behavior are also the proper meanings to promote the healthy development of online celebrity’s economy. On January 9, 2019, the official website of China Network Audiovisual Program Service Association published the Management Specification of Network Short Video Platform and the Detailed Rules of Network Short Video Content Auditing Standard, which further standardized the order of short video communication.

　　From September 2019 to December 2020, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration jointly launched a nationwide special campaign to implement the "four strictest" requirements for food and drug safety. In the special action, the three departments have made a heavy attack on food safety violations carried out through the Internet, e-commerce platforms, social media, TV shopping columns and other channels. Focus on the investigation of foods with a wide audience, and immediately investigate and deal with unqualified foods. Punishment information is disclosed to the public according to law, and foods with problems and hidden dangers are exposed in time, so that every consumer can know fairly well and enjoy delicious food safely.

　　At present, "online celebrity Economy" is subverting the traditional consumption scene, bringing consumers a more diversified and personalized shopping experience. However, in the final analysis, the essence of "online celebrity economy" is the refraction of the real economy field on the Internet, so it is impossible to develop without market rules, and of course, there is no need for perfect market supervision. Therefore, in order to realize the long-term development of "online celebrity economy", it is still necessary to bring it into the supervision of laws and regulations in time, so as to better play its leading role in the real economy.

In the development of science and technology, the automobile industry has always been at the forefront, and advanced technology will be the first to arm cars, which has attracted the attention of many consumers. Some netizens left a message and wanted to see it. Today it came. Let’s take a look at it next.

First of all, from the appearance, the front face of Roewe RX9 gives people a very beautiful feeling and looks very sporty. Coupled with headlights, the shape is very calm. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4983MM*1967MM*1786MM. The car adopts fashionable and atmospheric lines, and the car side looks very elegant, with large-sized thick-walled tires, which is eye-catching. In the design of the rear end, the overall shape of the Roewe RX9 rear end echoes the front face, the taillights look very hard, and with the unique exhaust pipe, the overall shape is still very eye-catching.

Sitting in the car, the interior of Roewe RX9 is concise and strong, reflecting the sense of design. The steering wheel shape of the car is eye-catching, made of leather, and its practicality and face value are not bad. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks very fashionable. The dashboard and seats are equally eye-catching. The dashboard of the car presents a young design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, which are wide and thick, and the overall comfort is acceptable.

Roewe RX9 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 178KW and a maximum torque of 392N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is quite good, bringing drivers and passengers a comfortable car experience.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. If you go offline and actually experience it, it is estimated that there will be many new gains.